标签： 贵族宝贝

Wen Miao Mirror Entertainment is written by Xiao Man and edited by Zhang Fengyi.

Experienced the epidemic in 2020, for any film and television company, it has experienced unprecedented difficulties.

After half a year’s closure, domestic cinemas ushered in a season of recovery, but the performance of the domestic film market, which has entered the Lunar New Year file cycle, is still tepid, and the daily box office remains at around 30 million.

Recently, the third quarter financial reports of 20 listed film and television companies have been disclosed. There were as many as 15 film and television companies that lost money in the first three quarters, of which WANDA CINEMAS lost as much as 2.015 billion, ranking first, while Huace Film and Television, which focuses on TV drama business, made a profit of 203 million yuan.

The fourth quarter and the Lunar New Year file are not only the last hope for companies to turn over their performance, but also the future and destiny of many film and television companies. If they lose money for two consecutive years, WANDA CINEMAS will be "ST" and Huayi Brothers will also face the risk of being delisted.

At this important schedule node, we don’t need to be "calm", but we are more eager to be "crowded".

According to the third quarterly report, WANDA CINEMAS achieved an operating income of 3.214 billion yuan and a net profit loss of 2.015 billion yuan in the first three quarters.

As WANDA CINEMAS suffered a huge loss of 4.729 billion yuan last year, it will be specially treated as a "ST share" according to the provisions of the Shenzhen Stock Exchange that "the net profit has been negative for two consecutive years". If Wanda can’t work miracles in the fourth quarter of this year, it may become a "ST WANDA CINEMAS".

At the critical moment, on the evening of November 9, WANDA CINEMAS released the Report on the Issuance of Non-public Offering of A Shares and the Listing Announcement, announcing that the total amount of funds raised reached 2.93 billion yuan, which was the first company in the film and television industry to complete the fixed increase this year and the largest fixed increase project in the history of A-share film and television industry.

The lock-up period of this fixed increase is 6 months, and Wanda will be used to build new cinemas, replenish the company’s working capital and repay funds. Affected by this news, it opened in the morning of November 10th, and WANDA CINEMAS once had a daily limit.

This year’s WANDA CINEMAS is a bad year, with few bright spots in the market business. The overseas cinema industry laid out many years ago has now become a huge drag.

In 2012, Wanda Group invested $2.6 billion to acquire 100% equity of AMC Entertainment, and WANDA CINEMAS became the largest cinema line operator in the world.

After many years, Wanda continued to adhere to the business philosophy of "Buy in buy buy". After successively acquiring cinemas such as Odeon, UCI and armike, AMC also became the largest cinema company in the United States.

When the epidemic struck, AMC’s once proud scale advantage suddenly became the company’s huge weakness.

At the beginning of this year, AMC announced the closure of 1,000 cinemas. Since then, it has fired a number of employees and launched a salary reduction plan for cinema executives. Even so, AMC has recently reported that funds are in a hurry. Some Wall Street analysts said that the bankruptcy of AMC is almost a foregone conclusion.

The situation in the American market is in dire straits, and domestic business is also difficult to do. Wanda currently has more than 600 cinemas in China. During the closure of the epidemic, the fixed costs of Wanda Studios such as depreciation, rent, employee compensation and financial expenses were high, which made its revenue performance suffer a great impact.

At the same time, in the film and television business sector, Wanda has not achieved outstanding results. Although there is a film jointly produced by The Sacrifice and WANDA CINEMAS, it is a drop in the bucket for WANDA CINEMAS, which suffered huge losses, given that the film has not reached the box office volume of 1 billion at present.

With Detective Chinatown 3’s announcement of the Spring Festival in 2021, it is almost announced that WANDA CINEMAS has completely abandoned this year’s film market.

In September, Wanda Film and Television Group released the annual film list for 2021-2022, and released more than 40 new film and television projects, such as Get My Brother Away 2, Searching for Dragons 2, Ghost Blowing the Lantern, Miskilling 2 and Seeing You, by Detective Chinatown 3 in one breath.

Wanda’s film and television business is betting on the next two years. This year’s Lunar New Year file has been abandoned. WANDA CINEMAS announced that its business will return to normal in the fourth quarter, but Wanda’s return to blood will be very limited in the case of a depressed market.

On August 21st, it was just one month since the cinema officially resumed work.

The Eight Hundred, which announced its withdrawal last year, was officially released on this day. In one fell swoop, the film broke the gloomy atmosphere of the market for a long time. At that time, under the condition of limiting the attendance rate by 30%, it eventually accumulated more than 3.1 billion and became the global box office champion in 2020.

The Eight Hundred not only boosted the confidence of the whole film market, but also gave Huayi Brothers in from the mire a shot in the arm.

As the first stock of film and television on the Growth Enterprise Market, Huayi Brothers lost 1.09 billion yuan and 3.96 billion yuan respectively in the past two years. If losses occur for three consecutive years, Huayi will also face the risk of delisting.

The crux of Huayi is not the continuous loss, but the lack of hope. After "Mobile Phone 2" and The Eight Hundred successively announced the withdrawal of files, Huayi’s hands are running out of cards. Tsui Hark’s "Four Kings of Di Renjie" was cold at the box office, while Xiaogang Feng’s Only Cloud Knows’s performance was mediocre, and the trump card was exhausted, but it still didn’t work, which made Huayi, who had been in the scenery, helpless and gradually marginalized.

Huayi Brothers’ third quarterly report shows that the company achieved operating income of 1.107 billion yuan, down 31.51% year-on-year, and net profit loss of 326 million yuan. It is worth mentioning that in the third quarter, Huayi achieved an operating income of 783 million yuan, up 45.02% year-on-year, which was mainly due to the nearly 600 million yuan of revenue from The Eight Hundred.

But at the same time, Huayi Brothers still suffered a loss of 94.563 million yuan in the third quarter, which was mainly affected by the non-recurring investment loss confirmed by the equity disposal of overseas joint venture company Brothers International LLC.

Looking at the performance in the first three quarters, Huayi’s main support point is still the film and television business, with revenue accounting for 89.88%. Brand authorization and live entertainment, which had made a high-profile March before, accounted for only 4.92%, and Internet entertainment accounted for 4.59%. However, in terms of film and television business, Huayi’s online dramas, such as Beggar with Nine Fingers, Kitchen with Fireworks, and Looking for Porcelain from Antique close encounter of mahjong, were all mediocre, which failed to cause market waves.

Obviously, there is only one The Eight Hundred, which can’t save Huayi, who is deeply mired in the mire.

Huayi also participated in the movie The Sacrifice, which, like Wanda, can bring very limited revenue. The Order to Serve the Gods produced by Huayi has been announced as the file for the Spring Festival in 2021. Since then, Lu Chuan’s "749 Bureau", Stephen Chow’s "Mermaid 2" and Xiaogang Feng’s "One Year in Spring" are all key projects of Huayi, and they can’t be missed.

In the past month, the share price of Light Media dropped from the highest of 16.66 yuan to 11.81 yuan, and its market value evaporated by about 14 billion yuan.

The data shows that the operating income of Light Media in the first three quarters was 481 million yuan, down 80.46% year-on-year; The net profit of returning to the mother was 63.7202 million yuan, down 94.26% year-on-year.

In the first three quarters of this year, the R&D expenses of Light Media increased by 61.16% compared with the same period of last year, and most of these funds were used in the animation production business of the company.

In 2015, Light established the striped house film industry, which specializes in the production of animated films. Ne Zha is the work that striped house has been pregnant for four years. The amazing box office of the film of 5.035 billion yuan made Light taste the sweetness for the first time, and it is reasonable for Light to continue to increase its animation business.

In 2012, "Sorry" made Light Media famous in World War I, and after many years of layout, Light finally ushered in a big explosion again, that is, the animated film Ne Zha released last summer.

As the box office in Ne Zha rises, the stock of Light Media also rises accordingly, even surpassing WANDA CINEMAS for a time, becoming the leader of film and television stocks. Until this year, the epidemic caused almost all major film companies to stop eating, but Light also made a small profit by developing derivatives of Nezha.

Because there are no heavy assets such as cinemas and cinemas, the light media, which travels lightly, can still make a small profit, although its revenue has fallen sharply. Ray’s revenue mainly comes from the movie Sheep Without A Shepherd, the derivative development of the movie Ne Zha in the first half of the year, and The Eight Hundred’s Buckwheat Grows Wild and My Girlfriend is a Robot, etc., which are all released by Ray’s participation or agency.

At the same time, the revenue of Legend of Deification, whose National Day box office exceeded 1.5 billion yuan, has not been included in the first three quarters, but according to the current market performance of Legend of Deification, the revenue that this film can bring to the light is about 400 million yuan.

At the end of Legend of Deification’s film, the light also released the eggs of the next film "Deep Sea". In addition, animated films such as "Big Fish Begonia 2" and "Journey to the West" are also ready to meet the audience.

In the three quarterly reports of film and television companies, Huace Film and Television has the most outstanding performance.

In the first three quarters, Huace achieved a total revenue of 1.894 billion yuan, up 44.60% year-on-year, and the net profit attributable to shareholders of listed companies was 203 million yuan, up 736.72% year-on-year.

As an old film and television company, Huace’s annual drama output ranks first in film and television companies for many years, and there are often explosions.

This year’s Huace has a costume romance drama "Beautiful South Song", an urban workplace drama "Ordinary Glory", and "In the Name of Family" with the theme of healing youth growth, with diverse types and good market response.

In terms of reserved projects to be broadcast, many plays, including "8090", "Dear, Beloved", "You are my city camp", "Mirror Twin Cities" and The Legend of Fei, have entered various platforms and TV programs.

In terms of movies, Huace film and television also has an important layout, not only participated in the recent popular movie The Sacrifice, but also the movie A Writer’s Odyssey, which is mainly directed by Huace, will be released in the Spring Festival next year.

In the context of the huge impact on the film market, Huace Film and Television, the main drama series, went upstream and handed over a stable answer sheet. Although this is not surprising, it is also a rare surprise.

After a huge loss of 2.306 billion yuan in 2019, Beijing culture was hit again in the first three quarters of 2020, and various businesses fell across the board.

The financial report shows that in the first three quarters of 2020, Beijing Culture realized an operating income of only RMB 13 million, a year-on-year decrease of 98.15%, and a net profit loss of RMB 117 million. At the same time of the decline in performance, the capital chain of Beijing Culture also tightened. The company’s asset-liability ratio rose from 24.22% in 2018 to 52.81% in the third quarter of this year.

Up to now, My People My Homeland, a film controlled by Beijing culture, has closed at the box office of 2.762 billion yuan, which is expected to turn the final performance of Beijing culture into a profit.

On the unilateral side of the film to be screened, Bath Buddy produced by Beiwen has announced the final file on December 11th, "Hello! Li Huanying is scheduled for the Spring Festival in 2021, and the series "Fengshen", with a total investment of nearly 3 billion, will also officially meet the audience next year.

Backed by the powerful background resources of Hunan Radio and Television, Mango Hypermedia often staged the magical drama of "making small and big".

According to the financial report, Mango Supermedia achieved operating income of 9.471 billion yuan in the first three quarters, up 15.05% year-on-year, and net profit attributable to shareholders of listed companies was 1.612 billion yuan, up 65.39% year-on-year.

The biggest advantage of mango hypermedia, which focuses on self-made content, lies in low-cost investment. No matter whether it is drama series or variety show, it can always harvest unexpected surprises. This year’s fire variety "Sister Riding the Wind and Waves" has helped the stock of Mango Hypermedia to soar to a new level with a market value of hundreds of billions. The next stop is happiness, in the name of my family, dear myself, glass and other dramas are also hot works with high topics, which has greatly increased the revenue of Mango TV.

Since then, Mango has also released a brand-new "Monsoon Plan" short theater in terms of incubating potential variety shows such as "Sister Braving the Wind and Waves 2" and "Brother with Thorns", and plans to build a total of ten short plays with 12 episodes per season.

In the first three quarters of 2020, Wentou Holdings achieved a revenue of 282 million yuan, a decrease of 80.64% compared with the same period of last year. The net loss attributable to shareholders of listed companies was 788 million yuan, and the net profit decreased by 1,860.57% year-on-year.

Wentou Holdings said in the third quarterly report that the company’s operating income in the first three quarters decreased by 80.64% year-on-year, mainly due to the impact of the COVID-19 epidemic, the cinema was suspended from late January to mid-July, resulting in a significant decrease in revenue during the reporting period compared with the same period last year.

By September 30, 2020, Hengdian film and television had a total of 70,300 screens in China. In the first three quarters, the total box office of China film market was 7.563 billion yuan, a decrease of 84.20% compared with the same period of last year, which made Hengdian film and television revenue drop sharply.

After the cinema resumed work, Hengdian Film and Television continued to increase the layout of the cinema industry. In the third quarter, 16 new cinemas were opened and 102 new screens were added. In the first three quarters of this year, Hengdian Film and Television achieved an operating income of 399 million yuan, a year-on-year decrease of 81.27%, and a net loss attributable to shareholders of listed companies was 368 million yuan.

Jinyi Film and Television, which also specializes in cinema, also suffered a decline in performance. In the first three quarters of 2020, its revenue was about 220 million yuan, down 85.90% year-on-year. The net loss was about 406 million yuan, a year-on-year decrease of 487.33%.

In the first three quarters, Ciwen Media’s main revenue items included Trident, Thunder in the Restarted Sea, Chance of Winning and The Voice of Chinese Dreams Our Songs. Due to poor market performance, its revenue dropped sharply.

Ciwen Media achieved operating income of 338 million yuan in the first three quarters, down 60.28% year-on-year. The net profit attributable to shareholders of listed companies was 18.2825 million yuan, compared with 89.8912 million yuan in the same period last year.

In the first three quarters, Hualu Baina achieved an operating income of 73.633 million yuan, a year-on-year decrease of 84.53%, and the net profit attributable to shareholders of listed companies was 35.0971 million yuan, a year-on-year decrease of 61.53%.

Regarding the reason for the decrease in operating income compared with the previous period, Hualu Baina said that it was mainly due to the delay in the project progress during the reporting period and the decrease in repertoire income compared with the same period of last year.

Huanrui Century’s revenue in the first three quarters of 2020 was only 17.19 million yuan, a year-on-year decrease of 87.49%; The net loss was about 148 million yuan, a year-on-year decrease of 2716.26%.

Huanrui Century said that the decrease in revenue was mainly due to the decrease in drama series of some broadcast projects and the impact of the project cycle. The company’s film and television drama sales revenue and artist brokerage income decreased significantly compared with the same period of last year.

In 2018, it lost 927 million yuan, and in 2019, it lost 1.007 billion yuan. If it can’t make a profit for three consecutive years, Tang De Film and Television will be in danger of being directly delisted. Nowadays, Tang De film and television, which is dragged down by Ba Qing Chuan, is exhausted. In the first three quarters, the operating income was 170 million yuan, and the net loss attributable to shareholders of listed companies was 83.7 million yuan.

In the first three quarters, Happiness Blue Sea Cucumber invested in works such as Stewed Sydney with Rock Sugar, Trident, Children in the Bay Area and Happiness Will Knock on the Door, but it is difficult to have a decisive impact on the company’s revenue. In the first three quarters of 2020, Happiness Blue Ocean realized a total operating income of 217 million yuan, a year-on-year decrease of 84.5%, and the net profit attributable to shareholders of listed companies was a loss of 275 million yuan, a year-on-year decrease of 673.66%.

Since the cinema officially resumed work, the film and television market has shown obvious signs of recovery, and explosive works have appeared from big screen to small screen. As the first important financial report after the cinema resumed work, the third quarterly report of the film and television company has a very important weathervane significance for the current market performance and future trend.

Judging from the overall financial report, film and television companies are basically in the post-traumatic recovery period. If film and television companies in the post-cold winter era want to get back on track, it is essential to continuously output high-quality works. Whether it is to boost theater attendance or create topics to boost revenue, the principle of "content is king" will not change.

If winter comes, can spring be far behind? After the most difficult period, the next performance of the film and television market is worth looking forward to.

　　Cctv newsOn July 20th, the Ministry of Agriculture and Rural Affairs held a press conference on the operation of agriculture and rural economy in the first half of the year.

　　At the meeting, Zeng Yande, chief agronomist of the Ministry of Agriculture and Rural Affairs and director of the Development Planning Department, introduced that since the beginning of this year, the Ministry of Agriculture and Rural Affairs has made every effort to ensure the effective supply of "vegetable basket" products, focused on consolidating and expanding the achievements of poverty alleviation, and made overall plans to do all kinds of work in agriculture and rural areas. The agricultural and rural economy has been steadily strengthened and stabilized, which has provided strong support for the stable development of the national economy and the sustained stability of the overall social situation. Mainly in the following seven aspects:

　　First,Summer grain output reached a record high.. Since the beginning of this year, the Ministry of Agriculture and Rural Affairs has insisted on doing a good job in grain production as the primary task and the first responsibility. As soon as possible, it has broken down the annual grain production tasks to all provinces, autonomous regions and municipalities, and formulated plans for stabilizing and increasing grain production by varieties and regions. First, the area, yield and total output have achieved "three increases". This year, the area of summer grain increased by 3.982 million mu, reversing the downward trend for five consecutive years. The yield per mu was 367.7 kilograms, which was increased for three consecutive years, and the output was 291.6 billion kilograms, an increase of 5.93 billion kilograms over the previous year, both hitting record highs. The second is continuous quality optimization. The area of high-quality special wheat accounted for 37.3%, an increase of 1.5 percentage points over the previous year. Third, the harvest loss is reduced. The yield of wheat machinery exceeded 98%, and the loss rate of wheat machinery in the main producing areas decreased by more than 1 percentage point. In addition, the early rice harvest is nearly 70%, which also shows a trend of increasing production. The area of autumn grain has increased and its growth is normal, which has laid a good foundation for the annual grain harvest.

　　Second,"Vegetable basket" products are in sufficient supply.. Strictly implement the overall responsibility of the province and the responsibility system of the mayor of the "vegetable basket", increase production guidance, strengthen the docking of production and marketing, and ensure a stable supply of the market. The production of live pigs has fully recovered. According to the statistics of the National Bureau of Statistics, at the end of June, there were 45.64 million fertile sows in the country, equivalent to 102% at the end of 2017, and 439 million live pigs, recovering to 99.4% at the end of 2017. In the first half of the year, pork production was 27.15 million tons, up 35.9% year-on-year, and the supply and demand situation continued to improve. At the same time, the output of beef, mutton and poultry increased by 5.7%, the output of milk increased by 7.6% and the output of aquatic products increased by 4.4%. Vegetables and fruits are well supplied in the market, and prices fall seasonally.

　　Third,Agricultural green transformation continued to advance.. The promotion of "three products and one standard" in agricultural production was carried out in depth, and the three-year action of "controlling illegal drugs, controlling residues and promoting promotion" of edible agricultural products was solidly promoted, and the supply of green and high-quality agricultural products continued to increase. The qualified rate of agricultural products sampling was stable at over 97%, and the cumulative number of green, organic and geographical indication agricultural products reached 56,200. The "ten-year ban on fishing" in the Yangtze River started well, with more than 6,800 ships involved in fishing and 186,000 illegal nets cleared and banned. The management order of the ban on fishing was generally stable, and the fishermen who returned to catch basically realized the employment change and the social security policy was fully implemented. The quality construction and protection of cultivated land were further strengthened, and more than 72 million mu of black land conservation tillage in Northeast China was implemented, exceeding the annual target of more than 2 million mu.

　　Fourth,Rural industries have developed steadily.. Relying on agricultural and rural resources, we will extend the industrial chain, expand various functions of agriculture, and continuously promote the development of rural industries. In the first half of the year, 50 national modern agricultural industrial parks, 50 advantageous characteristic industrial clusters and 298 strong agricultural industrial towns were established. All localities have also increased investment, accelerated the development of industrial agglomeration, and developed "one township, one specialty" and "one village, one product" according to local conditions. The rural industry has shown a good development momentum. The added value of the national agricultural and sideline food processing industry increased by 10.7% year-on-year, and the average purchasing managers index (PMI) of the national key leading enterprises in agricultural industrialization was 55.3%, 4.2 percentage points higher than that of the manufacturing industry. Rural leisure tourism has basically recovered to the same level in 2019, and online retail of agricultural products has maintained double-digit growth.

　　Fifth,Farmers’ income increased rapidly.. The Ministry of Agriculture and Rural Affairs insists on ensuring stable production and supply, increasing employment and income, and taking various measures to increase farmers’ income. In the first half of the year, the per capita disposable income of rural residents reached 9248 yuan, a real increase of 14.1% after deducting the price factor, which was 3.4 percentage points higher than the income growth rate of urban residents. The total number of migrant workers in rural areas and the income level have achieved double growth. The total number of migrant workers has reached 180 million, up 2.7% year-on-year, and the average monthly income has reached 4,290 yuan, up 17.6% year-on-year. At the same time, the characteristic industries in poverty-stricken areas have developed steadily, and the employment situation of poverty-stricken laborers is good, which has promoted more than 30.6 million people out of poverty to work. The income growth rate of poverty-stricken people continues to be higher than the national rural average.

　　Sixth,Investment, consumption and import and export increased rapidly.. The scale of agricultural investment expanded, and the investment in fixed assets in the primary industry was 656.4 billion yuan, up 21.3% year-on-year, which was 5 and 10.6 percentage points faster than that in the secondary and tertiary industries respectively. Rural consumption rebounded steadily, and the retail sales of rural consumer goods reached 2,780.7 billion yuan, up 21.4% year-on-year, with an average growth of 4% in two years. The import and export of agricultural products grew rapidly, with the total import and export reaching US$ 146.5 billion, a year-on-year increase of 26.4%. Among them, imports were US$ 108.11 billion, up 33.9% year-on-year, and exports were US$ 38.39 billion, up 9.2% year-on-year. The potential of domestic demand in rural areas has been continuously released, and its pulling effect on economic development has been continuously enhanced.

　　Seventh,Rural construction has been solidly promoted.. Formulate the implementation plan of rural construction action, and define the objectives, key tasks, working mechanism and policy guarantee of the 14 th Five-Year Plan. We have promoted the improvement of rural human settlements in an orderly manner, organized village cleaning actions, and made overall plans to promote rural toilet improvement, domestic sewage and garbage treatment, creating a number of beautiful and livable villages. At the same time, we will continue to deepen rural reform, steadily push forward the second round of land contract and extend the pilot project for 30 years after it expires, and complete the reform of the joint-stock cooperative system of collective operating assets in 530 thousand villages. Strengthen and improve rural governance and introduce the rural revitalization promotion law.

　　Generally speaking, the good situation of agricultural and rural economic development in the first half of the year laid a solid foundation for winning the bumper harvest of grain and agriculture throughout the year, and provided strong support for the "14 th Five-Year Plan" to make a good start. However, we should also see that the development of agricultural and rural economy still faces the threat of major pests and meteorological disasters, the risk of pig production market and epidemic situation, and the instability of international agricultural products market, which need to be solved by effective measures.

　　Zeng Yande said that in the next step, the Ministry of Agriculture and Rural Affairs will resolutely implement the decision-making arrangements of the CPC Central Committee and the State Council, strengthen policies and measures, push forward stubble by stubble, pay close attention to implementation, ensure that the grain output will remain above 1.3 trillion Jin, resolutely hold the bottom line of preventing large-scale poverty return, and accomplish various goals and tasks of agricultural and rural development with high quality.

　　With the increasing number of people vaccinated in COVID-19, the rumors that vaccines are harmful to health are constantly changing. No, there are rumors that aluminum adjuvant nanoparticles in COVID-19 vaccine can cross the blood-brain barrier and damage the brain. A string of terms seems to be "professional", but in fact it is purely alarmist. The latest issue of the "Science" gossip list is released, which focuses on refuting several recent widespread health pseudo-knowledge. Come and see if you are successful.

　　The monthly "scientific" gossip list is guided by Beijing Science and Technology Association, Beijing Municipal Committee Network Information Office, Capital Internet Association, and jointly released by Beijing Science and Technology Journalists Editors Association and Beijing regional website joint rumor platform.

　　Rumor has it that the aluminum adjuvant contained in COVID-19 vaccine hurts the brain

　　Truth There are rumors that COVID-19 vaccine can’t be used, because aluminum adjuvant nanoparticles (AAN) in the vaccine can’t be digested by macrophage (MF) enzyme, and will be transmitted to the brain through the blood-brain barrier (BBB) to cause damage and affect human health. Is it true?/You don’t say.

　　Professional terms such as "nanoparticles" and "MF digestive enzyme" with English abbreviations at first glance seem to be scientific interpretations issued by professional institutions. However, some of the most basic concepts are wildly wrong.

　　First of all, the diameter of aluminum hydroxide (or aluminum phosphate) particles used in vaccines is generally 1-10μ M is far from the level of "nanoparticles", so there is no such risk in itself. Secondly, it is impossible for aluminum hydroxide to cross the blood-brain barrier, because the upper limit of molecular diameter allowed by the pore size of the blood-brain barrier is usually only 1nm(1μ M=1000nm), aluminum hydroxide particles don’t say in the past, stuck.

　　In addition, after vaccination, because the adjuvant plays the role of adsorbing antigens, only a very small amount will enter the blood circulation, but that aluminum is far below the concentration that may cause risks, even worse than the daily intake from vegetables and fruits.

　　Aluminum adjuvant has been used for decades, and scientists have been paying close attention to the "theoretical" risks, but so far it has not been found that aluminum adjuvant can cause substantial damage to people (even newborn babies), so just vaccinate with peace of mind.

　　It is rumored that the human body will "lose temperature" in extremely cold environment.

　　Truth Some people think that only in extremely cold environment can the human body lose its temperature. Actually, not really. The core temperature of the human body is fixed. The surface temperature can fluctuate sometimes, but the core temperature will be kept as stable as possible from 37℃ to 37.5℃. When it is hot, it dissipates heat, and when it is cold, it generates heat to keep the heat.

　　Compared with sweating, the heat generation and maintenance are passive and the adjustment is limited, so passive clothing and shelter from the outside are very needed to help them resist the low temperature. This is also the reason why human beings gradually expanded from tropical to cold zone in the process of evolution. Only when they have certain heat preservation ability can they live in cold regions.

　　When we lack the protection of clothing and shelter and accidentally appear in a cold environment, we can’t maintain the core temperature, and temperature loss may occur, even in a very cold environment. Generally speaking, the lower the outside temperature, the stronger the wind and the higher the environmental humidity, the easier it is to lose temperature. Temperature loss is not very serious at the beginning, and the human body will stubbornly fight against this hypothermia through compensation mechanism, so after exposure to low temperature environment, it will gradually lose temperature from light to heavy.

　　It is very important to find and identify temperature loss in time and take measures quickly. The treatment of rewarming should follow the principle of gradual and gentle grading, and unprofessional rescue may aggravate the harm to the body. For example, don’t try to heat the limbs or drink hot water for people with moderate or severe hypothermia. The hypotension and further temperature drop caused by a large amount of hypothermic blood returning to circulation will increase the risk of resuscitation failure.

　　It is rumored that hanging fitness can treat cervical spondylosis.

　　In some areas, there are fitness people who treat cervical spondylosis by hanging their heads and swinging with the rope. "Hanging neck fitness" exercise is similar to "cervical traction" in clinic. Middle-aged and elderly people who are keen on "hanging neck fitness" think that it is good for cervical spine to let the neck be pulled, but the answer is no.

　　Like this improper "neck-hanging fitness", the traction force is far greater than the need of clinical treatment, which may damage nerve tissue, muscles, tendons and ligaments, and even cause paraplegia and life-threatening if the condition gets worse.

　　To do traction therapy, we need to follow two principles, namely, symptomatic principle and moderate principle. Clinically, there are two kinds of cervical spondylosis suitable for traction: one is chronic neck and shoulder pain, which can relax tense muscles and effectively relieve pain symptoms through moderate traction. Secondly, cervical spondylotic radiculopathy, which is often manifested as radiation pain or numbness of upper limbs, heavy feeling and decreased grip strength, can be treated with appropriate traction, but it is definitely not advisable to exercise with excessive intensity and too long time, like the above-mentioned "neck hanging" exercise.

　　In addition, it should be noted that traction treatment is prohibited for patients clinically diagnosed as "cervical spondylotic myelopathy, cervical spondylosis with vertigo symptoms and unstable cervical spondylosis" because high-intensity "neck-hanging" traction may destroy the already unstable intervertebral disc nucleus structure, further compress the nerves, aggravate the symptoms of pain and numbness, and may even cause adverse consequences such as paralysis and death.

　　Therefore, before traction treatment, you must go to a regular hospital to improve the relevant examination, and after being evaluated by a professional doctor, traction treatment should be carried out under the guidance of a doctor.

　　It is rumored that shaking and waking up in sleep is a signal of "sudden death"

　　Truth Have you ever had such an experience? When you were about to fall asleep in a daze, your whole body suddenly shook violently. There are rumors that this is a signal of "sudden death", indicating that there is a big problem in the body. In fact, this phenomenon is called "sleep shock", also known as "sleep twitch" or "myoclonus before sleep"

　　The brain is the general commander of various organs and tissues of the human body, and sleep is the process of brain rest. When people just fall asleep, part of their brains are already asleep, but some of them are still not completely asleep. With the deepening of sleep, the brain relaxes its control over the limbs. When the brain is stimulated by some information inside and outside the body, local muscles of the body may suddenly twitch, which is called sleep shock.

　　If we understand the causes of sleep startle, we will know that it is incorrect to say that the sudden whole body shaking during sleep is caused by the brain’s "strike" to remind us that our lives are in danger, and this is not a signal of "sudden death". It is reported that about 60% to 70% people have had this kind of personal experience.

　　It should be noted that sleep startle is mostly a physiological manifestation, which is often accidental, not more than three times a night, and the movement range is not too great. If limb twitches occur frequently (more than five times a night) or sleep is disturbed by frequent attacks and repeated awakenings, you need to be vigilant. It is necessary to go to the neurology department or sleep specialist clinic to improve polysomnography.

　　This examination is helpful to distinguish between sleep fright and other causes of limb movement during sleep. At the same time, other examinations such as blood examination and imaging examination can also be improved to determine whether there are other causes.

　　It is rumored that eating less staple food can cure diabetes.

　　Can the truth really cure diabetes by giving up starchy food, eating less fruits with high fructose content, not drinking drinks and refusing to process food? There are many ways to treat diabetes. In most cases, the improvement of the disease is the result of a variety of methods, such as diet, exercise, drugs, etc., which cannot be used as an excuse to exaggerate the efficacy of a particular method.

　　At the end of the 18th century, Dr. John Rollo in Britain took the lead in noticing the therapeutic value of low-carbon water diet for diabetes. The "low-carbohydrate diet, high-fat and high-protein diet mode" advocated by him has far-reaching influence, which makes people realize the adverse effects of high-carbon water diet on diabetes, but it is also the ideological source of many dietary misunderstandings at present, such as "diabetics can’t eat fruits" and "it doesn’t matter if they eat vegetables casually".

　　If the staple food is excessively restricted, and carbohydrates are not eaten for a long time or rarely, fat will have to provide excessive calories, which will adversely affect the metabolism of brain and myocardium, which is mainly powered by glucose. At the same time, excessive intake of high fat and high protein will aggravate the metabolic load of liver and kidney, and the incidence of cardiovascular and cerebrovascular complications may also increase.

　　The scientific diabetes diet model is not absolute and single, but should aim at everyone’s different tastes, preferences, etc. Under the guidance of professionals, choose a personalized diet that suits them, and continue to enjoy their favorite foods to the maximum extent in a healthy way, instead of blindly pursuing a certain dietary "special effect".

　　Gossip mosquito repellent paste has better protection effect.

　　Truth Compared with other traditional mosquito-repellent products, mosquito-repellent stickers can provide "personal protection". Is the effect really better? Not necessarily. Some plant-derived mosquito repellent drugs such as citronella and eucalyptus citriodora leaf oil are put in new products such as mosquito repellent stickers and mosquito repellent bracelets. The principle is to achieve mosquito repellent effect through odor emission, but its range of action is relatively small, which cannot provide full-body protection and is not as effective as local mosquito repellent.

　　In 2018, Beijing Consumers Association conducted a comparative test on pure plant mosquito repellent products, involving 50 kinds of domestic and partially imported mosquito repellent products such as mosquito repellent stickers, mosquito repellent bracelets and mosquito repellent buckles. Results The mosquito repellent effect of all 50 samples was not satisfactory, which was suspected of false propaganda.

　　These products are mainly sold to special groups such as children and pregnant women, but there is no uniform production standard. Although most of them claim to be plant formulas, there is no clear scientific evaluation of the safety of these formulas at this stage, and some countries do not recommend the use of such plant formula mosquito repellent products for infants and young children at present. For example, lemon eucalyptus oil may cause lung discomfort and allergic reactions, and the US Centers for Disease Control and Prevention recommends that children under 3 years old should not use it; Canada does not recommend it for infants under 12 months.

　　In a word, compared with other mosquito repellents, these new mosquito repellent products have the advantages of short use time and no scientific experimental research. Therefore, the safety has not been verified, and it is not recommended for younger children.

The high-configuration route is a feature that domestic cars have always adhered to, and the price is also more down-to-earth. With the double blessing of these two advantages, domestic cars are increasingly sought after by consumers. Today, I picked a car to introduce to you, and it is it. Let’s take a look.

First of all, from the appearance point of view, Wuling Hongguang PLUS front design is very avant-garde personality, coupled with multi-format grille, looks more elegant. The headlights are very in line with the consumer’s aesthetic, the overall appearance is very young. The car is equipped with etc. To the side of the body, the car body size is 4720MM*1840MM*1810MM, the car adopts the lines of youthful personality, the side looks very delicate, with large-sized thick-walled tires, the shape is quite simple. At the rear of the car, the overall shape of Wuling Hongguang PLUS echoes the front of the car, and the taillights are very comfortable. Coupled with the unique exhaust pipe, it is very simple.

Sitting in the car, the interior design has taken the fashionable sports route and is full of fighting atmosphere. The steering wheel of the car looks very good, made of plastic material, and everything looks very clean and refreshing. Let’s take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive, and the details are still in place. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable and looks very cool. The car adopts fabric seats and is equipped with functions such as the seat being reclined as a whole, which makes the overall ride feel soft and comfortable.

Wuling Hongguang PLUS is matched with a manual (MT) gearbox, with a maximum power of 108KW and a maximum torque of 250N.m, resulting in good power performance.

The Wuling Hongguang PLUS has good trunk space and can also expand the storage space by reclining the rear seats, which is enough for daily use. In addition, the car is equipped with anti-lock braking (ABS), brake assistance (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), body stability control (ESP/DSC, etc.) main driver airbags, passenger seat airbags and other safety configurations.

This car has already been introduced. I believe that many users who buy a car have taken a fancy to its comfort and practicality. As long as you like it, then buy it boldly.

In [Autohome Nanning Discount Promotion Channel], we bring you an exciting news. The high-profile model is currently on a grand promotion, with the highest discount rate reaching an astonishing 18,000 yuan for consumers in Nanning. This makes the minimum starting price of Xingtu Lanyue have dropped to 175,900 yuan, bringing real economic benefits to car buyers. If you are interested in this luxury SUV, don’t miss this once-in-a-lifetime car buying opportunity. Click "Check the car price" in the quotation form to let us help you get higher discounts and make your car buying dream more accessible.

The exterior design of Xingtu Lanyue shows a strong sense of modernity and power. The front face is equipped with a wide air intake grille. The grille is mainly decorated with exquisite chrome plating, and the lines are smooth, creating a domineering charm without losing details. The body lines are tough, and the overall style is both luxurious and sporty, showing the aura that a high-end SUV should have. The side profile is smooth, with large-size wheels, which further strengthens the dynamic aesthetics of the vehicle. The exterior design of Xingtu Lanyue fully integrates power and aesthetics, bringing a strong visual impact to the driver.

Xingtu Lanyue presents an elegant body profile with its finely crafted side design. The body measures 4970mm long, 1940mm wide and 1792mm high, with a wheelbase of 2900mm, creating a spacious and comfortable interior. The front and rear wheelbases are 1644mm, ensuring driving stability. The tire specification is 245/50 R20, which is paired with a delicate wheel design, which not only enhances the visual impact, but also provides excellent grip and driving performance. The careful handling of these details together creates the unique side image of Xingtu Lanyue.

The interior design of Xingtu Lanyue presents an atmosphere of luxury and technology. A large area of high-grade leather materials is used in the car to create a comfortable touch and texture. The steering wheel is wrapped in exquisite leather, which supports manual up and down + front and rear adjustment to ensure convenient control for the driver. The core focus of the center console is a large 15.6-inch touch screen, which not only displays excellent results, but also has an automatic speech recognition control system, which can easily control multimedia, navigation, telephone, air conditioning and sunroof. USB and Type-C interfaces are reasonably distributed, with 2 in the front row and 3 in the back row to meet the charging needs of passengers. In addition, Xingtu Lanyue is also equipped with a wireless charging function for mobile phones, providing great convenience for drivers. In terms of seats, whether it is the driver’s seat or the passenger’s seat, it supports front and rear adjustment, backrest adjustment and height adjustment, and is equipped with heating and ventilation functions. The main driver’s seat also has an electric memory function. The second row of seats also supports front and rear adjustment and backrest adjustment, and has a proportional reclining function, providing greater flexibility for the passenger space.

The 2.0T turbocharged engine equipped with Xingtu Lanyue has a maximum power of 192 kilowatts and a maximum torque of 400 Nm. It has a strong output of 261 horsepower and is matched with an 8-speed automatic transmission, providing the driver with smooth and efficient power transmission.

Summarizing the evaluation of the owner Autohome, Xingtu Lanyue won his admiration with its domineering exterior design and tall front face, as if with the temperament of a Land Rover. The owner specifically mentioned the open design of the grille and the tall front of the car, which not only gives the vehicle a sense of power, but also makes it visually stand out. The side streamline is perfectly integrated with the square design of the rear trunk, showing the advantage of space. Although the rear is simple, its beauty cannot be ignored, and the brightness of the paint adds to the high-end sense of the vehicle. It can be said that Xingtu Lanyue has successfully satisfied the owner’s pursuit of atmosphere and practicality with its excellent exterior design.

1. Click [Settings], select [WLAN] – [Advanced Settings], and select Never Sleep;

2. Click [Settings] – [WLAN] to find the wifi you want to connect to;

3. Click the arrow on the right, don’t save the network, and re-enter the password.

If not, you can also try restarting the router.

Xiao Ai is currently incompatible with some routers. For example, a router has set up a 2.4g and 5g network merger. You only need to turn off 5ghz and connect it after a while. If the above cannot be solved, you can try to replace the router connection or reset the router.

The above is why Xiao Ai has been unable to connect and how to solve it. Xiao Ai has been unable to connect and the relevant content of the method tutorial.

[EV Vision Technology Comparison] Nowadays, when vehicle electrification has become the mainstream of development, diesel locomotives seem to gradually withdraw from the rhythm of the historical stage. However, the reality proves that the models with internal combustion engines will not disappear for a long time to come, but will have certain advantages in some aspects. However, this species that does not suffer from "mileage anxiety" will make car owners suffer from another disease-"fuel consumption anxiety". Therefore, on the issue of how to treat it, plug-in hybrid models have become this good medicine.

Before, we made a comparison between BYD DM-i and Great Wall Lemon DHT (extended reading: BYD DM-i or Great Wall Lemon DHT, who represents the peak of domestic hybrid technology? ), which proves that domestic hybrid technology is gradually rising and has the strength to compete with foreign hybrid technology. Of course, this technical field in China is more than these two. Looking at the industry, basically most OEMs have started to develop their own latest hybrid technology, and among them, Chery’s Kunpeng DHT has become another new hot spot after the first two. If you look closely, you may find that compared with the hybrid technology of the Great Wall, the word DHT appears behind Chery’s technology. What is the difference between it and lemon DHT?

What does DHT mean?

If you answer what is the most obvious difference between Kun Peng DHT and lemon DHT, there is actually a difference in word meaning.

The DHT of great wall lemon is calledDedicated Hybrid Technology, the Chinese translation isSpecial technology for hybrid power, is a complete hybrid technical scheme, including engine, transmission, drive axle, battery and other components.

DHT of Great Wall Lemon

Chery Kunpeng’s DHT is calledDedicated Hybrid Transmission, that isSpecial gearbox for hybrid powerBased on the traditional fuel vehicle gearbox, some electrified components are added to realize hybrid power technology.

DHT of Chery Kunpeng

So it can be seen that there are some differences in the technical route between the two. Please look down.

Comparison of hybrid architectures

Dual-motor+engine combination may be the trend of hybrid technology development now. Take DHT of Great Wall Lemon as an example, it is a powerful three-engine/four-engine power system composed of a 1.5L/1.5T hybrid special engine, a highly integrated dual-motor hybrid gearbox and a 135kW three-in-one two-gear electric drive rear axle. Under this system, three different specifications of power (PHEV/HEV) assemblies suitable for Class A, Class B and Class C have been successively introduced. In addition, under the PHEV architecture, there is also a "1.5T +DHT130+P4" four-wheel drive powertrain, which corresponds to different levels of products to meet the diversified choices of users.

Specifically, the lemon hybrid DHT consists of a high-efficiency hybrid special engine, a highly integrated dual-motor hybrid gearbox and a 135kW three-in-one two-speed electric drive rear axle, forming a powerful three-engine/four-engine power system, which brings super power. The maximum power of HEV two-drive system is 180kW, and the total power of PHEV two-drive system can reach 240kW. The front and rear axle motors with PHEV+P4 structure can output power at the same time, and the maximum system total power can reach 320kW. The intelligent four-wheel drive system of this architecture has strong climbing ability, such as achieving 60%-65% maximum climbing degree when dry asphalt pavement and 15%-18% maximum climbing degree when snow.

High fuel efficiency hybrid special engine

In terms of transmission, Great Wall Lemon DHT is similar to Honda i-MMD, except that it has two gears when the engine is driven, while the latter has only one gear when the engine is driven. By selecting the gear, it can give full play to the performance advantages of the engine. The system also adopts dual-motor series-parallel topology, which can realize EV, series connection, parallel connection, energy recovery and other working modes, and achieve a perfect balance between power and fuel consumption in various driving scenarios. As for the battery, the Great Wall Lemon DHT architecture is equipped with the world’s largest capacity and high-efficiency hybrid battery, which has the highest performance in the industry with a pure battery life of 200km. With CTP(Cell to Pack) technology, the energy density of the battery pack reaches 160Wh/kg, and it supports 11kW AC slow charging and DC fast charging.

High integration hybrid DHT transmission

Although there is not much information about Chery Kunpeng DHT, we can still see the clue from the known information.

From this exploded view, we can roughly see the structure of the whole system. Chery Kunpeng DHT also uses the combination of engine and dual motors, but here I want to knock on a blackboard to draw a key point. Different from the mainstream development, Kunpeng DHT is the only hybrid architecture driven by dual motors in China brand at present. An output mode mainly driven by electricity can be provided. In this hybrid system, the motor bears the main driving responsibility, and the engine can supply energy for the power battery under low load conditions. Therefore, two relatively low-power drive motors are equipped with FIO fixed-point injection oil-cooled motor technology and TEM dual-motor power distribution technology developed by Chery, in order to replace the effect of a single high-power drive motor.

In terms of data, the maximum power output torque of Kunpeng DHT can reach 510N·m, and the whole box torque density is 35 N m/kg, which can match large and medium-sized cars and SUV models, and can realize nine high-efficiency working modes such as single/double motor drive, extended range, parallel connection, direct engine drive, single/double motor braking energy recovery and driving/parking charging. Kun Peng DHT adopts TEM ultra-efficient dual-motor power distribution technology, which can choose the best electric drive source and gear according to the load size to improve the driving efficiency, thus creating a smooth driving experience and more efficient power distribution. The maximum transmission efficiency is more than 97.6%, the average efficiency of electric drive in NEDC working condition is more than 90%, the peak efficiency of flat wire motor is more than 97%, the power is 6.0kW/kg, and the fuel saving rate in low power mode is more than 50%.

In addition, Kunpeng DHT has 11 combined gears (seemingly the largest in the world? ）。 However, it should be noted here that the gear position of Kunpeng DHT is not limited to these 11 combinations. Due to the existence of dual motors and the provision of a 3-speed transmission device in the engine direct drive mode. You know, most of the mainstream technologies now adopt a direct clutch structure, that is, the generator can directly drive the wheels. However, when they are all direct-drive output, they all have only one gear, which limits the highest efficiency working range (the difference between ordinary bicycles and variable-speed bicycles), so Kunpeng DHT is equipped with three gears on the engine to broaden the engine driving performance. First of all, the first speed ratio is relatively large, which is mainly used for starting and accelerating. The third speed ratio is very small, mainly to ensure low engine speed, low fuel consumption and noise reduction when driving at high speed. Among them, the second speed ratio mainly takes into account the shift of the first gear and the third gear to ensure the smoothness of the shift, and at the same time takes into account the fuel consumption at the middle and low speeds.

It is worth mentioning that these permutations and combinations can achieve dozens of gear combinations, but the manufacturer has chosen 11 most suitable gears. In different working scenarios, the built-in control system of Kunpeng DHT calculates the optimal working gear in real time, and cooperates with Chery’s FIO fixed-point injection oil-cooled motor technology, TEM ultra-efficient dual-motor power distribution technology and ultra-smooth TSD dual-shaft drive design to achieve the balance of power, ride comfort and economy.

Comparison of working principles

There are four working modes of Great Wall Lemon DHT, including pure electric drive mode, series mode, first gear direct drive mode (low speed cruise), first gear direct drive mode (performance direct drive), second gear direct drive mode (high speed cruise) and energy recovery mode.

The important core of overall fuel saving is to make the engine work in an efficient working point area. When driving at low speed in general urban areas, lemon DHT will switch between EV mode and series mode, and maintain the engine in the most efficient area. When driving in suburbs and viaducts, the series mode will still be adopted at medium and low speed, but at medium and high speed, the engine will start to intervene, and when encountering heavy load demand, the engine+parallel drive mode will be adopted, which not only maintains high efficiency, but also provides sufficient response for power. Finally, at high speed, the engine direct-drive working point will directly fall in the high-efficiency area, or when the power is enough, EV battery life will be adopted to reduce fuel consumption.

As can be seen from the published data, the working mode of Chery Kunpeng DHT can be said to be another way.

First of all, the front part will be equipped with a small displacement (1.5T) inverted engine. Why did you choose this engine type? First of all, the intake manifold of the inverted engine is shorter, and the air intake is more direct and smooth. In addition, the air does not need to be heated above the engine to reduce the air density and oxygen content, so the engine burns more fully, the thermal efficiency is higher than that of the upright engine, and the fuel consumption is correspondingly reduced. In addition, this engine has a relatively compact volume to reduce the cabin space and lay the foundation for weight reduction because the intake manifold and exhaust manifold do not need to be wound up and down from the engine for half a turn.

The dual-motor part of the predecessor is composed of two low-power driving motors. Why choose two low-power drive motors but not one high-power motor directly? The reason for this is that if a high-power motor is used, the efficiency of the motor will be greatly reduced at first when it starts at low speed and runs at high speed, and when it enters the power loss state, the engine will start to intervene in power generation, and the fuel consumption will inevitably increase. Therefore, using two low-power motors can make the whole hybrid system work in a high-efficiency area with the same comprehensive performance. After that, it is combined with the previously mentioned Kunpeng DHT gearbox to achieve the purpose of fuel saving. In addition, after adopting the dual-motor scheme in manufacturing cost, the dependence on high-precision gears is relatively reduced. After all, this aspect can only rely on imports for the time being.

Who are the models under DHT technology?

WEY macchiato

On April 15th this year, Great Wall Motor conducted an online lemon hybrid DHT vehicle test, which was the first time to be tested with a real vehicle. The tested model was WEY Macchiato, which will be listed soon. This model is equipped with the latest lemon hybrid DHT technology of the Great Wall, and is also equipped with the combined configuration of 1.5L Atkinson cycle engine and motor. The maximum horsepower of the engine is 102kW, the maximum power of the motor is 154kW, and the combined maximum power is 190kW. It is worth mentioning that the fuel consumption per 100 kilometers is only 4.7L and the maximum cruising range can reach 1100km. The subsequent PHEV plug-in hybrid vehicle has a pure electric cruising range of 110km.

Tiggo 8 PLUS PHEV

Tiggo 8 PLUS PHEV is Chery’s first model equipped with DHT hybrid system, which adopts a three-motor four-wheel drive hybrid system with 1.5T turbocharged engine+front double motor+rear single motor. Among them, the maximum power of the engine is 125kW, the peak torque is 252N·m, the official 0-100km/h acceleration is only 4.9 seconds, and the comprehensive fuel consumption is only 1.3L/100km.

EV vision view:Although the published information is very limited, through the comparison of these two technologies, we can see that their innovation in hybrid technology is enough to compete with hybrid power enterprises, which not only opens the door to the development of domestic hybrid technology, but also makes China brand occupy a place in the world. At present, the latest "Roadmap 2.0 for Energy-saving and New Energy Vehicles" issued by China Automotive Engineering Society clearly puts forward that traditional vehicles should be fully "mixed" in the next 15 years. By 2035, among the non-new energy vehicles that still occupy half of the market, hybrid power will become the leading force. Therefore, the automobile industry has developed in parallel with many technical routes. In order to realize the low-carbon of energy-saving vehicles, the automobile factory must establish a new hybrid technical route. Therefore, both Kunpeng DHT and Lemon DHT will become the new trump cards representing the development of hybrid technology in China. In the future, EV Vision will dynamically evaluate two vehicles based on its own hybrid technology, so stay tuned!

Text/Lu Shiming

Executives "talk to each other" at the car launch conference, or it will become a normal state of the industry.

Not long ago, Huawei held the HarmonyOS Ecological Spring Communication Meeting and released a number of new products. At the press conference, Yu Chengdong, managing director of Huawei, BG CEO, chairman of BU, Huawei’s smart car solution, and Yin Tongyue, chairman of Chery Automobile, released the first smart car, Zhijie S7, for the second time.

It is understood that the newly released Zhijie S7 has launched five models, among which S7 Ultra has been added as a high-end model. The official guide price is 249,800 to 349,800 yuan, and the price range is consistent with the old model.

Standing on the level of public opinion, the public doesn’t seem to be interested in the product itself, but what really makes people relish is Yu Chengdong’s series of remarks on "targeting" Xiaomi.

From the mobile phone stand to intelligent driving, Yu Chengdong’s "insinuation" of Xiaomi is familiar, just like the "routine" of the two companies at the mobile phone conference for many years.

However, the trend of executives of the two companies "talking to each other" from a distance has blown to a new battlefield this time, and the "grudges and enmities" between the two companies over the years will also stage a new story in the automobile market.

Yu Chengdong has never been soft on "friends". In this release, Yu Chengdong made many statements all the time, which can be said to be "tit for tat" with Xiaomi.

At the previous Xiaomi SU7 conference, Lei Jun once said: "I found that all the car manufacturers did not consider how to install the mobile phone bracket, and none of them worked well. We must make the best mobile phone bracket!"

At the S7 conference of Zhijie, Yu Chengdong said in a meaningful way: "I really don’t understand why many cars use mobile phone stands. Later, I understood that their car navigation performance is not good! We will let the mobile phone application get on the bus in full, and the powerful heart does not need a mobile phone bracket! "

In addition, Yu Chengdong also intentionally emphasized that the utilization rate of car navigation in HarmonyOS is as high as 99%, while the utilization rate of other car navigation is only 31%, and the gap is "very large".

Regarding Yu Chengdong’s remarks, Lei Jun issued a document in Weibo, saying: "At their press conference, General Manager Huawei ridiculed the design of our original mobile phone bracket for Xiaomi SU7." At the same time, Lei Jun also asked questions and initiated a vote: Do you support the original mobile phone bracket in the car? Why do you think we made the original mobile phone stand?

Up to now, 271,000 people have voted for this activity, of which 231,000 support the original mobile phone stand of Xiaomi SU7 and 40,000 do not. Zinc Finance noticed that the highest praise message in the comment area of the event was: "I can do without it, but you can’t do without it."

In addition to the episode of mobile phone stand, Yu Chengdong also made a targeted "insinuation" on intelligent driving.

It is reported that Lei Jun once said: "The whole industry is in the city of NOA. We started user testing in April, officially opened ten cities in May, and opened nationwide in August!" At the press conference, Yu Chengdong said: "Huawei Smart Drive is a spot, not a futures, and it is the best spot!" In this regard, Lei Jun did not send a response.

At the press conference, we conducted parameter benchmarking and technical comparison, or emphasized the strength of functions, and then the senior management published a document on Weibo to "communicate with each other" from a distance. This marketing technique and rhythm has become commonplace in the mobile phone circle, especially Huawei and Xiaomi, who have used this routine perfectly.

However, this has become a "new thing" in the automobile circle. After all, no car company has conducted such a "blatant" benchmarking before, and there has been no precedent for executives to speak out about competitors’ weaknesses at the press conference.

Obviously, with the competitiveness of Huawei and Xiaomi in the automobile market becoming more and more prominent, the two companies that have been "loving each other and killing each other" for many years have reached the time of "short-term intersection", but this time the battlefield has changed from mobile phones to cars.

In fact, the relationship between Huawei and Xiaomi in the early days was not "tense" at all, and even very "harmonious".

In 2012, Yu Chengdong sent Weibo that he needed to learn Internet marketing from Lei Jun, and Lei Jun also responded that Huawei has always been an example for Xiaomi to learn. At that time, the relationship between the two families was very harmonious.

In 2013, Xiaomi gradually gained momentum and launched Redmi, and Huawei also announced its glory independence.

In terms of brand positioning, Redmi, like Glory, focuses on products with a thousand yuan level. Including the product level, Glory 3C, the first mobile phone after glory independence, is very similar in appearance and configuration to Redmi. Later, sales proved that the two companies’ choices were undoubtedly correct. In 2014, the shipments of Glory and Redmi rose sharply, which brought more revenue to the parent company.

Even if they all made achievements, they all became the best in the market. At that time, the atmosphere between Xiaomi and Huawei was still very relaxed.

When the time came to 2015, Huawei began to make full efforts in the mid-to-high-end market, and achieved outstanding results, and the Mate series emerged. However, in the same year, Xiaomi, due to the insufficient supply of Xiaolong processors, led to a crisis in brand reputation and sales began to decline.

On the other side of Xiaomi’s constant problems, Glory seized this opportunity, eating away a lot of market share originally belonging to Xiaomi and Redmi, and helped Huawei win the first sales volume that year.

There is no doubt that 2015 is a watershed in the relationship between the two companies, laying the groundwork for the future "mutual tearing" between the two companies.

Only a few years later, Huawei Xiaomi began real competition, and the executives of the two companies frequently exchanged ideas at their respective product launches.

For example, in May 2018, HONOR officially announced that it will release Glory play on June 6, which will launch Huawei’s "very scary technology." Xiaomi immediately said that "Xiaomi 8 has many very scary technologies". In this regard, Huawei directly responded that it has a lot of technology. "Do you want to learn? It’s very difficult, so you should study hard. "

By the end of 2019, Xiaomi and Glory started a war of words for a week, starting with Xiaomi’s public relations Pan Da’s announcement that Weibo publicly questioned the existence of false propaganda on the glory smart screen.

In the next few years, such incidents were frequently staged. Even in the last year or two, the "DISS Friends" session at the two press conferences was never absent.

However, from a historical perspective, the reason for the "frequent tearing" between the two companies is also inseparable from the changes in the market environment.

In the years when the two companies were "in love", Samsung and Apple occupied most of the market share. At that time, domestic mobile phones needed to unite and reduce internal friction because of insufficient technical strength. But by 18 years or so, Samsung Apple has begun to decline, while the domestic mobile phone under the rapid development is rising step by step.

Without the threat of foreign enemies, domestic mobile phone manufacturers have also started a new round of competition, and the story of Huawei and Xiaomi "killing each other" has begun.

In fact, in the fact that the entire mobile phone market is gradually sluggish, the "gunpowder smell" of the two companies in the past two years is far less strong than before. But who would have thought that as both companies entered the new energy vehicle market, those familiar "old plots" turned back.

In 2021, after Huawei officially started its automobile business, it always claimed that it would not build cars, but only help car companies build good cars.

So far, Huawei has really not violated this creed, but with the increasing "Chinese content" of the entire automobile circle, consumers have been unable to tell who is the "protagonist".

Up to now, Huawei has reached cooperation with many domestic car companies, such as "Wen Jie" with Selis, Aouita with Chang ‘an, Zhijie with Chery, Polar Fox with BAIC and so on.

Although there are many cooperations, Huawei’s cooperative brands are only "out of bounds", and others are not excellent. As the first smart car that it cooperates with Chery, Huawei’s expectation for the intelligent S7 is obviously higher than other brands. Not only is it equipped with Huawei’s best autonomous driving technology, but it has also gained an unprecedented "momentum" from Huawei.

Unfortunately, judging from the current results, the performance of the intellectual community is very unsatisfactory.

Zhijie S7 has been on the market for nearly five months, and its sales in these five months have failed to exceed 1,000 vehicles. Specifically, there were 115 and 784 vehicles in November and December last year, and 604 and 794 vehicles in January and February this year, respectively.

In the same price segment, on the other hand, Xiaomi SU7 stole the limelight after listing, and the heat continued to rise, and the sales volume was even more popular.

According to public data, Xiaomi Automobile delivered a total of 1,093 vehicles in the 14th week of 2024, ranking 9th among new energy automobile brands. In addition, in the brand sales ranking of the pure electric vehicle market of more than 200,000, Xiaomi Auto also successfully entered the list, ranking fifth with sales of 1.1 thousand vehicles, surpassing Zhijie and Xpeng Motors.

It is worth noting that the delivery of Xiaomi Auto started on April 3rd, and the 4th to 6th falls on Tomb-Sweeping Day holiday, so this data can not fully reflect the actual delivery potential of Xiaomi SU7.

The sales volume of Zhijie S7 can’t exceed 1,000 in five months, and the sales volume of Xiaomi SU7 will exceed 1,000 in the listing week.

Under such a "gap", Huawei can’t turn a blind eye. It must readjust its propaganda caliber and regard Xiaomi as its core competitor. This is also the reason why Huawei wants to "second" release the intelligent S7.

Huawei should re-emphasize the technical gap between Zhijie S7 and Xiaomi SU7, so as to gain more consumers’ recognition and increase sales.

After 2018, the "mutual tearing" between the two companies can be seen as a microcosm of the marketing war of mobile phone brands. Now, this process will be repeated in the automobile market.

So, who will be the ultimate "winner"? This question is not important. It is important to hope that Huawei and Xiaomi can benefit consumers with better technology under this kind of competition, so that the whole new energy automobile industry can reach a higher level.

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The New Force of Film in 2013 (Part II): In 2013, the film marketing industry entered a period of expansion, and the publicity expenses continued to decline year after year.
　

　 　 Film network feature In 2013, the total box office in the mainland reached 21.769 billion, and 32 newly released domestic films exceeded 100 million. The top ten films in the box office of Chinese films are still produced or distributed by those big companies, and Huayi’s family has taken over these three films. Last year, the total box office of the films produced and distributed by the company reached 3 billion yuan, far ahead of other private enterprises. With a completely turned-over light, last year it ranked second by releasing films. Bona Film, a veteran powerhouse, suffered a "small year", and although its reputation was good, the market response was average. This year, Wanda, LeTV, Pony Pentium and other companies have made great moves. Although Hong Kong companies such as Anle, Yindu and Huanya have not produced much in the Mainland, they have made a lot of blockbusters, which are highly anticipated.

　 　 Looking back on 2013, it has become their goal for large companies to continuously acquire, open up markets and realize the whole industrial chain model. Huayi, whose main business includes movies, artists’ brokerage, advertising, etc., acquired more than half of the shares of two TV drama companies last year, aiming to vigorously develop the TV drama business and no longer rely on movies as a revenue to support the company. Light, which started as a TV program, also took a stake in Xinli Media, hoping to get a share in the field of TV dramas. Compared with the big moves of these two companies in capital, Bona Film has kept a low profile. In 2013, it was tepid, several blockbusters have not yet started, and the finished masterpieces have been delayed to be released this year. Such a slow action will probably be surpassed by the second legion such as Wanda and LeTV.

　 　 It’s not just these private companies in the mainland that are racing around in the film market. Huace Film, which started as a TV series, has also begun to enter the film circle. With strong financial support, Hong Kong film companies are eyeing this big cake in the mainland to form teams and shoot blockbusters. In 2014, the film market will be a year of competition and division.

Some filmmakers’ achievements in 2013

First, mainland private companies compete for the first place, develop new directors and seize the market.

1. Huayi: Maintain the leading edge. The new and old directors are in full bloom.

　 　 In 2012, the box office of Huayi’s films reached 2.1 billion, and films such as,, and all performed well. In 2013, "Demon on the Journey to the West" won the annual box office championship with a success of 1.246 billion, and "The Dragon King, the God of Di Renjie" and "Private Custom" also achieved good box office. In this year, the total box office of Huayi’s films exceeded 3 billion, with a box office growth rate of 45%. Huayi tried overseas expansion, co-produced films with South Korea, and released approved films. In 2014, Huayi produced at least seven new films. The company’s leading edge has always been obvious, and it is expected to continue in the new year.

　 　 As the earliest private film and television company listed on the A-share market in the Mainland, Huayi has always been regarded as the leader of the film circle. Although the release of "Private Customization" for the Lunar New Year has caused its share price to fall, more people think that this is just a normal operation and will not have an essential impact on the future trend of Huayi’s stock.

　 　 In September 2013, a wholly-owned subsidiary of Huayi Brothers acquired 70% equity of Zhejiang Changsheng Film and Television Production Co., Ltd., and the legal person of Zhejiang Changsheng is Zhang Guoli who has a good personal relationship with Wang Zhonglei, Xiaogang Feng and others. On December 24th, Huayi Brothers acquired 51% equity of Zhejiang Yongle Film and Television Co., Ltd. for 397 million yuan, becoming the largest shareholder of this company. Zhejiang Yongle is good at shooting TV series, and the new version of Sui and Tang Dynasties Romance, Water Margin and other popular TV series are all invested and filmed by the company. Previously, Huayi has not performed as well as movies in TV series. These two acquisitions are intended to turn the company’s short-board business into a strength and gradually realize the whole industry chain model.

　 　 In 2014, Huayi made frequent moves in movies. Peng Haoxiang’s new work has been finished, and it should be recognized by the market with the lineup of Huang Xiaoming and Zhou Xun. After Chen Guofu left, Gu Changwei joined Huayi, and his first work, titled, was closely integrated with real life. After Xiaogang Feng finished "Private Custom", the next play has not been put on the agenda. In order to stop relying too much on Xiaogang Feng, Huayi has gradually cooperated with several directors. Among them, there are not only Hong Kong and Taiwan directors such as Doze Niu and Alex Law, but also mainland new directors such as Tian Yusheng and Cheng Er, all of which have blossomed and seized market share.

　 　 In 2011, Huayi once reached a cooperation with Legendary Entertainment of the United States, and the two sides jointly formed a new company, Oriental, and planned to launch one or two large-scale production films released globally every year. But the good times did not last long, and the cooperation between the two companies soon fell through. At the beginning of 2012, the New Deal for Chinese and American films was introduced, and more and more Hollywood blockbusters flooded into the mainland, and Sino-foreign cooperation also increased. When the blockbusters joined hands with overseas, Huayi made another move in 2013.

　 　 In 2013, Huayi co-produced the film "Da Ming Scarlet" with the Korean Film Company, and started a new mode of cooperation. The film was released on July 18th, and the box office closed at 110 million yuan. It was not a big sale, but it opened a new chapter in the cooperation between the company and overseas. Huayi not only invested in filming, but also entered the film approval market. The Tsunami Miracle, which was released at the end of August, made a box office of 55 million. The result was not gratifying, but it was a new attempt. In 2014, Huayi accelerated the pace of cooperation with overseas filmmakers, and invested in films starring Brad Pitt and Shia La Beouf. From co-production between China and South Korea to investment in American blockbusters, Huayi’s ambition in overseas expansion can be seen.

Next page: light: release the leading role and strengthen cooperation with the new director