标签： 上海后花园 爱上海

　　Economic Observer Network reporter Pu Zhenyu Intern Zhang Qian With the relaxation of restrictions on pickup trucks entering the city in various parts of China, and the emerging outdoor lifestyle coincides with pickup truck culture, "pickup truck fever" is becoming a unique phenomenon in the current automobile market. More and more pickup truck companies have joined in, and Geely Holding Group is one of them. The new brand radar car built by the group is aimed at the new field of electric pickup trucks.

　　On November 9th, Radar Auto held a press conference in Hangzhou, announcing the official launch of the first pure electric platform pickup radar RD6 in China. As the first product under the radar, the radar RD6 is positioned as a passenger vehicle with diversified lifestyles based on the concept of "new energy+diversified outdoor". It is understood that Radar RD6 has launched four models: Sailing Edition, Maker Edition, Yuexiang Edition and Yueye Edition, with the prices of 178,800 yuan, 198,800 yuan, 228,800 yuan and 268,800 yuan respectively.

　　Compared with other established pickup truck companies in China, Radar is a rookie. However, due to the domestic consumption environment of pickup trucks and other reasons, the use scenarios of traditional pickup trucks are limited, either carrying goods or moving, and it is only in the past two years that they have entered the life scene. There are even fewer pickup trucks driven by new energy. What the radar car wants to do is to try to upgrade the pickup truck’s previous functions of taking care of goods and tools into a new experience of outdoor multi-scenes, and promote the pickup truck to evolve in the direction of lifestyle consumer goods.

　　According to the research on the development trend and policy suggestions of pickup truck industry jointly issued by China Automobile Association and National Information Center, it is predicted that the demand side of pickup truck products will be released in large quantities under the premise of steadily lifting the ban on pickup truck entering the city, and the domestic demand of pickup truck market will reach more than 1 million vehicles by 2030. Coupled with export demand, the total sales volume of pickup trucks is expected to reach about 2 million by 2030.

　　At present, the domestic pickup truck market presents a monopoly situation, and the Great Wall pickup truck will also be the enemy of radar vehicles. According to the data of China Automobile Association, in 2021, the sales volume of pickup trucks in China reached 554,000, of which the sales volume of Great Wall pickup trucks exceeded 233,000, ranking first in domestic and export sales for 24 consecutive years. According to the latest data of the Federation, the cumulative sales volume of Great Wall Motor from January to October in 2022 was close to 160,000 vehicles, which opened the gap of more than 100,000 vehicles with the second place () and was far ahead among pickup truck manufacturers.

　　The Great Wall Cannon pickup truck under the Great Wall is the leader of domestic passenger pickup trucks. The Great Wall Cannon brand has a wide range of models, covering multiple market segments, and has made great achievements in promoting the outdoor and refitting culture of pickup trucks.

　　The radar car took a different approach and chose a new energy track. At present, domestic new energy vehicles are gradually shifting from "policy-driven" to "market-driven". According to the data of the Federation, the domestic retail penetration rate of new energy vehicles reached 30.2% in October, up 11 percentage points year-on-year. In this context, the new energy pickup market is also expected to usher in development opportunities.

　　Li Donghui, CEO of Geely Holding Group, said, "The birth of radar new energy pickups has created a brand-new category of native pure electric pickups. This is based on the accumulation of Geely Holding Group in the past few years. This is a decision of forward-looking layout, accumulation and development, and taking advantage of the trend. "

　　Li Donghui pointed out that on the basis of maintaining the independence of radar brand positioning, governance structure and development strategy, Geely Holding Group will provide all-round support in technology research and development, intelligent manufacturing, quality management, channel service, supply chain coordination and personnel training, and continue to help radar develop in high quality.

　　Like radar, there are other pickup truck companies that extend their reach to the market segment of electric pickup trucks. However, electric pickup truck models have long had some product pain points, such as limited off-road capability, doubtful outdoor charging and discharging safety, and low energy replenishment efficiency. These factors make it difficult to popularize outdoor scene models such as electric pickup trucks and electric off-road vehicles on a large scale. And radar focusing on new energy and outdoor, can it break through this situation?

　　One advantage of radar is that it is backed by Geely Automobile Group. Geely started as a passenger car business, and it naturally has the thinking of a passenger car when it enters the pickup truck field, which is different from the commercial vehicle origin of most pickup truck companies. The comfort, safety and intelligence of passenger pickup trucks are also easier for a passenger car company to play.

　　According to reports, as the first seed model of radar car, RD6 is built on the first native pure electric platform M.A.P in China, and it has the first domestic electric expansion dock consisting of 6kW driving discharge and travel space to meet various demand scenarios.

　　In terms of battery life and energy replenishment, the radar RD6 uses high-energy density Ni55 batteries, which can achieve a maximum battery life of 632km. At the same time, it also creates a "trinity" service system of multi-level service network+multidimensional technical support+multi-terminal communication and a "home-on-the-road-emergency" full-scene energy replenishment system.

　　As a model that focuses on outdoor travel scenes, loading capacity is also very important. Radar RD6 has 1200 liters of outdoor space, 70 liters of luggage space and 48 liters of expensive storage space in the back seat, and its comprehensive loading capacity is better than that of its peers.

　　In terms of intelligence, the radar RD6 car is equipped with the Galaxy OS intelligent networking system developed by Geely, which provides a high-standard solution from three aspects: remote control, interaction and ecology, supports OTA online upgrade and various intelligent function settings, and can open the whole scene intelligent voice interaction when voice wakes up.

　　The arrival of radar brand symbolizes that the domestic pickup truck market has entered the competitive era of category innovation, which is also the inevitable result of the pickup truck market gradually moving from niche to mass. As an experimenter of brand-new categories, Radar Auto has planned a number of follow-up products. After RD6, it will also launch medium-sized pure electric pickups, medium-sized and large-sized new energy pickups, full-size pure electric pickups, full-size new energy off-road vehicles, pure electric all-terrain vehicles, and so on.

Lead: It is mentioned that you may think of domineering and hard-core ones, and the discovery series was also the talk of off-road veterans in the past. However, today we don’t talk about, defend, and discover that the price reduction is very severe.

Who would have thought that Land Rover, which you couldn’t afford in the past, can now be bought at the price of an ordinary joint venture SUV, and how much is it-209,800? Yes, you heard it right. From 209,800, I bought Land Rover, although I found the sports version.

You know, it is found that although the sports version is the cheapest model of Land Rover at present, its guide price also needs 359,800-446,600 yuan, and it is also a 350,000+class model.

However, with the 350,000 Discovery Sport Edition, how can consumers be willing to pay the bill in today’s automobile market? After all, today, more than 300 million people can buy better models, such as the ideal L series for family attributes, the 400 and Series for hardliners, the luxury style and so on.

The Discovery Sports Edition, which was sold in the early 200,000 s, is much cheaper. Compared with the guide price, the discount is as high as 150,000 (entry version), and the top discount is as high as 192,000 yuan.

But, even at this price, will it make your heart beat today?

Found the sports version, positioned in a medium-sized SUV, but its body length is only 4597mm, strictly speaking, it is not a standard medium-sized SUV. But then again, Land Rover’s design still gives the discovery of the sports version a good atmosphere, leaving aside the captain to make it look like a medium-sized SUV.

In addition, unexpectedly, this medium-sized SUV with a 4-level conductor also provides a 7-seat layout other than 5 seats. Presumably, after three rows of people are filled, the space experience will not be too plentiful.

It is found that the sports version is equipped with 2.0T, and the transmission is matched with 9AT gearbox. From the book configuration, there is nothing wrong with it, but according to the feedback from colleagues who have tested it, the matching of this system is not very good, and occasionally it can be obviously felt that there is frustration; Perhaps Land Rover should follow the pace and use ZF 8AT in this car. Maybe the driving experience will be better.

It is found that there is nothing wrong with the four-wheel drive in the sports version, and the suspension is equipped with the front McPherson+rear multi-link.

Achuan pingche

I have to admit that Land Rover is the dream of many men. The "Land Rover" here may be a Range Rover, a defender or a discovery. However, under the pressure of the economy, they may not be able to touch such high-end and high-priced models, but there is still a kind of Land Rover that is more affordable to the people, such as the Discovery Sports Edition in the early 200,000 class, which is the second best choice for Land Rover fans. After all, it is also a land rover. (Text /Shen)

Beibei, the giant panda, rests in the animal house. Anyuan photo

　　Zhongxin. com, Chengdu, November 21 (Reporter Anyuan) Beibei, a male giant panda born in the National Zoo of the United States, returned to his hometown in the early morning of the 21st and stayed at the Bifengxia base in Ya ‘an, China Giant Panda Conservation and Research Center.

Beibei, a giant panda, is familiar with the new environment in the outdoor playground. Anyuan photo

　　According to the staff of Ya ‘an Bifengxia Base of China Giant Panda Protection Research Center, on the morning of 21st, as the special car carrying Beibei slowly pulled into the gate of Ya ‘an Bifengxia Base at night, the staff who had been waiting here gave a cheer. The winter night in Ya ‘an Bifengxia base was bitterly cold, but it did not affect everyone’s enthusiasm and passion for welcoming Beibei home. The staff unloaded the transport cage with Beibei in an orderly manner. Perhaps it is the fatigue of long-distance transportation, perhaps it is not suitable for the new environment, and "Beibei" is reluctant to come out in the transportation cage. After the Chinese breeder and American breeder patiently guided, communicated and appeased, Beibei, who gradually relaxed, bravely stepped out of the transport cage under the temptation of food and officially stayed in the giant panda quarantine area.

Hand over the giant panda "Beibei" file. Anyuan photo

　　On August 22, 2015, the male giant panda "Beibei" was born at the National Zoo in the United States. According to the agreement between the two parties, giant pandas born in the National Zoo of the United States need to return to China at the age of 4. In August this year, "Beibei" spent her 4th birthday in the zoo. It is understood that after learning the news of Beibei’s return to China, many fans in the United States expressed their reluctance and came to the zoo to say goodbye to Beibei. The zoo also held a series of farewell activities for Beibei.

　　It takes more than 16 hours to fly directly from Washington, USA to Chengdu, Sichuan. In order to make Beibei adapt to the long journey, the zoo has conducted physical examination and cage training for Beibei in advance, and prepared its favorite foods-bamboo, apples and carrots. The American breeder accompanied Beibei safely home all the way and will accompany Beibei at Bifengxia Base in Ya ‘an for several days to help him continue to adapt to his new home. Beibei will officially meet the public after the one-month quarantine period.

　　Zhang Zhizhong, director of the Wildlife Protection Department of the National Forestry and Grassland Bureau and secretary of the Party Committee of the China Giant Panda Conservation Research Center, said that he was very grateful to the National Zoo for its meticulous care and feeding of giant pandas. The China Giant Panda Conservation Research Center and the National Zoo have achieved fruitful cooperation in the management of giant panda breeding, artificial breeding, scientific research, public education and cultural exchanges. As an important platform for international cooperation and exchange of giant pandas around the world, the Center has carried out panda research cooperation with 16 zoos in 14 countries around the world. There are 32 giant pandas still living abroad, and a total of 21 surviving giant panda cubs have been bred. The development of international research cooperation on giant pandas can not only enhance the friendship between the two peoples, but also spread Chinese culture with giant pandas as the carrier, enhance the national cultural soft power and the influence of Chinese culture, and show the world a true, three-dimensional, comprehensive, peaceful and friendly image of China.

Welcome to [Autohome Beijing Discount Promotion Channel] to bring you the latest automotive market trends. In the current promotion, the high-profile luxury SUV model is attracting consumers’ attention with a significant price reduction strategy. It is understood that the Lexus RX in Beijing area is undergoing an unprecedented promotion. The maximum discount has reached an astonishing 30,000 yuan, and the minimum starting price has been adjusted to 375,000. For consumers who are interested in buying Lexus RX, this is a great opportunity not to be missed. To seize this benefit, you may wish to click "Chatty Car Price" in the quotation form below and let professional consultants fight for higher discounts for you.

As a luxury mid-size SUV, the Lexus RX has attracted a lot of attention with its unique design concept and exquisite craftsmanship. The front face is sharp and powerful, and the streamlined air intake grille adopts the spindle-shaped design of the Lexus family, which not only enhances the vehicle’s recognition but also ensures aerodynamic performance. The overall style is elegant and sporty, and the body lines are smooth, revealing a low-key and luxurious temperament, whether it is city driving or long-distance travel, it can show an elegant demeanor.

The Lexus RX outlines its unique design aesthetic with elegant side lines. The body size is 4890mm x 1920mm x 1695mm, and the wheelbase reaches 2850mm, providing a good load for the interior space. The tire size is 235/60 R19, and this specification is used on both the front and rear wheels, emphasizing the vehicle’s sense of movement and stability. The wheel rim style is refined and durable, which complements the overall design of the body, and together shape the luxurious temperament of the RX.

The interior design of the Lexus RX is elegant and luxurious, reflecting the brand’s consistent exquisite craftsmanship. The steering wheel is made of high-grade leather, providing a comfortable grip, supporting electric up and down + front and rear adjustment to ensure the best driver control experience. The center console is equipped with a 9.8-inch high definition touch screen, which integrates multimedia system, navigation, telephone and air conditioning control, making it easy to operate and powerful. As for the seats, whether it is the front or the second row, they are made of imitation leather to provide good ride comfort. The main and auxiliary seats support multi-directional adjustment, including front and rear, backrest, high and low and waist support, to meet the needs of different drivers. In addition, the vehicle is also equipped with 4 USB/Type-C ports in the front and 2 in the back, making it convenient for passengers to connect to electronic devices. The overall interior design takes into account practicality and luxury, creating a distinguished driving space for users.

The Lexus RX is equipped with a 2.5L displacement L4 engine, with a maximum power of 139 kilowatts and a corresponding maximum torque of 241 Nm. This engine provides the vehicle with abundant power output and is matched with an E-CVT continuously variable transmission, ensuring a smooth driving experience and fuel economy.

Summarizing the owner’s comments, he expressed his extreme admiration for the exterior design of the Lexus RX. From the sparkle of supersonic quartz white paint to the domineering and stable lines on the front face to the nobility of the rear, the owner believes that every detail exudes the style of a king. He said: "The body is like a work of art, and every line has been carefully carved to make people fall in love at first sight. During the driving process, the exterior design of the Lexus RX is not only unforgettable, but also gives the driver unparalleled confidence and charm."

　　Foton Motor, as a leader in the field of commercial vehicles in China, has always regarded light passenger as the strategic core business of enterprise development. After 23 years of continuous exploration and accumulation, Foton Tuano has built the world’s strongest light passenger product lineup. Adhering to the simultaneous development of fuel and new energy, domestic and overseas markets have made simultaneous efforts, comprehensively covering various sub-sectors, providing customers with the best and most efficient multi-scenario passenger transportation and logistics solutions. In December 2023, Tuano’s large V was launched globally, and oil and electricity were synchronized, marking the national light passenger entering a new era.

　　Adhering to the "build a good car" big V came into being

　　Looking back at the history of China’s light passenger development, the first four generations of light passenger were all imitating foreign technology and introducing domestic cooperation, and the main use of the products was focused on freight transportation. Foton Tuano independently innovated and developed, relying on product characteristics such as comfort, economy, green and balance, to widely meet the needs of passenger transportation and diversified modification, leading a new generation of national light passengers to go abroad and participate in international competition. This is the first globally oriented and highly scalable fifth-generation light passenger platform built by Foton Motor with the most stringent European Union regulations and standards: Tuano Big V. It can simultaneously expand the multi-technology routes of fuel, pure electricity, oil mixing, plug-in mixing, and range extension, with multiple driving modes of front drive, rear drive, and four-wheel drive. It provides three basic models of van, multi-function vehicle, and passenger car, and can flexibly expand special modification varieties such as RV, tool service vehicle, medical ambulance, and public inspection vehicle.

　　Grade jump, the inevitable choice of upgrading

　　At present, the demand for light passenger usage scenarios has been upgraded, and light passenger is no longer a simple means of transportation, but is transforming into household and passenger use. "There are many small and medium-sized VAN products on the market, but when you drive them out, you always feel that the grade is not enough, and you want a car with inside and face." In customer research, you often hear such a voice "In the past, the old sea lion was very good at pulling people, and it was convenient to get on and off the bus. Unfortunately, it is not allowed to be sold now, and IVECO’s car is too high." More and more users are putting forward higher requirements for appearance, grade, etc. Tuyano accurately grasps user requests and conforms to the trend of market youth. Once the Tuyano Big V was released, it attracted enthusiastic attention.

　　The overall design style of the Big V is closer to the passenger MPV, with a simple front face and a "V-shaped" design language, making the vehicle more modern and more MPV-like. In addition, for the first time in the industry, the standard electronic power steering is equipped with low-speed labor-saving, high-speed and stable; standard electronic handbrake, parking starts more calmly. The Big V is not only light in driving control, but also more comfortable in riding. Passengers enjoy VIP independent space, and the leather all-inclusive seats are comfortable and breathable, and the grade is full.

　　MPV-class driving + extreme space, the king of performance in large VAN

　　With the improvement of the quality of life of contemporary people, the pursuit of vehicle comfort and handling is becoming more and more urgent. The Tuano Big V adopts a super chassis "comparable to MPV-level tuning settings", completely breaking the traditional perception of light passenger driving control. Compared with the traditional light passenger, it reduces the turn and roll by 18%, realizes easy emergency obstacle avoidance at high speed, and the mountain road driving is more stable; weakens the bumpy impact by 21%, and the speed bump is "flexible on the upper hurdle, and straightforward on the lower hurdle"; bid farewell to the status quo of the traditional light passenger "a set of chassis is used to the end", and combines the scene differences to professionally tune the passenger and cargo chassis.　

　　For some individual owners, the traditional big VAN has problems of excess space and insufficient flexibility. The Tuano Big V perfectly meets the demands of users. In terms of space, it has a limit of 5490mm, a blue brand car length and a short shaft version of 4990mm, as well as three top heights of 1990/2195/2480mm, which meets the height limit of 99% community basements and supermarket basements. At the same time, it pursues the ultimate utilization rate in terms of width. Under the inner width of 1750mm, the outer width is controlled at 1980mm, and the inner space is protected, and the outer appearance is smart; the highest inner height in the high-top model industry meets the professional modification such as sojourn and ambulance, and the outer height does not exceed 2.5 meters, which meets the height limit requirements of most roads and bridges.

　　Foton Tuano not only wants to build a "good car", but also a good car that the common people can afford and use. In terms of energy consumption, the fuel car reaches an ultra-low fuel consumption of 7.0L for 100 kilometers, and the power consumption of pure electric power is only 17.7kWh for 100 kilometers. Not only is it comfortable to drive, has a large space, and is flexible to pass through, but also saves energy and is a good hand, which can be called "all-round big V".

　　Tuyano Big V, from customers, back to customers. Tuyano Big V will be officially listed in March. I believe that Tuyano Big V will lead national light customers into a new era and go global. (Source: Fukuda Tuyano)

Text/Nuocheng Game Method, Zhu Junchao, Chen Jie

01

"Love and Deep Space" posted a reply.

Rap Circle and B You Circle Spark Controversies

On August 26, singer Peckert released a rap video, the content of which was taken from the game "Love and Deep Space". The lyrics "diss" the Otome game, which mentions "all edging and greasy, let children who are not adults play adult games". Peckert said in the release of the song that the song is only for minors who play the game and the age review system of some unscrupulous manufacturers.

That night, the official Weibo of the "Love and Deep Space" game issued a statement, claiming: "The forensic work has been completed, and the infringement and insulting behavior of Parker, whether it is the game itself, the game characters or the players, will not be tolerated or accepted, and will be pursued to the end. See you in court."

Nuocheng comments:

When insulting or defamatory content is published against a game, the game company may take the following measures to safeguard its reputation.

First of all, game companies can choose to protect their rights through litigation, or choose non-litigation channels such as complaining to the information release platform, reporting to the Cyberspace Administration of China, and sending a letter to the infringer.

Secondly, if the company wants to take litigation measures to protect its rights, it should promptly fix the account information of the infringer, the infringing content and its release time, broadcast volume, number of comments, number of forwards, etc., as well as the messages and feedback from netizens, in order to prove the existence, scope and severity of the infringement.

Furthermore, after the infringement is discovered, a statement should be issued as soon as possible to indicate the company’s position and attitude. This can not only stop the further spread of the infringement in a timely manner, but also convey the company’s determination to safeguard its own rights and interests to the infringers and players, reduce the adverse effects caused by the infringement, and appease the players’ emotions.

Finally, sort out the corresponding evidence and file a lawsuit with the court in a timely manner to safeguard their own rights and interests. In addition, by sending letters and other means, the information release platform can be required to disclose the real-name information corresponding to the infringer’s account, so that the game company can grasp the party information required for prosecution.

02

Jay Chou loses the lawsuit: game lottery to give away albums

Does not constitute unfair competition

Recently, Jay Chou and Jewell Music Co., Ltd. sued Guangzhou NetEase Computer Systems Co., Ltd. and other related entities (hereinafter referred to as "NetEase") in the case of 2nd-round Moderation, upholding the original judgment of the first instance.

The case originated because in July 2022, Jay Chou released his new album "The Greatest Work" after a lapse of six years, and NetEase’s "World 3" game gave Jay Chou digital albums and concert tickets in a lottery on Weibo. Jay Chou and Jewell Music Co., Ltd. sued NetEase for unfair competition.

In December 2023, the court ruled in favor of NetEase and rejected all claims including Jewell’s 2.05 million yuan claim.

The court of first instance held that:

1. "World 3" forwards the lottery to give Jay Chou’s digital album and other activities through Weibo, which is a conventional non-profit publicity method and will not mislead the public into thinking that Jay Chou has an endorsement relationship with him;

2. Making elements of Jay Chou’s new album as game props is essentially used as a redemption certificate and restricts the participation of old players. It does not have the nature of attracting new traffic and making profits, and does not constitute unfair competition.

3. The use of Jay Chou’s name in the lottery Weibo is a fair use to indicate the source of the prize, and there is no evidence to show that it caused harm to the plaintiff. The court held that the public had sufficient judgment to distinguish such interactive marketing activities from endorsement, so the behavior of "World 3" did not constitute unfair competition.

First of all, game companies can enhance the appeal of the event by mentioning giving away celebrity albums and extracting concert tickets in user feedback activities, but they need to ensure that the content of the prize promotion is clear and does not mislead the public.

For example, in this case, "World 3" made it clear that the prize was Jay Chou’s new album, rather than making the public mistake Jay Chou for its product spokesperson.

Secondly, when designing promotional activities, it is necessary to pay attention to the purpose and nature of the activities, especially when it comes to the use of third-party intellectual property or celebrity rights, and ensure that the activities are not designed to improperly use the goodwill or influence of others to attract new users and increase profits, but only as a welfare measure to reward existing users.

For example, the risk of unfair competition can be reduced by limiting the conditions for player participation, such as in this case limiting the participation of veteran players above level 20.

03

Sword Art Online: Swordsman in Black,

The game company was ordered to compensate players for their losses

Recently, the Beijing Internet Court has announced ten typical cases of service protection and new quality productivity, including an infringement dispute caused by the outage of online games.

The plaintiff, Cheng XX, a player of "Sword Art Online: Swordsman in Black", has two accounts for the game and has accumulated a recharge of nearly 430,000 yuan. In October 2019, the game operator issued a game outage announcement and said that it would transfer 5% of the total historical recharge of gamers to other games as compensation.

Subsequently, Cheng Moumou sued the operator to the court for economic losses and mental damages. The defendant argued that it was not at fault for suspending the game, and had compensated the players and was not liable for infringement.

After trial, the court held that virtual property such as currency and props in the game were protected by law. The defendant unilaterally stopped the game and disposed of the player’s virtual property without the consent of the player, resulting in the loss of the player’s property. He was subjectively at fault and should bear tort liability.

However, since the game virtual property involved in the case was not an item of special personal significance for the plaintiff, and the plaintiff did not suffer serious mental damage, the court rejected his claim for compensation for mental damage.

Finally, the court decided that the defendant should compensate the plaintiff about 36,000 yuan and interest according to the way to obtain the virtual property of the game and the remaining assets in the account when the game was suspended.

This case not only makes it clear that when there is no special provision in law, the tort liability of online virtual property should also apply the principle of fault liability; at the same time, it also further refines the compensation standard for infringement of online game virtual property, providing reference for the handling of similar cases.

Specifically, according to the method of acquisition and usage, online virtual property can be divided into two categories:

The first category is recharge virtual property, that is, the unused game currency and game items that the player directly obtains or exchanges after recharging through legal tender. For such virtual property, since the player has not yet enjoyed the rewards brought by the property when he suffered a loss, the game operator is obliged to return the RMB amount corresponding to the remaining virtual property.

The second category is non-recharge virtual property, that is, virtual property obtained by players during the game, such as task rewards, level drops, etc. For such virtual property, the compensation amount for the loss of virtual property should be determined as appropriate, taking into account factors such as the source and difficulty of obtaining the property, the fun generated by players in consumption, and the length of time they enjoy services.

Game grape recruitment content editor,

Text | Zhou South Tour

On the evening of August 30, Sailis Group joint stock company (hereinafter referred to as Sailis) released the 2023 semi-annual report. From January to June, the company achieved revenue of 11.032 billion yuan, a decrease of 11.14% year-on-year; deducting non-attributable net profit – 1.344 billion yuan, the loss decreased by 22.18% year-on-year. In addition, Sailis plans to promote the listing of Chongqing Ruichi Automotive Industry Co., Ltd., a wholly-owned grandson company of the company.

Three-year loss

Sailis, founded in 2016, formerly known as Chongqing Xiaokang Industrial Group joint stock company (hereinafter referred to as Xiaokang shares) is a technology-based manufacturing enterprise in Chongqing with new energy vehicles as its core business.

Over the past 20 years, Xiaokang shares have gained a place in the lower-tier market with brand cars such as Dongfang Xiaokang. With the revolutionary transformation of the automotive industry to electrification and intelligence that has not been seen in a century, the layout of new energy tracks has become inevitable.

In 2016, the predecessor of Cyrus, Jinkang New Energy Vehicle, was established. In 2020, Cyrus launched the first new energy vehicle, Cyrus 5, which was not welcomed by the market. It was not until 2021 that it joined forces with Huawei to launch the first cooperative model, Smart Choice SF5, and Jinkang New Energy Vehicle "became an instant hit".

The following year, Jinkang New Energy Vehicle renamed itself Cyrus and partnered with Huawei to launch the AITO new energy vehicle brand, targeting the high-end market.

With M5, EV and M7 models, it became a dark horse for the new forces of car manufacturing in 2022. That year, after the first new car in the world was launched, the monthly sales quickly exceeded 10,000, and in less than 10 months, the cumulative sales reached 75,000.

Q Jie series is a new energy brand jointly launched by Huawei and Cyrus, and it is also the core product of Cyrus.

According to the data, the cumulative production and sales of new energy vehicles of Sailis in 2022 were 130132 and 135054, respectively, an increase of 233.63% and 225.9% year-on-year. Among them, the production and sales of Sailis Automobile-Wenjie series cars were 83701 and 80041, accounting for more than half of the production and sales in 2022.

However, since 2020, Cyrus has been in a state of loss, accumulating more than 8.60 billion yuan. Since the beginning of this year, due to various factors, the sales volume of the world has continued to be sluggish, and the cumulative sales volume in the first five months has only 20,000 more than…

On July 15, Sailis announced that the net profit of non-return to the parent in 2023 is expected to be between – 1.93 billion yuan and – 1.80 billion yuan. The production and sales report data of the month is also not good. The sales of new energy vehicles decreased by 47.83% year-on-year, and the cumulative sales of 51,734 vehicles throughout the year decreased by 12.19% year-on-year.

In this regard, Sailis said that it was affected by the user wait-and-see sentiment caused by the overall promotion of the automotive industry in the first quarter of 2023, as well as the release of the M5 smart driving version in the second quarter.

However, Soochow Securities believes in the research report that the second quarter user wait-and-see mood fades, the release of the M5 smart driving version and the start of delivery will resonate and drive the second quarter sales.

As expected, the financial report shows that the sales of new energy vehicles in the second quarter increased by 24.30% compared with the previous quarter; revenue decreased by more than 20%.

Deepen cooperation and enrich product matrix with innovative technologies

With the launch of models such as the AITO M5 Smart Driving Edition and the new M7 Grand Five-Seater Edition, as well as the increase in overseas sales and the decrease in raw material prices, Sailis said that sales and profitability are expected to further improve in the second half of the year.

In fact, the poor data does not mean that Cyrus is inactive. Since the beginning of this year, Cyrus’s new products have been launched at an accelerated pace, and the product matrix has continued to enrich.

On May 27, AITO asked the 100,000 car in the industry to roll off the production line, and it became the fastest new energy vehicle brand to achieve this goal in 15 months. In June, the M5 smart driving version jointly designed by the company and Huawei started national delivery, taking the lead in realizing high-speed and urban high-level intelligent driving functions that do not rely on high-precision maps.

On August 26, the new M7 five-seat version made its debut at the Chengdu Auto Show and opened for small orders. It will be officially released and delivered on September 12. The car features a large space and flexible layout.

Previously, the company announced the signing of a deepening joint business agreement with Huawei and the establishment of a joint sales and service working group, adding another milestone to the long-term and in-depth cooperation between the two parties. Focus on strategic cities, optimize sales channel construction, and build a delivery and service network.

Establish strategic partnerships with leading suppliers such as Wencan and Bosch, as well as the China Automotive Center, to jointly promote the high-quality development of the industry.

In terms of research and development, Cyrus continues to maintain high investment in core areas and continues to attract professional talents.

As of June this year, the company had 3,741 authorized patents; from January to June, 315 new authorized patents and 1,058 new patent applications were added, maintaining an industry-leading advantage in the fields of system architecture, intelligent manufacturing, and product quality. During the reporting period, R & D expenses increased by 16% year-on-year.

It is worth mentioning that Sailis said in its semi-annual report that it plans to introduce one or more important partners in the industrial chain and industrial funds as investors through capital increase or equity transfer for its wholly-owned grandson company Chongqing Ruichi Automotive Industry Co., Ltd. at a price of not less than 10 yuan per 1 yuan of registered capital, and choose the opportunity to go public.

According to the financial report, Ruichi Electric was established in September 2003 with a registered capital of 200 million yuan and is registered in Fusheng Town, Jiangbei District, Chongqing.

As of the end of June, its total assets 2.007 billion yuan, net assets 449 million yuan; 2022 and the first half of 2023 respectively to achieve operating income of 2.76 billion yuan and 1.021 billion yuan, net profit of 130 million yuan and 2641.40 yuan.

Sailis said that Ruichi Electric focuses on the electric commercial vehicle business, which is separate from the company’s electric passenger vehicle business. This move can optimize the company’s strategic layout and business structure, further strengthen the financial strength of Ruichi Electric, accelerate its Product Research & Development, market and channel construction, and enhance its core competitiveness and sustainable development vitality.

Play Install Referrer API makes cross-platform game distribution and monitoring easier and more efficient.

March 13th, 2024, Beijing–Adjust, a leading monitoring and data analysis company, today announced the integration of Google Play games for PC, which not only created a precedent in the industry, but also became a key milestone in empowering game application developers, marketers and studios, and made the launching and monitoring of cross-platform marketing promotion activities easier, smoother and more efficient. By adding the Google Play Install Referrer API, Adjust can directly attribute the installation to PC-side promotion activities, strengthen the monitoring ability of PC| host, help application developers better grasp the channel performance, and find the channel that can attract the most application users from Google Play Store.

For a long time, the development and performance monitoring of cross-platform games are quite difficult and require a lot of resources. Now, relying on the PC version of Google Play game, Android game developers can publish Android applications on the computer webpage, providing players with a more immersive and smoother cross-platform game experience. But how can we carry out efficient monitoring on the PC side? Adjust this new integration is the long-awaited answer for marketers.

"Cross-device game is not only a function that players dream of, but also a channel for users with unlimited potential. Its rise has brought huge opportunities to mobile game developers." Dr. Gijsbert Pols, Director of Adjust Internet TV and New Channels, said, "After Adjust Android SDK integrates Google Play Install Referrer API, developers can better adjust their marketing strategies and broaden their application coverage."

In a recent questionnaire survey, as many as 71% of American respondents said that if their favorite mobile games were transplanted to PC or host platform, they would be willing to download or buy them. It can be seen that the demand of players for cross-platform game functions is getting stronger and stronger, and this demand also promotes Adjust to make unremitting efforts to continuously develop innovative and easy-to-use solutions.

The direct integration of Adjust and the PC version of Google Play game Play Install Referrer API opens up more growth opportunities for game application developers, marketers and studios, which can provide seamless cross-platform game experience and efficient monitoring, and promote the continuous growth of ROI.

Relying on Adjust’s powerful PC | host monitoring solution, marketers can carry out efficient and effective cross-platform monitoring, fully cover players and expand the game efficiently. By evaluating the actual influence of PC and host platform marketing activities, marketers can expand new channels, optimize ROI, and make the most of every penny of the budget.

"Today’s consumers are willing to interact with advertisements and will play our games on various platforms such as PC and mobile. Therefore, we also need attribution service providers that can cross devices and platforms. " Robert Zhao, head of data analysis and marketing of Take Two Interactive Software, Inc, said, "Adjust supports multi-platform monitoring, has powerful reporting functions and innovative monitoring tools for PC version of Google Play games, which enables us to streamline the management of promotion activities and monitor the game LTV confidently and accurately no matter which platform we face."

Introduction to Adjust

Adjust, a subsidiary of AppLovin, aims to help mass applications achieve multi-platform monitoring and business growth from mobile to connected TV, and is trusted by global marketers. Whether it is a fast-growing digital brand or an entity company in the field of testing water applications, Adjust can escort its application marketing journey. Adjust’s powerful monitoring and data analysis suite can gain insight into marketing performance, draw key insights and provide a variety of necessary tools to help marketers achieve excellent marketing results.