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As a German luxuryThe pioneer of SUVs, before Audi and BMW launched SUV models, Mercedes-Benz ML had been galloping for many years. Even though other luxury brands continued to introduce new models, the renamed GLE still stood tall, just like the slogan of the new GLE: strength can be interpreted calmly.

In fact, compared toThe name GLE, many older people have a deeper understanding of the name ML. Most people’s first impression of ML was that in the American blockbuster "Jurassic Park", the Mercedes-Benz ML escaped from danger with excellent "acting" and unstoppable off-road performance. Since then, ML has also left a deep impression in the hearts of many people. Its performance is powerful, wild and full of security.

　

In fact, the first generationML does live up to its reputation as wild, with standard off-road vehicle non-carrier bodies and low-speed four-wheel drive. However, as the competition between luxury brands intensifies, luxury, handling, sports, and technology have all become necessary labels for a luxury SUV. Saying goodbye to non-carrier vehicles and canceling low-speed four-wheel drive has also become a compromise towards maximum marketization.

After three generations of change, Mercedes-BenzGLE is still a competitive presence in the luxury SUV market, capable of satisfying the imagination of distinguished luxury SUV owners, regardless of face or lining.

Face is the foundation of all luxury, in addition to the value accumulated by the brand, under the premise of the convergence of quality at the same level, design largely affects consumers’ determination to pay for it.On the basis of strong sports modeling, GLE still continues the tough design style of the original ML. The eye-catching flash diamond gypsy front air intake grille design with the three-pronged star emblem is noble and luxurious; geometric multi-beam of light LED headlights, with 84 independently controlled LED light sources, the sense of technology is highlighted, and the overall shape creates a strong dynamic posture and a strong aura.

The side of the body is inherited from the original generationML’s hidden D-pillar design is still the most recognizable design element, interpreting the brand’s latest "sensual and pure" design language, and the reduced waist line makes the side more simple.

Luxury, technology, texture, and machinery are the first impressions brought to people when entering the car. Like the exterior design, the whole exudes a powerful aura. Straight doubleThe 12.3-inch high definition display screen has clear and intuitive functions, which strongly attracts the focus of attention. The neat trend arrangement and three-dimensional buttons create a strong mechanical feeling under the bright chrome coating. The scroll wheel control and touch button of the multi-function steering wheel perfectly integrate traditional mechanical control with the current popular touch experience. The larger head-up display system turns the windshield into a digital cockpit with a full sense of technology. You can see all the key information in daily driving, and drive calmly to your heart’s content. It is the basic treatment for GLE luxury owners every moment.

　

　

The GLE 450 4MATIC is equipped with an inline 6-cylinder 3.0T engine and a 48-volt intelligent motor light mixing system, which can recover energy during driving, assist in providing torque and power to electrical equipment at low speeds.

Driving on the highway.The maximum torque output of 500N · m is calm and passionate. Precise steering feel, combined with AIRMATIC air suspension system and adaptive shock absorption, brings the thrill of running water in any environment.

Without a doubt, there is little luxurySUV owners have an active demand for off-road driving, and we rarely see models like the GLE in the wilderness. However, due to the strong impression of the hardline genes of the original ML, we can’t wait to drive the GLE off the road to find out.

Without a doubtGLE’s comfort on general non-paved roads, in off-road mode, the raised suspension not only brings higher passability, but also the toughness of the suspension setting filters to fine bumps, providing clear road feedback.

For more direct detectionThe four-wheel drive capability of the GLE directly drove in front of a steep slope that we often used to evaluate hard-core off-road vehicles before, which is also a place where off-road enthusiasts often explore their passions. It is also a paradise for Prado, Tule, Pajero, and Little Cherokee to gallop. The steep slope is not long, with a drop of more than ten meters. The slope surface is sandy and gravel, and the adhesion is average, which is a big challenge for GLEs without AT tires.

Mercedes BenzThe core of the 4MATIC OurHours four-wheel drive system used by GLE is a multi-disc clutch. Although there is no differential locking function, the torque of the front and rear axles can be distributed in the range of 0% to 100% as needed, and the slip limit between the wheels is achieved by electronic braking. Although the reliability of long-term extreme off-roading needs to be verified, the actual performance is not expected. It starts smoothly from the slope, and the slight slippage caused by the loosening of the soil is successfully intervened by the electronic slip limit system at the moment it appears. Although there is no low-speed four-wheel drive, the 500N · m strong power reserve achieves a steady climb, which proves that GLE still has a certain off-roading gene that continues from ML.

This article is from "The More You Play Off-Road".

Welcome to the Autohome Suzhou Promotion Channel, bringing you the latest exclusive car purchase benefits! At present, this luxury car is giving back to consumers’ expectations with practical actions, and the Jaguar XEL in Suzhou is conducting in-depth promotions. The maximum discount limit has reached an astonishing 135,800 yuan, making the already competitive starting price – 194,800 yuan, even more attractive. If you are interested in Jaguar XEL, you must not miss this rare price reduction opportunity. Click "Check Car Price" in the quotation form now to seize this opportunity to save on car purchase costs and put your Jaguar XEL dream within reach!

The exterior design of the Jaguar XEL is elegant and dynamic, with smooth front lines and a unique Jaguar family-style air intake grille embedded in chrome decoration, giving off a strong visual impact. The body proportions are coordinated, and the body lines are smooth, showing a perfect combination of luxury and sports. The overall style is very recognizable, making it easy to recognize that it is a Jaguar design at a glance.

The Jaguar XEL is a mid-range sedan with both elegance and performance, and its body size is extremely dynamic. Its body length reaches 4778mm, width is 1850mm, height is 1429mm, and the wheelbase reaches 2935mm, providing a sufficient foundation for the interior space. The smooth and sharp lines on the side of the car highlight the unique design aesthetic of Jaguar. The golden ratio of the front wheelbase of 1598mm to the rear wheelbase of 1582mm not only guarantees driving stability, but also makes the body posture more coordinated. With 225/45 R18-size tires, not only does it provide good grip, but the wheel style complements the body shape, which together shapes the unique visual charm of the Jaguar XEL.

The interior design of the Jaguar XEL highlights the fusion of luxury and technology. The steering wheel is made of exquisite leather, providing a comfortable grip, and its manual up and down + front and rear adjustment functions ensure the best operating position for the driver. The 10.2-inch central control screen is not only moderately sized, but also has an advanced automatic speech recognition control system, which integrates multimedia, navigation and telephone, making it easy for users to operate during driving. In terms of seats, it is made of imitation leather, and the main and auxiliary seats support multi-directional adjustment, including front and rear, backrest, height and waist support, to provide excellent ride comfort. The front seats are also equipped with heating functions to ensure a driving experience in cold weather. Together, these configurations create the high quality and practicality of the Jaguar XEL interior.

The Jaguar XEL is powered by a 2.0T turbocharged engine with a power output of 250 horsepower and a maximum torque of 365 N. m. This engine, combined with an 8-speed manual transmission, provides a strong and smooth power transmission to meet the driver’s demand for speed and handling performance.

Overall, the Autohome owner is full of praise for the driving experience of the Jaguar XEL, citing the strong power, precise handling and rich driving mode switching that make the driving process fun. "Every time you step on the accelerator, the low exhaust sound is like a rock music, which makes people boil," he says. And the torque and power performance of the engine make him more comfortable in the face of complex road conditions. With these characteristics, the Jaguar XEL undoubtedly meets his high requirements for driving performance, making it a good partner for his daily travel.

The evaluation criteria for technology are actually the most basic, and higher-level brand, culture, and cognitive construction are the high-level operating ideas.

Therefore, when we look at a car, we cannot simply analyze it from a technical perspective. Technology is just the fundamentals of building a product, but in this passenger car market, what people pursue when buying a car is not simply the product itself, but also the subsidiary value brought by the brand and design.

Looking back at what I’ve said, many companies have stumbled on these things.

The Volkswagen Phaeton produced by the same factory as Bentley is no less expensive, luxurious, and prestigious than the A8L, an executive-level sedan, but it has been beaten up in the market.

The fundamental reason is that brands are out of touch with market awareness, positioning, and pricing.

For example, the Lexus ES and Camry have similar platforms and power structures. The opinion of the Lexus ES "shell replacement" Camry has always been there, but it does not affect the sales of the Lexus ES at all.

On the basis of product technology, analyzing and considering the acceptance of user groups, brand culture construction, and product pricing differentiation, a car can be reasonably and rationally evaluated.

Using technology to market upwards is actually the most entry-level and lowest-level marketing strategy.

For example, Lynk & Co 09 is a very typical, primary, and entry-level "technical marketing" product. It is deeply similar to the Volvo XC90 in terms of marketing, and the two cars of the same platform and size are hard to move.

Indeed, from a platform perspective, Lynk & Co 09 is a platform subsidiary of the Volvo XC90, but it is not very closely related to the Volvo XC90.

On the one hand, the commonality of products can not be interpreted by pure technology, especially more than 200,000 high-end models, product support is no longer in cost, technology, but in the brand, product premium ability, design ability to pay.

On the other hand, there are not many technical similarities between the products themselves, and the modular vehicle manufacturing platform is very complete. It is impossible for enterprises to create an independent platform for each size of vehicle. The cost is too high and the cycle is too long. It is very necessary for the existing platform to produce models such as 369.

For example, Volkswagen’s MLB platform can produce both A4L and Urus. The platform is just one of the technologies that determine the product’s capabilities, but it is not the only one.

Basic materials: boron steel strength and ratio of body-in-white, sound insulation cotton materials, material selection, procurement cost of detailed configuration, excellent grade, core debugging aspects: data support for autonomous driving, debugging of power system, injection of control genes, control of quality control system, pros and cons of production line, and supplier requirements.

These are all invisible gaps.

Indeed, 300,000 Lynk & Co 09 has become the king in this level, but the results of the dead Volvo XC90 are not outstanding, the main reason is that users do not pay, 300,000 and 600,000 models have a huge sense of tearing.

On the one hand, the client base is completely different, on the other hand, Volvo’s competitiveness in the brand safety, brand culture construction direction, Lynk and Volvo have different directions, Lynk 09 client base and Volvo XC90 users also have a certain deviation.

Taking a step back, if the Lynk & Co 09 and Volvo XC90 that 300,000 can buy are products of the same level, then it means that 600,000 Volvo XC90 is not necessary for mass production.

So did Lynk & Co, the joint venture between Geely and Volvo, do it right, or did Geely’s Volvo do it wrong?

Upward must not be wrong, but from the current point of view, Lynk & Co 09 on many of its own highlights did not speak out, belonging to its label should not be closer to Volvo, but how to shape 300,000 client base better cognition and more accurate understanding.

From a technical perspective, the dismantling of the Lynk & Co 09 does use some Volvo technology, but it does not mean that it has much to do with the Volvo XC90.

From a production perspective, co-platform production is the ultimate direction of the enterprise. The fundamental purpose of producing the Lynk & Co 09 on the Volvo XC90 platform is to save costs, but the brand building, cultural cultivation, and consumer resonance, the Lynk & Co 09 and the age of consumers are far less than the Volvo XC90.

At present, the average monthly sales of Lynk & Co are around 1000-2000 units, and the sales of Volvo XC90 are also in this range, which can explain some problems.

Welcome to the Autohome Shanghai promotion channel to bring you the latest and practical car purchase information. At present, this high-profile model is having a great promotion in Shanghai. The maximum discount is as high as 22,000 yuan, providing consumers with real car purchase benefits. The starting price has been reduced to 124,900 yuan, which is very attractive. If you are interested in the dark blue SL03, don’t miss this rare opportunity. In order to get the most accurate promotion information and the latest pickup price, please click "Check the car price" in the quotation form and let a professional consultant help you lock in the best car purchase plan.

The exterior design of the Deep Blue SL03 is unique. The front face adopts a futuristic matrix design. The air intake grille cleverly blends technology and sports elements to create a strong visual impact. The overall style is streamlined and sculptural, and the body lines are elegant and powerful, showing the perfect pursuit of aesthetics and efficiency of the Deep Blue brand.

The deep blue SL03 has an elegant body profile with delicate side lines, and its body size is 4820mm*1890mm*1480mm, and the wheelbase is up to 2900mm, showing a solid body ratio. The careful design of the front and rear tracks of 1620mm ensures driving stability. In terms of tire specifications, the deep blue SL03 uses 245/45 R19 high-performance tires, paired with exquisite rim style, which not only enhances driving performance, but also adds a stylish visual effect. Overall, these design details together shape the unique and dynamic side image of the deep blue SL03.

The interior design of the dark blue SL03 is very modern, showing the perfect fusion of sophistication and technology. The cabin is made of large areas of leather and imitation leather materials to create a comfortable and textured driving environment. The steering wheel is wrapped in leather or leather to provide a good grip and touch. It supports manual up and down + front and rear adjustment to meet the individual needs of the driver.

The 14.6-inch central control screen is a highlight of the interior, which is clear and easy to operate. It integrates functions such as multimedia system, navigation, phone and air conditioning, providing a full range of information and entertainment experiences for drivers and passengers. The front and rear rows are each equipped with a USB/Type-C interface to meet the charging needs of electronic devices. At the same time, the wireless charging function of mobile phones makes daily use more convenient.

In terms of seats, the seat design of the dark blue SL03 fully considers the comfort of the occupant, including front and rear adjustment, backrest adjustment, high and low adjustment and waist support. The driver’s seat is also equipped with a power seat memory function. The front seats not only have heating and ventilation functions, but also support 4-way adjustment to ensure the comfort of long-term driving. The rear seats support proportional reclining, which increases the flexibility of the space.

The deep blue SL03 is equipped with a 1.5L L4 engine. Although its maximum power is 70 kilowatts, the specific maximum torque value is not mentioned in the given information. This powertrain is matched with an electric vehicle single-speed transmission, providing the vehicle with an efficient power output and driving experience.

Overall, the exterior design of the deep blue SL03 is undoubtedly a highlight of its charm in the eyes of the owner. Its dynamic lines, exquisite craftsmanship and precise grasp of modern aesthetics not only won his personal love, but also heralded that it will stand out among similar models and become a unique and attractive scenery on the road. For consumers who pursue individuality and quality, the exterior design of the deep blue SL03 is undoubtedly a trustworthy choice.

We have obtained a set of spy photos of the test car that is suspected to be BYD Sea Lion 07 DM-i from relevant channels. This test car seems to be in an early state, and the shooting angle is also average. The BYD Sea Lion 07 DM-i will take over, and the appearance will be redesigned. It is unknown whether the mechanical parts have changed for the time being.

In terms of appearance design, the overall body is still the body of the frigate 07, and the body ratio of the traditional SUV is used on the side, which shows a strong sense of heaviness as a whole. However, because the headlights are temporary parts, it is difficult to judge the specific design at present, but from the perspective of the hollow shape, the headlights are likely to use the design language of the marine system, that is, the headlights in the shape of willow leaves, with the design of C-shaped light strips.

The wheel hub design is also camouflaged. At present, only the shape with low rolling resistance is seen, but it is not ruled out that the shape of the frigate 07 will be used. After all, the current five-spoke shape is still very beautiful.

The tail design is not much different from that of the frigate 07, but the lamp set may be adjusted, and it is expected to use the marine series style design. However, judging from the position of the lamp set, it is believed that only the internal details will change.

In terms of power, the Sea Lion 07 DM-i is expected to continue the power system of the Frigate 07, which is composed of a 1.5T engine and an electric motor. The maximum power of the engine is 139 horsepower, and the maximum power of the electric motor is 197 horsepower, providing a pure electric cruising range of 100 kilometers to 175 kilometers.

summary

Since it is still in the early stages of testing the car, it may take some time to see the official picture of the Sea Lion 07 DM-i. However, from the current data, the new car is more like a product integration, and the changes are mainly based on the optimization of the appearance and interior. Since the hardware such as the power system is relatively mature, there is a high probability that there will be no major adjustment. At present, as a medium-sized SUV, the overall performance of the BYD Frigate 07 is actually quite good, but perhaps due to the problem of the product design year, compared with other BYD models at present, the appearance does have a sense of age, which is naturally unfavorable for increasing sales. I believe that after changing to a new appearance and naming, this car can achieve better sales.

[Autohome Qingdao Promotion Channel] Good news! At present, in the Qingdao market, the high-profile luxury sedan is running a remarkable promotion. Take this opportunity to enjoy an attractive discount of up to 165,000 yuan. The starting price has been adjusted to 1.303 million yuan Maybach S-Class, which provides a very competitive price advantage in this promotion. For consumers who are interested in experiencing this prestigious car, seize this once-in-a-lifetime opportunity and click "Chatti Car Price" in the quotation form. You will likely get a higher discount to achieve the dual satisfaction of luxury and cost performance.

Maybach S-Class stands out for its ultimate luxury and elegant exterior design. The front face is made of classic Maybach elements, and the chrome-decorated air intake grille is as exquisite as a work of art, showing the brand’s ingenuity in every detail. The overall style is streamlined and atmospheric, blending modern and classical aesthetic concepts. The body lines are smooth, showing the perfect combination of dignity and strength. Whether it is the eagle-eye headlights in the front of the car or the curves of the body, Maybach’s ultimate pursuit of luxury cars.

The Maybach S-Class combines luxury and elegance with its refined sideways lines. The body size is 5470mm * 1921mm * 1510mm, and the wheelbase reaches 3396mm, making the interior spacious and comfortable. The front and rear wheel tracks are 1655mm and 1683mm respectively, ensuring excellent driving stability. The tire size is 255/45 R19, and it is paired with a delicate wheel design, which not only enhances the visual effect, but also provides excellent grip and handling performance. Overall, the side design of the Maybach S-Class fully reflects the craftsmanship and technical details of the luxury car series.

The Maybach S-Class’s interior design highlights luxury and sophistication, providing passengers with an unparalleled experience with ultimate comfort and technology. The exquisite leather wraps the steering wheel, providing electric up and down + front and rear adjustment functions, and the grip is delicate and can be personalized according to the driver’s needs. The 12.8-inch central control screen stands in the center of the driver’s line of sight, equipped with intelligent functions such as multimedia system, navigation, phone and air conditioning, which is easy to operate and clearly displays information.

In terms of seats, the Maybach S-Class is made of luxurious leather, and the main and passenger seats support multi-directional adjustment, including front and rear, backrest, height and waist support, to ensure passenger comfort and support. The front seats are also equipped with heating and ventilation functions, and have a power seat memory function, which can be automatically adjusted according to the preferences of the driver and passengers. The second-row seats also offer a variety of adjustment options, such as front and rear movement and leg rest adjustment, to create the ultimate ride enjoyment for the distinguished passengers. In addition, there are plenty of USB/Type-C ports in the car, including wireless charging function for mobile phones, providing a convenient charging experience for passengers’ electronic devices.

The Maybach S-Class is equipped with a powerful 3.0T engine with a maximum power of 280 kilowatts, providing a powerful driving force for the vehicle. This engine has an output of 380 horsepower and a torque of an astonishing 500 Nm. It works well with the 9-speed automatic transmission to ensure smooth power transmission and driving experience. Whether on city streets or highways, this engine can show the unique luxury performance of Maybach S-Class.

Among the praise of Autohome owners, the Maybach S-Class won his favor with the sharp eyes and fine craftsmanship of LED headlights. He emphasized the excellence of lighting effects and the fluidity of the body design, as well as the delicate embellishment of chrome elements, making the entire body line like a work of art in one go. Such details undoubtedly give the Maybach S-Class an impeccable luxury feeling, making people look forward to the experience of driving it.

　　[Autohome News] On July 29th, (|) (2023 North American version) will be officially listed in China. The pre-sale price announced by the new car is 800,000 yuan. The new car will be introduced into China in the form of parallel imports, and it is expected to be delivered to users as soon as September. The introduced Toule is the flagship version of the Armada (ARMADA version), and the new car is a non-carrying large SUV.

　　In terms of appearance, the 2023 North American version of the Nissan Tule features a new V-Motion Nissan family front face. The C-type LED daytime running lights have a logo, and the middle net is thick and wide. The overall front face looks more in line with the visual experience of a large SUV.

　　In terms of body size, the length, width and height of the new car are 5305/2030/1925mm, the wheelbase is 3075mm, and its ground clearance is 234mm, the maximum approach angle is 21 degrees, and the maximum departure angle is 22.4 degrees. The rear of the vehicle also adopts the design of C-shaped taillights, and silver guards are added to the front and rear bumpers to show the cross-border style.

　　In terms of interior, the new car uses a lot of leather wraps and wood decorative materials, and the overall style is warm and gorgeous. The new car uses a 12.3-inch floating central control screen, retains physical operation buttons, has a navigation display, and supports Apple CarPlay and Android Auto. The new car also has a streaming center rearview mirror and BOSE high fidelity 13 speaker sound. The new car uses a 2 + 2 + 3 seat layout for 7 people.

　　In terms of power, the new car is equipped with a 5.6L V8 naturally aspirated engine codenamed VK56 by Nissan, with a maximum power of 400 horsepower (294 kW) and a maximum torque of 560 Nm. It is matched with a 7-speed automatic transmission, with a fuel consumption of 15L/100km under comprehensive working conditions. The new car can manually adjust automatic, high-speed four-wheel drive and low-speed four-wheel drive modes, and has snow modes. The new car is also equipped with a ProPILOT L2-level driver assistance system. In addition, the new car can also provide a towing capacity of 3855kg. (Text/Autohome Qin Chao)

If the joint venture car companies 40 years ago were to achieve "market-for-technology", then the new joint venture era is to achieve "technology-for-market" and reverse export Chinese technology, and even brands. Take Changan as an example, the EZ-6, a pure electric/range-extended new energy B-class car launched by the joint venture, provides a good research model for how the joint venture can break through in the existing market environment.

Forty years ago, China agreed to set up foreign joint ventures in China, with the fundamental focus being – market for technology, which means opening up the huge Chinese mainland market to foreign investment in order to obtain foreign car companies to help China improve its automobile development capabilities, including learning from foreign advanced manufacturing and management experience.

After 40 years, the market environment has undergone tremendous changes. Chinese car companies represented by BYD and Geely have achieved remarkable results in capital operation, supply chain vertical management, core technology development, etc., and have made rapid progress in Sandian and intelligent development. Chinese car companies have also changed from the role of "little brothers" in the past to a new force that all foreign car companies dare not underestimate, even "leaders". Auto giants such as Ford are lamenting: "They are ahead of us."

Between the above advances and retreats, on the one hand, China’s local brands have become stronger and bigger, achieving "brand spillover", on the one hand, the share of foreign brands in the country has shrunk, and the voice over has weakened, which has caused the competitiveness of joint venture car companies to decline, and led to a topic:How can joint venture car companies respond to market changes? Are they losing ground or even withdrawing from the Chinese market, or are they shrinking their front line and actively transforming?

The terrified Ford CEO

And the aggressive Mazda president

The Wall Street Journal published an article on September 14 local time, "What is Ford CEO scared of in China?", the article said that after visiting China, Ford Motor CEO Jim Farley told the company’s board members that Chinese automakers are moving at the speed of light, the artificial intelligence and other technologies used in cars are completely different from existing technologies in the United States, and these Chinese electric vehicle manufacturers that provide smooth digital functions are using low-cost supply chains to beat competitors on price and aggressively expand into overseas markets.

"In just a few short years, Chinese electric carmakers such as BYD have wrested significant domestic market share from once dominant foreign competitors through low prices, high-tech interiors and rapid iterations of vehicles. Now, the Chinese carmaker is rapidly expanding into Europe, the Middle East and other Asian markets," the article said.

After Mr. Farley and a group of Ford executives took a test drive of Changan on the test track, everyone was stunned by the technological advancements of their partner, Changan – a smooth and quiet ride with a high-end, tech-savvy and easy-to-use interior. "Jim, it’s completely different," John Lawler, Ford’s chief financial officer, told Mr. Farley after the test drive. "They’re ahead of us."

Mazda executives share the same feelings as Ford executives. Deng Zhitao, executive vice president of Changan Mazda Automobile Co., told the author: "The president of Mazda Mao Long came to China on the second day of his tenure, and this year’s Beijing Auto Show came to the scene to release the EZ-6. At the Beijing Auto Show, Mazda’s parent company sent about 200 people to conduct a comprehensive research and analysis on the competition and changes of new energy in China, which shows that Mazda’s parent company attaches unprecedented importance to the Chinese market. Without high-frequency communication, it is difficult for foreign parties to understand the changes in the Chinese market."

Deng Zhitao, Executive Vice President of Changan Mazda Automobile Co., Ltd.

Regarding the changes in awareness of the Ford and Mazda brands, Deng Zhitao, executive vice president of Changan Mazda Automobile Co., Ltd., commented:"The leadership of the Mazda brand is very determined and enlightened to transition to electrification, so embrace new things quickly. Ford is also making changes to electrification, but the speed needs to be accelerated."

Changan Mazda Model:

The "New Joint Venture Model" of Receivism

In the current context of accelerating the intelligentization of domestic automobiles, joint ventures are facing the dilemma of failure to advance and retreat. There are even opinions that under the impact of China’s local market, most joint ventures will withdraw from the Chinese market. Is there really no market outlet for joint venture car companies?

Objectively, most joint venture car companies are not fully prepared when dealing with this wave of changes, and the parent companies of Chinese and foreign parties also lack sufficient organizational resources to allow the joint venture to achieve transformation. In the fields of three power and intelligence, foreign parties do not have accumulated and technological advantages, and many Chinese investors may not have much strength. Even if the latter has technical advantages, deep cooperation cannot be realized because the two sides have not reached a sufficient consensus.

As the saying goes, it’s easy to turn around, and it’s not the big Macs like Toyota and Volkswagen, GM and Ford that are rapidly transforming and "blossoming" in this regard, but Mazda from Japan. Why? This may come from Mazda’s sense of crisis and recognition of China’s advantages.

Mazda has a deep foundation in the field of traditional car manufacturing, while Changan Automobile has been deeply cultivated in the fields of Sandian and intelligence for many years, and both have their own advantages. At the dawn of the new joint venture era, Changan Mazda, as a joint venture, gives full play to the advantageous resources given by both shareholders to achieve a strong alliance.

Deng Zhitao said: "Mazda highly recognizes the position and technology of Changan’s parent company in the field of Sandian. This time, the EZ-6 product also uses Changan’s Sandian technology and architecture in an all-round way. At the same time, Changan’s parent company also recognizes Mazda’s capabilities in design, control, quality, and safety. Therefore, during the design and development of the EZ-6, we were divided into three teams, namely Changan’s team, Mazda’s team, and Changan Mazda’s team. Each team has clear responsibilities. For example, in terms of control, design, quality and craftsmanship, it is led by the Mazda team. In terms of Sandian Intelligence, Changan’s team is responsible for the final acceptance. It can be said that the EZ-6 is a product produced under the high recognition and high compatibility of our parent companies.

It can be said that Changan Mazda’s flexible and pragmatic operating mechanism has played a huge advantage: compared with other joint venture brands, Changan Mazda is more flexible; and compared with new car manufacturers, Mazda has played an advantage in design and quality control.It can be said that Changan Mazda reflects the flexible mechanism and efficient operation of the new joint venture era, which can be understood as "Mazda’s brand advantage + Changan Automobile’s new technology empowerment"; in this way, the joint venture can not only continue to play the advantages of foreign capital in vehicle manufacturing, but also play to China’s late-mover advantages in new technologies such as intelligence, and achieve vertical integration of the supply chain, accelerate product launch, timely adjustment and optimization, and rapid iteration.

Deng Zhitao gave an example: "From the supply chain level, the EZ-6 uses many excellent domestic supply chains. For example, the EZ-6 battery originated from the Ningde era, and it is a 3C battery, including the zero-gravity seat. In the field of joint venture new energy, there are also few products that can be equipped with double zero-gravity seats, including the range-extending battery used by AVIC Plaza. The battery cells of AVIC Plaza are also fully 3C-level. In the future, OTA upgrades will continue to be carried out, adding intelligent assisted driving such as automatic off-ramp. At present, our intelligent driving system should be the latest and best research results of Changan Institute of Science and Technology."

Sample significance of EZ-6:

The "first battle" of joint venture new energy transformation

At a time when Changan and Mazda have reached a consensus to actively promote the transformation of Changan Mazda, the Chinese market has become the first choice to test the new joint venture and its products. If the market sells well and achieves initial success, then you can go overseas to participate in international competition. On the contrary, if you fail to succeed in the Chinese market and fail to return, then this new joint venture model will face severe tests and questions from the outside world: Can you do it?

When it comes to this topic, Deng Zhitao’s expression is very serious: "We believe that the Chinese market must be a very important core market for developing a global product. At present, there may be more car brands in the Chinese market than any other car market in the world. So if the Chinese market is’not good ‘, I believe it will not be able to compete in the future global market. This is what I call the’spillover’ of the Chinese auto market. The fierce competition in the Chinese market is now expanding to the global scale, and it may become more intense next year. Therefore, the spillover of competition will form a strong global effect. When we develop the EZ-6, we hope to first do a good job in the Chinese market. If the domestic market can do well, I believe we can also do well in the global competition in the future."

"We must first do a good job in the Chinese market. If the Chinese market is not good, let alone the global market. If the joint venture wants to deal with the competition of domestic independent brands in the future, the Chinese market is the bridgehead; how to compete well in the Chinese market. How to do a good job in upgrading and iterating technology is very critical for Changan Mazda," Deng Zhitao said.

Once the first battle of the EZ-6 is successful, then the process of the experience accumulated in the development process of this product will be continuously reproduced on the subsequent models of Changan Mazda. "Through the EZ-6 product, a team will be formed to precipitate a set of processes. The so-called process, I think, is the methodology in the product development process and the entire Quality Standard and acceptance system. Through the precipitation of the entire process system, in the future, on our second, third and fourth products, we will use Changan Mazda’s process to manage the development of the current product." Deng Zhitao added.

At this year’s Beijing Auto Show, the relevant person in charge of MIIT visited the Changan Mazda booth and gave a high evaluation of the MAZDA EZ-6 product. The relevant person in charge pointed out: "In the process of new energy development, you can’t build cars behind closed doors. I hope other domestic joint venture brands can learn from Changma; if the EZ-6 product can have a good performance in sales, whether it is for the development of the entire industry, the parent company of both parties, the local government, and the country, it has played a positive and exemplary role. In the past, the joint venture model was based on the market for technology, which also drove the rapid development of the automobile industry chain. It can be said that enterprises cultivate the industry chain, such as Tesla and Apple. In the future, we also hope that the domestic automotive industry chain system can also feed back the enterprise and provide better’nutrition ‘for the development of the enterprise, so as to form the’flower’ of the joint venture brand. "

From the perspective of the EZ-6 product, it reflects not only the traditional inherent value of the joint venture brand (derived from Mazda), but also the innovative value of the new joint venture era (such as range extension technology and intelligent driving technology, derived from Changan Automobile).

The biggest market opportunity for joint venture car companies to launch new energy models is that some users have both brand requirements for the product, and hope that it can match the products of their own brands in terms of electrification and intelligence. EZ-6 products have their own market opportunity points similar to "Tianji horse racing". When competing with joint venture competitors on the same stage, its performance in three electricity and intelligence will give them extra points. Compared with the same level of independent brand models, Mazda’s vehicle mechanical quality and quality sense, reliability and comparative advantages.

Users want both, and joint venture new energy products are both available. Can the two resonate at the same frequency?

　　　　　　　 Movie Network News(Photo/Qian Jia’s memoir/Xie Yawei) On August 16, the premiere of "The Informer" was held in Beijing, and director Lin Chaoxian starred Nicholas Tse, Zhang Jiahui, Gui Lunmei, Lu Yi, and Nursery. In the film, Nicholas Tse rarely acted in a "large-scale" scene of kissing with Gui Lunmei. Nicholas Tse, who once refused to shoot a kissing scene in order to take into account his wife Cecilia Cheung’s feelings, dared to kiss this time after his wife’s approval, while Zhang Jiahui, who is also a good husband, had to "hide" his wife Guan Yonghe in a passionate play, but he was faced with "settling accounts after autumn" after returning home. The film will be released nationwide on August 24.

Nicholas Tse was approved by his wife to kiss Gui Lunmei and "ridicule" the other party’s slow response

　　　　　　　 In the film, Nicholas Tse is a police officer. In "The Informer", in order to survive, he becomes an informant and falls in love with the girlfriend of the gang boss played by Gui Lunmei at first sight, embarking on a "desperate" journey. In the film, the two also have a passionate kiss scene. In order to take into account Cecilia Cheung’s feelings, Nicholas Tse refused to shoot a kiss scene with Big S, but Nicholas Tse in "The Informer" lost his "principles". When asked about this, Nicholas Tse quickly explained, "This is approved by my wife, and I can’t shoot without approval." When someone asked Cecilia Cheung what scale of passion scenes he would accept, Nicholas Tse, who listened to his wife’s words, obviously did not dare to talk nonsense and made decisions for his wife, "Then you should ask her."

　　　　　　　 Gui Lunmei, who plays the girlfriend of the gang boss in the film, has a great breakthrough for her, who has always shown her fresh temperament. "This is my first time doing an action scene, and there is a strong running scene that finally caused my thigh to become inflamed." At this time, Nicholas Tse "ridiculed" Gui Lunmei from the side. "She is very boyish, and she is not afraid of injury in action scenes. When she shoots for the first time, she does not blink her eyes. Later, I know that she should be slow to respond." Gui Lunmei, who was "exposed", admitted with a smile that she was indeed slow to react, and her brain could only keep up after a few seconds after the gunshot. When asked if she needed to report the kiss scene with Tse to her boyfriend Dai Liren, she said, "I don’t need to tell him, I only report to my parents."