Zhao Liying, Andy Lau, and Yang Mi… They are very dedicated to playing a special crowd


1905 movie network feature She plays a hearing-impaired mother in the new Chinese New Year film. She also chose to use sign language to introduce her new role to the audience on Weibo.



The title of the film "Article 20" is taken from Article 20 of the Criminal Law, focusing on the situation and legal dilemma behind cases related to legitimate defense.


In the trailer that has been exposed, the hearing-impaired mother played by Zhao Liying is faced with a major change in her family, and she has no way to ask for help. She "roars" in despair on the rooftop, while signing, the blue veins in her neck bulge, and tears flow, full of contagion.



The director also revealed that the setting of the hearing-impaired person was proposed by Zhao Liying. In order to play this role well, she not only appeared without makeup, learned sign language, but also minimized language communication on the set and immersed herself in Hao Xiuping’s world.


"She has broken through her own ceiling and is no longer the Zhao Liying of the past." Zhang Yimou commented.



The video of Zhao Liying introducing herself in sign language also received a lot of praise from hearing-impaired girls: Sign language is very standard, and I am very happy that Zhao Liying can play this role. I hope her social influence can make hearing-impaired people more inclusive and valued.


Then, Zhao Liying also recorded a sign language video reply: Thank you for your liking, I received it!Seeing such a "two-way rush", netizens couldn’t help but exclaim: It’s too warm.



Not only Zhao Liying, but also many actors have starred in "special groups" in film and television works. While gaining audience recognition, they also helped these groups to make their voices heard.


In the just-concluded "If Running Is My Life," the actor, Anxin, "lost" his legs in a car accident.


The realistic prosthetic effects that audiences see in the play are the result of a combination of special effects, props, and actors.



Zhong Chuxi revealed in an interview that she often communicated with the teacher in charge of amputation makeup on the crew about the state of the person at different stages after amputation, kneeling on the wheelchair to find the feeling, and walking to simulate the state of prosthetic toddlers, unable to bend significantly.


What’s more important is to understand and interpret the process by which characters regain their confidence and dignity after being hit, so as to encourage more people to face life more positively.



People with physical disabilities are also depicted in movies.


She plays the high paraplegic Ma Jiaqi, although only the head can move, but with his expressions and lines to show the character’s personality and rich and delicate emotions.



Ren Suxi interpreted Ma Jiaqi’s "pungent" this way: she can only express herself through her mouth, and the more fiercely she scolds, the more fragile her heart is.



In addition, they have also played visually impaired groups.


In order to play the genius fencing boy who went blind by accident, Wu Lei learned how to use braille and a blind cane, and kept his eyes in a state of no focus at all times. He often broke down in tears while patting.



Yang Mi said that playing blind people should not only look similar, but also show their unique psychological state, such as relatively "passive", strong protective desire and so on.



In Andy Lau’s opinion, the blind detective Johnston in the movie is the most difficult role in his 30 years of career.


Before the performance, Andy Lau went to a blind school to experience life for three months, learning life skills with people who had just lost their sight, and finally reached a state where they could "close their eyes" and do many things.



In order to break the stereotype of this group, he also insists on not wearing sunglasses, using "eyes" and limbs to more realistically interpret the every move of the blind.



In China, Hui Yinghong also did not want to use a "lazy" way to show the visually impaired group, and worked hard from appearance to expression.


She first found an ophthalmologist and took a pair of copper contact lenses, wearing them to carefully guess the state of mind of the blind, and then constantly trained herself to control the eyes, imitating the state of the prototype’s eyes that kept moving and scattered.


Hui Yinghong, who has blind relatives, admitted that starring in the film is also to help this group speak out: to make them feel equal is the greatest respect.



In the movie, the character of He is a mentally disabled person with only the intelligence of a few-year-old child.


Before the filming began, Zhang Junjun, Qiu Ze, and other leading actors spent a month in a welfare home, learning crafts and painting with children, observing the clothing, food, housing, and transportation of these special people up close, and completely subverting the past role image in terms of style.



Zhang Junjun said: I don’t want everyone to focus on "pretending to be ugly", but I hope to truly present the state of these special people, so that the audience can feel their love and innocence.


This is also the meaning of presenting special people in film and television works. It should not be curious or sensational, but should provide a window and an opportunity for their true life state and inner world to be "seen" and "heard".


As the director of "Best Encounters" put it: "I hope people don’t just focus on the special parts. Their needs and expectations for love and being loved are the same as those of ordinary people."


New design, new technology, Geely Galaxy, this is what future high-value new energy vehicles should look like!

High-end is a development trend in the automotive industry in recent years, and the rapid development of new energy vehicles has provided opportunities for autonomous vehicle companies to break through. As a result, we see more and more autonomous vehicle companies lining up in the mid- to high-end new energy vehicle market, but who can successfully break through the siege and stand at the top is still unknown. In this context, Geely brand officially released a new mid- to high-end new energy series – "Geely Galaxy", and promised "Geely Galaxy only makes high-value new energy vehicles". So, where is Geely Galaxy’s high value reflected? Where is the confidence to only make high-value new energy vehicles?

New design and new technology empower Geely Galaxy’s innovation

On February 23, the Geely brand debuted the Geely Galaxy smart electric prototype – "Galaxy Light".

Judging from the information that has been officially disclosed, the industry’s most direct feeling about "Galaxy Light" is that it has a new design style that is different from previous Geely cars, and even different from the styles of Lynk & Co, Geometry, and Extreme Krypton and other brand models. The low-lying and wide-bodied electric coupe posture, the noble and elegant open doors, the avant-garde frameless windows, and the technology-cool interior run through the connecting screen, etc. These elements will make the "Galaxy Light" design style more popular with consumers who prefer high-value products.

And the design language of "Galaxy Light", which is beyond conventional electric vehicles, will be applied to all products of Geely Galaxy. In other words, all products of Geely Galaxy will have market competitiveness beyond conventional electric vehicles in terms of design.

However, the high value that the Geely brand endows Geely Galaxy is not limited to the visual level. It also has a series of new energy electrification technologies such as the Aegis battery safety system, the Raytheon Electric Hybrid 8848, and the new car operating system "Galaxy N OS", which brings Geely Galaxy a high-value experience that can be continuously upgraded and evolved.

For example, Geely’s original "SHIELD Battery Safety System" can not only prevent spontaneous combustion of battery cells, ensure the safety of battery packs and battery modules, but also avoid electromagnetic radiation damage to human health through radiation protection that goes deep into the cellular level. At the same time, relying on the support of 8.10 billion billion times/second cloud computing power of Jilixing Smart Computing Center, the SHIELD battery safety system can protect more than 200 electronic control items in real time, warn more than 50 types of faults, and improve battery life by 20%. On this basis, Geely Galaxy also took the lead in achieving 30 kilometers per hour drag bottom impact and 20 kilometers per hour vehicle drag bottom without damage. It is because of such high-value safety protection that Geely Galaxy can greatly reduce consumers’ concerns about the safety of new energy vehicle batteries.

The Raytheon Hybrid 8848, a new generation of Raytheon Hybrid Engine B-Plus, has achieved the highest mass production result of 44.26% in terms of thermal efficiency. In terms of performance, it has realized the intelligent electric drive driven by P1 + P2 dual motors (the combined power of the two-wheel drive reaches 287kW). In terms of intelligent control, the first predictive energy management system can increase the energy saving rate by up to 15%. In the future, with the re-evolution of the Raytheon Hybrid 8848, Geely Galaxy’s products can also have a high-value experience brought by the Raytheon Hybrid Engine with a thermal efficiency of 46% and the intelligent electric drive with a combined power of 488kW.

The new Galaxy N OS is Geely’s full-stack self-developed distributed operating system, which will bring more accurate recognition, full scene visibility, and millisecond-level response interactive experience on the basis of protecting user privacy.

In addition, in the field of intelligent driving that has attracted much attention, the "heaven and earth integration" version of Galaxy Smart Driving solution based on Geely Satellite will be launched soon, and it will take the lead in mass production of cross-layer memory parking, high-speed emergency antelope obstacle avoidance, and low-speed exploration and crossing in the future. At present, Galaxy Smart Driving can stop in time in the face of stationary targets when cruising at a high speed of 90km/h; Geely Star Smart Computing Center can simulate 100,000 kilometers of intelligent driving behavior training in 1 day, combined with intelligent networking professional test field and actual road test, to meet the L3 global certification standard.

 It is not difficult to find that Geely’s high-energy new energy electrification technology has covered battery safety, electric hybrid systems, interaction, smart driving, and other fields, providing strong technical support for Geely Galaxy’s high-value experience.

New products and new channels empower Geely Galaxy

Of course, only good design and technical support are not enough for Geely Galaxy to take the lead in the increasingly competitive new energy field. At this time, it is particularly important to effectively line up unique products.

Geely Galaxy, as a new mid-to-high-end new energy series of Geely brand, the two product series are built by the native intelligent electric architecture, of which the intelligent electric hybrid L series adopts Geely Galaxy intelligent "electric hybrid" architecture, covering A0 to B-level intelligent electric hybrid products; the intelligent pure electric E series adopts Geely Galaxy intelligent "pure electric" architecture, covering A-level to D-level intelligent pure electric products.

According to the plan, Geely Galaxy will adopt a new logo and will launch seven products within two years, four of which belong to the intelligent electric hybrid L series. The first electric hybrid SUV Galaxy L7 and the first electric hybrid car Galaxy L6 will be delivered in the second and third quarters of this year, respectively. The other three belong to the intelligent pure electric E series, and the first pure electric product E8 will be delivered in the fourth quarter of this year.

It is not difficult to find that for how to effectively and efficiently enter the mid- to high-end new energy vehicle market, Geely Galaxy has a clear plan for the product layout in the next two years.

At present, Geely Galaxy’s first product, Geely Galaxy L7, has officially opened for pre-order.

The car is based on the world-class e-CMA architecture, and is first equipped with high-energy technologies such as Aegis battery safety system, Raytheon Hybrid 8848 and Galaxy N OS. In terms of shape, Geely Galaxy L7 has a fully enclosed grille, "flying eaves bucket arch" shaped daytime running lights, through-type tail lights and other designs. The interior is equipped with 50w wireless charging, Jingyao star ring light curtain ambient light, hidden door handle, headrest audio and a "10.25-inch meter + 13.2-inch central control screen + 16.2-inch auxiliary driver screen + 25.6-inch AR HUD" combination that can achieve four-screen intelligent interaction. In terms of power, Geely Galaxy L7 comes standard with Raytheon Electric Hybrid 8848 "three-speed variable frequency electric drive", which does not stall in all working conditions; it accelerates for 6.9 seconds at 100 kilometers and supports ejection start; the fuel consumption at a loss of 100 kilometers is only 5.23L; the CLTC comprehensive cruising range is 1370 kilometers.

The Geely brand also knows the truth that "the fragrance of wine is also afraid of the deep alley", so in the layout of the channel, Geely Galaxy will adopt two models of direct connection to users and agent distribution, will launch a new APP, and introduce new experience and service standards. Only after-sales services have set up 247 new standards to comprehensively upgrade the user experience.

The Times has a saying

At present, the trend of vehicle electrification and intelligence is becoming more and more obvious. With the rapid development of new energy vehicles, consumers gradually have more expectations for future travel methods. With the continuous empowerment of new designs, new technologies, new products and new channels, Geely Galaxy’s series of innovations and layouts will make consumers look forward to the future of autonomous high-value new energy vehicle travel life. As Gan Jiayue, CEO of Geely Automobile Group, said: "Geely Galaxy is Geely’s declaration of action for the development of new energy. It brings together Geely’s entire system of technical strength, the world’s leading intelligent manufacturing system, and the cutting-edge technology ecosystem integrated with heaven and earth. It will surely lead new energy into the second’new stage ‘of value-enhancing development, and will bring users a safer, freer and higher value intelligent travel experience." 

(Feature Shu Written by Luo Xiaotong, pictures are provided by car companies)

Counting the sci-fi milestones of Japanese animation

  With the release of the film version of ghost in the shell, its theatrical animation prototype, which is a classic of science fiction, has once again entered the public’s field of vision. It has been found that Japan’s "second element" is not only a commercial and entertainment industry full of exquisite pictures and bloody stories, but also a large number of excellent works that have reached a high level in artistry and ideology.

  Below, let’s take a look at these sci-fi milestones in Japanese animation.

  Worship of machinery: the "ingenious" interpretation of huge machinery

  Due to the experience of rapid westernization in modern times, Japanese culture has an inexplicable love for huge industrial machinery. This emotion has evolved into a persistent interpretation of giant weapons in animation after being strengthened by the thinking of "weapons only" and "decisive weapons" during World War II.

  The beginning of mechanical worship is nothing more than the Cosmic Warship Yamato, which was broadcast in 1974. In this film, the super battleship "Yamato" of the old Japanese navy set sail again as a space warship, and single-handedly entered the base camp of the interstellar invaders, completing the grand task of saving the earth. The main gun of the Yamato completely hit the hearts of the Japanese audience in the Showa era and achieved great success. The concept of "Yamato" even influenced many later works. The main gun of the human space battleship in the famous game StarCraft was called "Yamato Gun".

  In 1979, a sci-fi film "Mobile Suit Gundam 0079", which reflected the "war of independence" between the space colonial satellite and the earth, appeared on the screen. This time, the huge machinery has become more anthropomorphic, and steel giants such as "Gundam" and "Zagu" have simply become the physical extension of the driver’s will. "Gundam" has since become a long-lasting industrial brand, and today, it continues to introduce new works to adapt to the new era. Compared with Yamato, which triumphed all the way, Gundam’s depiction of the war is more real and profound, depicting the great damage caused by the war to the lives of the people on both sides of the war, instead of blindly rendering "justice".

  At the same time, some animators began to reflect on this "mechanical worship", so the work "Mobile Police" appeared. Although the film takes the "special car two lessons" of driving police robots as the leading group, the film no longer highlights the giant humanoid machinery, but focuses on depicting the ups and downs of these "grassroots policemen" in their daily lives. This "naysayer" deconstruction, relying on the story of "grounding gas", also won the love of a large number of viewers.

  Although this mechanical worship of Japanese animation has a slightly paranoid thinking foundation, it is also thanks to this "ingenuity" that Japanese animators have designed a large number of beautiful and exquisite sci-fi mechanical settings. Even Avatar, the top American blockbuster, is full of "Japanese-style" precision beauty in mechanical settings.

  Armageddon: cruel aesthetics under the consciousness of hardship

  As well as "ingenuity" deeply rooted in Japanese culture, there is also their sense of hardship, which can be seen in film and television works with the theme of "destruction" such as The Sinking of Japan and Godzilla. In animation, the first screen show of Miyazaki Hayao, a Japanese animation master, is an epic depicting the struggle and coexistence between the remaining human beings and nature after the destruction of civilization — — Valley of the Wind. Nausicaa, the heroine in the film, bravely leads her people to survive tenaciously on the destroyed land. Wearing a blue dress and flying in the sky with white wings, she became a memory of a generation in Japan.

  After entering the 1990s, with the collapse of the economic bubble, Japanese society fell into an unprecedented depression. At the end of the century, TV animation with strong religious elements to render the end of the world — — The Gospel Warrior in the New Century caused a sensation in the whole Japanese society. The boys and girls in the film are driving biological robots from human beings and fighting desperately with the "apostles" who intend to destroy human beings. The film uses a large number of shocking lens language with psychological implications, which successfully synchronizes the complex inner world of teenagers with the devastated external world and presents a cruel aesthetic feast for the audience. The heroine Ayanami Rei, who has almost no self-personality, has become a new generation of animation goddess after Nausicaa. Compared with his heroic predecessors, Ayanami Rei’s gloomy temperament clearly reflects the changes of social times.

  After entering the new century, with the haze of the cold war and economic crisis gradually dissipating, the conflict of social thoughts has become a new contradiction. The theater animation Harmony released in recent years is such a work. The highly developed future of science and technology in the film, under the seemingly beautiful and harmonious appearance, is a gentle strangulation of human nature, which has to be said to be a wake-up call for Japanese culture. At the end of the film, human beings completely give up self-awareness, and the whole society is integrated into a whole that "does not distinguish between you and me". Although this kind of destruction has no "big scene" of landslides, it has more realistic symbolic significance and deserves reflection from all people in modern society.

  Dolls and people: a grim prospect of artificial intelligence

  With the revolution of electronic technology, the interpretation of artificial intelligence, human-computer interaction and other technologies has become a new theme of Japanese animation. Osamu Tezuka, the founder of Japanese animation, is most famous for Astro Boy, which tells the story of intelligent robots seeking themselves. Then another classic with great international influence — — Robot Cat is also based on an intelligent robot from the future — — Doraemon is centered on it.

  However, when it really touches the core of these technical issues, the style of Japanese animation has become more and more cold. The comic classic "gunnm", which describes the semi-mechanical girl Gary’s self-pursuit in the battle, has been bought by the famous director Cameron and is making a film. The animated film Yukikaze, which tells the coexistence of human pilots and artificial intelligence fighters, completely abandons the "anthropomorphic" artificial intelligence that is often depicted in most artificial intelligence science fiction works. As the soul of a high-performance tactical reconnaissance plane, the artificial intelligence "Yukikaze" in the film is endowed with an out-and-out "inhuman" attribute by the author. She has neither worldly desires nor love/hate, but she has a completely different thinking ability from human beings. In the critical air battle, she has repeatedly made decisions and behaviors that are completely beyond human beings. Looking back at this forward-looking animation now, we will find that the agent most similar to Yukikaze is the artificial intelligence AlphaGo that is sweeping the world of Go.

  Another classic that has to be said is the sci-fi animation classic — — Ghost in the shell. This work has five versions: comic book, theater animation, two TV animations and live-action movies, but it basically tells the story of "Nine Public Security Courses" led by Grass seed, a fully mechanized reformer, to crack down on high-tech crimes. Among them, two theater animations directed by Mamoru Oshii, an animation master who is equally famous with Miyazaki Hayao, are the most classic. The film deeply discusses the alienation and evolution of human nature in a high-tech society with an increasingly high degree of integration between human beings and machines through long and even empty shots, supplemented by a large number of symbolic pictures. The film is permeated with a kind of transcendental "super-humanism" atmosphere. As the protagonist, Suzi even completely abandoned the concrete body in the film and gained freedom and rebirth in the torrent of information network. At this point, it is an understandable regret that the live-action movie version failed to fully carry out these discussions in order to take into account the audience and rhythm of commercial movies. The TV animated version, at the beginning of the century, foresighted the social problems we are facing now, such as the spread of network memes and refugee crisis, which is also a rare classic.

  After decades of development and accumulation, Japanese animation is full of a large number of commercial works with bright appearance but lack of connotation, but it also produces a large number of outstanding works with profound humanistic and artistic feelings, including many sci-fi masterpieces. These excellent sci-fi animations have artistically imagined and interpreted the development of science and technology through the unparalleled picture expression of animation, which deeply reflects the ideological trend of their times and has far-reaching influence. Limited by space, there are still many excellent Japanese sci-fi animations that cannot be introduced one by one, but the unique charm of Japanese sci-fi animation can still be seen through these classic works.

Enjoy folk customs, enjoy beautiful scenery and celebrate Mid-Autumn Festival everywhere.

  Cctv news(News broadcast): Enjoy folk customs and beautiful scenery. September 19th is the first day of the Mid-Autumn Festival. People go out of their homes, feel the traditional culture and spend the Mid-Autumn Festival together.

  During the Mid-Autumn Festival holiday, the streets and alleys of Kunming, Yunnan are full of flowers, and millions of flowers and shapes set off a strong festive atmosphere; In Huangpi Mulan Grassland, Wuhan, people travel with their families to set up tents and play games on the grass. The flower sea in Shexian county, Anhui province is dressed up in the golden autumn, and citizens walk into the flower sea to enjoy the good holiday time.

  In kangbashi district, Erdos, Inner Mongolia, community residents also get together to knead dough, make stuffing and mold. Together, we can make moon cakes to enhance the feelings of the neighborhood.

  During the Mid-Autumn Festival holiday, the digital light and shadow exhibition, solve riddles on the lanterns and folk music performances of "A Thousand Miles of Flowers and a Full Moon" held in Liangjiang New District of Chongqing allowed visitors to feel the Chinese cultural heritage; In Mingyue Mountain, Yichun, Jiangxi Province, the traditional "Mingyue Banquet" was launched locally to let foreign tourists taste the local special reunion dinner.

  The Mid-Autumn Festival folk custom also attracted foreign friends. In Jiulonghu Town, Ningbo, Zhejiang, international friends from German, Pakistani and Russian followed local residents to learn to make moon cakes and draw peonies, and experience the traditional culture of China.

  In Sanjiang Dong Autonomous County, Guangxi, the Lusheng in Dong Village rings, Dong villagers are dressed in costumes, singing and dancing, and traditional folk customs such as Lusheng stepping on the hall, Dong big songs and Dong hundred banquets let tourists feel the characteristic culture of ethnic minorities.

There is something to play and eat on the New Year’s Eve on the trip.

Source: Guangzhou Daily
This year’s Spring Festival, in response to the call of "celebrating the New Year on the spot", many people canceled their plans to go home for the New Year and stayed in the local area for the New Year. In previous years, I went home for the New Year’s Eve in order to rush to the richest and warmest "New Year’s Eve" of the year. But this year, "New Year’s Eve on the spot", where and how to eat the New Year’s Eve has become a topic of concern to everyone.
The reporter learned that with the changes in people’s consumption habits and needs, under the background of "celebrating the New Year on the spot" giving birth to opportunities in the local tourism market, "Eating New Year’s Eve on the road" has also become a new bright spot-booking New Year’s Eve at local and surrounding destinations can still be happy for the New Year. In the Spring Festival of the Year of the Ox, the Plus version of the "New Year’s Eve" experience has played a lot of new tricks. Under the premise of strict epidemic prevention, what kind of new excitement will the Spring Festival on the tip of the tongue have?
"Hot spring+New Year’s Eve" products are popular.
Hot spring hotel offers many new year dishes.
Taishan kangqiao hot spring
Genting Hot Spring (photo by Guangzhou Daily all-media reporter Luo Lei)
Five-star hotels in the city launched the children’s fun dream Yunbao parent-child room (photo courtesy of the hotel).
Text, map/Guangzhou Daily all-media reporter Chen Weiwei (except signature)
Sweet choice:
Where can I eat the "local New Year’s Eve" dinner?
Recently, an online survey attracted everyone’s attention: the topic of the survey was "Will you eat this year’s New Year’s Eve dinner as a family or alone?" In the survey results, both options are almost equally divided. From our discussion, we can find that for some people who "celebrate the New Year on the spot", this year’s New Year’s Eve has become a sweet option.
Xiao Liu, who works as an art designer in a game company, decided to stay in Guangzhou for the Spring Festival this year. He lives in Changsha and has been working in Guangzhou for three years. Although he booked the high-speed rail ticket home early, Xiao Liu immediately returned the high-speed rail ticket and decided to stay in Guangzhou for the New Year after asking his parents for advice some time ago. "In the past, I used to go home for the Spring Festival every year. Of course, I don’t have to worry about the New Year’s Eve. It’s all prepared by my parents and relatives. I just need to bring a mouth. This year is different, and there is no idea about how to eat the New Year’s Eve. " As a single person, Xiao Liu and several young people in the same situation in the company are also discussing recently. It is better to book a New Year’s Eve package in the surrounding hotels, so that everyone can not only solve the problem of New Year’s Eve, but also play around. Xiao Liu said that the reservation of the hotel New Year’s Eve dinner package will be handed over to colleagues who like to travel to organize. When the time comes, it will be AA, so just follow. "Compared with eating New Year’s Eve alone, it’s better to travel around with colleagues and friends for the New Year. I feel relieved and my parents will feel more at ease." Xiao Liu said.
Even families who have been married in Guangzhou for many years and have children are a little "distressed" when faced with small families hosting New Year’s Eve dinner alone. Shirley, who works in a bank, recently posted a paragraph in a circle of friends: "God, I have to prepare for the New Year’s Eve dinner myself. Who can tell me what to do?" Shirley’s troubles have resonated with many friends. "Usually, you can simply cook for your family on weekends, but the New Year’s Eve should be richer. You can’t make any new tricks by yourself. It doesn’t seem special enough to set up a restaurant for a family of three near your home." Shirley said that in addition to the New Year’s Eve dinner, what to prepare for the New Year’s Eve also made her feel a little confused. I went home with my parents in previous years, and this year my small family celebrated the New Year. I was really a little nervous after being excited.
Market situation: the booking volume of tourism products with the theme of "New Year’s Eve" has increased.
The reporter learned that in the past week, the number of local travel bookings of various travel agencies and travel booking platforms has been rising. People who were in a wait-and-see state have also begun to book local travel itineraries during the Spring Festival holiday, and the booking volume has increased by at least 40% to 50% compared with the previous weeks. On Ctrip’s ticket play platform, we can see that local tours are the mainstay of this year’s Spring Festival activities, and related products are also full of "Nianwei". For example, products such as "Nianwei Private Group" and "New Year’s Eve Private Group", which are independently formed in the local area, are popular. The family can sign up for a group, use the car independently, and enjoy the exclusive driver and tour guide privately, which can not only relax the New Year during the journey, but also satisfy the family reunion dinner and the prosperous New Year.
Zou Qingling, CEO of Lvmama Travel Network, said that tourists pay special attention to such contents as "safety", "taste of the year" and "quality" in the Spring Festival booking. The popularity of wine scenery packages and small package tours for three days and two nights or four days and three nights has greatly exceeded expectations, and "hotel+"packaged products are also popular, such as resort hotel+afternoon tea, hotel+tickets+dinner, hotel+children’s park/museum, etc., which are particularly popular locally.
With the approach of the Spring Festival, the related New Year’s Eve travel packages will be booked one after another, and some New Year’s Eve travel packages with high accommodation quality and relatively high customer unit price will be sold out earlier. It is suggested that citizens with relevant travel needs can arrange the New Year’s Eve trip in time.
The hottest: "Hot Springs+New Year’s Eve" is in short supply and there are many repeat customers.
Huang Jingru, vice president of Guangzhou Travel of Lingnan Holdings, said that during the Spring Festival holiday in 2021, citizens and tourists will pay more attention to the province and Zhou Bianyou, and travel themes such as holiday hotel tours and family-friendly farmhouses will be more popular. Young people who spend the Spring Festival in the local area are more inclined to take advantage of the Spring Festival holiday to "stay at home" in holiday hotels in the province. Fogang Xilegu, Sembora, Zengcheng Sanying Hot Spring, Enping Mountain Spring Bay and Huizhou Longmen R&F Hilton are the hot spring resort hotels that have been consulted recently.
Judging from the feedback from many hot spring hotels in the province, "Hot Spring+New Year’s Eve" is the most popular. Citizens and tourists who have the habit of bathing in winter have chosen to spend New Year’s Eve in hot springs, and the special hot spring food has become a popular choice for New Year’s Eve. Taoran Restaurant, online celebrity Restaurant of Guangdong Hot Spring Hotel, has launched a New Year’s Eve reunion dinner, with up to four kinds of packages to choose from. The combination of dishes not only covers the festive New Year’s Eve dishes, but also matches the signature food with high praise. In order to make it easier for holiday tourists to experience more delicious food, Guangdong Hot Spring Hotel also introduced a set meal coupon for one person in the western restaurant. 58. 68 yuan can enjoy the special food of the western restaurant and can also use it during the Spring Festival.
Mao Chenglin, general manager of Taishan Kangqiao Hot Spring Resort, revealed that the recent booking of New Year’s Eve holiday packages in hot springs is good, and the hot springs have specially arranged singing performances to increase the traditional taste of the year and have a happy New Year. "The tourists who book New Year’s Eve and holiday packages are mainly repeat customers in Guangzhou, Foshan, Zhongshan and Dongguan. Everyone has high requirements for pure spring water, fresh air and healthy food. We will also ensure the quality of service and increase the fun of travel for tourists under the premise of strictly implementing prevention and control of epidemic prevention." Mao Chenglin revealed that at present, nearly 50% of the New Year’s Eve dinner package has been booked, and it is expected to enter the booking peak in the next few days.
Variety: the hotel’s "New Year’s Eve" plays multi-scene services
"Celebrating the New Year on the spot" has given birth to the surrounding hotel fever. The reporter learned from the recent hotel reservation data of Lingnan Holdings Guangzhi Travel that the order volume of hotels in the province for the Spring Festival in the past week or two has increased by 60% compared with last week, and the number of consultations has soared by three times. Many of them have recently booked hotel-related products on New Year’s Eve (February 11) and the first day of the year (February 12), and they have enjoyed higher cost performance while traveling at the wrong peak.
It is understood that in the past week or two, local hotels have launched the "New Year’s Eve" takeaway service, which also provides new solutions for those who "celebrate the New Year on the spot" and eat at home. The reporter learned that in addition to the take-out of potted vegetables in previous years, many hotels have also launched special New Year’s Eve take-out options according to different numbers and taste preferences. Intercontinental Hotels Group revealed that hotels around the group have recently launched their own special New Year’s Eve take-out service, which allows guests to enjoy delicious food at home and also keeps a warm taste for those who stay behind for the New Year. It is understood that some hotels can provide meals for 4-6 people and 8-10 people according to the needs of guests, vacuum-packed, heated and ready to eat at home, or "star chef arrives home" take-away family banquet, professional chefs can cook private delicious food at home, hotel chefs have also accepted nucleic acid testing, and all hotel ingredients have been strictly tested. In addition, the hotel has launched a variety of online chef cooking courses, including homemade snacks, home cooking, etc., with the sales of potted dishes and other new year gift boxes and semi-finished gift boxes, and attached cooking methods, so that guests can easily cook delicious dishes at home.
Recently, in the "Online New Year Festival" launched by Guangzhi Travel, the reporter found that the new year products have not only included products such as grain, oil and rice noodles, imported snacks, etc., but also the New Year’s Eve and potted dishes of major hotels have become hot-selling products. The featured potted dishes and dishes of well-known hotels in China, Liuhua Hotel, Deli Private Kitchen, Jiayi Crown Hotel, etc. are hot-selling, with rich choices.
However, if you choose to eat out on New Year’s Eve, the hotel’s New Year’s Eve has also introduced some new scenes and new ways of playing. Various "New Year’s Eve+Theme Parks" provide more experience environments for New Year’s Eve and meet the needs of parents and children. Guangzhou Poly Intercontinental Hotel said that in order to increase the atmosphere of the New Year, the multi-function hall on the second floor of the hotel will be transformed into a Spring Festival Garden Party on New Year’s Eve. The hotel has carefully prepared a children’s playground for the children, and guests can take their families to play from 3: 30 in the afternoon. There are also many activities at the same venue, such as writing Spring Festival couplets, making Chinese knots, tasting classic snacks such as Sugar-Coated Berry, beef offal, jiaozi and fried piles, and there will be wonderful programs at the New Year’s Eve dinner. According to the hotel, providing guests with a comprehensive and secure dining experience is the first priority. Therefore, the hotel will strictly follow the epidemic prevention guidelines of relevant departments. At that time, it will carry out temperature measurement, information registration and provide contact-free disposable disinfection gel, disposable protective masks and other epidemic prevention items to remind guests to pay attention to social distance and take personal epidemic prevention measures. According to Intercontinental Guangzhou Poly Hotel, the interval between tables in the banquet is one meter, and public chopsticks are provided for each guest. In addition to reserving enough space, the hotel will arrange for the guests to arrive at the hotel at the wrong peak, and choose the guests who are at home for the New Year’s Eve. The hotel provides the whole package service of the New Year’s Eve dinner, aluminum foil boxes, machine seals and insulation bags to ensure that the hot New Year’s Eve dinner is delivered to the guests safely.
Guangzhou Four Seasons Hotel revealed that during the Spring Festival, there will be a traditional China New Year layout in the lobby of the hotel, and a Spring Festival reunion banquet will also be prepared in the Michelin one-star Chinese restaurant. From February 8 to March 7, the invivo conference hall on the 99th floor of the hotel will be arranged as a children’s paradise, equipped with a series of children’s toys and popular game machines, so that children can play in the clouds.
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Hotel upgraded parent-child room features attractive
In this year’s Spring Festival holiday, the trend of consumers’ "hotel vacation" is more obvious. According to data from Ctrip, Shanghai, Sanya, Beijing, Guangzhou, Suzhou, Hangzhou, Nanjing, Dali, Shenzhen and Chongqing are the top ten cities for hotel bookings during the Spring Festival this year. Users who are resident in first-tier and new first-tier cities are more willing to treat themselves and spend the Spring Festival with their families through "hotel vacations".
It is understood that recently, local hotels have attracted local tourists to celebrate the New Year on the spot by upgrading their parent-child rooms, and the design of parent-child rooms has made people shine. Guangzhou Four Seasons Hotel has recently selected the landscape rooms located on the 90th floor and with an area of over 60 square meters, and carried out comprehensive renovation. With the design concept of "Happy in the Cloud", it has created a series of play facilities that are very popular among children. The cloud slide in the parent-child room is a big toy for children to play all day. The bunk bed in the airship cabin is also unique in shape, and there is also a "castle hot air balloon" floating in the air, which is wrapped in a transparent hot air balloon. According to the hotel, the newly renovated parent-child room is designed to cater to the demand of "celebrating the New Year on the spot" for high-end parent-child holidays, because parent-child travel is becoming more and more popular in the tourism and holiday market, and the travel requirements and expectations of high-end family travelers are getting higher and higher.
It is understood that the parent-child room is a characteristic product in the hotel room type, and it is also a product with higher price than other ordinary rooms in the same hotel. Some hotel operators revealed that in addition to promoting parent-child rooms, it is more important to dig deep into the consumption demand points of parent-child consumer groups and expand the experience scenes of parent-child rooms in order to attract more repeat customers of parent-child vacations.
Editor in charge: Han Ruimin
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