标签： 乐上海 2021魔都新茶论坛

Text/Nuocheng Game Method, Zhu Junchao, Chen Jie

01

"Love and Deep Space" posted a reply.

Rap Circle and B You Circle Spark Controversies

On August 26, singer Peckert released a rap video, the content of which was taken from the game "Love and Deep Space". The lyrics "diss" the Otome game, which mentions "all edging and greasy, let children who are not adults play adult games". Peckert said in the release of the song that the song is only for minors who play the game and the age review system of some unscrupulous manufacturers.

That night, the official Weibo of the "Love and Deep Space" game issued a statement, claiming: "The forensic work has been completed, and the infringement and insulting behavior of Parker, whether it is the game itself, the game characters or the players, will not be tolerated or accepted, and will be pursued to the end. See you in court."

Nuocheng comments:

When insulting or defamatory content is published against a game, the game company may take the following measures to safeguard its reputation.

First of all, game companies can choose to protect their rights through litigation, or choose non-litigation channels such as complaining to the information release platform, reporting to the Cyberspace Administration of China, and sending a letter to the infringer.

Secondly, if the company wants to take litigation measures to protect its rights, it should promptly fix the account information of the infringer, the infringing content and its release time, broadcast volume, number of comments, number of forwards, etc., as well as the messages and feedback from netizens, in order to prove the existence, scope and severity of the infringement.

Furthermore, after the infringement is discovered, a statement should be issued as soon as possible to indicate the company’s position and attitude. This can not only stop the further spread of the infringement in a timely manner, but also convey the company’s determination to safeguard its own rights and interests to the infringers and players, reduce the adverse effects caused by the infringement, and appease the players’ emotions.

Finally, sort out the corresponding evidence and file a lawsuit with the court in a timely manner to safeguard their own rights and interests. In addition, by sending letters and other means, the information release platform can be required to disclose the real-name information corresponding to the infringer’s account, so that the game company can grasp the party information required for prosecution.

02

Jay Chou loses the lawsuit: game lottery to give away albums

Does not constitute unfair competition

Recently, Jay Chou and Jewell Music Co., Ltd. sued Guangzhou NetEase Computer Systems Co., Ltd. and other related entities (hereinafter referred to as "NetEase") in the case of 2nd-round Moderation, upholding the original judgment of the first instance.

The case originated because in July 2022, Jay Chou released his new album "The Greatest Work" after a lapse of six years, and NetEase’s "World 3" game gave Jay Chou digital albums and concert tickets in a lottery on Weibo. Jay Chou and Jewell Music Co., Ltd. sued NetEase for unfair competition.

In December 2023, the court ruled in favor of NetEase and rejected all claims including Jewell’s 2.05 million yuan claim.

The court of first instance held that:

1. "World 3" forwards the lottery to give Jay Chou’s digital album and other activities through Weibo, which is a conventional non-profit publicity method and will not mislead the public into thinking that Jay Chou has an endorsement relationship with him;

2. Making elements of Jay Chou’s new album as game props is essentially used as a redemption certificate and restricts the participation of old players. It does not have the nature of attracting new traffic and making profits, and does not constitute unfair competition.

3. The use of Jay Chou’s name in the lottery Weibo is a fair use to indicate the source of the prize, and there is no evidence to show that it caused harm to the plaintiff. The court held that the public had sufficient judgment to distinguish such interactive marketing activities from endorsement, so the behavior of "World 3" did not constitute unfair competition.

First of all, game companies can enhance the appeal of the event by mentioning giving away celebrity albums and extracting concert tickets in user feedback activities, but they need to ensure that the content of the prize promotion is clear and does not mislead the public.

For example, in this case, "World 3" made it clear that the prize was Jay Chou’s new album, rather than making the public mistake Jay Chou for its product spokesperson.

Secondly, when designing promotional activities, it is necessary to pay attention to the purpose and nature of the activities, especially when it comes to the use of third-party intellectual property or celebrity rights, and ensure that the activities are not designed to improperly use the goodwill or influence of others to attract new users and increase profits, but only as a welfare measure to reward existing users.

For example, the risk of unfair competition can be reduced by limiting the conditions for player participation, such as in this case limiting the participation of veteran players above level 20.

03

Sword Art Online: Swordsman in Black,

The game company was ordered to compensate players for their losses

Recently, the Beijing Internet Court has announced ten typical cases of service protection and new quality productivity, including an infringement dispute caused by the outage of online games.

The plaintiff, Cheng XX, a player of "Sword Art Online: Swordsman in Black", has two accounts for the game and has accumulated a recharge of nearly 430,000 yuan. In October 2019, the game operator issued a game outage announcement and said that it would transfer 5% of the total historical recharge of gamers to other games as compensation.

Subsequently, Cheng Moumou sued the operator to the court for economic losses and mental damages. The defendant argued that it was not at fault for suspending the game, and had compensated the players and was not liable for infringement.

After trial, the court held that virtual property such as currency and props in the game were protected by law. The defendant unilaterally stopped the game and disposed of the player’s virtual property without the consent of the player, resulting in the loss of the player’s property. He was subjectively at fault and should bear tort liability.

However, since the game virtual property involved in the case was not an item of special personal significance for the plaintiff, and the plaintiff did not suffer serious mental damage, the court rejected his claim for compensation for mental damage.

Finally, the court decided that the defendant should compensate the plaintiff about 36,000 yuan and interest according to the way to obtain the virtual property of the game and the remaining assets in the account when the game was suspended.

This case not only makes it clear that when there is no special provision in law, the tort liability of online virtual property should also apply the principle of fault liability; at the same time, it also further refines the compensation standard for infringement of online game virtual property, providing reference for the handling of similar cases.

Specifically, according to the method of acquisition and usage, online virtual property can be divided into two categories:

The first category is recharge virtual property, that is, the unused game currency and game items that the player directly obtains or exchanges after recharging through legal tender. For such virtual property, since the player has not yet enjoyed the rewards brought by the property when he suffered a loss, the game operator is obliged to return the RMB amount corresponding to the remaining virtual property.

The second category is non-recharge virtual property, that is, virtual property obtained by players during the game, such as task rewards, level drops, etc. For such virtual property, the compensation amount for the loss of virtual property should be determined as appropriate, taking into account factors such as the source and difficulty of obtaining the property, the fun generated by players in consumption, and the length of time they enjoy services.

Game grape recruitment content editor,

Text | Zhou South Tour

On the evening of August 30, Sailis Group joint stock company (hereinafter referred to as Sailis) released the 2023 semi-annual report. From January to June, the company achieved revenue of 11.032 billion yuan, a decrease of 11.14% year-on-year; deducting non-attributable net profit – 1.344 billion yuan, the loss decreased by 22.18% year-on-year. In addition, Sailis plans to promote the listing of Chongqing Ruichi Automotive Industry Co., Ltd., a wholly-owned grandson company of the company.

Three-year loss

Sailis, founded in 2016, formerly known as Chongqing Xiaokang Industrial Group joint stock company (hereinafter referred to as Xiaokang shares) is a technology-based manufacturing enterprise in Chongqing with new energy vehicles as its core business.

Over the past 20 years, Xiaokang shares have gained a place in the lower-tier market with brand cars such as Dongfang Xiaokang. With the revolutionary transformation of the automotive industry to electrification and intelligence that has not been seen in a century, the layout of new energy tracks has become inevitable.

In 2016, the predecessor of Cyrus, Jinkang New Energy Vehicle, was established. In 2020, Cyrus launched the first new energy vehicle, Cyrus 5, which was not welcomed by the market. It was not until 2021 that it joined forces with Huawei to launch the first cooperative model, Smart Choice SF5, and Jinkang New Energy Vehicle "became an instant hit".

The following year, Jinkang New Energy Vehicle renamed itself Cyrus and partnered with Huawei to launch the AITO new energy vehicle brand, targeting the high-end market.

With M5, EV and M7 models, it became a dark horse for the new forces of car manufacturing in 2022. That year, after the first new car in the world was launched, the monthly sales quickly exceeded 10,000, and in less than 10 months, the cumulative sales reached 75,000.

Q Jie series is a new energy brand jointly launched by Huawei and Cyrus, and it is also the core product of Cyrus.

According to the data, the cumulative production and sales of new energy vehicles of Sailis in 2022 were 130132 and 135054, respectively, an increase of 233.63% and 225.9% year-on-year. Among them, the production and sales of Sailis Automobile-Wenjie series cars were 83701 and 80041, accounting for more than half of the production and sales in 2022.

However, since 2020, Cyrus has been in a state of loss, accumulating more than 8.60 billion yuan. Since the beginning of this year, due to various factors, the sales volume of the world has continued to be sluggish, and the cumulative sales volume in the first five months has only 20,000 more than…

On July 15, Sailis announced that the net profit of non-return to the parent in 2023 is expected to be between – 1.93 billion yuan and – 1.80 billion yuan. The production and sales report data of the month is also not good. The sales of new energy vehicles decreased by 47.83% year-on-year, and the cumulative sales of 51,734 vehicles throughout the year decreased by 12.19% year-on-year.

In this regard, Sailis said that it was affected by the user wait-and-see sentiment caused by the overall promotion of the automotive industry in the first quarter of 2023, as well as the release of the M5 smart driving version in the second quarter.

However, Soochow Securities believes in the research report that the second quarter user wait-and-see mood fades, the release of the M5 smart driving version and the start of delivery will resonate and drive the second quarter sales.

As expected, the financial report shows that the sales of new energy vehicles in the second quarter increased by 24.30% compared with the previous quarter; revenue decreased by more than 20%.

Deepen cooperation and enrich product matrix with innovative technologies

With the launch of models such as the AITO M5 Smart Driving Edition and the new M7 Grand Five-Seater Edition, as well as the increase in overseas sales and the decrease in raw material prices, Sailis said that sales and profitability are expected to further improve in the second half of the year.

In fact, the poor data does not mean that Cyrus is inactive. Since the beginning of this year, Cyrus’s new products have been launched at an accelerated pace, and the product matrix has continued to enrich.

On May 27, AITO asked the 100,000 car in the industry to roll off the production line, and it became the fastest new energy vehicle brand to achieve this goal in 15 months. In June, the M5 smart driving version jointly designed by the company and Huawei started national delivery, taking the lead in realizing high-speed and urban high-level intelligent driving functions that do not rely on high-precision maps.

On August 26, the new M7 five-seat version made its debut at the Chengdu Auto Show and opened for small orders. It will be officially released and delivered on September 12. The car features a large space and flexible layout.

Previously, the company announced the signing of a deepening joint business agreement with Huawei and the establishment of a joint sales and service working group, adding another milestone to the long-term and in-depth cooperation between the two parties. Focus on strategic cities, optimize sales channel construction, and build a delivery and service network.

Establish strategic partnerships with leading suppliers such as Wencan and Bosch, as well as the China Automotive Center, to jointly promote the high-quality development of the industry.

In terms of research and development, Cyrus continues to maintain high investment in core areas and continues to attract professional talents.

As of June this year, the company had 3,741 authorized patents; from January to June, 315 new authorized patents and 1,058 new patent applications were added, maintaining an industry-leading advantage in the fields of system architecture, intelligent manufacturing, and product quality. During the reporting period, R & D expenses increased by 16% year-on-year.

It is worth mentioning that Sailis said in its semi-annual report that it plans to introduce one or more important partners in the industrial chain and industrial funds as investors through capital increase or equity transfer for its wholly-owned grandson company Chongqing Ruichi Automotive Industry Co., Ltd. at a price of not less than 10 yuan per 1 yuan of registered capital, and choose the opportunity to go public.

According to the financial report, Ruichi Electric was established in September 2003 with a registered capital of 200 million yuan and is registered in Fusheng Town, Jiangbei District, Chongqing.

As of the end of June, its total assets 2.007 billion yuan, net assets 449 million yuan; 2022 and the first half of 2023 respectively to achieve operating income of 2.76 billion yuan and 1.021 billion yuan, net profit of 130 million yuan and 2641.40 yuan.

Sailis said that Ruichi Electric focuses on the electric commercial vehicle business, which is separate from the company’s electric passenger vehicle business. This move can optimize the company’s strategic layout and business structure, further strengthen the financial strength of Ruichi Electric, accelerate its Product Research & Development, market and channel construction, and enhance its core competitiveness and sustainable development vitality.

High-end is a development trend in the automotive industry in recent years, and the rapid development of new energy vehicles has provided opportunities for autonomous vehicle companies to break through. As a result, we see more and more autonomous vehicle companies lining up in the mid- to high-end new energy vehicle market, but who can successfully break through the siege and stand at the top is still unknown. In this context, Geely brand officially released a new mid- to high-end new energy series – "Geely Galaxy", and promised "Geely Galaxy only makes high-value new energy vehicles". So, where is Geely Galaxy’s high value reflected? Where is the confidence to only make high-value new energy vehicles?

New design and new technology empower Geely Galaxy’s innovation

On February 23, the Geely brand debuted the Geely Galaxy smart electric prototype – "Galaxy Light".

Judging from the information that has been officially disclosed, the industry’s most direct feeling about "Galaxy Light" is that it has a new design style that is different from previous Geely cars, and even different from the styles of Lynk & Co, Geometry, and Extreme Krypton and other brand models. The low-lying and wide-bodied electric coupe posture, the noble and elegant open doors, the avant-garde frameless windows, and the technology-cool interior run through the connecting screen, etc. These elements will make the "Galaxy Light" design style more popular with consumers who prefer high-value products.

And the design language of "Galaxy Light", which is beyond conventional electric vehicles, will be applied to all products of Geely Galaxy. In other words, all products of Geely Galaxy will have market competitiveness beyond conventional electric vehicles in terms of design.

However, the high value that the Geely brand endows Geely Galaxy is not limited to the visual level. It also has a series of new energy electrification technologies such as the Aegis battery safety system, the Raytheon Electric Hybrid 8848, and the new car operating system "Galaxy N OS", which brings Geely Galaxy a high-value experience that can be continuously upgraded and evolved.

For example, Geely’s original "SHIELD Battery Safety System" can not only prevent spontaneous combustion of battery cells, ensure the safety of battery packs and battery modules, but also avoid electromagnetic radiation damage to human health through radiation protection that goes deep into the cellular level. At the same time, relying on the support of 8.10 billion billion times/second cloud computing power of Jilixing Smart Computing Center, the SHIELD battery safety system can protect more than 200 electronic control items in real time, warn more than 50 types of faults, and improve battery life by 20%. On this basis, Geely Galaxy also took the lead in achieving 30 kilometers per hour drag bottom impact and 20 kilometers per hour vehicle drag bottom without damage. It is because of such high-value safety protection that Geely Galaxy can greatly reduce consumers’ concerns about the safety of new energy vehicle batteries.

The Raytheon Hybrid 8848, a new generation of Raytheon Hybrid Engine B-Plus, has achieved the highest mass production result of 44.26% in terms of thermal efficiency. In terms of performance, it has realized the intelligent electric drive driven by P1 + P2 dual motors (the combined power of the two-wheel drive reaches 287kW). In terms of intelligent control, the first predictive energy management system can increase the energy saving rate by up to 15%. In the future, with the re-evolution of the Raytheon Hybrid 8848, Geely Galaxy’s products can also have a high-value experience brought by the Raytheon Hybrid Engine with a thermal efficiency of 46% and the intelligent electric drive with a combined power of 488kW.

The new Galaxy N OS is Geely’s full-stack self-developed distributed operating system, which will bring more accurate recognition, full scene visibility, and millisecond-level response interactive experience on the basis of protecting user privacy.

In addition, in the field of intelligent driving that has attracted much attention, the "heaven and earth integration" version of Galaxy Smart Driving solution based on Geely Satellite will be launched soon, and it will take the lead in mass production of cross-layer memory parking, high-speed emergency antelope obstacle avoidance, and low-speed exploration and crossing in the future. At present, Galaxy Smart Driving can stop in time in the face of stationary targets when cruising at a high speed of 90km/h; Geely Star Smart Computing Center can simulate 100,000 kilometers of intelligent driving behavior training in 1 day, combined with intelligent networking professional test field and actual road test, to meet the L3 global certification standard.

　It is not difficult to find that Geely’s high-energy new energy electrification technology has covered battery safety, electric hybrid systems, interaction, smart driving, and other fields, providing strong technical support for Geely Galaxy’s high-value experience.

New products and new channels empower Geely Galaxy

Of course, only good design and technical support are not enough for Geely Galaxy to take the lead in the increasingly competitive new energy field. At this time, it is particularly important to effectively line up unique products.

Geely Galaxy, as a new mid-to-high-end new energy series of Geely brand, the two product series are built by the native intelligent electric architecture, of which the intelligent electric hybrid L series adopts Geely Galaxy intelligent "electric hybrid" architecture, covering A0 to B-level intelligent electric hybrid products; the intelligent pure electric E series adopts Geely Galaxy intelligent "pure electric" architecture, covering A-level to D-level intelligent pure electric products.

According to the plan, Geely Galaxy will adopt a new logo and will launch seven products within two years, four of which belong to the intelligent electric hybrid L series. The first electric hybrid SUV Galaxy L7 and the first electric hybrid car Galaxy L6 will be delivered in the second and third quarters of this year, respectively. The other three belong to the intelligent pure electric E series, and the first pure electric product E8 will be delivered in the fourth quarter of this year.

It is not difficult to find that for how to effectively and efficiently enter the mid- to high-end new energy vehicle market, Geely Galaxy has a clear plan for the product layout in the next two years.

At present, Geely Galaxy’s first product, Geely Galaxy L7, has officially opened for pre-order.

The car is based on the world-class e-CMA architecture, and is first equipped with high-energy technologies such as Aegis battery safety system, Raytheon Hybrid 8848 and Galaxy N OS. In terms of shape, Geely Galaxy L7 has a fully enclosed grille, "flying eaves bucket arch" shaped daytime running lights, through-type tail lights and other designs. The interior is equipped with 50w wireless charging, Jingyao star ring light curtain ambient light, hidden door handle, headrest audio and a "10.25-inch meter + 13.2-inch central control screen + 16.2-inch auxiliary driver screen + 25.6-inch AR HUD" combination that can achieve four-screen intelligent interaction. In terms of power, Geely Galaxy L7 comes standard with Raytheon Electric Hybrid 8848 "three-speed variable frequency electric drive", which does not stall in all working conditions; it accelerates for 6.9 seconds at 100 kilometers and supports ejection start; the fuel consumption at a loss of 100 kilometers is only 5.23L; the CLTC comprehensive cruising range is 1370 kilometers.

The Geely brand also knows the truth that "the fragrance of wine is also afraid of the deep alley", so in the layout of the channel, Geely Galaxy will adopt two models of direct connection to users and agent distribution, will launch a new APP, and introduce new experience and service standards. Only after-sales services have set up 247 new standards to comprehensively upgrade the user experience.

The Times has a saying

At present, the trend of vehicle electrification and intelligence is becoming more and more obvious. With the rapid development of new energy vehicles, consumers gradually have more expectations for future travel methods. With the continuous empowerment of new designs, new technologies, new products and new channels, Geely Galaxy’s series of innovations and layouts will make consumers look forward to the future of autonomous high-value new energy vehicle travel life. As Gan Jiayue, CEO of Geely Automobile Group, said: "Geely Galaxy is Geely’s declaration of action for the development of new energy. It brings together Geely’s entire system of technical strength, the world’s leading intelligent manufacturing system, and the cutting-edge technology ecosystem integrated with heaven and earth. It will surely lead new energy into the second’new stage ‘of value-enhancing development, and will bring users a safer, freer and higher value intelligent travel experience."　

(Feature Shu Written by Luo Xiaotong, pictures are provided by car companies)

On April 25th, the 2024 Auto Show held today was another carnival festival for car companies. Many car manufacturers brought a series of new car products, including millions of luxury cars! Its high-end car brands have also brought U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8, U8,

Looking up at U7, it locates a million-class flagship car, with the length, width and height of 5265/1998/1517mm and the wheelbase of 3160mm respectively. It is equipped with the newly released Yunqi -Z technology, adopts a highly integrated suspension motor, realizes the speed adjustment in the Z direction, and the adjustment speed is as fast as 10ms, which counteracts the force transmitted by the road surface, bringing a more stable and safer driving experience. Moreover, it generates electricity directly through the suspension motor.

At the same time, U7 is equipped with an easy square platform, driven by four motors, with a horsepower of 1,300 horsepower, an acceleration of 0-100km/h of only 2.9s seconds and a top speed of 270 km/h.. Looking up at U9, it has exaggerated C-type headlights, while the hood is equipped with raised ribs, with a low profile, and the tail is equipped with penetrating taillights, and it provides a "Eye of the God" high-order intelligent driving assistance system.

Looking up to U8 Off-road Player Edition was officially announced on the first day of the auto show, with a starting price of 1.089 million yuan. In contrast, it has more off-road properties, with 20-inch off-road forged wheels and AT tires as standard, a wading throat as standard, a maximum wading depth of 1.4m, and emergency floating capacity. At the same time, it also comes standard with vehicle-level satellite communication, which can keep in touch with the outside world in areas without signals.

Moreover, the vehicle-mounted UAV system is optional, which provides functions such as one-button take-off and intelligent follow-up, which reduces the difficulty of UAV operation and enjoys the fun of aerial photography while off-road.

As a million-level high-end new energy automobile brand owned by BYD, Looking Up at U7, Looking Up at U8 and Looking Up at U9 has filled the gap of domestic high-end automobile brands, and with the blessing of many leading technologies such as Easy Sifang, Cloud Web technology, blade battery, intelligent cockpit and intelligent assisted driving, it has brought unexpected driving experience, which can be said to be a "toy" for the rich, but also a "toy" for ultra-high-end cars by domestic automobile brands.

In the field of domestic autonomous driving, Yushi Technology, co-founded by Wu Gansha, former president of Intel China Research Institute, has to be mentioned.

However, due to shifting the focus of their work, Yushi Technology and Wu Gansha themselves have greatly reduced the frequency of speaking out since the middle of last year, which means "retiring from the rivers and lakes" and is slightly mysterious.

A few days ago, with the launch of GTIC 2018 Global Smart Car Supply Chain Innovation Summit, Chedong went to the Beijing office of Yushi Technology to have another in-depth dialogue with Wu Gansha, the guest of this summit, and learned about the breakthroughs made by Yushi Technology in technology research and development and commercialization during the dormant year:

Including the deployment of unmanned electric logistics trailers at the top three international airports in the world, the deployment of unmanned feeder vehicles in Zhejiang and Nanjing, the joint research and development of automatic parking service technology with domestic top automakers and time-sharing leasing enterprises, and the cooperation with passenger car enterprises to develop L2.5/L3 autonomous driving technology.

Wu Gansha even told the car that it has achieved a 10-fold increase in the number of customers, the number of contracts, the contract amount and the number of vehicles equipped with the automatic driving system, and the results are gratifying.

"Retirement" Achievement: Finalizing Master Plan

"The first year of entrepreneurship is blowing outside, the second year is blowing inside, and the third year is blowing again." As for the reasons for keeping a low profile in recent years, Wu Gansha explained this.

In his view, the first year of starting a business is nothing more than looking for someone to find money, the second year is to find business cooperation with customers, and the focus of the third year is on the one hand to cash the blown cows, and on the other hand, the rapid growth of the company needs "calcium supplementation", especially in refined management and cultural construction.

Wu Gansha told Che that during the "silence" of Yushi Technology, the team completed a very important thing, that is, finalized the Master Plan—— of Yushi Technology-the company’s overall development plan for the next five to ten years. It is understood that the plan is divided into three parts:

First of all, in the field of commercial vehicles and special vehicles, we should try to find a direction that is suitable for autonomous driving technology and can bring high profits at the same time, so as to accumulate research and development data and build corporate image while earning income.

Secondly, after the technology has been developed to a certain extent, we will start to cooperate with passenger car manufacturers to mass-produce and deploy parking service and L2/L3 autonomous driving technologies.

With the gradual increase of deployed vehicles, Yushi will be able to accumulate more data to improve the mass-produced autonomous driving technology, and at the same time, it will start the "shadow mode", that is, collect the road condition data of mass-produced vehicles through the sensors of existing vehicles, and train the decision-making algorithm of L4/L5 autonomous driving technology on the on-board computing platform.

Finally, Yushi Technology hopes to deploy an autopilot system with "shadow mode" on 10 million production vehicles in the future, so as to ensure that each iteration of L4/5 autopilot algorithm can complete tens of billions of kilometers of real vehicle verification within one month. Finally, mass production of L4/5 autonomous driving technology will be realized around 2025.

In addition to making a grand, even slightly exaggerated Master Plan, Yushi Technology is also recruiting a lot of people to ensure the realization of the above plan.

Wu Gansha told Che Dongxi that Yushi Technology currently has three R&D bases in Fangshan, Haidian, Beijing and Jiading, Shanghai, and its research engineering team is close to hundreds of people.

▲ Some members of the dominant team

In addition, Yushi Technology also has a trial production, testing and application innovation center in Jiaxing, Zhejiang Province, which is engaged in batch modification of self-driving vehicles, production and testing of low-speed vehicles, and has offices in Liuzhou and Shenzhen to carry out trial operation and joint research and development with partners.

Business progress: achieve four tenfold growth in one year.

Master Plan of Yushi is ambitious, but it is a plan after all. Cars are actually more concerned about what practical achievements Yushi Technology has made in the past year.

"10 times." Wu Gansha said with a smile, "and it is still four times 10 times."

He told Chedong that during the year from August 2017 to August 2018, Yushi Technology has achieved a 10-fold increase in four key indicators: the number of customers, the number of contracts, the contract amount and the number of vehicles equipped with Yushi automatic driving system. At present, it has more than 20 customers, of which about 80% are car companies, covering independent, joint venture and foreign-funded brand manufacturers, as well as passenger cars and commercial vehicles.

"This year, it is obvious that there are more customers of joint venture and foreign car companies," Wu Gansha explained. "The self-driving technology developed abroad may not be able to adapt to the complicated domestic road conditions, and the internationally accepted data governance regulations do not allow data to be sent abroad, so joint venture and foreign car companies also need local research and development and local partners."

Wu Gansha also showed the car a video of a specific project at the scene.

One of them is in the top three international airports in the world, and Yushi Technology has deployed several self-developed unmanned electric logistics trailers. These vehicles are parked next to the plane, and after the luggage and other goods on the plane are unloaded, this unmanned vehicle drags the goods to the unloading area.

The video shows that this special vehicle can still run normally in heavy rain, and its automatic driving system can stop immediately to avoid collision when it recognizes the mineral water bottle and silk scarf that the tester suddenly throws into the middle of the road.

Wu Gansha told the car that because there is no cover and air conditioning, the drivers of airport special vehicles work in harsh conditions such as high and low temperature and loud noise from taking off and landing all the year round. Therefore, although the subsidy is high, they still can’t keep people, which has become a headache for airport operators.

Unmanned vehicles do not have these problems, so they received a positive response from the airport. After rigorous technical tests, the two sides quickly reached a commercial cooperation.

Most importantly, the project is not used for demonstration purposes. The data and operational experience accumulated by Yushi can not only continuously improve its driverless technology, but also deploy more unmanned vehicles at the airport to achieve benign development. Wu Gansha predicts that the project will start unmanned operation without on-board safety personnel within half a year. And this is the first step of Master Plan of Yushi Technology.

Technical progress: automatic parking service and L2.5 go first.

In the field of passenger cars, Yushi is currently promoting commercial landing mainly around AVP and L2+ autonomous driving technology.

In addition to the above-mentioned airport video, Wu Gansha also showed Che Dongxi his technology Demo of developing AVP(Automated Valet Parking) automatic parking service for an independent passenger car brand.

In the video, a passenger car equipped with AVP technology drives to the door of an underground garage, and then the human driver gets off, and the vehicle drives into the basement to find the designated parking space and back into place. When the driver needs to drive, operate on the mobile APP, and the vehicle will drive on the road from the garage by itself.

It is understood that the AVP system of Yushi can be realized only by low-cost sensors such as cameras and ultrasonic radars, and its products have two modes:

1. For the parking spaces in fixed parking lots, vehicles can remember the corresponding routes by learning the driving of human drivers, so that the automatic parking service can be completed without relying on high-precision maps.

2. For parking spaces in unfamiliar parking lots, vehicles can find designated parking spaces or random empty parking spaces by themselves with the support of limited high-precision maps, and complete parking.

Wu Gansha told the car that this AVP system is being jointly developed with the OEM, and it is expected to cooperate with the OEM or the head time-sharing company to achieve scale deployment before the end of this year.

In addition to AVP system, another major layout of Yushi in the field of passenger cars revolves around L2+ autopilot technology, which is called L2.5 and L2.8 autopilot technology within Yushi.

Its L2.5-level technology can be simply understood as an upgraded version of Tesla Autopilot system. On structured roads such as expressways, vehicles can not only control their own speed and keep driving in a single lane, but also realize safe and automatic lane change.

The main body of L2.8 technology is the same as L2.5 technology, and the core is to increase the function of up and down ramps. According to Wu Gansha, the L2.8 technology of Yushi Technology should realize the automatic driving function of toll station-toll station, that is, consumers can give it to vehicles to drive when they drive to the toll station, and then they will be driven by humans after arriving at the destination toll station.

Of course, because this technical positioning is still below L3 level, human drivers still need to monitor the road conditions and be ready to take over at all times during driving, which is similar to the general Super Cruise positioning.

Wu Gansha revealed that this set of L2+ autopilot technology has basically matured, and is currently communicating with the OEM. It is expected that the SOP will be mass-produced as soon as 2020–this is the second step of the Master Plan.

Shadow mode: speeding up unmanned research and development

In the Master Plan, the shadow mode mentioned above plays a very important role, which is an important step to complete the research and development, data accumulation and verification of L4 autonomous driving technology.

After the above video demonstrating AVP automatic parking service technology, Wu Gansha also showed the progress of L4-class automatic driving technology.

In the video, the above-mentioned automatic parking service vehicle switches to L4 automatic driving mode after driving out of the parking lot, and automatically drives to the exit of the park. After the identification crossbar is lifted, it drives into the open road for testing.

In this process, the car has experienced many scenes such as crossroads/traffic lights, roundabout, tunnels, cities and highways, and it has successfully completed the driving task even in the face of complicated road conditions such as motor vehicles and non-motor vehicles, pedestrians and courier brothers.

According to Wu Gansha, this open road is an intelligent networked vehicle open test section that cooperates with the high-end manufacturing base in Fangshan District. It has long been a routine operation to conduct driverless testing on this section, and it has also experienced the test of bad weather such as heavy rain and severe winter. At present, Yushi is actively cooperating with OEMs to apply for road test licenses in Beijing, Shanghai and Jiashan, Zhejiang.

Open the trunk and there is only a clean "small box" in the car. This is the car brain independently developed by Yushi, which is equipped with two sets of algorithms, one is the above-mentioned automatic parking service system, and the other is the L4-level automatic driving which is still in iteration.

When the vehicle equipped with the car brain is driven by human beings, the algorithm of L4-level automatic driving technology verifies the algorithm by sharing data with the sensor under the condition of ensuring privacy, thus realizing the shadow mode.

Wu Gansha revealed that the car brain is fully developed in accordance with the car regulations, supporting a variety of chip mix and match schemes such as GPU, ASIC or FPGA. At present, the OEM is progressing smoothly.

Future play: positioning Tier 0.5

The entrepreneurial wave of autonomous driving technology has been rising for several years. Emerging companies and technology companies have two main directions in business models. First, unmanned taxis or unmanned car routes represented by industry leader Google Waymo also include startups such as Uber, Didi, Roadstar.ai

Another group of companies hope to provide auto-driving solutions with integrated software and hardware for mass production and loading, similar to what Tier1 does in the automobile industry.

▲ Yushi employees debug vehicles.

In the view of the first type of companies, technology companies have the problems of lack of experience and high threshold when they cut into the automobile industry. Therefore, it is better to cooperate with companies in the automobile industry to make unmanned vehicles and directly engage in the operation of unmanned car rental. The second kind of companies think that software technology is the weakness of the automobile industry companies and they have the ability to become the new Tier1.

Wu Gansha positioned Yu Shi’s choice of science and technology in the latter.

"Rand data shows that autonomous driving technology needs to run to 11 billion miles to prove statistically that it is safer than human drivers. If you want to run so many journeys, you need more vehicles equipped with shadow mode to run data." Regarding the reason for choosing the second route, Wu Gansha explained this.

At the same time, he also believes that the automatic driving system needs to be iteratively upgraded, which is different from the traditional one-off automobile parts. Therefore, Yushi defines its relationship with automobile enterprises as Tier0.5, that is, from the beginning, it will carry out joint research and development and joint data operation with automobile enterprises, instead of providing independent research and development parts systems to automobile enterprises like the traditional Tier1 and then matching them with the vehicles of the automobile factory.

At present, Yushi Technology has carried out joint research and development with many domestic automobile manufacturers, and its micro-circulation unmanned minibus and bus jointly developed with a head bus manufacturer will also be unveiled soon.

Conclusion: Autopilot veteran speeds up again.

Founded in early 2016 and headed by Wu Gansha, former president of Intel China Research Institute, Yushi Technology is regarded as one of the earliest self-driving startups in China. After intensive exposure at the beginning of its establishment, Yushi Technology began to fall into silence in the second half of 2017, even giving people the illusion that the company has fallen behind.

However, after two hours of in-depth communication with Wu Gansha, Che Dongxi clearly realized that Yushi Technology, a veteran autopilot, had not fallen behind, but had more achievements, which were illustrated by winning dozens of customers, deploying special unmanned vehicles at the top three international airports in the world, and developing L2+ autopilot technology and automatic parking service system for mass production.

With the determination of Master Plan for the next five years by Yushi Technology, the forward speed of this veteran will be further accelerated.

　　On July 17th, "Foton Motor joined hands with volleyball experts to cheer for the China National Women’s Volleyball Team" was held in the car. Zhang Rongfang, secretary of the Party Committee of the Volleyball Management Center of the State General Administration of Sport, Song Nina, former Olympic champion of the China National Women’s Volleyball Team, car volleyball experts and car-related leaders attended the event.

　　At the event site, Zhao Jingguang, Deputy Secretary of the Automobile Party Committee, handed the banner of cheering for 10,000 people to Zhang Rongfang, Party Secretary of the Volleyball Management Center of the State Sports General Administration. Zhang Rongfang said: "Thanks to the car and the people of the whole country for their support to the China Women’s Volleyball Team, I believe that the China Women’s Volleyball Team will definitely play a hard-working and enterprising spirit in the Olympic Games."

　　Ignite Chinese people’s Olympic passion, and volleyball experts cheer for the war.

　　As a representative of independent brand commercial vehicles, Automobiles has been giving full support to sports events. This year, Automobiles joined hands with China National Volleyball Team in high profile and became its senior sponsor. The company’s four products —— Pioneer pickup truck, Ouhui bus, Montague MPV and Omar light truck —— have become special vehicles for China national volleyball team training, players, coaches and equipment, respectively, supporting the national women’s volleyball team to go to London Olympic Games.

　　In order to ignite the national people’s Olympic passion, popularize and popularize volleyball, the automobile held the exhibition tour of "Automobile Supporting China National Women’s Volleyball Team to Join the Olympic Cheering Team in China" in June and July. It passes through 8 stops in Beijing, Harbin, Shenyang, Jinan, Shanghai, Guangzhou, Fuzhou and Changsha, with a total journey of 6,300 kilometers. Olympic women’s volleyball champions hao yang, Zhang Yuehong, Song Nina, Zhang Na, Xue Ming and Liu Yanan interacted with hundreds of thousands of fans, and collected more than 10,000 people’s good wishes for China women’s volleyball team during the event. In addition to the national tour, Auto also launched the online volleyball talent contest, which received the positive response and participation of 20 million netizens across the country. After layers of screening, six people, including Ji Longlong and Luo Yang, stood out. They will fly to London on July 27th to give a cheering performance outside the Olympic Games and watch the China women’s volleyball match in the Olympic Games.

　　Huo Yan, deputy director of automobile brand, said: "Supporting China women’s volleyball team to go to London Olympic Games is the internal demand of automobile to repay society, contribute to public welfare and practice corporate social citizenship responsibility. At the same time, this is also highly integrated with the company’s internationalization strategy, which will help global consumers understand the strength and brand spirit of automobile enterprises and enhance our brand awareness. "

　　At the event site, Zhang Rongfang, Party Secretary of the Volleyball Management Center of the State Sports General Administration, and Song Nina, former Olympic champion of the China National Women’s Volleyball Team, also jointly launched the "Car Cheering for the Olympic Women’s Volleyball Team" with car leaders, and launched the first stick of the relay activity. It is reported that this activity is an important part of the series of activities of "World Brand, Galloping London" to cheer China women’s volleyball team for London. Volleyball fans can visit the "World Brand Galloping London" area for details.

　　It is also known that in order to further expand the public’s attention to the Olympic volleyball events, the car will also hold the "Car Cheers for the Olympic Carnival" from August 4 to 7, including watching the live broadcast of the women’s volleyball game, the "grassroots" volleyball adult performance and the volleyball championship.

　　Participate in sports marketing and realize value jump.

　　In the recently released "China 500 Most Valuable Brands" list in 2012 (the 9th), automobiles ranked 34th, 4th and 1st in commerce with a brand value of 42.865 billion yuan. The continuous improvement of automobile brand value is inseparable from the continuous promotion of company strategy and a series of unique events.

　　Aiming at the specific consumer groups of each product brand, the automobile launched a series of special activities on the platform of sports events. Aoling Light Truck is the only designated racing car for Le Mans Light Truck Rally in China. GTL of Ou Man, the world standard heavy truck, goes to the Ring Tower Rally. L, Ou Hui of Ou Man serves as the official designated car for the first professional road cycling race around Beijing in 2011. Pickup truck is designated as the only designated car for the 2012 China Pickup Cross-country Challenge. From industry events to international events, and from domestic market to international market, the sub-brands of automobiles are advancing the internationalization strategy step by step.

　　From Beijing to London, the international image of automobiles has become clearer. "Creation of World Brand Beijing" has been implemented from slogan to every step of development.