On February 22, Xiaomi held a Xiaomi Mi 14 Ultra series product launch conference in Beijing. This conference officially released the professional imaging flagship Mi 14 Ultra, as well as Xiaomi tablet 6S Pro 12.4, Redmi Book Pro 2024 series, professional-grade e-sports display Redmi display G Pro 27 and other "people, cars and home all-ecological" category flagships.
AI + mobile phone, imaging platform access to large model
According to Lu Weibing, partner and president of Xiaomi Group, the brand-new professional imaging flagship Xiaomi 14 Ultra is an epoch-making work that integrates imaging "new level" and advanced "hard technology" with Yu Dacheng. It uses the new top-level Leica Summilux optical lens system, the industry’s first AI large-scale model computational photography platform Xiaomi AISP, and invites Zhang Yimou as the chief consultant of imaging to jointly discuss imaging standards, and the imaging capabilities span all directions. At the same time, the first solid and reliable Xiaomi Dragon armor architecture, the industry’s highest silicon content and highest energy density Xiaomi Jinsha River battery, and two-way satellite communication with a new breakthrough in scene-based experience usher in a leap-forward upgrade of hard technology.
Since this conference, Xiaomi has no longer only released individual flagship new products, but has continued to release advanced intelligent experiences that integrate the complete scene of "people and cars". The new products released at the same time, such as Xiaomi tablet 6S Pro12.4 and Redmi Book Pro 2024, are all equipped with Xiaomi Surging OS, and the interconnection ability of Inter-App communications has been greatly improved.
Lu Weibing said that behind the first "people, cars and family ecology" conference in Xiaomi’s history is not only the release of new products, but also a new breakthrough in Xiaomi’s cognitive, technological and strategic progress, which has brought Xiaomi’s own and the industry’s evolution to a new level.
It is reported that the Xiaomi Mi 14 Ultra will be officially sold on February 27, with two-way satellite communication as standard, priced at 6,499 yuan, and the titanium special edition priced at 8,799 yuan; the Xiaomi Mi 14 Pro titanium special edition also launched a satellite communication version priced at 6,999 yuan; the Redmi Book Pro 2024 14-inch price starts at 4,999 yuan, the 16-inch price starts at 5,999 yuan, the Xiaomi Mi tablet 6S Pro12.4 price starts at 3,299 yuan, and the Redmi display G Pro 27 price starts at 1999 yuan, all of which were officially launched on February 22. All the above flagship phones and tablets support Wi-Fi 7, and Xiaomi is also continuously deploying Wi-Fi 7 routers. Xiaomi has fully entered the Wi-Fi 7 era.
In fact, before the official release of the Mi 14 Ultra, Xiaomi announced the joint establishment of the "Mi x Leica Optics Research Institute" with Leica Camera. The Mi 14 Ultra was upgraded from the previous image brain to become the first AI large-model computational photography platform Xiaomi AISP. By fully integrating the CPU, GPU, NPU and ISP computing power, the platform can achieve a computing power of 60 TOPS, providing "super capture" and "super negative" functions.
Xu Fei, vice-president of Xiaomi China, said at the press conference: "Xiaomi Mi 14 Ultra also applies AIGC technology to the field of computational photography for the first time, supporting AI super zoom. This function intervenes when the user shoots in the early stage, and directly shoots the AI-processed 100x digital zoom photo."
It is reported that the Xiaomi Mi 14 Ultra has a four-camera module, with six focal lengths and unlimited recording function of 8K video full focal length. The main camera uses the second-generation one-inch 50 million pixel sensor "Light Pre-LYT-900" provided by Sony Semiconductor. The sensor was previously launched by the OPPO Find X7 series mobile phone.
It is worth mentioning that a series of advanced process innovations of Xiaomi Mi 14 Ultra have completed key verification in the newly put into production Xiaomi Mobile Phone Smart Factory. It is Xiaomi’s first smart factory with a true large-scale production capacity, with an annual production capacity of tens of millions of flagship mobile phones. At the same time, the self-research rate of group testing and packaging equipment in the factory has reached 96.8%, and the self-research rate of the software system of the overall factory has reached 100%. Combined with advanced technologies such as IOT, 5G, cloud computing, big data, AI, etc., Xiaomi Mobile Phone Smart Factory has been fully automated and digitized. Such advanced capabilities allow it to meet more stringent and diverse manufacturing process requirements faster.
Lu Weibing said that Xiaomi has obtained more than 5,900 authorized patents in the field of communications, with more than 14,000 patents in the application process. Among the authorized patents in the past three years, invention patents account for 95%.
2024 will be the year when Xiaomi’s "people, cars, and family ecology" are in full swing
In 2023, Xiaomi ushered in a leap-forward moment and achieved significant growth in performance.
Among them, the shipment of smart phones for 14 consecutive quarters ranked among the top three in the world, forming a stable three-pronged pattern with Apple and Samsung; high-end leap-forward growth, Xiaomi 14 series first sales in the 4K-6K price range to obtain 38% market share, driving Xiaomi to return to the first place in the Chinese market in Q4 last year; released the world’s first "people and cars all ecological" operating system Xiaomi Surging OS, the number of connected devices in the world has reached 823 million; Xiaomi SU7 debut, bringing the world’s leading large die-casting technology, super motor and a series of self-developed hard core innovation, "people and cars all ecological" officially complete closed loop.
Lei Jun, founder, chairperson and CEO of Xiaomi Group, said that Xiaomi did the most important three things in 2023: one is to clarify the 2020-2030 new decade goal, that is, continue to invest in the underlying core technology, and strive to become a new generation of global hard core technology leader; the second is to clarify the new strategy of Xiaomi Group, that is, "people, cars and the whole ecology", and also clarify the six sub-strategies of high-end strategy, industrial capability leadership strategy, OS strategy, AI strategy, chip strategy, and new retail strategy; the third is to explain Xiaomi’s cultural values.
At this press conference, Xiaomi notebooks, Xiaomi tablets and other businesses have launched flagship products, and all of them are equipped with Xiaomi Surging OS immediately after leaving the factory, providing advanced intelligent experience throughout the complete scene of "people and cars". As more new members carry Xiaomi Surging OS, active and connected advanced experiences will cover more and more scenarios.
For example, the new Redmi Book Pro 2024 is based on the underlying capabilities of Xiaomi Surging OS, bringing a better Inter-App communications experience, application circulation experience and Windows/Android ecological integration experience. In addition, the full introduction of "AI dynamic performance scheduling technology" on the mobile phone has made a qualitative leap in notebook battery life. At the same time, Xiaomi tablet 6S Pro12.4 is equipped with Xiaomi Surging OS when it leaves the factory. The combination of software and hardware brings a huge leap in experience, which increases the fluency of multi-window use by 34% and reduces power consumption by 12%. As an important part of the "whole ecology of people, cars and homes", the Mi tablet 6S Pro12.4 can be paired with the Mi SU7 to achieve car-machine interconnection, plug and play in the back seat, connect to the car Wi-Fi, automatically evoke the car control interface, and bring the innovative experience of the native car.
Lu Weibing said that 2024 will be the year when Xiaomi’s "people, cars, and home ecology" is fully launched. Under the strategy of "people, cars, and home ecology", Xiaomi will comprehensively lead through advanced technology and advanced experience, and Xiaomi Surging OS will fully open up the three major scenarios of people, cars, and homes, drive the industrial chain, and create a super intelligent ecosystem that is people-centered and actively serves people.
It is reported that on the evening of February 25, Xiaomi will hold a global press conference in Barcelona, officially launching Xiaomi’s "people, cars and families all ecological" strategy overseas and Xiaomi’s surging OS, and Xiaomi’s 14 Ultra will also be released globally for the first time.
