标签： 杭州西湖妃子阁

The dark horse enterprises that used to be in the new energy automobile market can be said to have lost their scenery recently.

An email of "Notice of Termination of Guangzhou Automobile Ai ‘an Campus Recruitment" put Ai ‘an on the hot search list.

According to the e-mail, due to the adjustment of the recruitment policy of fresh graduates, the signed tripartite agreement/bilateral agreement was cancelled, and the liquidated damages of 5,000 yuan were paid to the cancelled person.

Before the news that "intensive and fresh graduates canceled the contract", Ai ‘an was also exposed to the rumor of "20% layoffs".

In the face of all kinds of rumors, Ian responded quickly.

"There are only more than 7,000 employees in Ai ‘an, and 20% of layoffs are 1,400. Are they all going to be fired? It is really a malicious smear. " Gu Huinan said.

While rumoring, Ai ‘an also officially reported the case to the public security organ, and the rumour maker will be investigated for legal responsibility according to law.

Rumors may be rumors, but it is an indisputable fact that the sales volume of Ai ‘an has declined this year.

The data shows that from January to May, 2024, the sales volume of Ai ‘an was less than 110,000 vehicles, a year-on-year decrease of 38.71%, which was far from the annual sales target of 700,000 vehicles.

Deal with rumors and call the police. Grab food with your opponent, and you can only find your way forward by yourself.

To tell the truth, although Ai ‘an has not been very conspicuous this year, it has been remarkable for most of its short corporate history.

Among the new brands created by traditional established car companies, Ai ‘an is the fastest and best-performing.

Founded in July 2017, Guangzhou Automobile Ai ‘an shoulders the heavy responsibility of developing the pure electric new energy automobile business of Guangzhou Automobile Group, and Ai ‘an did not disappoint Guangzhou Automobile Group.

The data shows that from 2019 to 2022, the annual sales volume of GAC Ai ‘an was 42,000, 60,000, 123,700 and 271,000 respectively.

In 2023, it was a year when Ai ‘an broke out completely.

In this year, the annual sales volume of Ai ‘an soared to 480,000 vehicles, up 77% year-on-year, becoming the third largest new energy brand in China and the fastest pure electric vehicle brand with production and sales exceeding one million in the world.

Not only is the sales volume gratifying, but Ian also knows how to make sound.

Feng Xingya, the general manager of GAC, once shouted: "GAC Ai ‘an wants to change the current’ Wei Xiaoli’ into’ Ai Xiaowei’."

In addition, on April 14th, the year before last, Mercedes-Benz announced its electric concept car, with a measured battery life of 1,008 kilometers.

Guangzhou Automobile Ai ‘an quickly followed up and sent a Weibo: "The 1000km pure electric Zhixing Club is recruiting again."

Because the cow blew too hard, Ian was even criticized by industry experts.

Ou Yangming Gao, a power system expert, said: "If someone says that his electric car can run for 1,000 kilometers and be fully charged in a few minutes, it is particularly safe and the cost is very low, you don’t have to believe it."

In order to prove that his technology is not a fool, Gu Huinan broke his fingers at the press conference to analyze his battery technology for the public, and was also sent to the Internet by a screenshot of a caring person, saying that Gu Huinan’s industry experts held the middle finger.

The menacing Ian can’t let colleagues pay attention.

LI, who was equally prosperous last year, often deliberately kicked Ai ‘an out of the new power sales list when publishing weekly or monthly sales lists, so that he was the first.

Some people say that Ai ‘an is backed by the traditional Guangzhou Automobile, which is not a new force in a strict sense, but the key point is that there are BYD and Geely poles on the list. It is obviously a bit unreasonable to kick Ai ‘an out.

Of course, whether you are on the list or not can’t stop Ai ‘an’s new energy market.

Xiao Yong, deputy general manager of Ai ‘an, even boasted: "We also want to keep a low profile, but our strength does not allow us to keep a low profile".

All the way forward, it is obvious that Ian is full of confidence in the future. At the beginning of this year, Gu Huinan set an ambitious annual sales target for the company-

"Guarantee 700,000 vehicles and strive for 800,000 vehicles."

Now it seems that Ai ‘an’s expectation for 2024 is too optimistic.

In fact, in the last few months of last year, the momentum of Ai ‘an has weakened. In September 2023, the monthly sales volume of Ai ‘an exceeded 50,000 vehicles, but in October, the sales volume dropped to 42,000 vehicles. Moreover, at the critical moment of the year-end sales volume, Ai ‘an failed to break the previous record, always hovering between 41,000 and 46,000 vehicles.

By 2024, the involution degree of the new energy vehicle market is beyond imagination.

The hardest thing to do is BYD.

In February, with the slogan of "electricity is lower than oil", BYD presented the 2024 glory version of Qin PLUS DM-i with a price of 79,800 yuan, and the glory versions of other models also had a decline of 10,000-50,000 yuan. Not long after, Wuling Automobile, Chang ‘an Qiyuan, Nezha Automobile and other car companies also announced their follow-up, and set off a bloody storm in the new energy automobile market within 100,000 yuan.

Since then, there have been several price cuts, which have made many old car owners feel "backstab". Among them, BYD’s new car released at the end of last month has a fuel consumption of 2.9L per 100 kilometers and a comprehensive battery life of 2,100 kilometers, and the price is only 9.98-13.98 million yuan, which is even more shocking to the industry.

These actions are gradually shaking one of the basic disks of Ai ‘an: the network car.

The reason why Ai ‘an got off to a rapid start is that the network car has made a great contribution.

For a long time, Ai ‘an has delivered mainly vehicles with a price of less than 200,000 yuan, which is very popular with drivers.

In this way, Ai ‘an has become the main force in the field of online car and taxi, and has also been dubbed by netizens as a new energy car brand that "knows the middle-aged unemployed best".

According to the data of CITIC Securities, from 2020 to the first half of 2021, the sales of AION S, the main model of Guangzhou Automobile Ai ‘an, accounted for 60% to 70% in the rental market. In 2023, Ai ‘an’s network car attributes became stronger. According to media statistics, among the 850,000 new cars with network car in that year, GAC Ai ‘an topped the list with sales of nearly 220,000 vehicles.

It has been a long time since it was tied to the network car, and the brand of Ai ‘an seems to be somewhat cheap to many consumers.

But Ian doesn’t think so. After all, he can run around the street all day as a network car, and the quality is definitely up to standard.

Gu Huinan once publicly stated that "the network car is not synonymous with low-end." Xiao Yong of Ai ‘an put it more directly: Ai ‘an will never give up the online car market. If you ask Tesla to take a look at the online car, he may run away in three months.

However, no matter how you look at the online car model, the good days are over after all.

On the one hand, more and more peers are eyeing this cake, and the competition of 100,000-class and 150,000-class network models is becoming more and more fierce. Lian Xiaopeng Automobile also announced that the brand of "MONA", a pure electric car that cooperates with Didi, will start mass production in 2024, and the sword refers to the network car market.

On the other hand, the network car market is gradually saturated with limited increment. Last year and this year, many places across the country issued risk warnings for the network car industry, publicly reminding them to be cautious.

The old road on which to make a fortune is getting harder and harder, and Ian urgently needs to find a new one.

The new energy vehicle market has entered the knockout stage, and then it will only roll up.

In such an environment, Ian actually prepared two ways for himself early in the morning.

The first is to go to sea.

When responding to rumors of "layoffs" not long ago, Gu Huinan also said that this year’s Thai factory, Indonesian factory and Changsha factory in Ai ‘an will be put into production one after another, and they are all recruiting people.

In the next 1-2 years, Aeon will also build production bases in Europe, South America, Africa, the Middle East and other countries. According to the plan of GAC Ai ‘an, the export sales volume of Ai ‘an will reach 5%-10% in 2024. "Export products are better than domestic products in terms of price and brand premium, so export is the most worthwhile thing to do."

The second is the impact of high-end.

In September 2022, Ai ‘an released a brand-new high-end brand Hyperplatinum, and simultaneously launched the first model Hyper, with a price of 1.286 million-1.686 million yuan. In order to match the positioning of high-end brands, at that time, Aian used all housekeeping technologies, including high-performance integrated electric drives, 900V silicon carbide chips, aviation-grade tires, and wind-power transmission shafts …

In the second half of 2023, Haobo launched two models for mass market and positioned the pure electric market of 200,000-300,000.

However, these two roads are not destined to be shortcuts to get rid of difficulties or upgrade.

Going out to sea to enter new countries and regions needs to face the new environment and different consumer demands. Even consumers in some countries are not interested in electric vehicles at all, and every item is a challenge. At the same time, Chery, BYD and other domestic car companies have already rolled overseas, and they can’t get rid of the entanglement of their old rivals as far away as Wan Li.

High-end is even more difficult.

One month after listing, millions of luxury cars began to be delivered, but so far the official has not announced their sales. Some insiders predict that from listing to production suspension, Haoplatinum SSR may have sales of about 300 units. In contrast, BYD sold 608 vehicles in May this year, and the cumulative sales volume has reached 7083 vehicles since its listing and delivery.

Even the relatively cheap Haoplatinum GT and Haoplatinum HT have not been able to carry the banner for the time being. In 2023, the sales volume of Haoplatinum was only 5,251 vehicles.

High-end needs to break through in all aspects such as technical strength, product design and brand design, and at least one or two key places should be able to open a clear gap with their peers. And these will undoubtedly take time to precipitate.

But in today’s new energy vehicle market, time may really wait for no one.

Every moment, no one can relax, and no one has a good way to go.

No matter whether it is going out to sea or high-end, the road ahead of Ai ‘an is by no means.

As a German luxuryThe pioneer of SUVs, before Audi and BMW launched SUV models, Mercedes-Benz ML had been galloping for many years. Even though other luxury brands continued to introduce new models, the renamed GLE still stood tall, just like the slogan of the new GLE: strength can be interpreted calmly.

In fact, compared toThe name GLE, many older people have a deeper understanding of the name ML. Most people’s first impression of ML was that in the American blockbuster "Jurassic Park", the Mercedes-Benz ML escaped from danger with excellent "acting" and unstoppable off-road performance. Since then, ML has also left a deep impression in the hearts of many people. Its performance is powerful, wild and full of security.

　

In fact, the first generationML does live up to its reputation as wild, with standard off-road vehicle non-carrier bodies and low-speed four-wheel drive. However, as the competition between luxury brands intensifies, luxury, handling, sports, and technology have all become necessary labels for a luxury SUV. Saying goodbye to non-carrier vehicles and canceling low-speed four-wheel drive has also become a compromise towards maximum marketization.

After three generations of change, Mercedes-BenzGLE is still a competitive presence in the luxury SUV market, capable of satisfying the imagination of distinguished luxury SUV owners, regardless of face or lining.

Face is the foundation of all luxury, in addition to the value accumulated by the brand, under the premise of the convergence of quality at the same level, design largely affects consumers’ determination to pay for it.On the basis of strong sports modeling, GLE still continues the tough design style of the original ML. The eye-catching flash diamond gypsy front air intake grille design with the three-pronged star emblem is noble and luxurious; geometric multi-beam of light LED headlights, with 84 independently controlled LED light sources, the sense of technology is highlighted, and the overall shape creates a strong dynamic posture and a strong aura.

The side of the body is inherited from the original generationML’s hidden D-pillar design is still the most recognizable design element, interpreting the brand’s latest "sensual and pure" design language, and the reduced waist line makes the side more simple.

Luxury, technology, texture, and machinery are the first impressions brought to people when entering the car. Like the exterior design, the whole exudes a powerful aura. Straight doubleThe 12.3-inch high definition display screen has clear and intuitive functions, which strongly attracts the focus of attention. The neat trend arrangement and three-dimensional buttons create a strong mechanical feeling under the bright chrome coating. The scroll wheel control and touch button of the multi-function steering wheel perfectly integrate traditional mechanical control with the current popular touch experience. The larger head-up display system turns the windshield into a digital cockpit with a full sense of technology. You can see all the key information in daily driving, and drive calmly to your heart’s content. It is the basic treatment for GLE luxury owners every moment.

　

　

The GLE 450 4MATIC is equipped with an inline 6-cylinder 3.0T engine and a 48-volt intelligent motor light mixing system, which can recover energy during driving, assist in providing torque and power to electrical equipment at low speeds.

Driving on the highway.The maximum torque output of 500N · m is calm and passionate. Precise steering feel, combined with AIRMATIC air suspension system and adaptive shock absorption, brings the thrill of running water in any environment.

Without a doubt, there is little luxurySUV owners have an active demand for off-road driving, and we rarely see models like the GLE in the wilderness. However, due to the strong impression of the hardline genes of the original ML, we can’t wait to drive the GLE off the road to find out.

Without a doubtGLE’s comfort on general non-paved roads, in off-road mode, the raised suspension not only brings higher passability, but also the toughness of the suspension setting filters to fine bumps, providing clear road feedback.

For more direct detectionThe four-wheel drive capability of the GLE directly drove in front of a steep slope that we often used to evaluate hard-core off-road vehicles before, which is also a place where off-road enthusiasts often explore their passions. It is also a paradise for Prado, Tule, Pajero, and Little Cherokee to gallop. The steep slope is not long, with a drop of more than ten meters. The slope surface is sandy and gravel, and the adhesion is average, which is a big challenge for GLEs without AT tires.

Mercedes BenzThe core of the 4MATIC OurHours four-wheel drive system used by GLE is a multi-disc clutch. Although there is no differential locking function, the torque of the front and rear axles can be distributed in the range of 0% to 100% as needed, and the slip limit between the wheels is achieved by electronic braking. Although the reliability of long-term extreme off-roading needs to be verified, the actual performance is not expected. It starts smoothly from the slope, and the slight slippage caused by the loosening of the soil is successfully intervened by the electronic slip limit system at the moment it appears. Although there is no low-speed four-wheel drive, the 500N · m strong power reserve achieves a steady climb, which proves that GLE still has a certain off-roading gene that continues from ML.

This article is from "The More You Play Off-Road".

[Autohome Guiyang Discount Promotion Channel] brings good news. At present, in Guiyang area, there is a very strong promotion activity that has attracted much attention. Car buyers can enjoy a cash profit of up to 30,000 yuan, which will reduce the starting price of this hardcore SUV to a minimum of 209,800 yuan. Take this opportunity and click "Check the car price" in the quotation form to get more attractive car purchase discounts. Don’t miss this great opportunity not to be missed!

The exterior design of the Beijing BJ60 shows a perfect blend of hard-edged off-road and modern technology. The front face adopts a family-style air intake grille, and the unique design language gives the vehicle a tough and powerful image. At the same time, it has a sense of style. The body lines are smooth, and the overall style presents a tough off-road temperament. It has both the comfort of urban driving. The details reflect the pursuit of quality and practicality by Beijing Automobile.

The Beijing BJ60 demonstrates a solid sense of power with its 5040mm length, 1955mm body width and 1925mm body height. The wheelbase reaches 2820mm, ensuring comfort and stability in the interior space. Its front wheelbase is 1620mm and the rear wheelbase is 1640mm, further optimizing the driving performance. The side lines of the body are smooth, and with 265/65 R18-size tires and dynamic rim design, the whole presents a perfect blend of hardcore off-road and exquisite details.

The interior design of the Beijing BJ60 shows a refined and practical style. The steering wheel wrapped in leather not only provides a good grip, but also supports manual up and down + front and rear adjustment to ensure that the driver can easily operate in different positions. The center console is equipped with a large 12.8-inch screen with clear display effect and an advanced automatic speech recognition control system, which is convenient for the driver to easily control various functions through voice.

In terms of seats, both the imitation leather material and the comfortable seat design reflect the BJ60’s emphasis on the passenger experience. The main driver’s seat provides front and rear adjustment, backrest adjustment, height adjustment (4 directions), leg rest adjustment and waist support (4 directions) functions, and is also equipped with heating, ventilation and massage functions for all-round comfort. The passenger seat also has multi-directional adjustment and waist support, and the driver’s seat is also equipped with a power seat memory function, which makes the details more user-friendly. The second row of seats supports backrest adjustment, while the seat reclining function provides convenience for the expansion of space in the car, which can be easily handled whether it is carrying people or cargo.

The Beijing BJ60 is powered by a 2.0T turbocharged engine capable of delivering a maximum power of 120 kilowatts and peak torque of 400 Nm, ensuring the vehicle’s dynamic performance. The engine has 163 horsepower and is paired with an 8-speed manual transmission for a smooth and efficient shift experience.

In general, the owner of Autohome is full of praise for the exterior design of the Beijing BJ60, and he especially appreciates its tall and powerful body lines and unique urban elements. The essence of the front of the car and the strength of the waist line of the body show that it is not only a means of transportation, but also a symbol of masculinity. The black appearance chosen by the owner adds stability and atmosphere, which undoubtedly meets the aesthetic needs of his age group. This design makes the BJ60 unique among many models and becomes a landscape that cannot be ignored.

[car home new car on the market] A few days ago, we learned from the official,
(
get away
) (Parameter | Inquiry) The travel version is officially listed. A total of three models were launched.The guiding price range is 267,800-289,800 yuan.. The new car is based on the Great Wall Gun, and the second half of the car body is transformed into a RV style, which can meet the needs of some users for camping in the wild.

Guide price of travel editioncar make and modelPrice (ten thousand yuan)2.0T Automatic Standard Edition 26.782.0T Automatic Comfort Edition 27.882.0T Automatic Deluxe Edition 28.98

In terms of appearance, the front part of the new car is actually no obvious difference from the ordinary version of the Great Wall Gun. It still uses a large-size front grille, and the interior of the net adopts a banner design, which is matched with the chrome-plated LOGO of the gun model to make the new car look domineering.

On the side of the car body, the new car adopts a double-row four-door body design, and the rear half of the car is transformed into an RV style, which has a very rich camping equipment, and the styling style is very "armored".

At the rear of the car, the new car has a closed design and is equipped with an external spare tire. The license plate is mounted on the left side, and the whole trunk can be extended, so the overall design style is quite satisfactory.

In the interior part, the new car adopts a conventional pointer instrument panel, with a four-spoke steering wheel, a central control multimedia touch screen with embedded design, and a yacht-type gear shift mechanism under it, which is wrapped in the leather of the whole car, thus enhancing a sense of luxury.

Inside the trunk, the new car is equipped with a variety of functions, from the conventional bed, to the side curtain, kitchen stove, washing basin, refrigerator, oil drum, gas tank bracket, spare tire rack and so on, which can meet all kinds of life needs during travel.

In terms of power, the gasoline version is equipped with a 2.0T turbocharged four-cylinder engine with a maximum power of 190 HP and a maximum torque of 360 Nm, which meets the national VI emission standard. The transmission system is matched with an 8-speed automatic manual from ZF.

On April 17th, HarmonyOS Zhixing officially announced today that the new M5 in Wenjie opened for pre-sale.

And by this evening,Only 12 hours after the pre-sale, the cumulative order for the new M5 has exceeded 10,000 units.Successfully booked the identity of the explosion.

For customers who booked before the release, HarmonyOS Zhixing gave a preferential policy of 2,000 yuan to deduct 5,000 yuan from the car purchase, and gave priority to pick up the car.

HarmonyOS zhixing APP shows that,The configuration of the new M5 has been simplified, and three models have been introduced, namely, the extended range Max RS, the extended range Max and the pure electric Max.

The exterior color matching of Metropolitan Red and Tahiti Gray is added, and the interior color matching of amber brown is added; RS can be equipped with 20-inch RS Obsidian sports wheels and RS Black Yao Kit.

The Max version of all models started, and they are all equipped with Huawei ADS 2.0 advanced intelligent driving system, so you can experience Huawei’s strongest intelligent driving when you get started.

In the RS version, the front four-ball double wishbone suspension is added, and it is expected that the chassis and control part will be upgraded and strengthened.

Regarding the market performance of the new M5, Yu Chengdong said that from the current market feedback, the order volume is gratifying.

Previously, after the release of the new M7, it was a great success, and the scheduled quantity once exceeded 100,000 units. The latest new M5 is also expected to reproduce the sales myth of the new M7.