More than 100 million people play the "jump" game every day to become the next slogan?

  site

  On the 15th, more than 4,000 people gathered in Guangzhou Poly World Trade Expo Hall for a "jump" on the 2018 WeChat open course PRO. Almost at the same time, UBISOFT and WeChat jointly announced that they would carry out strategic cooperation on small games, and Ubisoft’s Ketchapp would launch several small games on the WeChat platform.

  "Jump" fire

  Exceeding team expectations

  On the morning of 15th, WeChat friends circle began to brush up: Zhang Xiaolong is going to show off a "jump" in front of more than 4,000 people today. The founder of WeChat, known as "the highest record has more than 6,000 points", ended his first jump in 2018 with 967 points in the attention of the audience. In this unique way, Zhang Xiaolong announced the official opening of the 2018 WeChat open course PRO.

  In the opening speech, Zhang Xiaolong said that the game "Jump" was very interesting. I also ridiculed myself that after hitting 6000 points, I got a title called "Becoming a Buddha on the Site" and accidentally became a Buddhist department.

  Regarding the original intention and fiery development of "TiYiTiao", Zhang Xiaolong said that "TiYiTiao" was only used as a Demo at first. It is a very simple game in the new version of WeChat to reflect the power of a platform such as WeChat applets and games.

  After the game was released, its effect exceeded the expectations of the development team. "Because its DAU (daily active users) is about 100 million, but there are many plugins at the same time. I didn’t expect such a small game to have so many plugins. My friends in my circle of friends also scored a particularly high score, but I believe that he did not play it himself. "

  Zhang Xiaolong said that there are about 30 people with more than 3,000 points in the system. "We hope that through an invitation, users who can now hit more than 3,000 points can come to our office and play in front of us, and they can get a very special gift."

  Small game users exceeded 310 million.

  From December 28, 2017, "Jump Jump" came out with the new version of WeChat. The cumulative number of users of "Jump Jump", which has not been online for a full moon, has reached 310 million. As one of the masterpieces of small games, "Tiaotiao" has a user retention rate of 65% the next day and 52% on the seventh day, far exceeding the average level of the mobile game industry.

  Zhang Xiaolong said that the original intention of mini-games is to provide a more relaxed lifestyle, so that users can get away from information and social pressure, and take advantage of fragmented time to relax, which is actually a very serious matter. Small games will continue to be open to enterprise developers and individual developers in the future.

  Applets will not replace traditional apps.

  Since it was officially launched in January last year, the small program that first tried to scream has quietly spawned a brand-new mobile Internet ecosystem. According to the data released by the WeChat team at the conference site, there are currently 170 million daily active users in the applet ecosystem, 580,000 applets have been launched, attracting more than 1 million developers to join and covering 2,300 third-party development platforms.

  In the past 52 weeks, the applet itself has maintained a small-step and fast-running upgrade iteration, and released 32 new capabilities, including store applets, nearby applets, applet development assistants, embedded web pages, custom components, and small games. More than 100 service experiences. At present, innovative applications of applets in various life scenes of China people have blossomed everywhere.

  "Applets represent the future, and everything in the future may contain information, and applets are just such an information carrier and expression." Zhang Xiaolong said in the WeChat open class that applets will not replace traditional apps, but will enrich many scenes of apps.

  Ubisoft and WeChat will cooperate to launch online games.

  In the open class on 15th, UBISOFT and WeChat jointly announced that they would carry out strategic cooperation on small games, and Ubisoft’s Ketchapp would launch several small games on WeChat platform. Both sides will give full play to their respective advantages and provide users with small game products with interesting gameplay, rich content and high quality experience.

  UBISOFT is a leading enterprise in R&D, distribution and sales of interactive entertainment games and services. It has a variety of world-renowned brands, including Assassin’s Creed, Dancing Full, Lehman, Crying Out in a Lonely Island and other best-selling works. Ubisoft’s sales in the fiscal year 2016-2017 were 1.46 billion euros.

  By the end of the third quarter of 2017, the number of monthly active users of WeChat reached 980 million. Since the launch of the applet on January 9, 2017, it has been widely concerned by third-party developers, and the small game is a brand-new category just launched by WeChat applet.

  Our reporter Yang Ye.

  sound

  I believe many people have been screened by a game called "Jump" recently. Anyway, when reporters go to restaurants to eat, almost everyone holds their mobile phones, and then they only hear duang~duang~duang~

  A game that can’t make money, what is it to attract the disabled party to fight and fight? The reporter chatted with players and scientists about this topic.

  "Jump" game,

  It’s called decompression, and it’s really "scheming"

  A colleague of the reporter, the highest record is 179 points — — According to the statistics of online celebrity "Bi Dao" (note: Bi Xiaotian, Ph.D. student of Tsinghua University Chemical Engineering Department, who posted the online post "The gap between grabbing and grabbing WeChat red packets first is so big" last Spring Festival), 70% of the "jumping" players failed to score 110 points. Therefore, this colleague’s achievements in jumping out a little bit are very admirable.

  But my colleague told me that her initial motivation was: "When I first played, my circle of friends was always behind someone I didn’t like. I must overtake him and keep a certain distance from him."

  Wearing a decompression coat, but the ranking reveals the scheming.

  So jumping is a decompression game, and probably the first few sets will make you feel relieved of work pressure. As long as you have played a few games, everyone will understand that this game has a ranking. And ranking is the most stressful thing in the world. People are definitely more irritating than people. Forcibly setting the ranking of friends circle is really the biggest trick of this game.

  Li Dan, a master of sociology at Tongji University, told me that one of the important reasons for everyone’s repeated defeats and wars is: "It may have played a social role." Because the scores you "jump out" will participate in the ranking of friends, "ranking means interaction."

  "Being keen on playing this game can be understood as looking for a sense of existence to satisfy your little vanity." Li Dan analysis.

  Why can’t adults play with children? Do you accept these explanations?

  Others found that, judging from the crowd distribution and performance statistics of "Jump" players, it seems that adults can’t play with children. For example, in our editorial department, it is the 8-year-old girl of my colleague’s family who can find the feeling of jumping out of 200 points quickly within ten minutes.

  How to explain this phenomenon? According to the data summarized by online celebrity’s "Bi Dao", you can jump step by step with the time, and your grades will definitely go up. "In addition, when many people are close to their best achievements in history, their mentality will be unstable, and they will be flustered and die." According to the summary of "Bi Dao", from this point of view, children may have higher concentration than adults, and they don’t have too many distractions, and they also play more easily.

  However, Jin Cancan said this — — "The secret is that I found that there will be extra points for staying on each special prop — — Water from the manhole cover flows out, adding 5 points; If the middle layer of the Rubik’s Cube turns positive, you can add 10 points; When the convenience store opens, you can add 15 points and the music box can add 30 points. "

  Adults vomited blood in succession, so why didn’t they sum up such a strategy?

  According to qianjiang evening news

  trend

  Zhang Xiaolong, senior executive vice president of Tencent Group and known as the "father of WeChat", said on the 15 th in the 2018 WeChat open class PRO in Guangzhou that the goal of WeChat is to be the best tool on the Internet; Wechat will not go to see the chat record; WeChat WeChat official account APP will be released, and the appreciation function will also be restored; In 2018, WeChat will further explore offline life.

  Wechat doesn’t read chat records

  WeChat official account appreciates that it will resume.

  "For WeChat, we follow the concept of respecting users and individuals." Zhang Xiaolong said that this means that WeChat regards users as friends, that it must provide users with the best products and services, and that it will not look at users’ chat records. "Since the first version of WeChat, the system has been designed like this.".

  For some people who questioned that "WeChat can’t even synchronize chat records in the cloud". Zhang Xiaolong said that from the perspective of protecting users’ privacy, it is safest to have no user chat records in the system, and WeChat will not violate users’ privacy, including never sending harassing messages to users. In addition, Zhang Xiaolong also said that WeChat will explore offline life in the next step. "In 2018, we hope to make some new attempts. Exploring the wonderful life offline is a direction we want to try." He said.

  Wechat WeChat official account will release the APP appreciation function and will return.

  "In the past, there was only a management platform for the WeChat public platform, but in the future, WeChat official account will also have a mobile APP." Zhang Xiaolong said, in fact, I made a WeChat official account APP before, but it has never been released, because I have been wondering whether to transplant the functions on the computer platform or design a better APP for the mobile phone platform.

  "Now this APP has been done almost, and it may be released soon." Zhang Xiaolong said.

  Regarding WeChat official account’s appreciation, Zhang Xiaolong said that after coordination with Apple, everyone has reached some consensus, and will soon restore the "appreciation" function, and will make great changes to turn the previous appreciation of WeChat official account into an appreciation for the author.

  "In the future, in the public platform, you will see that the author is an independent column. You can see the introduction of each author and the articles he has published. An author can contribute different WeChat official account." Zhang Xiaolong said that the next step will be to consider whether there are other ways to make WeChat WeChat official account produce short content.

  Applets need to grow slowly.

  In the past, when we went to some restaurants, we could only queue up to order food. Now, through the corresponding small programs, we have realized scanning code for ordering food and scanning code for checkout. In life, applets have been used in many scenes to facilitate our lives.

  Tencent data shows that the number of daily users of WeChat applets has reached 170 million, of which 30% are in first-tier cities and 31% are in fourth-tier cities and below. The number of online applets has reached 580,000, and the number of enterprises and individual developers of applets has exceeded 1 million.

  But Zhang Xiaolong doesn’t want applets to be "fattened". "Because I think that for some future-oriented infrastructure facilities, it is not that we design its functions well, and users will succeed immediately when they get involved. On the contrary, we need a longer period to pave the way for it and need it to grow up slowly." Zhang Xiaolong said.

  Zhang Xiaolong also said that small programs are not specially prepared for a certain field, which does not mean that e-commerce is now a slogan or for e-commerce; Wechat will not be a centralized diversion portal for applets, and it is hoped that applets will be a larger platform based on decentralization. According to Xinhua News Agency

JAC Ruifeng M3 has been listed in Guangdong market since it sold for 69,800 yuan.

 

    On June 18th, seven MPV Ruifeng M3s officially landed in the Guangdong market, with a price of 69,800-74,800. As the first small MPV for makers in China, Ruifeng M3 accurately meets the needs of Guangdong Maker’s core vehicles, and is tailor-made for makers in terms of appearance, space and energy-saving kinetic energy. In Guangdong, a region with a strong entrepreneurial atmosphere, Ruifeng M3 will become the "dream partner" of the maker group and accelerate together with the maker.JAC Automobile 2015 Ruifeng M3

    Guangdong chose Ruifeng M3.

    Guangdong has always been a strategic zone of China’s opening to the outside world, and it has a high-quality soil for economic development. This new maker economy has chosen Guangdong. Under the new opportunity of deep economic reform, Guangdong vigorously promotes entrepreneurial innovation, promotes the transformation and upgrading of industrial economy, and makes entrepreneurial innovation a "multiplier" for economic growth. Meanwhile, the two "Maker China" bases of the Information Center of the Ministry of Industry and Information Technology settled in Shunde and Zhuhai last month. Maker space, Maker community and alliance similar to firewood space have formed a certain scale gathering in Guangdong. There are tens of thousands of makers active in Shenzhen and Guangzhou, and many college students’ innovation and entrepreneurship competitions have kept the upsurge of grassroots entrepreneurship in Guangdong high.

Ruifeng M3

JAC Automobile 2015 Ruifeng M3

    In the face of the surge in demand for entrepreneurial vehicles, Guangdong Maker chose Ruifeng M3. As a well-prepared maker MPV, Ruifeng M3 has seriously considered the actual needs of pioneering and smart Guangdong makers, and carefully considered the appearance, space, power and economy, and every detail shows the maker attributes of Excellence and quality innovation. In Guangdong, an open and innovative province, Ruifeng M3 has also displayed the signboard of quality innovation: on the basis of inheriting 13 years of MPV manufacturing experience, Ruifeng M3 interprets the new trend of small MPV in a brand-new language, providing powerful entrepreneurial partners for Guangdong makers.

JAC Automobile 2015 Ruifeng M3

    Large space, strong enough to save fuel.

    Smart, hard-working, open and innovative, and influenced by the early reform and opening up economy, Guangdong people have shown these distinctive characteristics. Nowadays, in the face of the maker’s economic tide, the makers here still have such characteristics. The difference is that countless people who read cars need not only ordinary means of transportation, but also an entrepreneurial partner who can work hard together, meet customers and save money. Ruifeng M3 tailored for makers in terms of space, power and economy can meet the new standards of Guangdong makers.

JAC Automobile 2015 Ruifeng M3

    Ruifeng M3 adopts three-stage front face design style, spread-wing chrome grille and blackened headlights, which inherits the appearance of Ruifeng MPV family genes and highlights the atmosphere of fashion and business. In space, the body size of Ruifeng M3 is 4,645 * 1,740 * 1,900 mm, with a wheelbase of 2810mm and 8 seats in various combinations, making it a mobile conference room, which is convenient for hard-working Guangdong makers to talk about business anytime and anywhere. At the same time, the cargo space of Ruifeng M3 reaches 4,450 L, which allows makers to pull goods and deliver goods correctly, and fully meets the diverse needs of business reception, pulling goods and delivering goods and family trips.

Ruifeng M3

Ruifeng M3

    Facing the smart entrepreneurial style of Guangdong Chuangke, Ruifeng M3 can also give a good response. With a 1.6VVT lightweight all-aluminum engine and a mature 5MT gearbox, the fuel consumption of Ruifeng M3 is as low as 7.8L per 100 kilometers, less than 6 cents per kilometer. The lightweight design of the engine achieves high efficiency and fuel saving, and at the same time, the power and torque performance are also very strong. There is no need to worry about pulling goods uphill, which makes Guangdong Maker’s road to entrepreneurship full of power.

JAC Automobile 2015 Ruifeng M3

JAC Automobile 2015 Ruifeng M3

    Editor’s comment:Where the maker is, Ruifeng M3 will go. In more than two months, Ruifeng M3 has successively landed in Suzhou, Yiwu, Chengdu and other maker gathering places. After this listing in Guangdong, Ruifeng M3 completed the market layout nationwide and took the lead in occupying the most advantageous stronghold in the maker economy era. With the ever-changing communication language of makers with great space and new energy-saving power, Ruifeng M3 can be said to have occupied the favorable climate, favorable geographical position and harmonious people, and it is just around the corner to create another legend of Ruifeng brand.

Related content review:

Flexible and changeable test drive in space Jianghuai Ruifeng M3 1.6 Manual

I made an unannounced visit to many owners of Changan Yidong PLUS, and they said the shortcomings of this car. What do you think?

Owner 1:

[most satisfied]

The appearance is really beautiful, but the most important thing is that the cost performance is very high, and the practicality is no problem at all, because there is still a good space and it is also relatively economical. From these two points of view, I think it is already very good, and it is indeed a good car.

[most dissatisfied]

The main thing is that the smell of the interior is relatively strong, and there is no problem in other places. It feels quite good.

[space]

I’m 178-year-old, sitting in the driver’s seat, and I feel that my legs have a lot of room to move. I’m not used to adjusting my seat too far back, which is good and won’t affect the back seat.

[Power]

1.6 self-priming, this power is definitely a drop in the urban area, starting smoothly, and the power output in the latter part is also more powerful!

[manipulation]

I used to drive all the cars with manual transmission, but I’m especially used to driving this one. The gear lever is flexible, and it’s easy to shift gears, and the feeling of that and inhalation is very strong.

【】

It’s extremely low, plus I’ve been in fall in price for a while, and I’ve been driving in the urban area all day, with an average of about 7. It’s really not painful to refuel.

[Comfort]

I used a seat made of imitation leather. At that time, I was quite satisfied when I first looked at the car. After all, it looked much higher than the fabric seat. Haha, of course, the comfort was better and I felt very soft.

[Appearance]

I think this design is still very beautiful, and the value of plus can be said to be very high, which is a stronger evolution than it can be said.

[Interior]

The taste is really strong. From this point of view, I still feel a little unacceptable. I feel that this taste is really pungent and hard to get rid of.

[Cost-effective]

Due to the limitation of car purchase budget, I still focus on cost performance and practicality. For this price, I think plus is already great.

[Why did you choose this car]

At that time, when I bought a car, I didn’t have much budget. I originally wanted to buy a high-end plus, but in the end I thought it would be better to buy a minimum one. For me, it is more of a transitional car, so this configuration is completely enough. After all, the price can be lower.

Owner 2:

[most satisfied]

1.6 liters of natural inhalation can really give me a very reliable power guarantee, and it is not too high. The main reason is that this design is really beautiful, which can be said to be very confident and comfortable. I really didn’t expect such a configuration at this price.

[most dissatisfied]

At present, I’m really not used to this. I’m really a little too sensitive. My wife almost hit her head on the steering wheel when she opened it for the first time. After getting used to it, she should get better gradually.

[space]

The trunk is very large, and I have children at home. Every time I go back to my hometown, she cleans up a lot of things. Fortunately, this car can be stuffed.

[Power]

Although it is a 1.6-liter naturally aspirated, the dynamic response is particularly positive. When I start, I usually step on the accelerator and leave, and the acceleration shift is quite stable.

[manipulation]

The reaction is too sensitive. Sometimes if I don’t pay attention to a little effort, it will be a tight one, which will make people feel scared. Haha, this should also be related to my driving skills. Such a sensitive person is still very supportive. Although it is said that sometimes it does not adapt, it will gradually get better.

【】

I have about seven cars now, and the change range of this car is really small. Even if the technology is not good, the impact is not particularly great, and the manual transmission is also fuel-efficient.

[Comfort]

The weather is not officially hot yet, but it was really hot when I went out to play last time. I tried the air conditioner and felt that the cooling speed was very fast and super awesome.

[Appearance]

My friends spoke highly of the appearance of this car. No matter how it is said, the appearance is also the first impression. Others say that the appearance is for others to see, but it must be arranged clearly.

[Interior]

I am also quite satisfied with the interior. After all, I only bought the minimum plus, and most of the interior is wrapped in leather. I am already very satisfied, which can be said to be a little touched, haha.

[Cost-effective]

I think it is quite good that plus can achieve this level at this price. The key is the kind materials, which really touched me.

[Why did you choose this car]

Finally, I know why plus doesn’t have such a big discount. At that time, I was a little entangled when I bought a car. After all, the discount was not strong, but it took me so long to understand. At that time, a friend gave me advice when I bought a car. In fact, the price of this car is not much higher. It is worth buying, and it is really worth buying.

A young security guard with luxurious interiors

It is a compact SUV that is very suitable for home use, and the design of the Haval Red Rabbit looks very advantageous in appearance. In terms of overall design, the overall design of the Haval Red Rabbit is quite good, and the aura of the whole front looks three-dimensional. The rising waist line of the body creates a sense of readiness, which looks very sporty. In the design of the front and rear of the car, this model has a sporty posture, and the design of the tail light group at the rear is also more interesting. When lit, it shows a lot of personality.

In terms of interior, Haval Red Rabbit adopts the interior style of the land combat cockpit, taking the fighter cockpit as the design inspiration, and provides users with a 2700mm leapfrog luxury cockpit. The overall style is very avant-garde, highlighting the design proposition of "somatosensory awakening". The front workbench is wrapped in a wrapping type, and some are cut with diamonds. The lines are sharp and dynamic, making the passengers feel as if they are in the future technology battleship, and the sense of battle is overwhelming.

The length, width and height are 4470 × 1898 × 1625mm respectively, and the wheelbase is also 2700mm. Among the models of the same class, the wheelbase of the Haval Red Rabbit ranks 57th. The sunroof of the Haval Red Rabbit 1.5L hybrid DHT provides a larger field of view, which can create a better visual environment and good sensitivity for the rear passengers, and increase the light intake for the whole vehicle. Among the models of the same price and class, the trunk volume of the Haval Red Rabbit ranks 86th. The space is relatively regular, there are no obvious protrusions, and the overall loading capacity is good.

Haval Red Rabbit is equipped with a combination of 1.5 naturally aspirated engine (multi-point EFI) and hybrid special purpose (DHT). The entire power parameters are superior in power performance among engines of the same class, which can provide better power performance. Ranked fourth among 8-120,000 SUV models.

Haval Red Rabbit’s active/passive safety configuration is complete, includingAutomatic parking,Zero tire pressure endurance tires,Automatic parking,Steep slope,uphill assist,Knee airbag,HUD head-up display,Anti-lock braking (ABS),Brake force distribution (EBD/CBC, etc.),Brake assist (EBA/BAS, etc.),Traction control (ASR/TCS, etc.),Active Noise Cancellation,Engine start stop,Side safety air curtain,Mobile phone wireless charging,Night vision system,LED daytime running lights,Front reversing radar,Tire pressure monitoring,Steering wheel heating,Body stability control (ESP/DSC, etc.),Rear reversing radar,Fatigue reminder,Remote parking,Child seat interface,Lane Keeping (LKAS)Wait for the configuration.

Of which,Automatic parkingIt can avoid stepping on the brakes for a long time or needing to pull frequently.Steep slopeIt can safely pass through steep slopes at low speeds.Knee airbagReduce the damage to the occupant’s knee in the vehicle interior during the second collision.

If the above data, participation, etc. cannot fully understand Haval Red Rabbit, then we can give you a more comprehensive reference based on the word-of-mouth information of users who have purchased Haval Red Rabbit in history. You can see that what you are most satisfied with Haval Red Rabbit is its rear design. In addition, the appearance is too handsome and the interior is beautiful.

Ningbo area eπ 008 is being discounted, the latest offer 188,600! Great offer today

[Autohome Ningbo Discount Promotion Channel] Recently, the much-watched models have ushered in a large discount in the Ningbo market, with a maximum discount of 28,000 yuan and a minimum starting price of only 188,600 yuan. This promotion is in full swing. If you are interested in this model, you may wish to click "Check Car Price" in the quotation form to get higher discounts.

宁波地区eπ008正在优惠,最新报价18.86万!今日钜惠

eπ008采用流线型的设计语言,展现出强烈的未来感。前脸采用封闭式进气格栅设计,巧妙地融合了科技感与现代感。两侧大灯组造型独特,线条犀利,展现出强烈的视觉冲击力。整体风格简洁大气,彰显出eπ008的高端定位。

eπ008的车身尺寸为长5002mm、宽1972mm、高1732mm,轴距为3025mm。前轮距和后轮距均为1650mm,为车内空间提供了良好的支撑。车身侧面线条流畅,搭配265/45 R21规格的轮胎,轮圈设计时尚大气,凸显了车辆的运动风格。

宁波地区eπ008正在优惠,最新报价18.86万!今日钜惠

eπ008的内饰设计采用简约而不失科技感的风格,为驾乘者带来舒适的驾驶体验。中控台配备了一块15.6英寸的高清触控屏幕,集成了多媒体系统、导航、电话及空调控制等功能,用户可以通过语音识别控制系统轻松操作,提升了驾驶便捷性。方向盘采用皮质包裹,手感舒适,并支持手动上下和前后调节,满足不同驾驶者的个性化需求。此外,车内提供多个USB和Type-C接口,方便乘客连接设备充电,并设有前排无线充电功能。座椅采用仿皮材质,主副驾驶座椅不仅支持多向调节,还具备加热、通风功能,其中驾驶位座椅还特别配备了头枕扬声器,为驾驶者带来独特的听觉享受。前后排座椅均支持电动记忆功能,方便用户快速调整到最舒适的位置。第二排座椅则具备多向调节功能,包括前后移动、靠背倾斜和腿托调节,提供灵活的乘坐空间,确保乘客在长途旅行中的舒适度。

宁波地区eπ008正在优惠,最新报价18.86万!今日钜惠

eπ008配备了强劲的电动机,最大功率达到200千瓦,峰值扭矩为340牛·米,为车辆提供了卓越的动力表现和加速性能。

汽车之家车主对eπ008的外观评价非常积极,他表示外观个人觉得很大气,是我喜欢的感觉。他认为外观主要看个人喜好,但还是觉得非常赞,并建议选择白色,大气还不用加钱。

Wang Jianlin: There is an L-shaped inflection point in real estate, and it will be difficult for eight to ten years

        Speaker:Wang Jianlin (Founder and Chairperson of Dalian Wanda Group Inc., Ltd.)

        Subject:Transformers: Creating New Commercial Value and Wanda’s Road to Transformation

        Time:April 21, 2015

        Host:China Entrepreneur Club

        [Editor’s note]

        At the "2015 China Green Company Annual Conference", Wang Jianlin said that the current trend of the real estate industry has changed. The industry has reached an inflection point. This inflection point is not V-shaped, but L-shaped. It takes a long time to balance supply and demand. Real estate will be difficult within ten or eight years.

        Wang Jianlin said that Wanda is trying O2O and Internet finance because Wanda needs to transform. One of the reasons for this is to use its own transformation method to smooth the cycle of the industry.

        The following is an excerpt from Wang Jianlin’s speech by The Paper (www.thepaper.cn):

 Increase user experience with O2O model

        How will physical enterprises go in the future? Will they also learn from the Internet? I told the company not to be afraid, but to embrace the Internet bravely. In fact, like our industry, how to do the Internet is a new topic. We mentioned the concept of O2O, which has only been done for a year now.

        First, increase the experience and stickiness of offline consumers. What does it mean to increase the experience? For example, there are now four Wanda Plaza in Shenyang, and more may be added in the future. Some consumers find that the parking spaces in the square are full after going there. Before, consumers only found that the parking spaces were full when they arrived at Wanda Plaza, and then they had to spend a lot of time queuing up. The O2O model means searching for relevant information at home, you can check if there are parking spaces, and you can even book parking spaces in advance.

        However, there is a problem. This type of project that increases the experience is a money-burning project. Where is the company’s profit direction? After more than a year of exploration, we have now found a new direction, which is to move in the direction of Internet finance.

        Utilize big data for internet finance

        Now Wanda Commercial is changing from heavy to light. In the past, we held our own assets or paid all the rent. Now we have a lot of investors, including our internal and external investors, who are willing to invest in us, and let us be responsible for the design, construction, investment promotion, operation, and management. We will share a part of the funds.

        From here, we remember that we are currently experimenting with a new wealth management product issued by one of our own Internet companies. This wealth management product is invested in Wanda Plaza, and the share of Wanda Plaza is transferred to the annual profit and rent dividend. The Internet company leaves a small part of the profit and then distributes it to investors.

        In the process of studying O2O, we found that Wanda has a huge advantage, the flow of people is very large. There were 1.60 billion passengers last year, and it is expected to exceed 2 billion this year. In 2020, according to the most conservative estimate, more than 6 billion people will enter Wanda’s plazas, hotels and resorts. This is just the most conservative estimate.

        According to a person once a month, there are at least 500 million active users. There may be more in the future. These resources are our customers who will issue Internet financial loans in the future. Because his consumption data may not be completely recorded in first- and second-tier cities, such as Beijing and Shanghai, but for third- and fourth-tier cities, his consumption data is very complete.

Wanda wants to become the largest card issuer in China

        At present, our O2O is going in these two directions. One is to spend money to increase the experience and increase the stickiness. Second, through Internet finance, to obtain profits and increase the further expansion and development of O2O.

        There is a third thing in the future. If there are enough members, two or three hundred million, or even three or five hundred million, we will issue a Wanda’s own innovation card. The name has not been decided yet.

        As long as all members come to my store to spend, there is no annual fee for this innovation card, and there will be subsidies and points for using this innovation card.

        This kind of innovative card costs billions of dollars a year. As for the expenses related to the use of the card, where does the money come from? We have generally signed an agreement with the pilot merchants to spend one yuan on this card. At present, all the pilot merchants have agreed, so we use a large crowdfunding method to digest it.

        So in the future, our goal may be to become the largest card-issuing bank in China within five to six years. This will further stimulate support for offline O2O.

        I believe that because of Wanda’s offline opening of fifty or sixty stores every year, 500 million to 1 billion increased offline data support every year, our O2O, this "Internet +", will definitely create a new model in the business.

        Moreover, this "Internet +" stimulates and strengthens not the excess capacity, but the commercial consumption, cultural consumption, tourism consumption, and sports consumption that China needs to further contribute to China’s economy and explore. There is no new model of O2O "Internet +" in the world.

 "Touching the Net" is for transformation

        Why should we try O2O, why should we try Internet finance? Because Wanda needs to transform. Transformation is an eternal topic, and it is impossible for any enterprise’s business model to remain unchanged. If it remains unchanged, it will disappear from the list. We see that the companies that appeared on the list 30 years ago are now less than 20%. Maybe in another 20 years, or even 50 years, there may be only ten companies left in the top 500. This change is very large and must be adapted.

        In addition, Wanda needs to gain a greater competitive advantage. In the real estate field, although there are no national competitors, there are still regional competitors. Nationally speaking, in our industry, there is a saying that there is only one, no two. Through this transformation, we have gained more room for development. In several industries where we have comparative advantages, such as real estate, cultural industry, tourism industry, sports industry, etc., our goal is not only to have a certain competitive advantage, but also to exclude competitors, so that competitors cannot enter.

        I also hope that Wanda’s transformation can achieve the purpose of not being affected by the economic cycle. China’s economic downturn began in 2013. Although the RRR and interest rates were cut, the economic improvement was still not particularly obvious, indicating that China’s economy is in a downward channel, and the decline has not stopped. This is the economic cycle.

The real estate industry has reached an inflection point

        What will the cycle bring? It may bring a fatal blow to the cyclical industry. This industry is real estate and bulk materials, which are typical cyclical industries. For example, when real estate is selling well, it goes up when it is not easy to sell, and it enters the economic downturn cycle. No matter what, it is difficult to sell.

        What is particularly uncomfortable is that the real estate industry has been in the real estate industry for so many years, in 1993, 1994, and in 2007 and 2008. At that time, it was very difficult. No matter how much the price was reduced, we did not buy it. The reason why we transformed was that we had our own ideas and used our own transformation methods to iron out the cycle of this industry.

        For example, we invest in light assets, investment funds or wealth management products. Our purpose is not to be affected by the economic cycle. Whether house prices rise or fall has nothing to do with us. We don’t have to consider house prices.

        The current trend of the real estate industry has changed, and the industry has reached an inflection point. This inflection point is not V-shaped, but L-shaped. It takes a long time for supply and demand to balance, and real estate will be difficult within ten or eight years.

        The real estate industry can never return to the "buy is earn" situation, and the "make money while lying down" situation is over. The industry has changed, and we have made a judgment on the long-term trend. We feel that we can no longer take the path of sales to earn cash flow, and we have decisively adjusted from 2004.

 Transformation is in line with national strategic adjustment

        Wanda’s transformation is also in line with the country’s strategic requirements. The whole of China is transforming and restructuring, and it is better to pay the price for the country to transform. Our country will shift to a domestic demand-based economic development model. More than 60% of the products we produce are now sold to foreign countries, and our consumption rate is 40%. Products worth 100 *******st be sold to foreigners for 60 yuan to support our development. The current consumption rate in the United States may be 85% to 90%, and in developed countries, it is basically 70% to 80%.

        In the future, our production will be domestic independent consumption, and this economy will not be so dangerous. This has the voice over, and there will be no anti-dumping. If our market is large enough, all markets will be in China.

        Another point is that Wanda’s transformation is accelerating investment, not in excess capacity, not in cement and steel, or even in automobiles. What we are investing in now is the service industry, which increases employment and expands domestic demand, and it is what the country needs. Investment in e-commerce is high-tech, and investment in tourism is encouraged and supported by the state.

        Corporate culture determines Wanda’s transformation

        Wanda’s transformation is determined by Wanda’s corporate culture. Wanda is a company that keeps tossing and turning. We are constantly changing ourselves and seeking changes, because only by constantly seeking changes, constantly looking for newer models, and longer-term cash flow can this company be safe and meet the eight words mentioned to the company more than 20 years ago, "International Wanda, a century-old enterprise".

        We have worked hard to continuously find in practice. Now we believe that Wanda has been balanced with four industries, relying on and supporting each other to form a good ecosystem and ecosystem. I estimate that this company will have no problem for a while, regardless of whether I am there or not.

        I hope that my greatest contribution in life will be to create a great organization, and this organization is still there.

        

Wu Mengda once wanted to commit suicide because of 300,000 debt, and asked Zhou Yunfa to borrow money and was rejected [Figure]

Feature: Picture Channel


  On June 3, Wu Mengda, a Hong Kong artist, was welcomed by the children of Hongbai Town Primary School in Shifang City, the hardest-hit area of Sichuan Province. Hongbai Town in Shifang City suffered heavy losses in the "May 12" earthquake. Photo by China News Agency


  Taiwan diva Xu Ruo?, Hong Kong veteran actor Wu Mengda, who stars in the Chinese-Korean romantic comedy "The Art of Love and War", recently appeared on Hunan Satellite TV’s "The Story Behind". Wu Mengda looked back on the years when he was "hurt by women, drinking and gambling" like a review, and revealed that he almost committed suicide when he went bankrupt due to 300,000’s debts.


  And Xu Ruo? talks generously about the experience of many years of love, and laughs that she likes to use the "hard-to-get" trick in the "36 Love Strategies".


  [Career Peak] "Hu Tiehua" lost herself


  In 1971, Wu Mengda, a young man under the age of 20, thought he was a handsome guy who could eat well in the entertainment industry and excitedly went to the TVB artist training class. After performing a mime, he became classmates with Zhou Yun-fat and Zhou Xingchi. "When I was playing tricks, I only had 8 lines a day at most, such as’Master is not well, Madam is sick ‘, and I could enjoy it for a while."


  At that time, it was the golden age of Hong Kong movies, and with his cleverness, Wu Mengda established a firm foothold in the circle. Hu Tiehua, who took on the role in "The Legend of Chu Liuxiang", brought his career to the peak, earning 1,500 US dollars in one appearance. "Many people around me held me up to the sky. I completely lost myself. I drank and played cards every day. I didn’t have the heart to work, so I looked forward to finishing work early."


  [Encountered difficulties] I hated Zhou Yunfa very much at that time


  In 1980, Wu Mengda suddenly found that the unemployment crisis was approaching, and he not only could not make ends meet, but also owed 300,000 Hong Kong dollars in gambling debts. What was more uncomfortable was that there was no drama to play, and in this case he was suddenly declared bankrupt.


  In order to get through this difficult time, the first thing he thought of was his best friend Chow Yun-fat. "I didn’t expect him to say to me, ‘You solve it yourself!’ I hated him so much at the time, I couldn’t understand that sentence, 300,000 what is it to him? I thought about it at home for three days. I remembered a reservoir I went to play with when I was a child, and everything was solved by jumping down. I wanted to commit suicide." Not only Chow Yun-fat of the same generation, but also his junior brother Du Qifeng "also thought I was a piece of mud and looked down on me." Speaking of these unbearable memories, and seeing his condescending role in "Shaolin Football" on the screen, Uncle Da couldn’t help but wipe his tears.


  [Reinvigorated] "Stephen Chow + Wu Mengda" has become a classic


  In 1988, he started his first collaboration with Stephen Chow on "He’s From the Jianghu", and since then the "Stephen Chow + Wu Mengda" model has become a symbol of the nonsense style.


  However, the close cooperation between each other caused a crack in the film "Kung Fu". "When I encountered’SARS ‘, my schedule was up, and I couldn’t make’Kung Fu’. He didn’t think I was enough friends." Regarding the relationship between the two, Wu Mengda bluntly said that Zhou Xingchi now feels different from before. "He has raised himself to a high level, and now no one dares to deny him, but I think he needs to be denied, because he is a mortal, and everyone is wrong sometimes."


  Wu Mengda also said that no matter what the outside world thinks of Zhou Xingchi, the other party is undoubtedly talented. "Like’Journey to the West ‘, he just wants to make it good and fun, and he didn’t consider it a classic at all." Special Reporter | Wang Lu | Wen

Editor in charge: Wang Jiaolong

The launch conference of BYD Han and Jinan Station was a complete success!

  On August 18th, Jinan Hi-tech wanda plaza was full of people. On this cool summer day, the launch conference of BYD Hanbei region Jinan stood here as scheduled. As the flagship model of BYD Dynasty series, Hanhan attracted attention from all walks of life at the beginning of its listing. This event is the first listing conference of Han in Shandong, and well-known local media have come to participate.


The launch conference of BYD Han and Jinan Station was a complete success!

  This activity combines exquisite national tide culture and modern black technology from four different angles: people, cars, art and life, and successfully brings BYD Han to consumers.


The launch conference of BYD Han and Jinan Station was a complete success!

  On the day of the press conference, Han’s appearance also caused many customers to stop and watch. The event was crowded with people to witness Han’s grand debut! A Guofeng dessert area and a bartending area were also set up at the event site, allowing guests to experience the beauty created by ingenuity.


The launch conference of BYD Han and Jinan Station was a complete success!

  Han can win thousands of eyes, which is inseparable from its bright appearance and intensive black technology. Han is a product of BYD Auto for ten years, a gift from BYD to the new energy vehicle market, and a shocking work from China Auto to the world. The birth of Han represents the beginning of the era of powerful China cars!


The launch conference of BYD Han and Jinan Station was a complete success!

  Models wearing new Chinese costumes brought an elegant catwalk to everyone at the scene, attracting many customers to stop and enjoy. In front of the shining Han, countless people expressed their admiration, feeling the growing strength and vigorous development of domestic independent brand cars, and lamented the high-grade masterpieces presented by BYD brand in the process of exploring the integration of eastern and western design.


The launch conference of BYD Han and Jinan Station was a complete success!

  In the product explanation session, many highlights of Han as BYD’s flagship model were displayed from four aspects: safety benchmark, luxury benchmark, performance benchmark and technology benchmark.


The launch conference of BYD Han and Jinan Station was a complete success!

  This time, Han released three pure electric vehicle models Han EV and two dual-mode plug-in hybrid models Han DM. Among them, the price of the luxury version of Han EV is 229,800 yuan, the price of the distinguished version of Han EV is 255,800 yuan, and the price of the flagship version of Han EV four-wheel drive is 279,500 yuan. Han DM four-wheel drive performance version of the premium price of 239,800 yuan, Han DM four-wheel drive performance version of the luxury price of 219,800 yuan. It fully demonstrated BYD’s full sincerity.


The launch conference of BYD Han and Jinan Station was a complete success!

  With the core selling points of black technology such as Longyan design language, ultra-safe blade battery and intelligent network connection system, Han attracted the attention of many car owners once it went public. On the day of the event, BYD presented exclusive delivery gifts to the first customer representatives. The grand delivery ceremony fully reflected BYD Auto’s care and attention to customers.


The launch conference of BYD Han and Jinan Station was a complete success!

  Han is a strength, and Han is an attitude. After the stage came to an end, on-site customers came to the car show to experience the charm of Han at close range!

  In today’s lively and extraordinary scene, it is inseparable from Han’s own strong product strength.

  Based on the development concept of "comprehensive, balanced and leading, life cycle safety", the new car has created 12 best products in the world and 9 best products in China, setting a benchmark for the safety, performance and luxury of new energy vehicles.

  Safety benchmark, as the world’s first car equipped with blade batteries, Han EV redefines the safety standard for new energy vehicles. The power battery carried by Han DM adopts a "seven-dimensional and four-layer" high-temperature stability and safety matrix, which has the safest battery safety protection system in the world.


The launch conference of BYD Han and Jinan Station was a complete success!

  Performance benchmark, as the world’s first car equipped with high-performance and high-integrated silicon carbide MOSFET motor control module, Han EV four-wheel drive high-performance version of the flagship model takes only 3.9 seconds to accelerate, making it the fastest mass-produced new energy car in China. Han DM is equipped with super-performance DM-p technology, which is BYD’s dual-engine four-wheel drive DM model with the strongest acceleration performance. The fastest acceleration time is only 4.7 seconds. At the same time, it also achieved the best result of China Elk test for medium and large-sized cars with the shortest braking distance of 100 kilometers and 80 kilometers/hour of 32.8 meters for new energy cars of the same class in the world.


The launch conference of BYD Han and Jinan Station was a complete success!

  As a luxury benchmark, Han’s overall design language is based on DragonFace, and its appearance is designed with double dragons and performance aesthetics. Dragon Face’s fierce front face, dragon flowing sideways into the sea, and penetrating dragon claw taillights are designed to highlight the luxury temperament of medium and large cars. The interior design takes luxury as the bone, tradition as the rhyme, and the symmetrical zigzag layout creates a harmonious and generous Chinese luxury connotation. It adopts the S-class embracing luxury intelligent flagship flight cabin design, showing the beauty of luxury.


The launch conference of BYD Han and Jinan Station was a complete success!

  The listing of Han will inherit the accumulation of BYD dynasty family, break the old pattern of medium and large luxury cars and accelerate the pace of replacing fuel vehicles. Han, as a game-breaker, leads the Chinese luxury style and refreshes the pattern of China cars in the world. On the road of "a powerful China car is heading for the new", BYD has laid a new height and created a new pattern for China’s intellectual creation through continuous technological innovation.

Tens of millions of powders and "explosive manufacturing machines", Tik Tok redefines the way for musicians to "go out of the circle"

"Be a lifetime, happy for a few days, a road is divided into two sides, whichever side you want to go. I’m not afraid if I’m not afraid. I’m a born child. It’s raining hard and the sun is shining. I just dare to work hard. "

Nostalgic songs in Minnan, sweet and clear voice, collided with a strong spark. Some fans wrote in the comments: "It’s so nice and comfortable, in a single loop." Its cover version in Minnan and the cover version in Mandarin both won 80W+ praise in Tik Tok, which indicated that this song "Born after Datian" was thoroughly sung by this sweet girl with a round face of 23 years old named Wang Yumeng. After that, "симпа" was praised by 309W, which made Wang Yumeng further out of the circle.

In the era of short video, the Internet has changed the path of traditional musicians, making this new Z-generation singer rise inexorably within half a year.How was this popular singer musician born? What kind of changes does the music industry reflect behind it?

Wang Yumeng’ s fans of the Royal Sister’ s heart Loli’ s voice broke through 10 million.How did you do that?

  

"Beautiful people and sweet songs" and "talented women" are part of Wang Yumeng’s labels, but they are far from the whole charm.

She hasThe soft and cute appearance of the neighbor with affinity and the recognizable voice are good at controlling the extremely different styles such as sadness, lyricism, cheerfulness and even opera cavity, and can sing eight languages such as Minnan, Russian and Cantonese.His masterpieces include The Return of the Prodigal Son, Born after Daejeon, симпа, Huo Yuanjia and so on. In addition, she can write her own lyrics and compose music. This Shandong girl, born in 1998, has become the hottest singer in online celebrity with many explosive cover songs.

Although she became famous at a young age, Wang Yumeng always maintained the habit of live interaction and comment interaction with fans. She and her fans called each other "idiots" and also drew lottery interactions, often expressing her gratitude to them.

Besides Wang Yumeng’s singing voice, there is also her who surprises the industry.It’s like sitting on a rocket.According to statistics, Wang Yumeng gained 2 million fans in 12 days, and the number of fans rose from more than 1 million to 6 million in a few months, and rose to 10 million in half a year. His influence soared rapidly and he won several hot searches in Tik Tok stations.

Singing and cuteness alone are obviously not enough to explain such achievements.The soaring fans of Wang Yumeng have something to do with the operation of Tik Tok Platform.Statistics show that 74% of Wang Yumeng’s fans are men, mostly 18-23 years old, who are concentrated in new first-tier cities. The above characteristics of fan portraits mean that they are not easy to appreciate online celebrity idols whose faces are vague, but are more likely to be attracted by individuals with distinctive personalities, which can be summarized as "starting with their looks, being loyal to their talents and being trapped in their personalities".

Tik Tok is aware of this,Combining with Wang Yumeng’s own honest and frank personality, this paper creates a set of "the contrast of the sound of Royal Sister’s heart and Lori" to strengthen its memory, recognition and love."Wang Yumeng responds to the voice query", "Wang Yumeng is so cute" and "How suitable Wang Yumeng is for Children’s Day" and other related hot searches are all centered on personal characteristics such as straightforwardness, cuteness and voice characteristics, which enhances individuality and realism. For example, in the live broadcast, "Why do you sing with your voice?" She responded, "If you don’t like listening, you can go out, and if you don’t like listening, you can row away."

Based on the perfect "short video+live broadcast" ecology, the platform consciously strengthens the linkage between talents and expands the horizontal "extension" and vertical "retention" of Wang Yumeng’s related content.For example, the live broadcast linked with Daren’s cute fart brought a hot search topic "How naive is cute fart Wang Yumeng". In addition, many accounts produced UGC content about her, which promoted the coverage of its influence to be constantly broken;

In addition, the platform always emphasizes unity in style, scene and operation.Pay attention to the consistency of people and strengthen memory. Each singing video is a close shot, sung in the same background, and most of the national songs are dressed in cheongsam and other details, which together form the "Wang Yumeng" IP.

The above methodology can undoubtedly be copied and applied to the operation of other musicians.Differentiated operation combined with personal characteristics, "short video+live broadcast" linkage, long-term creation, etc. all have considerable practical value, and the effect can be directly quantified and immediately corrected by feedback.

Therefore, it is not difficult to understand why a large number of amateur singers, such as Luo Xiaoan, Wang Zai Xiaoqiao and Chuanzi Suona, can rapidly grow into online celebrity here, and a large number of explosive songs can be born in Tik Tok. Under the circumstance that it is difficult for musicians to get out of the ring, many musicians have completed the rapid "cold start" and "explosive powder increase" here for several years in a row, which proves the continuous explosive power of Tik Tok.

When we look at it,Common ground of native musicians in Tik Tok.It can be seen that they are "thousands of people and thousands of faces" in image and have a clear recognition of people; Gradually grow up in the company of the audience, so it also has a deeper user emotional stickiness; At the same time, the highlight of career is mostly the explosion after long-term accumulation, which is sustainable.

Why Tik Tok has always been an "explosive manufacturing machine"And "phenomenal musicians pushing hands"?

  

In fact, like Wang Yumeng, there are many Tik Tok musicians with "talent+hard work" and personal characteristics. They are either good at writing or performing, constantly injecting novel ideas that break the conventional shackles into the whole music industry, and endowing explosive songs with deeper and richer connotations.

As far as explosive tracks are concerned,Some give positive energy to rap.In this summer’s hottest variety show "Brother Who Pierces the Thorns", "Flying in the Sky" exploded all over the network, and the broadcast volume of related topics in Tik Tok broke 1.02 billion, and countless people shouted "Go to the Top", and the original singer "Saddoggy" (formerly known as Hao An Jianyuan) in Tik Tok also rose rapidly. The 24-year-old boy showed his love for his hometown and his open mind that "the cover is better than the original" in an interview with Hebei Youth Daily’s Green Bean News. "I was shocked by the truth of Nathan Scott Lee’s singing, because of his performance on the spot and his stability, including his image and voice. I think all aspects are really great."

Some turn small love into great love, hitting the tears of countless people."I look up at the starry sky you have seen, and meet again after a hundred years of time and space." On the eve of the centenary of the founding of the Party, CCTV military, CCTV news, People’s Daily new media and other central media, with the tear force of the explosive song "Misplaced Time and Space" and a three-minute video clip, showed the great changes of honor and disgrace in the new China in the past 100 years and aroused patriotic resonance.

As far as the musicians out of the circle are concerned, the recent rising momentum is rapid, and the violin can be used to interpret all kinds of pop songs. Sichuan suona, a folk musical instrument, can be used to interpret the top 100 DJ electronic songs and realize the mix of traditional and modern; As well as being good at guitar, electronic organ and other musical instruments, he always plays and sings at night, bringing a "unplugged concert" to Luo Xiaoan.

As far as music theme activities are concerned, in the "Children’s Memories Killing" activity, classic songs of the 80s and 90s, such as Digital Baby, China Little Master, Young Hero Little Nezha, created a strong nostalgic atmosphere in the station, and the festive ceremony was full of sense; In the activity of "One Man, One Song Cheers for China Team", many musicians such as Dai Yutong _, Wang Xiaoshuai, and V Ye performed Olympic refueling songs in their own ways, conveying the Olympic spirit, and the emotional cohesion of music was vividly displayed here.

To sum up, with the upgrading of short video song consumption, a large number of new original songs are constantly put on every day, and users vote with their thumbs.The logic of vibrato blasting is iterating.Explosions are gradually "non-homogeneous", and it is often difficult to reproduce the myth by a single copy of the existing explosions, and more diversified styles can meet the market demand. The above-mentioned explosive songs and online celebrity musicians are related to rap, antique, classical and other genre elements; The improvement of user threshold requires stronger personal recognition and creative freshness.

With the logic iteration of explosions, Tik Tok’s corresponding music operation methods are constantly upgraded.One is to pay attention to the ecological linkage between multiple musicians, such as the linkage between Strictlyviolin Xunbo and "runaway steamed bread"; The second is that music and film ecology get through. Original music provides material for film and television "second creation", which promotes film and television announcement and UGC content output, which in turn promotes music to break the circle; The third is to launch activities at specific time nodes, lead hotspots, and continuously update themselves; The fourth is the official end, focusing on supporting waist musicians, focusing on personalization and differentiation in the whole IP training process, and the long tail effect continues to break out.

Then, behind the operational gameplay,What is the underlying logic that supports Tik Tok to become an "explosion-making machine" and a "phenomenon-level musician pusher"?

First of all,Music is the DNA since the birth of Tik Tok products, and it is an essential element in every short video.Its widely used scenes stimulate the original vitality of music, its huge daily flow pool of 600 million, and its diverse and inclusive creative atmosphere make it possible for every genre to find a bosom friend here;

Secondly,Tik Tok has built a rich and complete music ecology, with a large number of music practitioners, a wide range of application scenarios, mature rising channels and users with pan-music hobbies.According to the 2020 Tik Tok Music Ecological Data Report, the top 10 explosive songs in Tik Tok have a total broadcast volume of 94.5 billion. In the first half of 2020 alone, the number of musicians in Tik Tok increased by nearly 30,000, and it continues to maintain steady growth. In the past six months, the cumulative number of musicians in Tik Tok has exceeded 300 million, 6 musicians have exceeded 10 million, and 23 musicians have exceeded 5 million. Musicians such as Liu Yuning became popular in Tik Tok and "rose" to become stars;

Thirdly, the platform continuously strengthens its technical capabilities.Through the precise matching of big data and the decentralized algorithm mechanism, it helps waist musicians to go out of the circle.Witness the growth of non-head musicians, thus optimizing the entire creator structure;

Finally, Tik Tok alwaysInsist on supporting musicians from two dimensions: flow and income.With the daily live broadcast and online concert as the main engines to increase musicians’ income, a series of support plans such as "Sound Making Action", "Seeing Music Plan", "Tik Tok Musicians’ Hundred Million Yuan Subsidy Plan" and "Jupiter Plan" were launched to help musicians "have both the moon and the penny" and prolong their life cycle.

Thanks to the above efforts, the whole music ecology of Tik Tok has been able to grow continuously and become a "Hundred Flowers Garden" with rich categories.

Let musicians go from "being heard" to "being loved",Tik Tok Xuanfa promotes industrial change.

  

According to third-party data, the market size of digital music industry will exceed 74 billion yuan in 2021. Musicians are the key driving force in the development of the music industry. After realizing the huge potential of the domestic music market, many platforms have increased their layout. As a result, a series of phenomena, such as the upstream layout of the content production end, the emphasis on original copyright, the focus on the young market, and the more intense "competition" for musicians, have become a general trend in the industry. butHow to fundamentally improve the situation of musicians is still an unresolved issue.

The "2020 China Musicians Report" released by China Communication University shows that the musicians in China show the following major trends:Income increased year-on-year, but it is still low compared with developed countries.52% of musicians have no music income;Revenue from short video live broadcast platform has increased.37% of musicians have live broadcast behavior, and 62% of them have received live broadcast income;For waist and tail musicians, how to break the circle and increase income is the pain point.

Compared with other platforms, Tik Tok has the following unique advantages: other platforms either stay in the traditional stage of "listening to music" or music is separated from other content, while on Tik Tok, music is "viewable and playable", which forms a deep integration with the overall content and activates the ecological vitality of music;

In terms of the speed of powder increase, based on the daily traffic and activity advantages of the national short video application of 600 million, as well as the distribution advantages, the powder increase is obviously faster than other platforms, directly hitting the pain points mentioned above, helping musicians to burst out of the circle overnight, from "being heard" to "being loved";

In terms of gameplay, Tik Tok’s richer and more diverse gameplay brings more interesting musical creative expressions, such as national cover, fancy props or cross-dressing challenges, which inspires musicians’ creative inspiration; In terms of cash and flow support, Tik Tok became the first person in the short video industry to implement the "100 million yuan subsidy plan" for musicians, and the subsidy was even stronger.

What does the platform leave behind for the persistent cultivation of musicians? With the decline of the traditional music industry, the trend of music digitalization is unstoppable, from the explosive songs on the Spring Festival Evening to the musicians.Tik Tok constantly breaks down barriers and delivers new blood to the industry.; From "listening to music" and "watching music" to "playing music", Tik Tok has not only changed the mode of music announcement, but also gone deeper and deeper into the upstream, transforming the production mode with big data capabilities and shortening the music production cycle.Promote the rapid extension, upgrading and integration of industrial ecology to multiple fields.; When more musicians from the source of creation "make people sing songs out of the circle", the income will increase and attract more outstanding talents to enter, and it will alsoActivate the whole music industry chain and form a positive cycle.

Who is the musician who will become popular in Tik Tok next time? We will continue to pay attention.

Shenzhen takes the lead in legislating for autonomous driving, and Volkswagen and Bosch jointly develop L2/L3 autonomous driving technology | July Smart Driving Hot Search

Shenzhen takes the lead in legislating for autonomous driving, and Volkswagen and Bosch jointly develop L2/L3 autonomous driving technology | July Smart Driving Hot SearchShenzhen takes the lead in legislating for autonomous driving, and Volkswagen and Bosch jointly develop L2/L3 autonomous driving technology | July Smart Driving Hot Search

01 Take a macro look

# Shenzhen takes the lead in legislating for autonomous driving

On July 5, the Regulations on the Management of Intelligent Networked Vehicles in Shenzhen Special Economic Zone passed the deliberation and came into force on August 1, 2022. This is the first domestic regulation regulating intelligent networked vehicle management, which consists of nine chapters and sixty-four articles, including general rules, road testing and demonstration applications, access and registration, use management, vehicle-road collaborative infrastructure, network security and data protection, traffic accidents and violation handling, legal responsibilities and supplementary provisions. The "Regulations" is the first official management document in China to divide important issues such as the rights and responsibilities of L3 and above autopilot in detail, and it is expected that Shenzhen will continue to issue more detailed normative documents in the future.

Comments:In the history of autonomous driving in China, it is a landmark worthy of recording.

# China has completed the first phase of intelligent networked automobile standard system construction.

On July 16th, the National Automobile Standardization Technical Committee said that China has completed the construction of the first-stage intelligent networked automobile standard system, and by 2030, China will add more than 100 intelligent networked automobile standards. It is said that in the first phase of China’s intelligent networked automobile standard system, 39 related standards have been submitted for approval, and China has initially established an intelligent networked automobile standard system that can support driver assistance and low-level automatic driving. There are 19 international standards and regulations led and formulated by China.

Comments:It will provide support and guarantee for the development of intelligent networked automobile industry.

# "Research Achievements of Automotive Chip Standard System Construction" released

On July 20th, China Automotive Chip Industry Innovation Strategic Alliance released "Research Achievements of Automotive Chip Standard System Construction". At present, 15 automobile chip standards have been formulated and published, covering the general requirements, reliability, functional safety, system matching test, vehicle matching test and other fields of automobile control chips, communication chips and power semiconductors.

Comments:The Long March took the first step.

# The junction of Jiangsu, Zhejiang and Shanghai will be the first to open the autopilot test road.

On July 28th, "Several Measures on Accelerating the Development of Digital Economy in the Yangtze River Delta Eco-green Integration Development Demonstration Zone" was issued, which pointed out that the junction of Shanghai, Jiangsu and Zhejiang will work together to build a leading vehicle-road collaborative demonstration zone in China. It is reported that the demonstration area will enrich the open test road scenes of autonomous driving, and explore and promote the construction of open test road scenes in water town living room, Huandianshan Lake and National Intelligent Networked Automobile (Jiashan, Zhejiang) demonstration area.

Comments:Integrated development to create the growth pole of autonomous driving.

Take a look at business applications.

# Radish Run Opens the Pilot of Autopilot Commercialization in Wuhan

On July 5, Baidu Apollo announced that its self-driving travel service platform "Radish Run" started a commercial pilot in Wuhan Economic Development Zone to provide self-driving paid travel services to the public. According to the plan, the pilot service will cover 166 kilometers of roads within 30 square kilometers of the Economic Development Zone, and 63 recommended boarding points will be set up. The service time will last from 9: 00 am to 17: 00.

Comments:The scope of self-driving travel services has been further expanded.

# Beijing launches the first commercial pilot of unmanned travel in China.

On July 20th, Beijing officially opened the first domestic unmanned travel service commercialization pilot. Baidu and Xiaoma Zhixing became the first batch of licensed enterprises, and invested 30 main driving unmanned vehicles within 60 square kilometers of the core area of the Economic Development Zone to carry out normalized toll collection services.

Comments:This indicates that the domestic unmanned travel service has entered a new stage of commercialization pilot from demonstration operation.

# Feibu Technology Cheluyun Application Fully Landing in Nantong Port

On July 27th, with the approval of the coastline of the container terminal in Lvsi Qibu Port Area, the application scheme of smart port with integrated vehicle, road and cloud built by Feibu Technology for Nantong Port also passed the acceptance test recently and was officially delivered to customers. The solution includes products and services such as car-side driverless, roadside intelligent perception and cloud scheduling management.

Comments:The commercial application of the automated transport queue composed of multiple vehicles, such as automatic driving truck +IGV, has reached a new level.

Take a look at enterprise dynamics.

# Volkswagen and Bosch cooperate to develop L2/L3 autopilot technology.

On July 6th, Volkswagen and Bosch obtained permission from the German Cartel Office and began to cooperate in developing autonomous driving technology. The two sides will cooperate on L2 /L3 autonomous driving technology, and the new technology will be deployed on the vehicles of Volkswagen Group in 2023. In addition, the two sides will also develop L3-level automatic driving function based on expressway.

Comments:The combination of Bosch and Volkswagen will further enhance their competitiveness in the field of autonomous driving, and it will also promote their smooth electrification transformation.

# Mercedes-Benz and Tencent signed a memorandum of cooperation.

On July 11th, Daimler Greater China Investment Co., Ltd. signed a memorandum of cooperation with Tencent Cloud Computing (Beijing) Co., Ltd. to carry out strategic cooperation in the field of high-level autonomous driving, and use cloud computing, big data and artificial intelligence technologies to speed up the simulation, testing and application of Mercedes-Benz autonomous driving technology. According to reports, the cooperation will also establish a joint laboratory for autonomous driving to support the joint research and development of autonomous driving technology between Mercedes-Benz and NVIDIA in China.

Comments:Can a strong alliance occupy a place in the fierce competition in the field of autonomous driving?

# Amazon Cloud Technology expounds the automotive industry solution

On July 14th, Amazon Cloud Technology announced that it will define the digital scenes of the three major automobile industries around autonomous driving, car networking and software, and empower the digital transformation of the automobile industry. It will help car companies to build an end-to-end closed loop of autopilot data centered on the autopilot data lake, and use its infrastructure in 84 available areas in 26 regions around the world to allow car companies to build a car networking platform. It can also integrate Amazon Intelligent Personal Assistant Amazon Alexa to provide users with voice interaction in the car, and so on.

Comments:The temptation of the self-driving car industry is not small, and the leader in the cloud computing industry has also taken a share.

# BYD or self-developed smart driving chip

On July 15th, it was learned from a number of people familiar with the matter that BYD was planning to independently develop a special chip for intelligent driving. The project was led by BYD’s semiconductor team, and it has already sent a demand to the design company. At the same time, it is also recruiting a BSP(Board Support Package) technical team. If the progress is fast, it is expected that the film can be streamed at the end of the year.

Comments:Intelligence is a battleground for military strategists, and BYD’s layout comes naturally.

# Baidu Apollo RT6 released

On July 21st, Baidu released the sixth generation mass-produced unmanned vehicle-Apollo RT6. The new car has the full unmanned driving ability of complex urban roads, and the cost is 250,000 yuan. Its biggest feature lies in the forward research and development. Apollo RT6 is the first model based on Robotaxi forward design and development. According to the plan, Apollo RT6 will be the first to be put into use in radish fast running, and will be put into trial operation in small batches in the second half of 2023, operating in 65 cities in 2025 and covering 100 cities in 2030.

Comments:Positive research and development helps Baidu to make great strides in the field of autonomous driving.

# Iflytek: It has cooperated with more than 90% independent and joint venture car companies.

Recently, Iflytek said on the investor interaction platform that the company’s cooperation in automotive intelligent products has covered more than 90% of China’s mainstream independent brands and joint-venture brand car manufacturers, including BYD, Weilai, Ideality, Gaohe, Weimar, Zero Run and other new energy car manufacturers.

Comments:Iflytek’s circle of friends keeps expanding.

# Xiaoma Zhixing and Sany Heavy Truck set up a joint venture company.

On July 28th, Xiaoma Zhixing and Sany Heavy Truck announced that they would set up a joint venture company to develop, produce and sell L4 self-driving heavy truck products and jointly build a high-end self-driving heavy truck brand. The joint venture company plans to start small-scale mass production delivery in 2022. In 2024, it will further integrate Xiaoma Zhixing’s virtual driver capability, as well as Sany Heavy Truck’s drive-by-wire chassis and vehicle development capability, and mass-produce high-end self-driving heavy truck products. In a few years, the annual output is expected to exceed 10,000 vehicles.

Comments:The development of self-driving heavy trucks has reached a new level.

04 capital trends a stroke.

# Xinqing Technology completed nearly one billion yuan in Series A financing.

On July 19th, Xinqing Technology successfully completed nearly one billion yuan of Series A financing. The financing funds are planned to be used for the batch supply of existing products and the next stage of R&D and deployment of vehicle-mounted chips with high computing power. This round of financing was led by Sequoia Capital, and Neusoft Capital, Bosch’s Boyuan Capital and SMIC Juyuan participated in the investment. It is reported that this is the largest single financing in the field of automotive chip design in China in the first half of 2022.

Comments:Automotive chips are the best in the industry.

# Weilai Capital leads the unmanned sanitation company Yunchuang Zhixing Pre-A round.

On July 19th, Weilai Capital announced that it would lead the investment in the Pre-A round of financing of Yunchuangzhi, an unmanned sanitation company, which will be used for the research and development of the company’s core technology, the large-scale mass production and the wider commercial deployment. Founded in March 2021, Yunchuang Zhixing is an autonomous driving company focusing on the sanitation industry and is committed to creating an overall solution for unmanned sanitation operations.

Comments:Subdivide the track or take the lead in breaking the bottleneck of large-scale application in the industry.

# Yuntu Semiconductor completed hundreds of millions of A+ rounds of financing.

On July 29th, Yuntu Semiconductor announced the completion of several hundred million yuan A+ round financing. Xiaomi Investment and Lianxin Capital continued to increase, and new institutions such as Jinbang Capital, BAIC Investment, Core Kinetic Energy, Huitianfu and Yongxin Capital increased their investment. It is reported that this round of financing funds will be mainly used for the research and development of next-generation products and the mass production and sales of L and M series chips.

Comments:The strength of the seed player of the car gauge chip should not be underestimated.

05 talk about personnel changes

# Tucson Future Co-founder Huang Zezhen resigned

On July 5, according to media reports, Huang Zehua, the future co-founder and vice president of engineering of Tucson, left his post in October 2021 and will start a business in the field of trucks. According to Tianyan’s enterprise information, in April this year, Huang Zehua established a company called "Zero One Smart Card". According to industry insiders, the direction of Zero One Smart Card is to provide truck hardware for autonomous driving software companies and become the "Wei Xiaoli" in the domestic truck industry.

Comments:The smart truck industry needs new forces to stir the pool water.

# Chen Yilun, Chief Architect of Huawei Car BU, resigned.

On July 13th, according to media reports, Chen Yilunbo, CTO of Huawei’s autonomous driving system and chief scientist of Car BU, recently left his post to join Dr. Zhang Yaqin of Tsinghua and Tsinghua University Intelligent Industry Research Institute (AIR) as the chief expert in the direction of intelligent robots. Chen Yilun led the full-stack research and development of Huawei’s first-generation autopilot system from 0 to 1.

Comments:The result of Huawei’s organizational structure adjustment.

# Former UBS Group AG executive Hou Yanzhen became CFO of Heduo Technology.

On July 18th, Heduo Technology announced that Hou Yankun, the former Asian vice chairman and managing director of UBS Group AG Global Investment Banking Department, was appointed as the company’s chief financial officer, in charge of the company’s capital operation, finance and strategy-related work. According to the data, Hou Yankun has worked in many internationally renowned financial institutions such as Swiss Bank, Nomura International and Lehman Brothers, and has nearly 20 years of experience in securities research and investment and financing in the automotive and machinery industries. He has led a team to complete domestic and foreign capital market financing projects such as LI, Weilai Automobile, BYD, Geely, Volvo, Contemporary Amperex Technology Co., Limited and Junsheng Electronics.

Comments:With the participation of financial background executives, the operation of Heduo Technology Capital may be smoother.

# Lenovo Group intensively recruits automotive R&D talents.

Recently, Lenovo Group began to intensively recruit automotive R&D talents through official channels. Lenovo’s open positions include autopilot engineering director, in-vehicle infotainment system director, senior hardware/software manager, etc. In addition, LR VC Lab related positions have been opened. Earlier, Yang Yuanqing, chairman of Lenovo Group, said in an interview that Lenovo was determined not to build cars, but to put limited energy and resources on a clear track.

Comments:No cars, but layout.

Listen to international news.

# Volkswagen will support the "pay on demand" mode of autonomous driving.

On July 10th, Dirk Hilgenberg, CEO of Cariad, a software division of Volkswagen Group, said that Volkswagen will provide a pay-as-you-go mode in the autopilot function, which means that the Volkswagen autopilot assistance system will support the option of paying by mileage in the future. However, he did not disclose the charging standard.

Comments:Volkswagen uses autonomous driving to develop new profit points.

# GM and Ford apply for the deployment of self-driving cars without steering wheel

On July 21st, General Motors and Ford Motor Company applied to the American automobile safety regulatory agency for exemption, allowing the deployment of a certain number of self-driving cars without artificial control devices such as steering wheel and brake pedal. Both automakers hope to deploy as many as 2,500 cars for carpooling and distribution services every year, which is the maximum number allowed by law.

Comments:The form of self-driving cars is evolving to imagination.

#Cruise will launch a self-driving taxi service in Dubai

On July 24th, Cruise has tried to launch a self-driving taxi service in Dubai. According to the Dubai Road and Transportation Authority (RTA), Cruise has sent two Chevrolet Bolt electric cars equipped with autonomous driving systems to Dubai just a few weeks after it officially launched its commercial driverless business in San Francisco, and started to draw a map of the city, in order to prepare for the official launch of autonomous driving commercial services in the local area in 2023.

Comments:The agreement with Dubai marks Cruise’s major expansion plan.

Explore 07 cutting-edge technology

# Tesla will demonstrate Steam integration next month.

On July 16, Tesla CEO Musk said in response to a netizen’s question about Tesla games, "We have made progress in Steam integration and may give a demonstration next month." On February 23 this year, in response to a question from a Twitter user, Musk said that Tesla was studying transplanting Steam games (in batches) into the car.

Comments:In-car entertainment, a valuable gold mine, is being developed.

# Apple applied for a patent for professional mixed reality headphones.

On July 18th, Apple applied for a new patent: a patent for professional mixed reality headphones for self-driving cars without windows. Windows are originally unsafe, which will increase the cost. By providing a virtual view of the real environment or the simulated environment, the VR system can reduce or eliminate the need for windows for self-driving cars, thus allowing the windows of vehicles to be smaller, or directly canceling the windows, thus making self-driving cars safer, smaller and cheaper.

Comments:Virtual reality technology may change the structure of self-driving vehicles.

# Sony will develop new autopilot sensors

On July 19th, Sony Group announced that it will develop a new self-driving sensor, which will reduce the power consumption by 70% and increase the driving range of electric vehicles (EVs). The sensor will be manufactured by Sony Semiconductor Solutions and paired with new software developed by the startup Tier IV. The two companies hope to achieve L4 technology by 2030, allowing cars to drive automatically under certain conditions.

Comments:Sony black technology may make the driving range no longer anxious.