标签： 贵族宝贝

The high-configuration route is a feature that domestic cars have always adhered to, and the price is also more down-to-earth. With the double blessing of these two advantages, domestic cars are increasingly sought after by consumers. Today, I picked a car to introduce to you, and it is it. Let’s take a look.

First of all, from the appearance point of view, Wuling Hongguang PLUS front design is very avant-garde personality, coupled with multi-format grille, looks more elegant. The headlights are very in line with the consumer’s aesthetic, the overall appearance is very young. The car is equipped with etc. To the side of the body, the car body size is 4720MM*1840MM*1810MM, the car adopts the lines of youthful personality, the side looks very delicate, with large-sized thick-walled tires, the shape is quite simple. At the rear of the car, the overall shape of Wuling Hongguang PLUS echoes the front of the car, and the taillights are very comfortable. Coupled with the unique exhaust pipe, it is very simple.

Sitting in the car, the interior design has taken the fashionable sports route and is full of fighting atmosphere. The steering wheel of the car looks very good, made of plastic material, and everything looks very clean and refreshing. Let’s take a look at the central control. The design of the center console is reasonable, which makes the interior style impressive, and the details are still in place. The interior feels good. Let’s take a look at the dashboard and seats. The dashboard design is remarkable and looks very cool. The car adopts fabric seats and is equipped with functions such as the seat being reclined as a whole, which makes the overall ride feel soft and comfortable.

Wuling Hongguang PLUS is matched with a manual (MT) gearbox, with a maximum power of 108KW and a maximum torque of 250N.m, resulting in good power performance.

The Wuling Hongguang PLUS has good trunk space and can also expand the storage space by reclining the rear seats, which is enough for daily use. In addition, the car is equipped with anti-lock braking (ABS), brake assistance (EBA/BAS, etc.), braking force distribution (EBD), traction control (ASR/TCS, etc.), body stability control (ESP/DSC, etc.) main driver airbags, passenger seat airbags and other safety configurations.

This car has already been introduced. I believe that many users who buy a car have taken a fancy to its comfort and practicality. As long as you like it, then buy it boldly.

In [Autohome Nanning Discount Promotion Channel], we bring you an exciting news. The high-profile model is currently on a grand promotion, with the highest discount rate reaching an astonishing 18,000 yuan for consumers in Nanning. This makes the minimum starting price of Xingtu Lanyue have dropped to 175,900 yuan, bringing real economic benefits to car buyers. If you are interested in this luxury SUV, don’t miss this once-in-a-lifetime car buying opportunity. Click "Check the car price" in the quotation form to let us help you get higher discounts and make your car buying dream more accessible.

The exterior design of Xingtu Lanyue shows a strong sense of modernity and power. The front face is equipped with a wide air intake grille. The grille is mainly decorated with exquisite chrome plating, and the lines are smooth, creating a domineering charm without losing details. The body lines are tough, and the overall style is both luxurious and sporty, showing the aura that a high-end SUV should have. The side profile is smooth, with large-size wheels, which further strengthens the dynamic aesthetics of the vehicle. The exterior design of Xingtu Lanyue fully integrates power and aesthetics, bringing a strong visual impact to the driver.

Xingtu Lanyue presents an elegant body profile with its finely crafted side design. The body measures 4970mm long, 1940mm wide and 1792mm high, with a wheelbase of 2900mm, creating a spacious and comfortable interior. The front and rear wheelbases are 1644mm, ensuring driving stability. The tire specification is 245/50 R20, which is paired with a delicate wheel design, which not only enhances the visual impact, but also provides excellent grip and driving performance. The careful handling of these details together creates the unique side image of Xingtu Lanyue.

The interior design of Xingtu Lanyue presents an atmosphere of luxury and technology. A large area of high-grade leather materials is used in the car to create a comfortable touch and texture. The steering wheel is wrapped in exquisite leather, which supports manual up and down + front and rear adjustment to ensure convenient control for the driver. The core focus of the center console is a large 15.6-inch touch screen, which not only displays excellent results, but also has an automatic speech recognition control system, which can easily control multimedia, navigation, telephone, air conditioning and sunroof. USB and Type-C interfaces are reasonably distributed, with 2 in the front row and 3 in the back row to meet the charging needs of passengers. In addition, Xingtu Lanyue is also equipped with a wireless charging function for mobile phones, providing great convenience for drivers. In terms of seats, whether it is the driver’s seat or the passenger’s seat, it supports front and rear adjustment, backrest adjustment and height adjustment, and is equipped with heating and ventilation functions. The main driver’s seat also has an electric memory function. The second row of seats also supports front and rear adjustment and backrest adjustment, and has a proportional reclining function, providing greater flexibility for the passenger space.

The 2.0T turbocharged engine equipped with Xingtu Lanyue has a maximum power of 192 kilowatts and a maximum torque of 400 Nm. It has a strong output of 261 horsepower and is matched with an 8-speed automatic transmission, providing the driver with smooth and efficient power transmission.

Summarizing the evaluation of the owner Autohome, Xingtu Lanyue won his admiration with its domineering exterior design and tall front face, as if with the temperament of a Land Rover. The owner specifically mentioned the open design of the grille and the tall front of the car, which not only gives the vehicle a sense of power, but also makes it visually stand out. The side streamline is perfectly integrated with the square design of the rear trunk, showing the advantage of space. Although the rear is simple, its beauty cannot be ignored, and the brightness of the paint adds to the high-end sense of the vehicle. It can be said that Xingtu Lanyue has successfully satisfied the owner’s pursuit of atmosphere and practicality with its excellent exterior design.

1. Click [Settings], select [WLAN] – [Advanced Settings], and select Never Sleep;

2. Click [Settings] – [WLAN] to find the wifi you want to connect to;

3. Click the arrow on the right, don’t save the network, and re-enter the password.

If not, you can also try restarting the router.

Xiao Ai is currently incompatible with some routers. For example, a router has set up a 2.4g and 5g network merger. You only need to turn off 5ghz and connect it after a while. If the above cannot be solved, you can try to replace the router connection or reset the router.

The above is why Xiao Ai has been unable to connect and how to solve it. Xiao Ai has been unable to connect and the relevant content of the method tutorial.

[EV Vision Technology Comparison] Nowadays, when vehicle electrification has become the mainstream of development, diesel locomotives seem to gradually withdraw from the rhythm of the historical stage. However, the reality proves that the models with internal combustion engines will not disappear for a long time to come, but will have certain advantages in some aspects. However, this species that does not suffer from "mileage anxiety" will make car owners suffer from another disease-"fuel consumption anxiety". Therefore, on the issue of how to treat it, plug-in hybrid models have become this good medicine.

Before, we made a comparison between BYD DM-i and Great Wall Lemon DHT (extended reading: BYD DM-i or Great Wall Lemon DHT, who represents the peak of domestic hybrid technology? ), which proves that domestic hybrid technology is gradually rising and has the strength to compete with foreign hybrid technology. Of course, this technical field in China is more than these two. Looking at the industry, basically most OEMs have started to develop their own latest hybrid technology, and among them, Chery’s Kunpeng DHT has become another new hot spot after the first two. If you look closely, you may find that compared with the hybrid technology of the Great Wall, the word DHT appears behind Chery’s technology. What is the difference between it and lemon DHT?

What does DHT mean?

If you answer what is the most obvious difference between Kun Peng DHT and lemon DHT, there is actually a difference in word meaning.

The DHT of great wall lemon is calledDedicated Hybrid Technology, the Chinese translation isSpecial technology for hybrid power, is a complete hybrid technical scheme, including engine, transmission, drive axle, battery and other components.

DHT of Great Wall Lemon

Chery Kunpeng’s DHT is calledDedicated Hybrid Transmission, that isSpecial gearbox for hybrid powerBased on the traditional fuel vehicle gearbox, some electrified components are added to realize hybrid power technology.

DHT of Chery Kunpeng

So it can be seen that there are some differences in the technical route between the two. Please look down.

Comparison of hybrid architectures

Dual-motor+engine combination may be the trend of hybrid technology development now. Take DHT of Great Wall Lemon as an example, it is a powerful three-engine/four-engine power system composed of a 1.5L/1.5T hybrid special engine, a highly integrated dual-motor hybrid gearbox and a 135kW three-in-one two-gear electric drive rear axle. Under this system, three different specifications of power (PHEV/HEV) assemblies suitable for Class A, Class B and Class C have been successively introduced. In addition, under the PHEV architecture, there is also a "1.5T +DHT130+P4" four-wheel drive powertrain, which corresponds to different levels of products to meet the diversified choices of users.

Specifically, the lemon hybrid DHT consists of a high-efficiency hybrid special engine, a highly integrated dual-motor hybrid gearbox and a 135kW three-in-one two-speed electric drive rear axle, forming a powerful three-engine/four-engine power system, which brings super power. The maximum power of HEV two-drive system is 180kW, and the total power of PHEV two-drive system can reach 240kW. The front and rear axle motors with PHEV+P4 structure can output power at the same time, and the maximum system total power can reach 320kW. The intelligent four-wheel drive system of this architecture has strong climbing ability, such as achieving 60%-65% maximum climbing degree when dry asphalt pavement and 15%-18% maximum climbing degree when snow.

High fuel efficiency hybrid special engine

In terms of transmission, Great Wall Lemon DHT is similar to Honda i-MMD, except that it has two gears when the engine is driven, while the latter has only one gear when the engine is driven. By selecting the gear, it can give full play to the performance advantages of the engine. The system also adopts dual-motor series-parallel topology, which can realize EV, series connection, parallel connection, energy recovery and other working modes, and achieve a perfect balance between power and fuel consumption in various driving scenarios. As for the battery, the Great Wall Lemon DHT architecture is equipped with the world’s largest capacity and high-efficiency hybrid battery, which has the highest performance in the industry with a pure battery life of 200km. With CTP(Cell to Pack) technology, the energy density of the battery pack reaches 160Wh/kg, and it supports 11kW AC slow charging and DC fast charging.

High integration hybrid DHT transmission

Although there is not much information about Chery Kunpeng DHT, we can still see the clue from the known information.

From this exploded view, we can roughly see the structure of the whole system. Chery Kunpeng DHT also uses the combination of engine and dual motors, but here I want to knock on a blackboard to draw a key point. Different from the mainstream development, Kunpeng DHT is the only hybrid architecture driven by dual motors in China brand at present. An output mode mainly driven by electricity can be provided. In this hybrid system, the motor bears the main driving responsibility, and the engine can supply energy for the power battery under low load conditions. Therefore, two relatively low-power drive motors are equipped with FIO fixed-point injection oil-cooled motor technology and TEM dual-motor power distribution technology developed by Chery, in order to replace the effect of a single high-power drive motor.

In terms of data, the maximum power output torque of Kunpeng DHT can reach 510N·m, and the whole box torque density is 35 N m/kg, which can match large and medium-sized cars and SUV models, and can realize nine high-efficiency working modes such as single/double motor drive, extended range, parallel connection, direct engine drive, single/double motor braking energy recovery and driving/parking charging. Kun Peng DHT adopts TEM ultra-efficient dual-motor power distribution technology, which can choose the best electric drive source and gear according to the load size to improve the driving efficiency, thus creating a smooth driving experience and more efficient power distribution. The maximum transmission efficiency is more than 97.6%, the average efficiency of electric drive in NEDC working condition is more than 90%, the peak efficiency of flat wire motor is more than 97%, the power is 6.0kW/kg, and the fuel saving rate in low power mode is more than 50%.

In addition, Kunpeng DHT has 11 combined gears (seemingly the largest in the world? ）。 However, it should be noted here that the gear position of Kunpeng DHT is not limited to these 11 combinations. Due to the existence of dual motors and the provision of a 3-speed transmission device in the engine direct drive mode. You know, most of the mainstream technologies now adopt a direct clutch structure, that is, the generator can directly drive the wheels. However, when they are all direct-drive output, they all have only one gear, which limits the highest efficiency working range (the difference between ordinary bicycles and variable-speed bicycles), so Kunpeng DHT is equipped with three gears on the engine to broaden the engine driving performance. First of all, the first speed ratio is relatively large, which is mainly used for starting and accelerating. The third speed ratio is very small, mainly to ensure low engine speed, low fuel consumption and noise reduction when driving at high speed. Among them, the second speed ratio mainly takes into account the shift of the first gear and the third gear to ensure the smoothness of the shift, and at the same time takes into account the fuel consumption at the middle and low speeds.

It is worth mentioning that these permutations and combinations can achieve dozens of gear combinations, but the manufacturer has chosen 11 most suitable gears. In different working scenarios, the built-in control system of Kunpeng DHT calculates the optimal working gear in real time, and cooperates with Chery’s FIO fixed-point injection oil-cooled motor technology, TEM ultra-efficient dual-motor power distribution technology and ultra-smooth TSD dual-shaft drive design to achieve the balance of power, ride comfort and economy.

Comparison of working principles

There are four working modes of Great Wall Lemon DHT, including pure electric drive mode, series mode, first gear direct drive mode (low speed cruise), first gear direct drive mode (performance direct drive), second gear direct drive mode (high speed cruise) and energy recovery mode.

The important core of overall fuel saving is to make the engine work in an efficient working point area. When driving at low speed in general urban areas, lemon DHT will switch between EV mode and series mode, and maintain the engine in the most efficient area. When driving in suburbs and viaducts, the series mode will still be adopted at medium and low speed, but at medium and high speed, the engine will start to intervene, and when encountering heavy load demand, the engine+parallel drive mode will be adopted, which not only maintains high efficiency, but also provides sufficient response for power. Finally, at high speed, the engine direct-drive working point will directly fall in the high-efficiency area, or when the power is enough, EV battery life will be adopted to reduce fuel consumption.

As can be seen from the published data, the working mode of Chery Kunpeng DHT can be said to be another way.

First of all, the front part will be equipped with a small displacement (1.5T) inverted engine. Why did you choose this engine type? First of all, the intake manifold of the inverted engine is shorter, and the air intake is more direct and smooth. In addition, the air does not need to be heated above the engine to reduce the air density and oxygen content, so the engine burns more fully, the thermal efficiency is higher than that of the upright engine, and the fuel consumption is correspondingly reduced. In addition, this engine has a relatively compact volume to reduce the cabin space and lay the foundation for weight reduction because the intake manifold and exhaust manifold do not need to be wound up and down from the engine for half a turn.

The dual-motor part of the predecessor is composed of two low-power driving motors. Why choose two low-power drive motors but not one high-power motor directly? The reason for this is that if a high-power motor is used, the efficiency of the motor will be greatly reduced at first when it starts at low speed and runs at high speed, and when it enters the power loss state, the engine will start to intervene in power generation, and the fuel consumption will inevitably increase. Therefore, using two low-power motors can make the whole hybrid system work in a high-efficiency area with the same comprehensive performance. After that, it is combined with the previously mentioned Kunpeng DHT gearbox to achieve the purpose of fuel saving. In addition, after adopting the dual-motor scheme in manufacturing cost, the dependence on high-precision gears is relatively reduced. After all, this aspect can only rely on imports for the time being.

Who are the models under DHT technology?

WEY macchiato

On April 15th this year, Great Wall Motor conducted an online lemon hybrid DHT vehicle test, which was the first time to be tested with a real vehicle. The tested model was WEY Macchiato, which will be listed soon. This model is equipped with the latest lemon hybrid DHT technology of the Great Wall, and is also equipped with the combined configuration of 1.5L Atkinson cycle engine and motor. The maximum horsepower of the engine is 102kW, the maximum power of the motor is 154kW, and the combined maximum power is 190kW. It is worth mentioning that the fuel consumption per 100 kilometers is only 4.7L and the maximum cruising range can reach 1100km. The subsequent PHEV plug-in hybrid vehicle has a pure electric cruising range of 110km.

Tiggo 8 PLUS PHEV

Tiggo 8 PLUS PHEV is Chery’s first model equipped with DHT hybrid system, which adopts a three-motor four-wheel drive hybrid system with 1.5T turbocharged engine+front double motor+rear single motor. Among them, the maximum power of the engine is 125kW, the peak torque is 252N·m, the official 0-100km/h acceleration is only 4.9 seconds, and the comprehensive fuel consumption is only 1.3L/100km.

EV vision view:Although the published information is very limited, through the comparison of these two technologies, we can see that their innovation in hybrid technology is enough to compete with hybrid power enterprises, which not only opens the door to the development of domestic hybrid technology, but also makes China brand occupy a place in the world. At present, the latest "Roadmap 2.0 for Energy-saving and New Energy Vehicles" issued by China Automotive Engineering Society clearly puts forward that traditional vehicles should be fully "mixed" in the next 15 years. By 2035, among the non-new energy vehicles that still occupy half of the market, hybrid power will become the leading force. Therefore, the automobile industry has developed in parallel with many technical routes. In order to realize the low-carbon of energy-saving vehicles, the automobile factory must establish a new hybrid technical route. Therefore, both Kunpeng DHT and Lemon DHT will become the new trump cards representing the development of hybrid technology in China. In the future, EV Vision will dynamically evaluate two vehicles based on its own hybrid technology, so stay tuned!

Text/Lu Shiming

Executives "talk to each other" at the car launch conference, or it will become a normal state of the industry.

Not long ago, Huawei held the HarmonyOS Ecological Spring Communication Meeting and released a number of new products. At the press conference, Yu Chengdong, managing director of Huawei, BG CEO, chairman of BU, Huawei’s smart car solution, and Yin Tongyue, chairman of Chery Automobile, released the first smart car, Zhijie S7, for the second time.

It is understood that the newly released Zhijie S7 has launched five models, among which S7 Ultra has been added as a high-end model. The official guide price is 249,800 to 349,800 yuan, and the price range is consistent with the old model.

Standing on the level of public opinion, the public doesn’t seem to be interested in the product itself, but what really makes people relish is Yu Chengdong’s series of remarks on "targeting" Xiaomi.

From the mobile phone stand to intelligent driving, Yu Chengdong’s "insinuation" of Xiaomi is familiar, just like the "routine" of the two companies at the mobile phone conference for many years.

However, the trend of executives of the two companies "talking to each other" from a distance has blown to a new battlefield this time, and the "grudges and enmities" between the two companies over the years will also stage a new story in the automobile market.

Yu Chengdong has never been soft on "friends". In this release, Yu Chengdong made many statements all the time, which can be said to be "tit for tat" with Xiaomi.

At the previous Xiaomi SU7 conference, Lei Jun once said: "I found that all the car manufacturers did not consider how to install the mobile phone bracket, and none of them worked well. We must make the best mobile phone bracket!"

At the S7 conference of Zhijie, Yu Chengdong said in a meaningful way: "I really don’t understand why many cars use mobile phone stands. Later, I understood that their car navigation performance is not good! We will let the mobile phone application get on the bus in full, and the powerful heart does not need a mobile phone bracket! "

In addition, Yu Chengdong also intentionally emphasized that the utilization rate of car navigation in HarmonyOS is as high as 99%, while the utilization rate of other car navigation is only 31%, and the gap is "very large".

Regarding Yu Chengdong’s remarks, Lei Jun issued a document in Weibo, saying: "At their press conference, General Manager Huawei ridiculed the design of our original mobile phone bracket for Xiaomi SU7." At the same time, Lei Jun also asked questions and initiated a vote: Do you support the original mobile phone bracket in the car? Why do you think we made the original mobile phone stand?

Up to now, 271,000 people have voted for this activity, of which 231,000 support the original mobile phone stand of Xiaomi SU7 and 40,000 do not. Zinc Finance noticed that the highest praise message in the comment area of the event was: "I can do without it, but you can’t do without it."

In addition to the episode of mobile phone stand, Yu Chengdong also made a targeted "insinuation" on intelligent driving.

It is reported that Lei Jun once said: "The whole industry is in the city of NOA. We started user testing in April, officially opened ten cities in May, and opened nationwide in August!" At the press conference, Yu Chengdong said: "Huawei Smart Drive is a spot, not a futures, and it is the best spot!" In this regard, Lei Jun did not send a response.

At the press conference, we conducted parameter benchmarking and technical comparison, or emphasized the strength of functions, and then the senior management published a document on Weibo to "communicate with each other" from a distance. This marketing technique and rhythm has become commonplace in the mobile phone circle, especially Huawei and Xiaomi, who have used this routine perfectly.

However, this has become a "new thing" in the automobile circle. After all, no car company has conducted such a "blatant" benchmarking before, and there has been no precedent for executives to speak out about competitors’ weaknesses at the press conference.

Obviously, with the competitiveness of Huawei and Xiaomi in the automobile market becoming more and more prominent, the two companies that have been "loving each other and killing each other" for many years have reached the time of "short-term intersection", but this time the battlefield has changed from mobile phones to cars.

In fact, the relationship between Huawei and Xiaomi in the early days was not "tense" at all, and even very "harmonious".

In 2012, Yu Chengdong sent Weibo that he needed to learn Internet marketing from Lei Jun, and Lei Jun also responded that Huawei has always been an example for Xiaomi to learn. At that time, the relationship between the two families was very harmonious.

In 2013, Xiaomi gradually gained momentum and launched Redmi, and Huawei also announced its glory independence.

In terms of brand positioning, Redmi, like Glory, focuses on products with a thousand yuan level. Including the product level, Glory 3C, the first mobile phone after glory independence, is very similar in appearance and configuration to Redmi. Later, sales proved that the two companies’ choices were undoubtedly correct. In 2014, the shipments of Glory and Redmi rose sharply, which brought more revenue to the parent company.

Even if they all made achievements, they all became the best in the market. At that time, the atmosphere between Xiaomi and Huawei was still very relaxed.

When the time came to 2015, Huawei began to make full efforts in the mid-to-high-end market, and achieved outstanding results, and the Mate series emerged. However, in the same year, Xiaomi, due to the insufficient supply of Xiaolong processors, led to a crisis in brand reputation and sales began to decline.

On the other side of Xiaomi’s constant problems, Glory seized this opportunity, eating away a lot of market share originally belonging to Xiaomi and Redmi, and helped Huawei win the first sales volume that year.

There is no doubt that 2015 is a watershed in the relationship between the two companies, laying the groundwork for the future "mutual tearing" between the two companies.

Only a few years later, Huawei Xiaomi began real competition, and the executives of the two companies frequently exchanged ideas at their respective product launches.

For example, in May 2018, HONOR officially announced that it will release Glory play on June 6, which will launch Huawei’s "very scary technology." Xiaomi immediately said that "Xiaomi 8 has many very scary technologies". In this regard, Huawei directly responded that it has a lot of technology. "Do you want to learn? It’s very difficult, so you should study hard. "

By the end of 2019, Xiaomi and Glory started a war of words for a week, starting with Xiaomi’s public relations Pan Da’s announcement that Weibo publicly questioned the existence of false propaganda on the glory smart screen.

In the next few years, such incidents were frequently staged. Even in the last year or two, the "DISS Friends" session at the two press conferences was never absent.

However, from a historical perspective, the reason for the "frequent tearing" between the two companies is also inseparable from the changes in the market environment.

In the years when the two companies were "in love", Samsung and Apple occupied most of the market share. At that time, domestic mobile phones needed to unite and reduce internal friction because of insufficient technical strength. But by 18 years or so, Samsung Apple has begun to decline, while the domestic mobile phone under the rapid development is rising step by step.

Without the threat of foreign enemies, domestic mobile phone manufacturers have also started a new round of competition, and the story of Huawei and Xiaomi "killing each other" has begun.

In fact, in the fact that the entire mobile phone market is gradually sluggish, the "gunpowder smell" of the two companies in the past two years is far less strong than before. But who would have thought that as both companies entered the new energy vehicle market, those familiar "old plots" turned back.

In 2021, after Huawei officially started its automobile business, it always claimed that it would not build cars, but only help car companies build good cars.

So far, Huawei has really not violated this creed, but with the increasing "Chinese content" of the entire automobile circle, consumers have been unable to tell who is the "protagonist".

Up to now, Huawei has reached cooperation with many domestic car companies, such as "Wen Jie" with Selis, Aouita with Chang ‘an, Zhijie with Chery, Polar Fox with BAIC and so on.

Although there are many cooperations, Huawei’s cooperative brands are only "out of bounds", and others are not excellent. As the first smart car that it cooperates with Chery, Huawei’s expectation for the intelligent S7 is obviously higher than other brands. Not only is it equipped with Huawei’s best autonomous driving technology, but it has also gained an unprecedented "momentum" from Huawei.

Unfortunately, judging from the current results, the performance of the intellectual community is very unsatisfactory.

Zhijie S7 has been on the market for nearly five months, and its sales in these five months have failed to exceed 1,000 vehicles. Specifically, there were 115 and 784 vehicles in November and December last year, and 604 and 794 vehicles in January and February this year, respectively.

In the same price segment, on the other hand, Xiaomi SU7 stole the limelight after listing, and the heat continued to rise, and the sales volume was even more popular.

According to public data, Xiaomi Automobile delivered a total of 1,093 vehicles in the 14th week of 2024, ranking 9th among new energy automobile brands. In addition, in the brand sales ranking of the pure electric vehicle market of more than 200,000, Xiaomi Auto also successfully entered the list, ranking fifth with sales of 1.1 thousand vehicles, surpassing Zhijie and Xpeng Motors.

It is worth noting that the delivery of Xiaomi Auto started on April 3rd, and the 4th to 6th falls on Tomb-Sweeping Day holiday, so this data can not fully reflect the actual delivery potential of Xiaomi SU7.

The sales volume of Zhijie S7 can’t exceed 1,000 in five months, and the sales volume of Xiaomi SU7 will exceed 1,000 in the listing week.

Under such a "gap", Huawei can’t turn a blind eye. It must readjust its propaganda caliber and regard Xiaomi as its core competitor. This is also the reason why Huawei wants to "second" release the intelligent S7.

Huawei should re-emphasize the technical gap between Zhijie S7 and Xiaomi SU7, so as to gain more consumers’ recognition and increase sales.

After 2018, the "mutual tearing" between the two companies can be seen as a microcosm of the marketing war of mobile phone brands. Now, this process will be repeated in the automobile market.

So, who will be the ultimate "winner"? This question is not important. It is important to hope that Huawei and Xiaomi can benefit consumers with better technology under this kind of competition, so that the whole new energy automobile industry can reach a higher level.

Special statement: this article is authorized by the cooperative media to reprint the DoNews column, and the copyright of the article belongs to the original author and original source. The article is the author’s personal opinion and does not represent the position of DoNews column. Please contact the original author and original source for authorization. (Please contact idonews@donews.com if you have any questions.)

The New Force of Film in 2013 (Part II): In 2013, the film marketing industry entered a period of expansion, and the publicity expenses continued to decline year after year.
　

　 　 Film network feature In 2013, the total box office in the mainland reached 21.769 billion, and 32 newly released domestic films exceeded 100 million. The top ten films in the box office of Chinese films are still produced or distributed by those big companies, and Huayi’s family has taken over these three films. Last year, the total box office of the films produced and distributed by the company reached 3 billion yuan, far ahead of other private enterprises. With a completely turned-over light, last year it ranked second by releasing films. Bona Film, a veteran powerhouse, suffered a "small year", and although its reputation was good, the market response was average. This year, Wanda, LeTV, Pony Pentium and other companies have made great moves. Although Hong Kong companies such as Anle, Yindu and Huanya have not produced much in the Mainland, they have made a lot of blockbusters, which are highly anticipated.

　 　 Looking back on 2013, it has become their goal for large companies to continuously acquire, open up markets and realize the whole industrial chain model. Huayi, whose main business includes movies, artists’ brokerage, advertising, etc., acquired more than half of the shares of two TV drama companies last year, aiming to vigorously develop the TV drama business and no longer rely on movies as a revenue to support the company. Light, which started as a TV program, also took a stake in Xinli Media, hoping to get a share in the field of TV dramas. Compared with the big moves of these two companies in capital, Bona Film has kept a low profile. In 2013, it was tepid, several blockbusters have not yet started, and the finished masterpieces have been delayed to be released this year. Such a slow action will probably be surpassed by the second legion such as Wanda and LeTV.

　 　 It’s not just these private companies in the mainland that are racing around in the film market. Huace Film, which started as a TV series, has also begun to enter the film circle. With strong financial support, Hong Kong film companies are eyeing this big cake in the mainland to form teams and shoot blockbusters. In 2014, the film market will be a year of competition and division.

Some filmmakers’ achievements in 2013

First, mainland private companies compete for the first place, develop new directors and seize the market.

1. Huayi: Maintain the leading edge. The new and old directors are in full bloom.

　 　 In 2012, the box office of Huayi’s films reached 2.1 billion, and films such as,, and all performed well. In 2013, "Demon on the Journey to the West" won the annual box office championship with a success of 1.246 billion, and "The Dragon King, the God of Di Renjie" and "Private Custom" also achieved good box office. In this year, the total box office of Huayi’s films exceeded 3 billion, with a box office growth rate of 45%. Huayi tried overseas expansion, co-produced films with South Korea, and released approved films. In 2014, Huayi produced at least seven new films. The company’s leading edge has always been obvious, and it is expected to continue in the new year.

　 　 As the earliest private film and television company listed on the A-share market in the Mainland, Huayi has always been regarded as the leader of the film circle. Although the release of "Private Customization" for the Lunar New Year has caused its share price to fall, more people think that this is just a normal operation and will not have an essential impact on the future trend of Huayi’s stock.

　 　 In September 2013, a wholly-owned subsidiary of Huayi Brothers acquired 70% equity of Zhejiang Changsheng Film and Television Production Co., Ltd., and the legal person of Zhejiang Changsheng is Zhang Guoli who has a good personal relationship with Wang Zhonglei, Xiaogang Feng and others. On December 24th, Huayi Brothers acquired 51% equity of Zhejiang Yongle Film and Television Co., Ltd. for 397 million yuan, becoming the largest shareholder of this company. Zhejiang Yongle is good at shooting TV series, and the new version of Sui and Tang Dynasties Romance, Water Margin and other popular TV series are all invested and filmed by the company. Previously, Huayi has not performed as well as movies in TV series. These two acquisitions are intended to turn the company’s short-board business into a strength and gradually realize the whole industry chain model.

　 　 In 2014, Huayi made frequent moves in movies. Peng Haoxiang’s new work has been finished, and it should be recognized by the market with the lineup of Huang Xiaoming and Zhou Xun. After Chen Guofu left, Gu Changwei joined Huayi, and his first work, titled, was closely integrated with real life. After Xiaogang Feng finished "Private Custom", the next play has not been put on the agenda. In order to stop relying too much on Xiaogang Feng, Huayi has gradually cooperated with several directors. Among them, there are not only Hong Kong and Taiwan directors such as Doze Niu and Alex Law, but also mainland new directors such as Tian Yusheng and Cheng Er, all of which have blossomed and seized market share.

　 　 In 2011, Huayi once reached a cooperation with Legendary Entertainment of the United States, and the two sides jointly formed a new company, Oriental, and planned to launch one or two large-scale production films released globally every year. But the good times did not last long, and the cooperation between the two companies soon fell through. At the beginning of 2012, the New Deal for Chinese and American films was introduced, and more and more Hollywood blockbusters flooded into the mainland, and Sino-foreign cooperation also increased. When the blockbusters joined hands with overseas, Huayi made another move in 2013.

　 　 In 2013, Huayi co-produced the film "Da Ming Scarlet" with the Korean Film Company, and started a new mode of cooperation. The film was released on July 18th, and the box office closed at 110 million yuan. It was not a big sale, but it opened a new chapter in the cooperation between the company and overseas. Huayi not only invested in filming, but also entered the film approval market. The Tsunami Miracle, which was released at the end of August, made a box office of 55 million. The result was not gratifying, but it was a new attempt. In 2014, Huayi accelerated the pace of cooperation with overseas filmmakers, and invested in films starring Brad Pitt and Shia La Beouf. From co-production between China and South Korea to investment in American blockbusters, Huayi’s ambition in overseas expansion can be seen.

Next page: light: release the leading role and strengthen cooperation with the new director