New Year’s Eve is unlimited! Beijing motor vehicle traffic control measures were adjusted in this way during the Spring Festival.

Hit the blue word above.Haidian policePay attention to us

Beijing Public Security Bureau Public Security Traffic Management Bureau recently releasedNotice on Adjusting Traffic Management Measures for Motor Vehicles and Non-motor Vehicles in Beijing during the Spring Festival in 2024.

The original text is as follows:

According to the Notice of General Office of the State Council on Some Holiday Arrangements in 2024 (Guo Ban Fa Dian [2023] No.7), the Notice of Beijing Municipal People’s Government on Implementing Traffic Management Measures for Regional Traffic Restrictions during Working Hours (Jing Zhengfa [2023] No.12), and the Notice of Beijing Municipal Transportation Commission, Beijing Ecological Environment Bureau and Beijing Public Security Bureau Public Security Traffic Management Bureau on Taking Traffic Management Measures for Motor Vehicles in Foreign Provinces and Cities.It is decided that February 4th, February 9th to February 18th.,Make the following adjustments to the traffic management measures for motor vehicles and non-Beijing passenger vehicles in this Municipality:

I. Motor vehicles in this MunicipalityNot restricted by traffic management measures for regional traffic restrictions during peak working hours..

2. Non-local passenger cars that apply for Beijing Pass (within the Sixth Ring Road),It is not restricted by traffic management measures that prohibit driving on roads within the Fifth Ring Road (including) from 7: 00 to 9: 00, 17: 00 to 20: 00, and restrict traffic according to the area with the tail number of the license plate from 9: 00 to 17: 00.,However, the management regulations of "No access to roads within the Second Ring Road (including), Jianguomenwai Street, Fuxingmenwai Street and Fuxing Road (Muxidi Bridge to Xinxing Bridge) all day" should be observed.

Planning: Xiaoxi
Editor:Xiao l
[2024-005-020]
(The above content was transferred from @ Ping An Beijing, please indicate the source.)
——————————————–
"About us"
Nothing can stop us.
Love for life
Love of work
Love for yourself and your family
Always believe that there are many ways to serve the people.
Reporting/feedback

It’s going to snow in Changsha again! The minimum temperature will drop below 0℃

　　Today is the 23rd day of the twelfth lunar month.

　　In northern China, this day is regarded as a small year.

　　In the south, the 24 th of the twelfth lunar month is regarded as a small year.

　　Usually from the first day of the year,

　　It will be officially transferred to "the frequency of celebrating the Spring Festival".

　　People began to plan colorful customs,

　　Such as eating candied melons, cleaning, stick grilles, eating jiaozi, etc.

　　It can be said that every day is very particular.

　　Show a strong flavor of the year.

　　In addition,

　　There is also a special "project" in the Spring Festival.

　　That’s Spring Festival travel rush.

　　At present, it has gradually entered the peak period in Spring Festival travel rush.

　　However, there will still be more rainy days in the coming week.

　　Among them, from the evening of the 3rd to the daytime of the 4th, and from the 7th to the 8th,

　　There will be snow,

　　Remind friends on their way home,

　　Pay attention to traffic safety.

It's going to snow in Changsha again! The minimum temperature will drop below 0℃

It's going to snow in Changsha again! The minimum temperature will drop below 0℃

　　# Forecast conclusion #

　　It is predicted that there will be freezing rain in the western and central mountainous areas and light rain in other areas during the day from the 2nd to 3rd, and the temperature will be 0 ~ 1℃ and-4 ~-2℃ in the mountainous areas. During the day from the evening of the 3rd to the 4th, it was sleet or freezing rain in the midwest and moderate to heavy rain in the east; During the day from 4th to 5th, the precipitation was intermittent; From the evening of the 5 th to the 6 th, there was little to moderate rain, and there was freezing rain in the western and central mountainous areas; Sleet or snow during the day from 7th to 8th; It is mainly cloudy from the evening of the 8th to the 9th.

　　Tips

　　There will be more rainy days and rainfall in the coming week to prevent the adverse effects of low temperature, rain, snow and freezing weather on transportation, agriculture, electric power and communication facilities; Outdoor construction and aerial work should avoid strong winds; In the later period, the temperature is low, so pay attention to cold and warmth, and patients with cardiovascular and cerebrovascular diseases should strengthen their prevention; Pay attention to the safety of electricity, gas and fire; Please pay attention to the weather changes in time and arrange your life and travel reasonably.

[Editor in charge:

]

The 48-hour three-time swimming world record genius Ziegler terrorizes the world.

　　　　Titan sports News Ten months ahead of schedule, American female long-distance swimmer kate ziegler began to build momentum for her trip to the Beijing Olympic Games next year. On October 14th, in a short-course competition in Essen, Germany, Ziegler set a new world record for the 800m freestyle just two days ago-it was the third time in a row that she broke the world record within 48 hours!


　　　　[Breaking records becomes a common practice]


　　　　The 19-year-old Ziegler swam 8 minutes and 8 seconds in the 800-meter freestyle on the 14th, but in the 12th, she had already achieved 8 minutes and 9 seconds and 68 seconds in the first 800 meters of the 1,500-meter race, breaking the previous 800-meter world record of 8 minutes and 11 seconds held by French player Manudou. It took Ziegler only 15 minutes, 32.90 seconds to swim the whole 1500 meters, which also broke Manudu’s world record of 15 minutes, 42.39 seconds. This is the second time that she has broken the world record of 1500 meters in nearly 10 seconds! In June this year, Ziegler broke the world record of 15 minutes, 52.10 seconds set by Janet Evans, the greatest female swimmer in American history, in 15 minutes, 42.54 seconds, and shortened the record by 9.56 seconds at one time.


　　　　Evans, who retired 10 years ago, was also amazed at Ziegler’s achievements. The latter once sincerely praised Ziegler when he broke his world record for the first time in June this year: "1500 meters has always been my favorite. Kate broke my record at the same age as I was. It was terrible. This record often advances by 1/100th of a second, so you have to admit that she is one of the greatest athletes in the 1500m event. "


　　　　Kate ziegler was born in Virginia, USA on June 27th, 1988, and won the 800m and 1500m gold medals in two consecutive swimming world championships in 2005 and 2007. She is also the second female swimmer to swim 16 points in the 1500m after Evans.


　　　　Ziegler is simply a swimmer born for records-he is good at freestyle from 200 meters to 1500 meters. Since he was 15 years old, he has set new American records one after another, including American records of all ages in long-distance events, many of which are on Evans’ shoulder. What is more representative is that in February 2005, she broke the national record of 800 meters, which had been silent for 25 years, in 8 minutes 16.32 seconds, which was also the longest national record in American swimming events at that time. Now, the national records of American 500-meter freestyle, 800-meter freestyle, 1000-meter freestyle and 1500-meter freestyle have been recorded in Ziegler’s name!


　　　　[A swimsuit makes a genius]


　　　　In fact, kate ziegler didn’t show her talent for swimming when she was a child. Even when she was 6 years old, she started swimming training not because she was attracted by the sport, but because the uniform of a swimming team near her home was particularly beautiful, so she cried and begged her parents to buy one for herself. Ziegler recalled: "It was a blue team uniform with beautiful patterns like fireworks. I think it’s so cool. " However, her mother told her that she wouldn’t buy it for her unless she joined the swimming team. "At that time, I cried when I talked." Ziegler said with a smile, "Later, I met with the coach of the swimming team and immediately felt at home. Since then, I have been insisting on swimming down. "


　　　　At the age of 9, Ziegler was once again stumped by swimming, because at this age, children need to change from the 25m pool to the 50m pool. "I remember crying and shouting,’ I’m not swimming! I can’t swim 50 meters.’ "Ziegler laughed and recalled," fortunately, I persisted later. Now I like swimming 1500 meters best. " She is now faster than all the female athletes in the world in this event.


　　　　However, because there is no women’s 1500-meter swimming event in the Olympic Games, Ziegler can only lock her gold medal goal above 800 meters, which makes her feel very depressed. "I can’t understand this situation, but I can’t change it."


　　　　In June this year, Ziegler broke the dusty record of 1500m freestyle with a time of 15 minutes 42.54 seconds, less than 10 days before her 19th birthday. Ray Benecchi, the coach who has been training Ziegler since she was 13 years old, commented on the significance of the new record: "Shortening the record by 10 seconds means shortening every 100 meters by 2/3 seconds, which is like shortening the world record of 100 meters freestyle by 0.36 seconds. Perhaps, 10 seconds is really too much! "


　　　　However, in people’s general consciousness, including the World Championships, the champion of any competition and the world record are not as heavy as an Olympic gold medal. After the National Swimming Championships, Ziegler rested for three weeks, during which he only went into the water occasionally to keep his feeling. "My central task this year is to adjust my state for the Olympic Games. For a long time, there are many really great swimmers who swim very well in non-Olympic years, but they are not remembered because they are not achievements in the Olympic Games. The Olympic Games is a difficult challenge, and I am full of expectations for it. "


　　　　[Homesick girls drop out of school to prepare for war]


　　　　Ziegler defines herself as a homesick girl. "Even if our whole family is going on vacation together, I will say, I want to stay at home and sleep."


　　　　Even though she has become one of the best swimmers in the world, before she graduated from high school in June 2006, Ziegler will still compete on behalf of her O’Connell high school swimming team. Her contract with Speedo, a swimming costume sponsor, was signed in 2013, and her salary was as high as seven figures. However, Ziegler believes that money is not what he values most. "Teammates are more important than making money. I love my alma mater and I feel very comfortable in O’Connell High School. "


　　　　When she gave up her university scholarship to become a professional athlete in 2006, she made a homesick choice again. After visiting Georgia and Florida, she chose to stay in George Mei Sen, where she grew up. "So I can take my clothes home to wash and eat a great home-cooked meal every day. Great, I am close to home, and I can see my mother whenever I want to hug her. "


　　　　Not only that, in George Mei Sen’s men’s and women’s swimming team, Ziegler volunteered to be an assistant coach, and sometimes he trained with the men’s 1500m swimmers.


　　　　The reason why Ziegler temporarily gave up the university scholarship is that she had to concentrate on training one year before the Olympic Games. After the Olympic Games, she will return to school to study for a degree in psychology. "I think if I just swim every day, I will go crazy. I need to find a balance in my life. " Mother revealed that Ziegler has an innate fear of new things, which is why her mother tried every means to coax her daughter into joining the swimming team. "But Kate knows that she has enough good things, and she has enough motivation to do better!"


　　　　[National Team: Second Home]


　　　　Even though it is almost certain that he can represent the United States in next year’s Olympic Games, Ziegler still can’t believe this sudden happiness. "In the past, I have paid attention to the reports of great swimmers like Natalie Coughlin and Phelps. Then I found myself on their team. This is me? Why am I here?’ These people are all heroes in my mind. When someone asks me for photos, I will ask,’ What do you want my photos for? Do you know me?’ When I first joined the national team, I dare say that people didn’t know me at that time. They just saw me wearing the training uniform of the American team. "


　　　　Usually, the famous swimming stars are concentrated in short-distance events, so Ziegler decided to take a high-profile attitude for the sake of the popularity of his long-distance events. As a long-distance runner, she often feels lonely, which is an important reason why she wants to stay with her high school teammates, and then work with her college teammates who can’t compete with her at all and train with her club teammates. She said: "The national team is like another home, just like high school in O’Connell or George Mei Sen. Everywhere I go, I try to build a small circle as warm as home."


　　　　The uniforms of the American team are red, white and blue, and there are no fireworks-like patterns, but it doesn’t matter. Ziegler will add brilliant fireworks himself.

Editor: Lu Fangfei

Three trends behind the recovery of beauty collection stores

Image source @ vision china

Wen | Narrow Broadcasting by Yang Yiqi

Judging from the expansion actions of various brands, this year is a year when beauty collection stores are picking up again.

During the epidemic, many beauty collection stores were affected, even mature brands such as Sephora and Watsons. Because of the weak consumption and loss of cosmetics, many new cosmetics retail stores that were previously optimistic have also been affected to varying degrees.

For example, the colorist adjusted some stores last year; WOW COLOUR’s stores dropped sharply from 300 at the peak to 100+at the end of last year; There are also some brands that close all their stores, such as ONLY WRITE and HAYDON Black Hole.

But by this year, the revenue and profitability of some beauty collection stores have improved.

For example, Yanli increased by 40% in the first quarter; The colorist also turned a profit in the first quarter, with revenue increasing by over 36% year-on-year to 236 million yuan, and the operating profit rate changed from -5.6% to 14.2%. The person in charge of the colorist’s brand told Narrow Broadcast that at present, the single-store data has maintained a double-digit year-on-year growth rate every month.

A number of beauty collection stores have also increased their store expansion and targeted areas outside first-tier cities.

Hi-burning wants to expand to 50 stores this year (there are 22 stores by December 2022) through the parallel mode of direct franchise, and most of the areas open to franchise are Guangdong and second-and third-tier cities in southwest China. The colorist also plans to continue to open 100+ stores nationwide, of which 17 stores opened in the first half of the year are in second-and third-tier cities such as Foshan, Xiamen and Liuzhou.

This year, beauty collection stores have also proposed to upgrade their brand introduction, service and spatial image, showing good expectations for the future. Yanli held its first supplier meeting in nearly three years in April this year and announced a series of upgrade strategies.

Why can the beauty collection shop pick up this year? What are the external factors? What adjustments have been made to the channel itself?

First of all, this is related to the recovery of offline consumption, and the channels such as colorists and burning fans are actively or passively optimized during the epidemic to find an expandable single-store model. Including Huamei closing the Tianmuli store in Hangzhou at the end of July and officially stopping the operation of the Xi ‘an store today, it is also looking for a suitable expansion model, such as being profitable and better matching with the ground. One proof is that Huamei said that she would open upgraded flagship stores in Nanjing, Hangzhou, Xi ‘an and other cities.

The recovery of cosmetics consumption has also played a certain role in boosting. From the macro data, the total amount of cosmetics agencies from January to August this year increased by 7.5% year-on-year.

In addition, one of the reasons why the industry thought that the makeup collection store could not be sustained was that it was not optimistic about the upstream cheap domestic makeup. Although many domestic cheap makeup businesses have fallen or even closed down since 2021, cheap makeup is not a false demand. With the liberalization of the epidemic, the consumption of cosmetics has gradually recovered. According to the data of the solution consultation, the cosmetics category of Tik Tok e-commerce increased by 90% in the second quarter of this year; There are also many domestic cosmetics that have withstood the test of epidemic situation and low tide of capital.

Another important reason is that brands are paying more and more attention to offline.

In the past five years, a large number of beauty brands have risen with the help of online traffic. However, with the online growth and the weaker advantages of traffic cost, some brands think that offline is a more efficient choice; And because of the demand of brand price control, the gap between offline price and online price is narrowing.

This means that the online and offline channel game has entered a new stage in terms of growth, traffic and price.

The ups and downs experienced by beauty shops, especially those represented by colorists, in the past few years are related to consumer demand, upstream supply and the adjustment of channels themselves.

These makeup collection stores came into being with the tide of domestic beauty cosmetics, and innovated on the traditional CS channel model, creating cheap makeup collection, big-name sample sales, no BA and other models to create a store experience that attracts Z generation. This has also led to the iteration of mature brands in terms of brand introduction, store design and experience.

These new retail species are expanding rapidly with the support of capital. A practitioner recalled to us that his brand opened 100 stores in half a year, and basically kept one store for one or two days. "It was crazy, that was really fierce. 」

However, due to the decline in the frequency of consumers’ make-up during the epidemic, and the lack of capital and flow dividends, the consumption of make-up is weak, and many make-up brands have closed down or transformed. As an accompanying channel of domestic beauty products, makeup collection stores were affected. Some investors stopped investing in makeup collection stores after seeing the decline of Tmall makeup market.

The person in charge of the brand department of the colorist believes that the demand for make-up consumption has not changed in essence, but the external factors have hidden the demands in stages, and the cheap domestic make-up is still a sustainable market.

From the consumer side, the makeup crowd is getting younger and younger, and they have demands for cheap goods; From the supply side, cheap make-up is essentially a fast fashion business. The response speed of China brands and supply chains is very fast, and a new product can be launched in two or three months, which is difficult for international brands to satisfy.

Earlier, some people in the industry told Narrow Broadcast, "Many people don’t see domestic cosmetics on Taotian’s list, so they think they are not good. In fact, these brands are on the rise in Tik Tok. 」

In particular, some brands that have crossed the epidemic cycle have become better by optimizing the supply chain, products and operating costs, and are still a stable supply of beauty collection stores.

Although cheap makeup is picking up, these makeup collection stores still need to solve the problems of pattern homogenization and loss expansion buried in the rapid expansion period.

The above-mentioned practitioners said that at that time, everyone was more concerned about the growth of the broader market than the single store. "When you go back to the single store, you will find that many stores are not profitable. Coupled with the impact of the epidemic, the problem was quickly exposed.

In addition to closing unprofitable stores, exploring a single-store profit model is the key.

The relevant person in charge of the colorist mentioned that they have been adjusting the unit yield of stores in 2022, and they have to solve large and small problems almost every week. "It is to do the basic retail skills well and optimize based on efficiency. 」

After adjustment, the colorist’s single shop tends to be standardized, with an area of 100-400 square meters. Xiyan is also making similar adjustments. They control the store to 80 square meters, hoping to speed up the chain through the small store model.

In addition, colorists also systematize brand marketing. Based on different nodes and changes in consumer demand, they formulate appropriate marketing programs to attract users to the store, so that marketing can serve daily innovation and retail, rather than marketing for marketing’s sake.

After a series of adjustments, the sales of colorists improved after the recovery of consumption. "The make-up cabinets we sell are completely out of stock, and it’s all the same wherever you go. The person in charge of the colorist brand said.

KK Group’s prospectus shows that the loss-making stores of colorists are decreasing, from 115 at the end of 2022 to 35 on March 31, 2023. The single store data has also improved significantly. The average monthly transaction volume of a single store has increased from 3454 in Q1 last year to 5065, and the GMV of a single store has increased from 316,600 yuan to 455,900 yuan, both higher than the annual data in 2020.

The person in charge of the colorist brand stressed that these data are also better than before the epidemic. "In our view, the market has returned to normal level. 」

With the recovery of offline consumption, beauty collection stores with expansion conditions began to pay attention to broader market opportunities.

In addition to the colorists and hi-burning mentioned at the beginning, mature brands such as Yanli and Sephora are also actively exploring third-and fourth-tier cities. Yanli will increase the layout of the sinking market in 2022; Sephora entered more sinking cities such as Bozhou and Taian from January to August this year.

This just conforms to a trend-in recent years, large commercial real estate is also exploring second, third and fourth tier cities, and beauty collection stores can sink with real estate companies. Yanli cooperates with regional head commercial real estate and China Resources system to lay out the sinking market; The colorist also cooperates directly with head commercial real estate such as China Resources, Vanke and Wanda. "They take us wherever they drive. 」

The main reason for the sinking of beauty collection stores is related to the gradual saturation of competition in first-and second-tier cities and the rising cost of competition. However, there are still a lot of unsatisfied consumer demand in the sinking market-consumers’ awareness of brands and products accumulated through social media is the same as that in first-and second-tier cities, but it is difficult to experience these products offline, let alone niche brands and emerging online celebrity brands, and many cities have not even popularized counters of mature brands.

Users need a channel to buy genuine products and experience more products.

In the regional markets where these beauty collection stores have sunk, there are long-established regional chain leaders, such as Merrill Lynch Beauty in Anhui and Boyimeihui in Henan, which can meet the above needs of local consumers to some extent.

Some people in the industry also mentioned that after the epidemic, individual beauty shops in some areas "have sprung up like mushrooms after rain." Narrow Broadcast also found a large number of single stores in public comments, such as infini beauty, which opened in Wujiang District, Suzhou, and opened in October last year, specializing in international big-name cosmetics, skin care and perfumes.

The continuous activity of regional brands and single stores reflects the definite demand and opportunity of sinking market, which is the premise of an industry chain.

The opportunity for national chain brands lies in enhancing their local share through branding and standardization, and meeting differentiated needs with their own supply chain characteristics.

Zheng Xuechao, director of Yanli Operation Center, mentioned, "Although there are leading companies in every region, there is a large space in the domestic cosmetics market, and (local) customers have the demand of pursuing genuine products and differentiation, and Yanli can just play its own characteristics. The core feature of Yanli is the professional skin care and the professional service of the store skin housekeeper. On the public comment, some users commented in a store in Yanli Suzhou, and finally found a channel to experience the high-end professional brand Orenassus in Suzhou.

Another example is a large number of emerging cheap makeup brands and products in the colorist’s shop. The person in charge of the brand department of the colorist said that they received unexpected feedback after sinking. "Young people in the sinking market have a better understanding of makeup than we thought. 」

However, there is also objective competitive pressure in the regional market. As the person in charge of the colorist brand said, the industry competition is intensifying. "We have a sense of crisis every day. 」

On the one hand, there are great differences in different regions, and it takes time for chain brands to accumulate their knowledge of the market. Yan Li found that customers in different regions have different needs for skin care and brand awareness, and the pallets of chain brands may not be suitable for all regions and need to be adjusted quickly. Hi-burning cooperation with franchisees is also to better integrate into the regional market.

Moreover, some regional brands are not slower than chain brands in the iterative update of supply and store design, and even some individual stores have more advantages in display innovation because they are flexible enough.

On the other hand, acquaintance society and attention to service are the consumption characteristics of the sinking market, and brands that have been deeply involved in the local market for a long time or have a smaller service radius have closer ties with users.

Zhang Fan, the owner of infini beauty, told Narrow Broadcast that although there are not many new customers in the store every day, they have accumulated nearly 500 members since its establishment, and almost all of them will buy back. "We don’t eat people very much, but mainly buy back from old customers. 」

Zhang Fan believes that service is an important reason for the high repurchase rate. She will patiently introduce and recommend products to customers, remember the products and needs bought by each customer, and bring customers a more intimate experience. Infini beauty’s core customers are mainly women aged 40+. Most of these customers don’t take the initiative to do their homework, but trust Zhang Fan’s service and recommendation, which leads to repurchase and linkage.

Zheng Xuechao also stressed that customers in the sinking market have higher demand for in-store experience and services, and brand salons and brand private enjoyment will be very popular, so they will strengthen such services locally and enhance the user experience.

In the past, beauty brands that relied on online traffic also had the demand of exhausted traffic and fierce competition, and returned to the offline to find increments.

Offline layout is an inevitable choice for the brand to grow to a certain stage, not only for sales, but also for establishing a more specific and three-dimensional brand image and closer user interaction.

Experience-oriented sub-categories also have natural demand for offline products, such as make-up, perfume and beauty instruments. Luo Xiaoman, a new make-up brand, told Narrow Broadcast that they will pay more attention to offline channels this year, provide users with color trials and improve the accuracy of purchase; Yan Li started to create an offline experience scene of home beauty instruments with domestic and foreign head beauty instrument brands last year.

With the change of online traffic environment, offline turns into incremental channels and traffic depressions.

In the past three years, the beauty industry has accelerated its online development, and the growth of major trading platforms has peaked. Only Tik Tok is still growing at a high speed. According to the statistics of 618 this year, the increase of skin care products in Tik Tok has doubled, but Taotian has increased by less than two points year-on-year. Offline has become a way for brands to find increments.

Secondly, online traffic costs are high, even higher than offline costs for many new brands. Some brands believe that the cost of entering the beauty collection store is relatively low and fixed, and there is no need to continuously invest in traffic fees, which is a more efficient channel at present.

Such traffic changes, coupled with the fragmentation of channel layout, brands began to control the price and gross profit more consciously. Therefore, the price gap between offline and online is gradually narrowing. As far as colorists are concerned, apart from broadcasting, colorists are now able to achieve the same price as online, whether in the daily sales period or in important nodes such as 618 and double 11.

Beauty collection stores have overcome the most obvious disadvantage in the past-price to some extent. Especially in recent years, due to the low price brought by frequent e-commerce promotions, "the second 0 yuan" and "buy a formal suit to send a formal suit" have become commonplace, and even some brands are increasing at a broken price.

At this new node, beauty brands enter offline through beauty collection stores, first of all to reduce the difficulty of brand layout offline, and the cost, scale advantage and management difficulty are better than direct sales.

In addition to new brands, many overseas niche brands and cutting-edge product lines of old domestic brands also hope to cooperate with beauty collection stores to enhance consumers’ awareness of brands, and many collection stores have launched relevant cooperation plans.

Moreover, the beauty collection store can play a different value from online at present, such as the difference of goods, marketing and service, which has boosted the restart of offline business.

For example, the off-line pallet is not simply a replica of the on-line pallet, and there are differences between products and packaging. Take a detail, the off-line commodity packaging needs to be coated with oil film, otherwise it will be distorted by off-line spotlights.

Based on the recognition of pallet differences, colorists will help brands incubate new product opportunities offline, and they have created new offline products with brands such as Mistine Mistine and Ke Laqi.

When Ke Laqi launched "Little Paintball" lip paste last year, he provided a full range of products with different color numbers to the colorist’s channel, and discussed the applicable people of different color numbers together. Finally, he decided on a channel-specific color number, and the sales exceeded expectations.

The colorist said that because the colorist provides color test service, it can provide faster and closer feedback to the brand, thus creating new product opportunities. "Some colors may not attract users online, but they sell well offline because they can try colors. 」

Co-creation with brands can improve the competitiveness of channels, achieve exclusive cooperation of brands or brand pallets, and attract more brands. The relevant person in charge of the colorist said that the number of exclusive brands in the colorist field has an absolute advantage in the industry.

At the marketing level, offline is naturally suitable for driving consumers to buy through activity atmosphere and scene marketing, similar to the logic of online content planting grass. The colorist believes that the off-line consumption season and consumption habits are different from online ones. Consumers will go to the store as long as they know that there are new products every month and there are different ways to play every month.

"Narrow Broadcasting" learned that colorists have new products every week and will do joint marketing with brands every month. For example, after starting to apply sunscreen products in March this year, the colorist will start with the location of the store display and sunscreen products to create a sunscreen atmosphere. During the National Day, the colorist also joined hands with Laqi, Grain Rain, Pico Bear ×loopy and Half × Barbie to hold an anniversary flash event to attract users to punch in. Compared with the pre-holiday sales, the colorist’s sales increased by 40% week-on-week.

Changes in online traffic have also made brands aware of the importance of refined operations, which is why beauty collection stores emphasize improving membership services.

For example, Yanli will renew and maintain its members through new product experience, sample presentation, brand flash, high-end member appreciation meeting, etc., and the precipitated members will also be open to the brand and conduct in-depth membership operation with the brand; Members’ private parties will also be held in conjunction with the brand, and members will be invited to experience products and services in VIP rooms of shopping malls or high-end private parties in star-rated hotels. Such activities can reach nearly 2,000 a year.

Zheng Xuechao said that they clearly perceived this trend change in 2022, and more and more brands discussed with them how to strengthen member services. Through the interaction between consumers and brands, on the one hand, customers can choose products that suit them, on the other hand, they can get more refined labels from members to make decision support for product and service upgrade iteration, joint marketing and user experience, so as to better solve users’ pain points.

Reporting/feedback

Shiyan issued a ＂reunion dinner＂ consumption reminder! Pay attention to these details.

The Spring Festival of the Year of the Dragon is approaching, and the New Year of the League is just around the corner. In order to ensure the food safety of the general public and have a healthy, peaceful and safe festival, on January 19th, Shiyan Market Supervision Bureau reminded the catering service units and consumers to keep in mind the food safety.

Reminder to catering service units

Standardize the processing operation.Operate with a valid Food Business License. Buy ingredients from formal channels to ensure that the ingredients are fresh and traceable. Separate raw and cooked processed foods, and cook them thoroughly to prevent cross-contamination. Do a good job in disinfection and cleaning of tableware and disposal of kitchen waste. It is strictly forbidden to process, sell and sell foods that do not meet the food safety requirements, such as corruption, deterioration and expiration, and shall not be overloaded.

Strict management personnel.Employees should obtain health certificates before taking up their posts, strictly follow the daily morning check-up system, carry out pre-job health check-up and body temperature monitoring, and employees with fever, cough, vomiting, diarrhea, pharyngeal inflammation and skin wounds or infections should leave their posts immediately. Employees should pay attention to personal hygiene, wear clean work clothes and masks, enter the food operation area after strict cleaning and disinfection of their hands, and their hair should not be exposed during operation, and they should not leave long nails, paint nail polish or wear accessories.

Strict procurement inspection.Clear the person responsible for purchasing and acceptance, and truthfully record the product name, specification, quantity, production batch number, shelf life, supplier name and contact information, purchase date and other information. When purchasing fresh meat and meat products, you should carefully check whether the supplier’s license is complete, whether there is a meat inspection and quarantine certificate, and whether the outer packaging and labeling of prepackaged meat products meet the requirements.

Manage in good faith according to law.It is strictly forbidden to operate ingredients with unknown sources; It is forbidden to purchase, store and use nitrite; It is strictly forbidden to purchase and use the meat of livestock and animals and their products that have died of illness, poisoning or unknown cause of death; It is forbidden to purchase, store and use wild animals and their products; It is strictly forbidden to process and sell illegal fishing catches and aquatic products of unknown origin; It is strictly forbidden to raise and slaughter livestock and animals on the spot in catering service places; It is forbidden to purchase, process and supply toxic, harmful and spoiled food; Illegal addition of non-edible substances and abuse of food additives are strictly prohibited.

Strict distribution management.Collective dining distribution units, central kitchens and online ordering, etc., advocate "non-contact" distribution and promote the use of "food safety seal". Clean and disinfect the distribution sites, delivery boxes, delivery vehicles, food containers and their packaging, and tightly package and seal the catering food to ensure that the food distribution process is not polluted.

Strictly mark the price clearly.Clearly mark the service items, service contents, prices or valuation methods in a conspicuous way. Do not sell goods or provide services at a higher price than the marked price, and do not charge any unspecified fees; When carrying out promotional activities, the information of the activities shall be fully, truly, accurately, clearly and conspicuously marked, and false or misleading pricing methods shall not be used to mislead relevant operators and consumers and infringe on consumers’ rights and interests.

Reminder to consumers

Prefer qualified merchants to eat.When dining out or ordering food, you should choose a catering unit with legal and valid Food Business License, quantitative evaluation grades of A and B, and good sanitary conditions. Do not order take-away food of unknown origin. When ordering a large number of meals as a group meal, you should order from a unit with the qualification of group meal distribution.

Homemade dishes to prevent safety risks.Homemade dishes for family dinners and gatherings should ensure that perishable food raw materials and cooked food products can be stored under refrigerated conditions; The prepared meals should be eaten within 2 hours after completion, and should not be stored at room temperature for a long time; Don’t abuse food additives when making food.

Pay attention to safety and nutrition when choosing ingredients.Do not eat foods of unknown origin and foods that have deteriorated, have incomplete packaging labels or have exceeded the shelf life; Do not eat illegal food, eat little or no raw aquatic products, and be careful to eat high-risk foods such as cold meat and cold dishes, green beans and wild mushrooms; Try not to choose foods that are not often eaten or allergic, especially for people who are pregnant and weak; Eat more light and healthy foods such as fresh vegetables and fruits rich in cellulose and vitamins, do not overeat, mix meat and vegetables, and have a balanced diet.

Advocate frugal and civilized consumption fashion.During the Spring Festival dinner, we should establish a correct concept of consumption, order food according to needs, consume in a civilized and rational way, advocate the use of public chopsticks and spoons or separate meals, and eat in a civilized way, so as not to waste, compare with others and show off, and resolutely put an end to "waste on the tip of the tongue".

Rationally safeguard one’s own rights and interests according to law.Dining consumption should take the initiative to ask for bills and vouchers and keep them properly. If you feel unwell after eating food, you should immediately stop eating suspicious food, seek medical treatment as soon as possible, and keep suspicious food samples, consumption vouchers, medical records and other relevant evidence. In the event of a consumer dispute, you can negotiate with the merchant in time; If negotiation fails, consumers can log on to the national 12315 platform (website:http://www.12315.cn/), 12315 mobile APP, 12315 WeChat applet, 315 reconciliation platform applet or call 12315 and 12345 to make a complaint or report.

Reporting/feedback

Firefighting in Guizhou： Fireworks and firecrackers caused a fire and killed one person.

@ Guizhou Fire Release Bulletin: At 21: 49 on January 30, the Yunyan District Fire Rescue Brigade of Guiyang City received an alarm from the masses that a fire broke out in a resident’s home on the 14th floor, Unit 2, Building No.1, Dongshan. At 21: 50, the fire rescue forces immediately dispatched. At 22: 25, the fighting ended. A trapped person was rescued at the scene and immediately sent to hospital for treatment. After full rescue, he died. After preliminary investigation, the cause of the fire was fireworks and firecrackers, and sparks splashed into the room to ignite sundries. During the rescue, it was found that the fire hydrant could not be used normally due to the lack of hose interface.

Ten years ago, he quietly left after saving many people by the mourning hall. Ten years later, the parties finally found a benefactor.

Gao Wei (second from right) toasts the elders of the Huang family. Chengdu business daily

"Come on, second brother, let’s go!"

At noon on January 30th, at the invitation of Huang Bangyin’s family, Gao Wei made a special trip to Shifang to have a reunion dinner. During the dinner, he was full of laughter and joy. Ten years ago, Gao Wei saved more than 10 relatives and friends who were poisoned by carbon monoxide while attending a wake for Huang Bangyin’s lover. After leaving Shifang, Gao Wei changed his job, went to other cities and changed his mobile phone number, and lost contact with Huang Bangyin.

This life-saving kindness has always been remembered by the Huang Bangyin family. On the tenth anniversary of his lover’s death, Huang Bangyin’s family searched in many ways and finally found Gao Wei.

Past/

More than 10 people were poisoned by carbon monoxide. He left quietly after saving people.

Huang Bangyin of Shigu Village, Shigu Town, shifang city is 85 years old, and his lover died in the twelfth lunar month of 2009. Ten years ago, on the 25th day of the twelfth lunar month, he will never forget it. It was the day before his lover was buried. More than ten people who were resting in the next room of the mourning hall burned steel charcoal to keep warm, and all of them were poisoned by carbon monoxide. "If Gao Wei didn’t find it in time, more than 10 lives would be gone!" Although it has been ten years, he still has a lingering fear when talking about the scene at that time. When it comes to the thrilling place, the old man’s mouth twitched.

Huang Ruofang, the fifth daughter of Gao Wei and Huang Bangyin, used to be a colleague and friend of the same unit. When Gao Wei learned of Huang Ruofang’s mother’s death, he took his lover from Chengdu to Shifang to pay homage and express condolences.

Ten years ago that night, Gao Wei went to Shigu Town, shifang city, Huang Ruofang’s hometown.

Gao Wei and several other young people of the Huang family have been vigiling beside the mourning hall, while others are resting in the next room. Because it is too cold, more than ten people who are resting in the next room burn steel charcoal to keep warm.

At about 4 am on the 26th of the twelfth lunar month, an accident happened.

"At that time, there were 10 people falling in the house, and they couldn’t wake up when they shouted." Gao Wei recalled that the temperature was low that night, and some relatives and friends of the Huang family went to the next room to warm themselves. It was about 4 o’clock in the morning, and a door opposite him opened and I saw someone lying at the door. At first, I thought I was drunk and felt something was wrong, so I went over to have a look and found that the air in the room was wrong. More than 10 people were lying on the ground and there were several pots of charcoal burning in the room.

Found suspected carbon monoxide poisoning, Gao Wei hurriedly shouted "save people quickly", and was busy opening the doors and windows of the house to ventilate, so that his wife could call 110 and 120 emergency calls.

"Looking at 10 relatives and friends lying in the house, my legs are scared." Huang Ruohua, the second son of Huang Bangyin, said that on the night of the incident, some relatives and friends stayed at home after various ceremonies were completed. Some are leaning on the sofa in the living room, while others are crouching in the chair, warming themselves by the fire and waiting for the next day. "When I heard shouting for help, the first reaction was that the mourning hall was on fire." He came out and saw that Gao Wei and others were busy carrying people out and rescuing them. "I was worried when I saw how many people were carried out." Huang Ruohua said.

Gao Wei, Huang Ruohua and others rushed to carry more than 10 relatives and friends out of the house. Some relatives and friends are still conscious, while others can’t wake up. Fortunately, after the alarm, 120 ambulances rushed to the scene. Everyone is busy sending more than 10 people to the car on the roadside a few hundred meters away. More than 10 relatives and friends were sent to the hospital for rescue.

Fortunately, it was discovered in time, and after the rescue, relatives and friends woke up one after another. After rescuing more than 10 relatives and friends of the Huang family, Gao Wei and his wife left quietly the next morning in order not to add trouble to the Huang family. When Huang Ruofang finished handling things at home, she was ready to thank Gao Wei, and Gao Wei went on a business trip again. After so many years, Gao Wei’s work changed, and after the mobile phone was replaced, Huang Ruofang lost contact with Gao Wei.

Now/

I finally got in touch with him and invited him back to "home" for a reunion dinner.

Not long ago, on Huang Bangyin’s birthday, all five children came back to celebrate their old father’s birthday. During the dinner, I talked about the tenth anniversary of my mother’s death. In the local countryside, the tradition of worshipping predecessors before the Spring Festival is preserved. Huang Bangyin has always had a wish to thank Gao Wei, the benefactor who met once, for having a reunion dinner together.

The family found the relevant departments, and Huang Ruofang contacted his old colleagues in many ways. Just two or three days ago, he finally contacted Gao Wei. Knowing that the Huang family wanted to invite him and his family back to the Youth League, Gao Wei readily agreed.

Yesterday morning, Gao Wei drove, took his wife and little daughter with him, and arrived at Huang Bangyin’s house at 10 o’clock in the morning. Huang Bangyin and his five children have moved out of the old yard and rebuilt their new houses.

After a brief greeting, Gao Wei, accompanied by the Huang family, went to the old yard. Gao Wei put incense on the grave of Huang Bangyin’s lover. The Huang family specially booked a banquet in a famous local restaurant, and warmly entertained the savior from afar. Although we haven’t seen each other for many years, when it comes to the past, both sides have endless words and endless drinks. In order to express his friendship with the Huang family, Gao Wei specially brought good wine to Huang Bangyin and gave red envelopes to the children of the Huang family.

"The Huang family really misses their feelings, which makes them feel at home." Gao Wei said. In a flash, 10 years passed. What changes is the living environment and the appearance of everyone, but what remains unchanged is the current situation.

(Original title: Ten years ago, after saving many people by taking a new mourning hall, he quietly left. Ten years later, the people finally reported that they had found a benefactor and celebrated the reunion.)

Every firework over northern Myanmar may mean that one person’s life in China is dying! This kind of fraud is the most deadly!

With the heavy blow to telecom fraud in China, most domestic telecom fraud gangs have now moved abroad, especially in Southeast Asia. Initially, telecom frauds transferred abroad will be entrenched in Southeast Asia such as the Philippines and Malaysia, but in the past five years, northern Myanmar has gradually become the preferred residence for these fraud groups.
Zhou Jun is an insider who is familiar with police cases. According to incomplete statistics, there are about 100,000 people engaged in telecom fraud in this area. And these telecom fraud gangs, which have sneaked abroad and grown wantonly in northern Myanmar, are targeting at compatriots in China.
Northern Myanmar mainly refers to the four autonomous regions on the border between China and Myanmar. They are controlled by four military armed forces independent of the central government and are in a state of "warlord separatism". These places are deeply influenced by China culture, and are very similar to Yunnan in living habits and language. The official language includes Chinese, which can circulate RMB, and can also use the signals of China Mobile, China Unicom and China Telecom.
For the needs of economic development, the local military government even set up a special economic development zone to provide special business licenses for these criminals engaged in telecom fraud to support the development of telecom fraud. It is for these reasons that North Myanmar has become a paradise for fraudsters.
The following is Zhou Jun’s dictation:
Every time you successfully defraud 500 thousand, you will set off a bunch of firecrackers to celebrate.
In the Spring Festival of 2021, I went to North Myanmar again.
Every once in a while, my biggest feeling is that the construction here is too fast. Office buildings have sprung up and roads have been repaired quickly. However, these new office buildings are basically rented to gangs engaged in telecom fraud.
It was also during the Spring Festival this year that I realized one thing. Every time I used to come here, I always heard the sound of fireworks and firecrackers one after another at night. They sounded in different places, and sometimes they were awakened by firecrackers at two or three in the morning. We will feel strange: why do we set off firecrackers every night?
Later, I finally learned that firecrackers were set off by telecom fraud gangs. This seems to have become a custom. Every time they successfully swindle 500,000 yuan, they set off a bunch of firecrackers to celebrate.
This bunch of fireworks set off in the sky is the footnote of this magical reality. Those victims in China were cheated out of everything, but here, it is their achievement worth celebrating.
Here, the telecom fraud industry is called "cash net", which is harmful to society, but it is legal in the local area. Telecom fraud gangs will pay the military government, create jobs and drive consumption. Their gathering has also promoted the development of all walks of life around them, including those who provide network services for these fraud gangs, those who deliver takeout food and those who open hotels … The local government is happy with the changes brought about by the arrival of telecom fraud. The buildings there are getting higher and higher, and the bumpy mud roads have become cement roads.
Historically, opium was cultivated and drugs were produced in these places. Local people will also be infected with drugs, which has strong social harm. Unlike telecom fraud, scammers don’t target local people. The targets of these fraud gangs smuggled from China to northern are all China people with mobile phones and computers in China.
In 2015, when telecom fraud gangs appeared sporadically in northern Myanmar, the domestic police were quite optimistic, because the local police cooperated well with the domestic police and the arrest was easy. They also discussed the technical aspects of the crackdown with the domestic police.
I remember once, the domestic police locked a fraud gang, but the arrest inside the gang was blocked because they could not open the iron gate of their den. When the fraudsters learned that the police were coming, they threw all their tools into the river from the second floor. After the evidence was destroyed, the criminals were still very arrogant and stood on the rooftop, challenging the domestic police with gestures.
Faced with this situation, the local police chose to shoot directly, and these talents surrendered. Finally, because of the destruction of evidence, the domestic police had no reason to arrest them, while the local police took everyone away and locked them up for a long time on the grounds of obstructing the police from handling cases.
Before October 2018, the cooperation between domestic police and local police was smooth. This is a win-win situation, the domestic police caught people, and the various living materials of those gangs that could not be taken away were confiscated by the local police. The local per capita salary is very low, and the monthly salary of the police is 300 yuan RMB. Those materials that can’t be taken away are a considerable income for them.
However, since October 2018, the attitude of the local police has changed, and the change is said to come from the fact that high-level officials were bribed by fraud gangs. Later, they also set up an economic development zone to handle the business license of "cash network business" for fraud gangs, and fraud business began to enter the room. Of course, paying a high monthly "protection fee" is also a necessary condition for every fraud group to survive locally.
More than 100 million people are engaged in telecom fraud in northern Myanmar.
Fraud gangs have brought rich economic returns to the local area. And some young people in China, attracted or lured by attractive job advertisements, went on and on to sneak into northern Myanmar.
Fraud gangs have outlined a dream of getting rich for them, and they can earn more than 10,000 yuan a month just by chatting. When these young people arrived in North Myanmar, they found that there was a great discrepancy between advertising and reality. What they are doing here is a clear crime in China, and making money is not as easy as they think.
If you regret it and want to leave, you need to pay at least 30 thousand yuan for redemption. If you can’t afford it, men will be asked to sell drugs and women will be asked to engage in prostitution. In the local area, gambling and pornography are legal industries. This is an abyss, as long as you step into that step, it will be difficult to get out again.
In China, telecom fraud was first brought by fraudsters in Taiwan Province, and then copied by some Fujian people. In some areas of Fujian, even an entire village engaged in telecom fraud. Now, the original Fujian people have generally become the bosses at the tip of the telecom fraud pyramid in northern Myanmar, and their people come from all over the country.
It is estimated that there are hundreds of thousands of people engaged in telecom fraud throughout northern Myanmar. Over the years, I have also dealt with many young people at the bottom of this industry. Most of them are "problem of juvenile" with poor academic performance, and their families are good and bad. Some time ago, the domestic police rescued a 16-year-old Shanghai girl. The girl’s family condition was good. Because she didn’t want to go to school again, she came to northern Myanmar with her netizens. In the fraud gang, what she needs to do is very simple, that is, to send a trembling voice every day, show her beauty and life, attract fans and add the designated WeChat in the gang. And these fans attracted by her have become the targets of gang fraud.
Because her daughter disappeared, her family called the police, and finally the girl was found by the domestic police. The rescued girl also blamed her mother for "ruining her dream of making money". Because the girl was under 16 years old, she was not investigated for criminal responsibility. Other adult fraudsters who report to the domestic police for help will be considered as surrenders, and they will still face criminal prosecution after being rescued by the domestic police.
Because the military government in northern Myanmar is not under the management of the central government of Myanmar, the passport doesn’t work here. The legal pass recognized here is the border pass, which has certain conditions. The border between China and Myanmar is more than 2,000 kilometers long. There is no obvious barrier. There are mountains and water, and many places come over as soon as they pull their trousers. Smuggling has become a way for Chinese people to reach northern Myanmar, and it has also become an industry. In the early years, the price of 200 yuan can find a way to successfully smuggle. After the outbreak of the epidemic last year, the price of smuggling has also risen. I heard that several people were caught by the border guards some time ago, and each person gave tens of thousands of yuan to the snakehead.
In northern Myanmar, there are as few as four or five people and as many as two or three thousand. The types of fraud include impersonating public security organs to enforce the law, defrauding loans, chatting naked, cashing in bills, investing in wealth management, killing pigs and so on. Most fraud lists are tens of thousands of yuan, and a few can reach millions or even tens of millions. Most fraudulent orders give a small commission to a single person.
In the past two years, the most harmful thing is the "killing pig plate". Simply put, this kind of fraud means that the liar will pretend to be a perfect lover, fall in love with the victim online, and finally guide the victim to invest or gamble on their designated website. When the victim invests a lot of money, the lover and the website disappear together.
Gangs engaged in "pig killing" fraud have an assembly line-like division of labor. Some people are responsible for finding pigs to kill, others are responsible for chatting with pigs, and technicians are responsible for building websites for "killing pigs".
I came into contact with a well-paid female white-collar worker, who was cheated by the "pig-killing dish" for 6 million yuan. She came to report the case and asked us to find the person who cheated her, not asking for her money back in the end, but just asking if he was sincere about himself.
The "killing pig plate" just uses people’s emotional needs to gain the trust of the victims, and then uses people’s greed to guide the victims to invest money.
More and more complicated fraud routines
The detection of telecom fraud cases is a technical job, and only when someone reports the case can the domestic police solve the case. Although the domestic police all know which floor of a building in northern Myanmar is a telecom fraud gang, they can’t arrest them without a case. Only when someone reports a crime, the domestic police will look for the place where this gang is located according to all kinds of information he provides, because the criminal gang caught in this way can determine their criminal evidence and form a complete evidence chain.
In my memory, the most successful case was an arrest in 2017. The criminal gang hid on the second floor of a building materials market. At that time, the weather was very hot, the door of criminal gangs was open, and the office environment was not good. Only fans were installed in the office on a hot day. When the domestic police arrived, they were working, and they got all the evidence such as computers and mobile phones, so they were caught red-handed. The evidence was clear and the case was solved smoothly. The scam of this gang is to find people who want to borrow money through baidu promotion, pretend that they can help with the loan, and then charge the victims in various names. In the end, the domestic police arrested ten criminals.
However, there are not many such smooth times. In a large-scale crackdown in 2017, the domestic police dispatched more than 1,000 policemen, but in the end, because of some strategic mistakes, only more than 300 criminals were arrested. Sometimes the domestic police took people back, but because of the lack of evidence, they had to let them go, and these people went back to northern Myanmar to continue to engage in telecom fraud.
The new trend now is that the degree of integration of various crimes is getting higher and higher. This also makes it more and more difficult for the domestic police to solve the case. For example, gambling and fraud show an integrated form, which is not only reflected in the form of fraud and gambling, but also in operation and management. The local military government will entrust casinos to manage fraud gangs. Because the casino itself has to pay protection fees and taxes. So the management of these casinos will set up their own companies or jointly set up management committees with development zones to manage fraud gangs.
Before telecom fraud entered northern Myanmar, the best local houses were owned by casinos. In the past, there were few tall buildings with more than six floors here. The first floor is used as a physical casino, and the second floor and above are rented to fraud gangs, so that the casino collects rent and management fees. The management fee received was handed over to the local military government together with part of the casino’s income.
In this process, the owner of the casino found that telecom fraud was very profitable, so he began to take a stake in telecom fraud. Casinos are in cahoots with telecom fraud. There are many similarities between gambling and "killing pigs", and like online casinos, killing pigs also requires buying domain names and constantly changing websites. It’s just that gambling will make some profits, and the "killing pig plate" will directly circle the money and run away. Casinos have good technology in this respect, which can be directly provided to the "pig killing plate". In addition to technical collusion, casinos and fraud gangs will also share customers. These complicated reasons make gambling and fraud more integrated.
The way of telecom fraud has gradually escalated, which also makes the domestic police dare not slack off, and it is necessary to step up the improvement of the technical level of domestic police in solving cases.
Because of the impact of the epidemic, it is inconvenient for the police to go abroad to handle cases. These fraud gangs have basically been in a state of uncontrolled and barbaric growth in the past year. At the moment when the global epidemic has not been extinguished, I am not optimistic that they may have an explosive growth in the next few years.
(Note: In order to protect the privacy of the respondents, Zhou Jun is a pseudonym)
Source "Observatory", ending fraud
Reporting/feedback

New Year’s Eve has a strong flavor (going to the grassroots in the New Year and basking in my family’s New Year’s Eve)

Editor’s note: New Year’s Eve carries the most sincere expectations and the strongest affection in a year. On this New Year’s Eve, in Wushi County, Xinjiang, the resident cadres who stuck to their posts ate pilaf; In Jiaozhou, Shandong Province, the father and son who got rid of poverty set new goals; In Mohe, Heilongjiang, tourists experience the culture of Northeast China in the Arctic Village. In Jiangjin, Chongqing, the New Year’s Eve dinner for poverty-stricken farmers is much richer than in previous years. In Zhuzhou, Hunan Province, villagers who moved from ex situ to help the poor had a reunion dinner in their new houses. In Huangpu District, Guangzhou, the left-behind workers spend the New Year in a foreign land … This special and unforgettable New Year’s Eve dinner is a review and tribute to past efforts, but also a prospect and expectation for a new beginning.
Race against time and keep pace with history. In 2020, we will build a well-off society in an all-round way; In 2020, it is also the year of decisive battle against poverty. Strugglers in the new era, let’s continue to unite as one and work hard to move forward rain or shine!
Xinjiang Wushi Resident Task Force
It’s so happy that the villagers are all out of poverty and staying in the village.
Our reporter Yang Mingfang altak
On the 24th, Lunar New Year’s Eve. In Kumbulong Village, Aotebeixi Township, Wushi County, Aksu Prefecture, Xinjiang, the flavor of the year is strong in the village committee courtyard.
"Dinner!" Zhu Lidong, the general leader of the "Visiting Huiju" of the Forestry and Grassland Bureau of the Autonomous Region in Wushi County, the first secretary of Kumbulong Village and the captain of the resident team, has a loud voice and greets the team members to hurry to the table. During the Spring Festival this year, all 12 members of the task force stayed in the village for the New Year.
A pot of pilaf and half a sheep, a pot of green tea makes a short story. "Everyone can’t go home for the New Year, so they have a reunion dinner in the village." Zhu Lidong served everyone a bowl of delicious hand-grabbed rice. What makes Zhu Lidong feel gratified is the change in the village. In recent years, the task force has helped villagers get rid of poverty and become rich by promoting the quality and efficiency of the forest and fruit industry, and the per capita annual income has increased from 9,000 yuan in 2017 to 13,000 yuan.
After graduating from graduate school, Zhao Dachuan, a young man from Shandong Province, worked in the Forestry and Grass Bureau of the autonomous region and was sent to stay in the village. This is his third Spring Festival in the village. "As a poverty alleviation specialist, what makes me most happy is that at the end of 2019, 32 poor households in the village were all lifted out of poverty."
There is a special little guest at the dinner table-Zhu Yuxin, the 6-year-old daughter of team member Zhu Yuefeng. Zhu Yuxin said that after Dad came to the village, he became very busy, and sometimes he didn’t have time to video with her. "Mom took care of her little brother at home, so I came to accompany Dad!"
After listening to Zhu Yuxin’s little friend’s words, Ainiwal Anshan, the vice captain of the task force, smiled lovingly. This year is the fifth year for Ainiwal to stay in the village. In the work in the village, what makes Ainiwal feel the most is the change in the village; What warms him most is the family-like atmosphere among the members working in the village. "The members come from three different nationalities, just like a family. We usually work together, regardless of you and me."
"They left their homes and businesses to do good things for the people. We thank them from the bottom of our hearts." Aminah M Kadir, a local cook hired by the team, has been helping the team for almost five years. In her and the villagers’ hearts, the resident team members have already become relatives.
This Spring Festival, not only Kumbulong village, but also more than 70,000 village cadres from 12,000 "visiting and gathering" teams in Xinjiang, most of them stick to their posts and look forward to handing over a satisfactory answer sheet in the year of decisive battle against poverty.
Yang Wei ‘an and Yang Xiaoliang, Jiaozhou, Shandong Province
Set a new goal for poverty alleviation New Year’s Eve.
Our reporter Pan Junqiang
On New Year’s Eve, every household in Songjiatun Village, Jiaolai Street, jiaozhou city City, Shandong Province, was happy with Spring Festival couplets and blessings.
"Old man, take this dumpling out." The voice of his wife, Zhang Guirong, flew out of the house, full of anger. In the yard, Yang Wei ‘an was chatting with his neighbor. He answered, went into the main room and brought a whole set of dumplings with sorghum stalks into the side room. This is his family’s New Year’s Eve. The old couple are over 70 years old and still healthy and tough.
"Go, show you the new year’s goods prepared by my family." Zhang Guirong got up and pushed open the side door. The aroma was fragrant, fried yellow croaker, rice cake with dates, and Jiaodong big cake. She opened the refrigerator, chicken legs, dried shrimps, fish … all kinds. "Before the Chinese New Year, it was difficult to eat a decent jiaozi." Zhang Guirong said. Nowadays, it is not only the Spring Festival couplets on her door that are booming, but also the better days. Four years ago, Yang Wei ‘an and his son Yang Xiaoliang got rid of poverty together. It was not easy to get back to poverty at the beginning, but now they are stable, have something to do and have a deposit. "Thanks to the help of the party and the government, we have a good day today." Yang Weian was filled with emotion.
It was getting dark and my son Yang Xiaoliang came. My son separated after he got married, but it was less than 200 meters away from Yang Wei. On New Year’s Eve every year, Yang Xiaoliang’s family comes to spend the New Year with the old couple.
On the New Year’s Eve dinner, the father and son sat on the kang, guarding jiaozi, and Yang Wei ‘an scalded the wine, chanting, "jiaozi drinks wine, and the more you eat, the more you have!"
After half a bowl of wine, Yang Weian opened his mouth. Sixteen years ago, a car accident caused Yang Xiaoliang to suffer from a comminuted skull fracture, blindness in his left eye and disability. Parents are old, and Yang Xiaoliang can’t do heavy work. His daughter-in-law takes care of him and his children at home, and occasionally takes time out to do odd jobs to subsidize the family.
The reason for the change is that Yang Xiaoliang wants her daughter to continue to study hard. The prostitute has been studying very well. "After high school, it is more expensive to pay tuition fees to buy materials than in primary and secondary schools." Yang Xiaoliang said that he thought about it for a long time and felt that raising sheep was the most suitable. "I have to thank the poverty alleviation cadres, help me apply for a poverty alleviation fund of 3,500 yuan, and buy a male, five mothers and six sheep. This is the seed of poverty alleviation; I have to thank the technicians of the animal husbandry and epidemic prevention departments for giving us free guidance. " Now, my daughter is in her senior year and has just taken the postgraduate exam.
Now, there are more than 70 sheep at home. Yang Weian told Yang Xiaoliang that this year we will work harder to get rid of poverty and strive to get rich.
Heilongjiang Mohe nonlocal tourists
Meet in Beiji Village and Experience the Year of Northeast China.
Our reporter Fiona Fang.
"Happy New Year! Give everyone a free New Year’s Eve dinner tonight! " On the morning of New Year’s Eve, in Arctic Village, Mohe City, Heilongjiang Province, he ye, the proprietress of the Youth Hostel’s Friends’ Home, set out. While introducing the activities in the evening to tourists, she filled the table with candy and nuts, and handed out a few to everyone.
It is the practice in the store to provide delicious New Year’s Eve dinner for everyone.
Li Xiaoyun, a volunteer who helps in the store, is from Guangzhou. A month ago, she accidentally saw the information that the store was recruiting volunteers to be responsible for the reception at the front desk, so she went there with pleasure. Her job includes food and accommodation, and she can visit the Arctic Village after work. "I just want to experience the year here." She said that she experienced a lot of northeast folk customs this time, and she also learned to pack jiaozi with the proprietress.
Chicken stewed mushrooms, a bumper harvest, pot-wrapped meat … At 5 pm, the New Year’s Eve dinner was officially opened, and delicious food was served one after another. The atmosphere of 2008 allowed people who had never met each other to get to know each other quickly and come to raise your glass together.
Hu Li, a tourist from Jiangsu, is the third time to come back to the Arctic Village. "I can’t play enough at once. The most important thing is that I really miss the food here." Said, and he picked up a frozen pear on the table, "this thing, we can’t eat it at all. Bite it down, it’s sweet and icy, and it tastes great! "
Behind the good tourism experience is the efforts made by Mohe municipal government to optimize the tourism market.
"Since December 20th last year, it is still hard to get a ticket to open a train from Harbin to Mohe every day. We set up a comprehensive administrative law enforcement brigade to make unannounced visits to scenic spots, find problems in advance and solve them well, and improve the comfort of tourism. " Feng Guangqing, Party Secretary and Director of Mohe Municipal Bureau of Culture, Sports, Radio, Film and Television and Tourism, said.
During dinner, Hu Li discussed with his friends and went to other scenic spots in Heilongjiang in summer.
"Let’s drink to the Arctic Village and have a happy New Year!" There was laughter in the room, and under the inky night sky, gorgeous fireworks lit up this tourist hotspot in the northernmost part of the motherland.
Chongqing Jiangjin Poverty Alleviation Farmer Yang Wanliang
Life is easy, and the annual meal is rich.
Our reporter Liu Xinwu
One yard, two houses. On one side is an adobe house, and the wooden door creaks when touched. On one side is a new house with white walls and black tiles, and the "New Year’s Eve" is here.
As soon as the reporter entered the room, Yang Wanliang was enthusiastic, and oranges and sweets piled up on the table. The joy of the New Year is full of joy in Yang Wanliang’s face. "Now the days are better and the annual meal is richer!" Yang Wanliang dragged everyone around the house. There was a big barrel in the kitchen. When the lid was lifted, the bacon smelled delicious. In the vegetable garden, cabbage, radish and lettuce grow well.
Braised pork smells delicious, boiled fish is fresh and tender, and lettuce leaves are green and appetizing … This year, Yang Wanliang’s family reunion dinner is much richer than in previous years.
Piluo Village, where Yang Wanliang lives, is located in the south of Yongxing Town, jiangjin district, Chongqing, with high mountains and steep slopes. It was once a poor village at the municipal level, and 1/10 of them were poor households. Yang Wanliang was one of them. In order to help poor households increase their income, the village has formulated a "one household, one policy" assistance plan. At first, Yang Wanliang didn’t buy it, waiting for "relief". "Forget developing the industry, can you help me buy a mobile phone?"
Help the poor first. Knowing the situation, Xu Yuanfeng, the first secretary in the village, intends to "stimulate" him and take him to visit poverty-stricken households. Seeing someone else’s new house, Yang Wanliang’s expression is somewhat complicated.
After repeated persuasion, Yang Wanliang was determined to "do it". After careful comparison, he decided to raise chickens. The village helped him to contact and buy chicken seedlings, and asked experienced farmers to teach him by hand. Yang Wanliang raised 50 chickens in the first batch and got a grant. The agricultural cooperative helped him introduce buyers. With the help of policies, Yang Wanliang spent less than 20,000 yuan to build a new house. There are also public welfare posts in the village to help employment. In March 2019, he became a road cleaner with a monthly salary of more than 1,000 yuan. At the end of the year, Yang Wanliang calculated an account, earning 4,000 yuan from selling livestock and 10,000 yuan from sweeping the floor. Together with the income from selling chickens, he has earned more than 20,000 yuan in one year.
In the second half of last year, Yang Wanliang got rid of poverty and took off his hat. In order to facilitate contact, he bought a smart phone and learned to use WeChat. "It’s so convenient, and you can video chat!"
Villagers who moved in Zhuzhou, Hunan Province
After eating this meal, it is a family.
Our reporter Chen Yuanyuan.
On New Year’s Eve, in the centralized resettlement site for ex situ poverty alleviation and relocation in Huachong Village, Longmen Town, Lukou District, Zhuzhou City, Hunan Province, villager Huang Yousheng had a special reunion dinner. Not only his family, but also his neighbors and village cadres had dinner.
Referring to the change of living conditions, Huang Yousheng found out the photos of the old house. "My hometown is an adobe house, and the air leaks and the rain leaks." At the end of 2017, Huang Yousheng’s family moved into a new house at the resettlement site. "Now the house is big, and the income of the couple working together with poverty alleviation and dividends from the village industry is more than 50,000 yuan a year." Huang Yousheng’s neighbors are all villagers who moved from Huachong Village to help the poor. There are 8 households with 21 people, and now they have all got rid of poverty.
Huang Yousheng’s father was seriously ill and his son was sick. The burden of life once overwhelmed him. "Now I am not poor. This year is a good year, and there will be more hope in the coming year."
Into the resettlement site, hung red lanterns, brand-new Spring Festival couplets, put up a shed in front of the house, and put a brazier in the middle of the shed, which is warm and clean.
In the greenhouse, the drama has begun. Jinghu solo, Huagu Opera, Pop Songs … Wei Libin, a staff member of the literary squad of Zhuzhou Drama Heritage Center, performed six grounded programs with his team members in one breath. At the end of the performance, some villagers were not satisfied, so they simply went on stage and said a jingle: "The working team sent by the district was tired for poverty alleviation. They climbed high slopes in five years of cold and summer and tried their best to build a golden nest."
The kitchen is next to the stage, and the local cookhouse squad with the best reputation personally cooks. I heard that it was a holiday for poor households. Master Fu Lima promised: "I have to cook this meal. Everyone comes from different places and eats this meal, which is a family." The menu design is also satisfying, symbolizing the "family photo" of reunion, and the braised pork of happiness … 12 dishes, 8 tables of banquets, everything is complete.
Chen Xiangquan, an idle villager, came to help from another resettlement site early in the morning. In the past, Lao Chen earned less than 10 thousand yuan. "I am still young, how can I not live a good life?" Now, Lao Chengan raises and does business, earning nearly 80,000 yuan a year. When Mr. Chen was mentioned, everyone in the village gave a thumbs up.
The new year breeds new hope. Wang Shuai, director of the Poverty Alleviation Office in Qikou District, said: "This year, we are heading for a well-off society in an all-round way, so that everyone’s life will flourish."
Guangzhou Huangpu left-behind workers
Stick to a foreign land on the construction site for the New Year.
Our reporter Li Gang
On New Year’s Eve, Pan Qingyu from Guilin, Guangxi, and more than 10 left-behind workers walked into the canteen of the construction site at the Nano Valley site of China Construction Railway Investment Rail Transit Company in Huangpu District, Guangzhou, Guangdong. At the age of 23, this year is the first time that he left his parents to spend the New Year in another country, so it is inevitable that he will miss home. But I am not lonely when I am talking and laughing with my workmates.
According to Guangdong customs, on New Year’s Eve morning, Pan Qingyu put on new clothes and went to the nearby Guangzhou Knowledge City Flower Market with his workers. When in Rome, he did as the Romans do, chose a pot of azaleas, bought Spring Festival couplets and the word "Fu", went back to the construction site to carefully tidy up the dormitory, put up Spring Festival couplets and put flowers on it, and it was really the New Year.
After the New Year’s dinner, the workers arrived, everyone gathered together, poured drinks and clinked glasses, and the atmosphere of the festival group year immediately came up.
Unlike Pan Qingyu’s family’s new year’s big dish, today’s reunion dinner is just a pot of vegetables. A table is a pot, and a pot is a table. Not only he, but even Li Changbiao, the warehouse property manager who has worked outside for more than 30 years, has never seen this kind of New Year’s dinner. The most conspicuous thing in the "big pot dish" is a whole grouper, as well as big crabs, shrimps, boiled chicken, roasted goose, mushrooms, oily tofu and more than 10 hard dishes, which make a big pot full. This is the characteristic of the coastal areas of southern Guangdong, where one pot and one table are full, and through a pot full of layered dishes, it means reunion and wealth, hoping for a bumper harvest.
Pan Qingyu told reporters that before the holiday, he had delivered the company’s Spring Festival gift package to his home, and bought a lot of new year’s goods online and sent them directly to his home, expressing his wishes to his parents through WeChat transfer.
The New Year’s Eve dinner is indispensable in Guangdong, and everyone present has a share. Xiao Huajun and Wang Linhai, security guards from Ji ‘an, Jiangxi Province, were very happy to receive the red seal from the managers. Xiao Huajun said that he hasn’t received lucky money for many years, and this letter made him seem to have returned to his childhood.
"Before the Chinese New Year, the company cancelled all kinds of dinners, but this meal for left-behind workers must not be saved." Hu Yangping, chairman of the labor union of China Construction Railway Rail Transit Company, said that the company’s development today was created by workers with their hands.
Caption:
Figure ①: Tourists enjoy the New Year’s Eve dinner in Arctic Village, Mohe, Heilongjiang.
Photo by Li Xiaoyun (People’s Vision)
Fig. 2: Members of the Xinjiang Forestry and Grassland Bureau’s team in Kumbulong Village, Aotebeixi Township, Wushi County, Aksu Prefecture gather to celebrate the Spring Festival.
Our reporter Yang Mingfang photo
Figure ③: Staff and children of poverty relief office in Lukou District, Zhuzhou City, Hunan Province make decorations for the Spring Festival.
Figure ④: Village cadres and villagers are preparing for the New Year’s Eve dinner in the centralized resettlement site for ex situ poverty alleviation and relocation in Huachong Village, Longmen Town, Lukou District.
Zhu Gangshe (People’s Vision)
Layout design: Cai Huawei
People’s Daily (January 25, 2020, 02 edition)
Reporting/feedback

In 2020, lottery sales will drop by 20%, falling below 150 billion! Expert： Accelerate legislation to reshape the image of Fucai.

Public welfare is the lifeline of lottery.
Welfare lottery is an important source of funds for the development of social welfare in China: every time 1 yuan Welfare Lottery is sold, 0.2971 yuan will be used as the lottery public welfare fund to invest in social welfare and public welfare undertakings.
Under the strong supervision policy of the state, the lottery industry has arrived in winter and spring is still far away.
After the audit storm in 2015, the ban on Internet lottery in 2018, and the strict restrictions on fast-opening games in 2019, and the impact of the COVID-19 epidemic, the lottery sales in China dropped by over 20% in 2020.
On February 5th, the data of "China Welfare Lottery Development Report (2019)" released by the Welfare Lottery Research Group of China Academy of Social Sciences showed that from its issuance in 1987 to December 31st, 2019, a total of 2,210.964 billion yuan of welfare lottery tickets were sold nationwide, and 656.865 billion yuan of lottery public welfare funds were raised, with a raising rate of 29.71%.
Welfare lottery is an important source of funds for the development of social welfare undertakings in China: every time 1 yuan Welfare Lottery is sold, 0.2971 yuan will be used as the lottery public welfare fund to invest in social welfare and public welfare undertakings, directly and indirectly benefiting hundreds of millions of people, creating tens of billions of tax revenue and creating more than 400,000 jobs.
How should the lottery industry get out of the strange circle of "chaos as soon as it is released, and death as soon as it is managed"?
Fall below 150 billion
On January 22nd, official website, the Ministry of Finance, disclosed the "report card" of the national lottery market sales last year.
From January to December, 2020, the national lottery sales totaled 333.951 billion yuan, a year-on-year decrease of 88.103 billion yuan or 20.9%. Among them, the sales of welfare lottery institutions was 144.488 billion yuan, a year-on-year decrease of 46.750 billion yuan or 24.4%; The sales of sports lottery institutions reached 189.463 billion yuan, a year-on-year decrease of 41.352 billion yuan or 17.9%. Compared with 511.472 billion yuan in 2018, the "achievements" in 2020 can be described as bleak.
He Hui, an associate professor at the Business School of China Academy of Social Sciences and editor-in-chief of the Blue Book of Welfare Lottery, said in an interview with China Philanthropist that the overall decline in lottery sales last year was due to the epidemic situation, which led to the stagnation of lottery sales for a long time, and the government’s further supervision of the lottery market in 2020, which gradually stopped the sales of video lottery tickets, and stricter sales restrictions were imposed on high-frequency quick-opening lottery tickets and quiz lottery tickets from 2019.
"The reason for the decline of welfare lottery tickets is mainly that video lottery tickets and high-frequency fast-opening games were originally important products of welfare lottery tickets, accounting for a relatively large proportion of total sales."He Hui said.
In fact, since 2019, Fucai sales have begun to drop sharply. According to the statistics of the Ministry of Finance, in 2019, from January to December, a total of 422.053 billion yuan of lottery tickets were sold nationwide, a year-on-year decrease of 89.418 billion yuan or 17.5%. Among them, the sales of welfare lottery institutions was 191.238 billion yuan, a year-on-year decrease of 33.318 billion yuan or 14.8%.
Obviously, the epidemic has made lottery sales worse, but the main reason is that the government has strengthened supervision over the lottery industry.
Chaos
Lottery is both entertaining and public welfare. Faced with the tempting "cake", many companies are scrambling to join the food fight.
At the peak of 2014, there were about 300 domestic Internet lottery companies, and more than 100 million users bought lottery tickets through Internet channels. This has also created a "no threshold" and "low cost" Internet lottery market, which is a mixed situation.
From January to December, 2020, the national lottery sales totaled 333.951 billion yuan, a year-on-year decrease of 88.103 billion yuan or 20.9%.
In 2015, after the national special audit of lottery funds, relevant departments strengthened the supervision and management of the lottery market, and also strengthened the investigation and punishment of unauthorized use of the Internet to sell lottery tickets. Since then, the growth rate of lottery sales in China has declined. However,After a period of time, illegal phenomena such as unauthorized use of the Internet to sell lottery tickets have slowly risen, irrational lottery purchases have gradually increased, and some chaos in the lottery market has reappeared.
In August 2018, the Ministry of Finance, the Ministry of Civil Affairs and the General Administration of Sports classified "welfare lottery tickets and sports lottery tickets sold by the Internet without authorization" as illegal lottery tickets when revising the Detailed Rules for the Implementation of the Regulations on Lottery Management. This is the first time in China’s lottery-related laws and regulations that unauthorized use of the Internet to sell lottery tickets has been clearly defined as illegal lottery tickets.
Defining illegal Internet lottery sales as illegal lottery tickets has also greatly shocked all illegal Internet lottery platforms and business owners. In September 2018, a number of illegal Internet lottery platforms took the initiative to suspend related services. The revised Rules for the Implementation of the Lottery Management Regulations came into effect on October 1, 2018. Since then, the phenomenon of illegal internet lottery sales has disappeared in a large area.
He Hui told China Philanthropist that there are many reasons for the relevant departments to strengthen the supervision of the welfare lottery market, such as anti-addiction, anti-money laundering and many other reasons, which are conducive to reshaping the public welfare image of welfare lottery. However, it has also exposed some problems such as unsmooth lottery management system and mechanism, imperfect market operation, unclear development orientation of welfare lottery and lack of stable market expectation for a long time.
Facing the multi-dimensional market dilemma and deep-seated development problems, how to deal with the relationship between market development and social responsibility of welfare lottery?
He Hui suggested,First of all, we should accelerate the legislation of lottery law and deepen the reform of lottery operation mechanism.
The Regulations on Lottery Management promulgated and implemented in 2009 is only an administrative regulation. At present, the National People’s Congress has begun the legislative process of the Lottery Law. Promulgating a relatively complete lottery law as soon as possible is an important prerequisite for the healthy development of the lottery industry.
Secondly, it is necessary to rationally divide the lottery market, explore the separation of management and operation, promote the professional and market-oriented operation of lottery institutions, and establish an effective incentive and restraint mechanism. Further standardize the management of lottery funds and adjust the distribution ratio of central and local public welfare funds. Explore the establishment of a fault-tolerant mechanism in the process of reform, innovation and development, and further clarify the regulatory responsibilities of local financial departments.
Public welfare is more beneficial.
The original intention of lottery was to raise public welfare funds to solve social problems, and the public welfare attribute is the lifeline of lottery survival and development.
Lottery public welfare fund is one of the forms of non-tax revenue of the government. According to the national regulations, it is the net income after deducting the reward bonus and issuance funds from the sales income obtained by issuing lottery tickets. Take the two-color ball as an example, 51% of its sales are used as lottery bonuses, 13% as distribution fees and 36% as lottery public welfare funds. Every time a lottery player buys a lottery two-color ball or a lottery ticket with a bet of 2 yuan, he will be given 70 cents as a tribute to the national public welfare undertakings.
On May 8, 2019, Xinzhou Primary School, Longlin Autonomous County, Baise, Guangxi, launched the "Angel Tour Screening and Rescue Action for Children with Poor Congenital Heart Disease". The China Red Cross Foundation has set up a special fund to help children with congenital heart disease from poor families, which has been supported by the National Lottery Public Welfare Fund.
The data shows that in the past 30 years, China has raised more than one trillion yuan of lottery public welfare funds from lottery sales revenue, which was mainly used for civil welfare and sports in the early days.In recent years, the total investment of the national social security fund has accounted for 1/3 of the financial resources, and the rest is mainly used for social welfare undertakings, including pension, medical care, the Red Cross, the disabled, poverty alleviation, legal aid, disaster relief and post-disaster recovery and reconstruction, which has become an important financial support for the development of social welfare undertakings.
According to the allocation policy of lottery public welfare fund approved by the State Council, the lottery public welfare fund is allocated between the central and local governments at a ratio of 50:50. The central centralized lottery public welfare fund is distributed among the national social security fund, the central special lottery public welfare fund, the Ministry of Civil Affairs and the General Administration of Sports in the proportion of 60%, 30%, 5% and 5% respectively.
According to the above distribution policy, in 2019, the lottery public welfare fund was allocated to the National Social Security Fund Council of 46.428 billion yuan to supplement the National Social Security Fund; 17.592 billion yuan was allocated to the central special lottery public welfare fund for social welfare projects approved by the State Council; 3.869 billion yuan was allocated to the Ministry of Civil Affairs to fund projects such as the construction of social welfare facilities for the elderly, the disabled, orphans and people with special difficulties; 3.869 billion yuan was allocated to the State Sports General Administration to support mass sports and competitive sports development projects.
The use of public welfare fund is a process of policy perfection, from paying attention to investment, service and benefit. It is necessary to further optimize the rules of lottery public welfare fund distribution based on existing practice.
He Hui suggested that, first, when selecting projects and allocating public welfare funds, we should solicit and bid for projects in a larger scope as far as possible to understand where the social needs are, and consider improving the professionalism and efficiency of implementation through market competition. Second, when the public welfare fund is allocated to specific projects and then implemented, it is necessary to scientifically evaluate the performance. This kind of evaluation should take into account not only the quantitative indicators of evaluation, but also the indicators that are difficult to quantify but very important.
"At present, the social impact of welfare lottery is weak, which is largely related to the low social effect of the use of public welfare funds in a broad sense."He Hui said that we need to pay special attention to the social effects of the use of public welfare funds. While ensuring the public welfare fund investment in traditional welfare projects, we should also strengthen and increase the investment in public welfare projects with wider social effects.
Source: China Philanthropist Magazine.
Image source:China News Photo Network
Reporting/feedback