1905 movie network news Yesterday, the 16th National Cinema Domestic Film Promotion was successfully held in Qingdao. At the promotion meeting, more than 70 films from 22 film and television companies appeared one after another. Among them, the light striped house film industry with the development of domestic animation as the core has sprung up in many live-action film studios. Since its establishment in 2015, Striped House Film has held the top spot in the most profitable animation film company in China, and has successfully produced, (imported), and other high-quality works. In 2018, the striped house launched two works — — The first animated youth movie in China (released on August 10th) and the first fantasy adventure movie for teenagers in China (released on July 13th) also made major appearances at the promotion meeting. Whether the two movies can continue to be "brilliant" is very exciting. At the scene, actor Bo Huang also recommended two films.
As the works of the striped house in 2018, The Big Fish Begonia and The Great Protector, Yesterday’s Blue Sky and Charles IX also chose to enter the summer file of "competing for hegemony". From the aspects of characteristic theme, IP value, production content, etc., we have already glimpsed its "explosive potential".
The film "Yesterday’s Blue Sky" is the first domestic animated youth film. Many viewers and insiders regard "Yesterday’s Blue Sky" as a work that follows the "three major" series (The Return of the Great Sage, The Big Fish Begonia and The Great Protector) in 2018. At this promotion meeting, the famous actor Bo Huang said at the scene: "Yesterday’s Blue Sky is also a very hot IP, and everyone is looking forward to it." Yi Qiao, president of striped house film, showed the cinema and the media the first major feature of the film Yesterday — — Beauty. That is, "the most beautiful picture, the most beautiful music and the most beautiful sound". It is reported that the film intends to invite domestic popular idols and powerful actors to join the dubbing, and play the goal of "being super popular and super powerful"; In addition, in the music production part of the film, high-quality producers from China and Japan are invited to tailor songs and soundtracks for the film; More importantly, in terms of content production, the film is handed over to the top animation production companies in China to polish the quality. From the short 30-second informal preview released before, we can see that the film has strict requirements for film quality.
In addition to the characteristics of "beauty", the feeling of "domestic youth" in the film "Yesterday’s Blue Sky" is also very important. As a youth animation, the film is essentially different from the Japanese youth that the audience is familiar with, and it is an animation that truly belongs to Chinese memories of youth. As a domestic animation, Yesterday’s Blue Sky presents a fresh and beautiful "Chinese style", which is also different from the antique Chinese style of the "Big Three" series. It can be said that "Yesterday’s Blue Sky" also opened up a new type for domestic animated films.
The film is adapted from the top youth comics in China. From the first serial of comics in 2011 to the final film version in 2018 on August 10th, IP has been precipitated for eight years, and it has become a generation of memories of youth after 90 s and 00 s. This expectation is clearly reflected in the data: "Yesterday’s Blue Sky" has the highest peak in the history of Baidu Index, and the attention paid to the announcement is even higher than that of "Big Fish Begonia", and the audience’s expectations are getting higher and higher; On Cat’s Eye Movie, the most authoritative movie ticketing platform in China, the number of people who want to see the movie has exceeded 37,000 by the deadline, ranking second in summer movies. On the most popular short video platform in China, the preview of "Yesterday’s Blue Sky" was played as high as 22 million times, and 1.23 million people liked it. Excellent data from all channels make the film sit firmly in the most anticipated animated film in 2018.
Unlike previous animation works, the film Charles IX is the first real-life fantasy work to test the water in the striped house film industry. On the one hand, it is based on the confusing adventure theme of Charles IX. This theme fills the gap in the domestic "fantasy adventure for teenagers" movies. Looking around the world, films with similar themes, such as Harry Potter series and Hunger Games series, have achieved excellent results, so whether local films can be accepted by the audience is worth looking forward to and thinking about. Secondly, based on the huge IP value of the series of books: As the best-selling series of domestic youth literature works, Charles IX has sold more than 70 million copies since its publication in 2011, which is comparable to the sales of a dictionary (Three-body sold 6 million copies, Tomb Raider Notes sold 12 million copies and Harry Potter sold 20 million copies). The series of books has a very high coverage among teenagers aged 8-16, and it is the most popular youth cultural brand in China. It can be said that the film Charles IX has the largest and most accurate audience at present.
At the event site, director Wang Jing first exposed the film and set the story background as a "supernatural" town in the 1990 s on the basis of retaining the original worldview. On the one hand, this adaptation can make the plot find a foothold in reality and arouse the audience’s resonance; On the other hand, the director himself is good at realistic films, and the previous work "Ten Thousand Arrows Through the Heart" has won good comments in the industry, so the adaptation can "avoid the risk of younger works". In addition, the director also said that Charles IX, as a visual blockbuster, also made great efforts in special effects. According to statistics, there are more than 1,000 special effects shots in the whole film, accounting for more than half of the viewing time of the whole film. The crew also filmed in Gansu, Qinghai and Beijing, striving to restore the original fantasy scene.
The film "Yesterday’s Blue Sky" will land in national cinemas on August 10th and "Charles IX" on July 13th.
