I bought it last year. At first, it was quite controversial, that is, there were different voices at home, but after buying it, the family was harmonious, and everyone felt that this car was quite good every day.
Let’s talk about the appearance first, which is in line with the design of our people. The headlights have strong penetration at night, a good sense of vision, and the lines of the car body are particularly smooth, which has a sense of movement.
There is a big screen in the car, the one that can rotate, and the network speed, which I forgot, is very smooth and won’t get stuck, and the console also looks very classy. In terms of materials, you will know that the basic new car has no smell when you buy it. It will be OK after two or three days. My wife has a deep understanding of this, because she is a little allergic, which is one of the reasons why she supports me to buy this car.
Let’s talk about the internal space, because we are a family car, we usually take two babies and bring a lot of things, such as milk, cups, paper towels, diapers, and some changed clothes, which require more savings space. Han EV gives me the impression that there are so many savings compartments that we can always find some small places to put things. The space in the trunk is also OK, so push-pull carts and scooters that usually put children can be put down.
As for the power, my feeling is that stepping on the accelerator will not make me feel frustrated, and the gear shift will be smoother, and it will be smoother when I pass the speed bump, but the feeling of pushing my back is strong when I drive at high speed. In addition, it starts faster and overtakes, so sometimes it’s very cool to drive on the road and overtake others.
Let’s not talk about the endurance. Everyone knows that this car is open in the community, and it is quite OK. There is no endurance anxiety at all. Anyway, two words: reality.
分类: 上海品茶工作室
The full name of the "Xihe" solar satellite is revealed: What does Hα and "Double Super" mean?
Last night, our country successfully launched the first solar exploration science and technology test satellite "Xihe" at the Taiyuan Satellite Launch Center, marking our country’s entry into the era of "sun exploration". The full name of "Xihe" is the solar H α spectral detection and double super platform science and technology test satellite. What is H α? What does "double super" mean? What mysteries can this satellite detect about the sun? Jiefang Daily Shangguan News reporter interviewed Shi Wei, director of the Shanghai Planetarium Network Science Department.
The radiation that jumps from the third floor to the second floor is Hα
Hα, pronounced the "hydrogen alpha coefficient," refers to a spectral line of a hydrogen atom with a wavelength of 656.281 nanometers, which lies in the red range of visible light. What is a hydrogen atomic spectral line? According to the Bohr model of the atom, electrons do not move around the nucleus in a specific orbit within the atom, Shi Wei explained, but in an "orbit" with a quantized distribution of energy.
The so-called quantum is the inseparable smallest unit of a physical quantity. A physical quantity is quantized if it cannot be changed continuously and can only take some discrete values. It is like taking a staircase, we can only climb one step, not half. Scientists have found that many physical quantities in the microscopic world are quantized. For example, the energy of electrons in hydrogen atoms can only take one basic value – 13.6 electron volts or its 1/4, 1/9, 1/16, 1/25, etc., but not 2 times or 1/2, 1/3.
There are countless energy levels outside the nucleus of a hydrogen atom, and each energy level can be regarded as an orbital, and the energy levels are discontinuous and uneven. Although a hydrogen atom has only one electron, it can appear at any energy level and can transition between energy levels. Electrons jump from energy level "n = 3" to "n = 2", releasing light of a specific energy, which is the Hα emission line.
Electrons jump from energy level n = 3 to n = 2, releasing light of a specific energy, which is the H alpha emission line. (Source: Wikipedia)
"You can think of the orbit of an electron outside the nucleus of a hydrogen atom as the various floors of a building. The ground is the nucleus, and each floor is an energy level. From the bottom to the top, it is marked with n = 1, n = 2, n = 3, and so on." Physicists refer to the spectral lines emitted by electrons that jump from the third floor and above to the second floor as the "Balmer system" (named after the physicist John Balmer), Shi Wei said. The radiation that jumps from the third floor to the second floor is called Hα, from the fourth floor to the second floor is called Hβ, from the fifth floor to the second floor is called Hγ, and so on.
Red light H α is the brightest hydrogen spectral line in the visible spectrum. By observing this band of light, astronomers can understand the atmospheric characteristics of the solar spherical and chromospheric layers, as well as atmospheric activities such as solar prominences, and analyze the changes in atmospheric temperature, speed and other physical quantities during solar outbursts, so as to deeply study the dynamic process and physical mechanism of solar outbursts.
Full-time faces in the Hα band (Photo by Alan Friedman)
Double super platform technology has broad application prospects
The "Xihe" satellite adopts a "dual super" satellite platform design with ultra-high pointing accuracy and ultra-high stability, which greatly improves the pointing accuracy and attitude stability of the load.
In this regard, Shi Wei explained that a satellite generally consists of a platform and a load. The satellite platform is responsible for the system service and guarantee of the entire satellite, including control, propulsion, thermal control and other systems. The load is the detector that performs scientific tasks, such as CCD cameras, particle detectors, magnetometers, etc. Traditional satellite designs directly connect the load to the platform, and the directivity and stability of the load are completely realized by the platform. However, the platform is "dynamic" and the load is "static" – when the satellite is in orbit, the micro-vibration of the platform cannot be avoided, and the load needs to be accurately pointed at the target at all times, so the pointing accuracy and stability of the load are always restricted by the vibration of the platform.
In order to solve this contradiction, the satellite development team made an innovation in design, dividing the satellite platform into two cabins – the platform cabin and the payload cabin. The platform cabin contains the structure subsystem, the integrated electronic subsystem, the measurement and control subsystem, the data transmission subsystem, the power subsystem, the attitude and orbit control subsystem, the electric flotation control subsystem and the cabin connection unlocking subsystem. The payload cabin contains the structure of the payload cabin, the integrated electronics of the payload cabin and the load. The effect of "dynamic and static isolation and leader/follower coordination" is achieved by using electric flotation control between the two cabins.
Dual Supersatellite Load Design (Source: School of Astronomy and Space Sciences, Nanjing University)
Using this "airframe anti-shake" technology, the directivity and stability of the payload are improved by 1-2 orders of magnitude compared with traditional satellites, which will make the "Xihe" more accurate and stable when "taking pictures" in space, and obtain higher-quality images.
In the future, the dual super platform technology will be widely used in space missions such as high-resolution ground detailed investigation, large-scale three-dimensional mapping, and exoplanet discovery, which is expected to promote the leap-forward development of space science and technology implementation in our country.
Revenue has been reduced by more than 20%, and Chongqing Sailis plans to promote the listing of its companies
Text | Zhou South Tour
On the evening of August 30, Sailis Group joint stock company (hereinafter referred to as Sailis) released the 2023 semi-annual report. From January to June, the company achieved revenue of 11.032 billion yuan, a decrease of 11.14% year-on-year; deducting non-attributable net profit – 1.344 billion yuan, the loss decreased by 22.18% year-on-year. In addition, Sailis plans to promote the listing of Chongqing Ruichi Automotive Industry Co., Ltd., a wholly-owned grandson company of the company.
Three-year loss
Sailis, founded in 2016, formerly known as Chongqing Xiaokang Industrial Group joint stock company (hereinafter referred to as Xiaokang shares) is a technology-based manufacturing enterprise in Chongqing with new energy vehicles as its core business.
Over the past 20 years, Xiaokang shares have gained a place in the lower-tier market with brand cars such as Dongfang Xiaokang. With the revolutionary transformation of the automotive industry to electrification and intelligence that has not been seen in a century, the layout of new energy tracks has become inevitable.
In 2016, the predecessor of Cyrus, Jinkang New Energy Vehicle, was established. In 2020, Cyrus launched the first new energy vehicle, Cyrus 5, which was not welcomed by the market. It was not until 2021 that it joined forces with Huawei to launch the first cooperative model, Smart Choice SF5, and Jinkang New Energy Vehicle "became an instant hit".
The following year, Jinkang New Energy Vehicle renamed itself Cyrus and partnered with Huawei to launch the AITO new energy vehicle brand, targeting the high-end market.
With M5, EV and M7 models, it became a dark horse for the new forces of car manufacturing in 2022. That year, after the first new car in the world was launched, the monthly sales quickly exceeded 10,000, and in less than 10 months, the cumulative sales reached 75,000.
Q Jie series is a new energy brand jointly launched by Huawei and Cyrus, and it is also the core product of Cyrus.
According to the data, the cumulative production and sales of new energy vehicles of Sailis in 2022 were 130132 and 135054, respectively, an increase of 233.63% and 225.9% year-on-year. Among them, the production and sales of Sailis Automobile-Wenjie series cars were 83701 and 80041, accounting for more than half of the production and sales in 2022.
However, since 2020, Cyrus has been in a state of loss, accumulating more than 8.60 billion yuan. Since the beginning of this year, due to various factors, the sales volume of the world has continued to be sluggish, and the cumulative sales volume in the first five months has only 20,000 more than…
On July 15, Sailis announced that the net profit of non-return to the parent in 2023 is expected to be between – 1.93 billion yuan and – 1.80 billion yuan. The production and sales report data of the month is also not good. The sales of new energy vehicles decreased by 47.83% year-on-year, and the cumulative sales of 51,734 vehicles throughout the year decreased by 12.19% year-on-year.
In this regard, Sailis said that it was affected by the user wait-and-see sentiment caused by the overall promotion of the automotive industry in the first quarter of 2023, as well as the release of the M5 smart driving version in the second quarter.
However, Soochow Securities believes in the research report that the second quarter user wait-and-see mood fades, the release of the M5 smart driving version and the start of delivery will resonate and drive the second quarter sales.
As expected, the financial report shows that the sales of new energy vehicles in the second quarter increased by 24.30% compared with the previous quarter; revenue decreased by more than 20%.
Deepen cooperation and enrich product matrix with innovative technologies
With the launch of models such as the AITO M5 Smart Driving Edition and the new M7 Grand Five-Seater Edition, as well as the increase in overseas sales and the decrease in raw material prices, Sailis said that sales and profitability are expected to further improve in the second half of the year.
In fact, the poor data does not mean that Cyrus is inactive. Since the beginning of this year, Cyrus’s new products have been launched at an accelerated pace, and the product matrix has continued to enrich.
On May 27, AITO asked the 100,000 car in the industry to roll off the production line, and it became the fastest new energy vehicle brand to achieve this goal in 15 months. In June, the M5 smart driving version jointly designed by the company and Huawei started national delivery, taking the lead in realizing high-speed and urban high-level intelligent driving functions that do not rely on high-precision maps.
On August 26, the new M7 five-seat version made its debut at the Chengdu Auto Show and opened for small orders. It will be officially released and delivered on September 12. The car features a large space and flexible layout.
Previously, the company announced the signing of a deepening joint business agreement with Huawei and the establishment of a joint sales and service working group, adding another milestone to the long-term and in-depth cooperation between the two parties. Focus on strategic cities, optimize sales channel construction, and build a delivery and service network.
Establish strategic partnerships with leading suppliers such as Wencan and Bosch, as well as the China Automotive Center, to jointly promote the high-quality development of the industry.
In terms of research and development, Cyrus continues to maintain high investment in core areas and continues to attract professional talents.
As of June this year, the company had 3,741 authorized patents; from January to June, 315 new authorized patents and 1,058 new patent applications were added, maintaining an industry-leading advantage in the fields of system architecture, intelligent manufacturing, and product quality. During the reporting period, R & D expenses increased by 16% year-on-year.
It is worth mentioning that Sailis said in its semi-annual report that it plans to introduce one or more important partners in the industrial chain and industrial funds as investors through capital increase or equity transfer for its wholly-owned grandson company Chongqing Ruichi Automotive Industry Co., Ltd. at a price of not less than 10 yuan per 1 yuan of registered capital, and choose the opportunity to go public.
According to the financial report, Ruichi Electric was established in September 2003 with a registered capital of 200 million yuan and is registered in Fusheng Town, Jiangbei District, Chongqing.
As of the end of June, its total assets 2.007 billion yuan, net assets 449 million yuan; 2022 and the first half of 2023 respectively to achieve operating income of 2.76 billion yuan and 1.021 billion yuan, net profit of 130 million yuan and 2641.40 yuan.
Sailis said that Ruichi Electric focuses on the electric commercial vehicle business, which is separate from the company’s electric passenger vehicle business. This move can optimize the company’s strategic layout and business structure, further strengthen the financial strength of Ruichi Electric, accelerate its Product Research & Development, market and channel construction, and enhance its core competitiveness and sustainable development vitality.
Introduction to Car GPS Navigation System
Guangzhou’s "taxi-hailing difficulty" has reappeared, and the media says it is time to evaluate the new policy of online car-hailing
At such a time node, it is more appropriate and necessary to discuss and summarize the implementation effect of the new special car policy.
It has been half a year since the implementation of the new car-hailing policy in Guangzhou. Recently, the Guangzhou Public Culture Observatory held a special seminar on the implementation effect of the new car-hailing policy in Guangzhou, inviting deputies to the National People’s Congress, members of the Chinese People’s Political Consultative Conference of Guangdong Province, deputies to the National People’s Congress and relevant lawyers and experts to put forward suggestions on the implementation of the new car-hailing policy. The seminar also released the "Evaluation Report on the Implementation Effect of the New Car-hailing Policy in Guangzhou" (hereinafter referred to as the "Report"). (Nanfang Daily, June 19)
The implementation of the new policy on online car-hailing in Guangzhou for half a year means that both the online car-hailing market and passengers have completed the running-in and adaptation to the policy. At such a time node, it is more appropriate and necessary to discuss and summarize the implementation effect of the new policy on special cars.
The "Report" shows that due to the decrease in vehicles and drivers, it is "difficult" and "expensive" for citizens to take a taxi. The survey data shows that during the morning and evening peak driving period, the average waiting time for calls from Guangzhou citizens has doubled, and more than 40% of the demand for ride-hailing calls cannot be met. At the same time, the distance and time for receiving orders for vehicles have also increased significantly. According to incomplete statistics, the average waiting distance is more than 1.5 kilometers, an increase of 35%. The decrease in vehicles and drivers, in addition to the decrease in subsidies for online car-hailing platforms, is obviously directly related to the New Deal, which has raised the entry threshold for online car-hailing and restricted the market supply of online car-hailing.
According to the Guangzhou Municipal Traffic Commission, as of June 8, 2017, Guangzhou has issued 2467 online car-hailing driver licenses; received 9,853 applications for online car-hailing vehicle transportation licenses (based on the number 500,000 registered online car-hailing drivers, the application ratio is less than 2%). With the gradual implementation of the new policy, more online car-hailing cars will withdraw from operation, and the trend of "difficult" and "expensive" may further intensify.
For example, the average daily passenger traffic of taxis in Guangzhou has rebounded from the lowest point of 1.54 million passengers to the current 1.71 million passengers. But taxis are obviously unable to fully digest the social travel demand transferred by the new policy of online car-hailing, and they are also facing the hidden danger of declining service quality. Just recently, the Guangzhou traffic law enforcement department informed the media of the investigation and punishment of taxi violations. Since 2017, Guangzhou has investigated and dealt with 4,868 cases of various taxi violations, an increase of 67.2% compared with the same period in 2016. The sharp increase in the number of taxi violations, in addition to the reason of lax management, some online car-hailing drivers joined the taxi industry in the form of "non-editor" because they did not meet the requirements of the New Deal, and the decline in the market "catfish effect" caused by online car-hailing, I am afraid it is also very important. In fact, the number of "non-editor" drivers who violated the rules accounted for the highest proportion of the total number of taxi violations.
From the above, it can be seen that the impact of the new policy on online car-hailing is all-round. From changes in the way passengers travel, to the supply of the online car-hailing market, to the regulation of the taxi market, it can be said that the whole body is affected. This also inspires that the evaluation of the social effect of the new policy on online car-hailing should have a "global perspective". The high threshold for online car-hailing is mainly based on security considerations, but as experts have pointed out, the guarantee of security can be fully leveraged by Internet technology, without having to rely too much on access barriers. For example, the inspection of the driver’s own quality can be carried out by the financial credit information system and the public security identity management system and the third-party platform integration for information sharing and identification; the safety of the transportation vehicle condition should be reviewed by the public security vehicle management department’s annual review system and the third-party platform integration for information sharing and identification; the safety of the driver’s driving process and behavior can be confirmed by the collection of the driving process data (including facial recognition, etc.) and the collection of passenger opinions.
The new policy of online car-hailing has triggered a chain reaction, and Guangzhou is not an exception. In some places, due to strict restrictions on household registration, license plates, displacement, wheelbase, etc., "difficult to take a taxi" and "expensive to take a taxi" have shown signs of re-emergence, and "black cars" have become more and more. Not only will passenger travel needs and user experience be affected, but the management cost of the market will also increase. When evaluating the social effects of the new policy of online car-hailing, only by taking these factors into account can a more objective evaluation be obtained. With the end of the running-in period between the new policy of online car-hailing and the market, it is necessary for all localities to examine what changes the new policy of online car-hailing has brought to people’s travel, and how much sense of gain the people really enjoy.
Deep Blue G318 Experience Day: Super Range Extension Technology Leads the Future of Hardcore SUVs | Love Faner
In the rapid development of the automotive industry, hardcore SUVs have always been an indispensable part of the market, winning consumers’ love with their powerful performance and unique design. However, with the deepening of environmental protection concepts and the continuous progress of new energy technologies, traditional hardcore SUVs are facing the challenge of transformation and upgrading. It is against this background that Deep Blue Auto, with its innovative super range extension technology and unique design concept, launched the Deep Blue G318, a true sense of technology new hardcore SUV, designed to bring users a new driving experience and travel mode.
On March 18, 2024, Deep Blue Automobile held the "Deep Blue G318 Experience Day and Deep Blue Super Range Extension Technology Evolution Day" event at Chengdu Dong’an Lake Sports Park. At this event, Deng Chenghao, CEO of Deep Blue Automobile, showed the world the style of Deep Blue G318 and introduced Deep Blue Super Range Extension 2.0 technology in detail. This technology not only marks the technological breakthrough of Deep Blue Automobile in the field of new energy, but also points out a new direction for the development of hardcore SUVs.
The design team of the Deep Blue G318 drew inspiration from Cyber metal and rough stone cutting to create a unique Starship look. This design is not just for aesthetics, but also for lower drag coefficient and higher passability. The interior of the Deep Blue G318 also uses Cyber mechanical elements and a modular functional structure to create a futuristic luxury cockpit, providing users with a comfortable and technology-filled driving environment.
In terms of comfort, the dark blue G318 adopts dual fork arms + multi-link + R-EPS steering system, as well as air suspension + CDC technology, to ensure the stability and comfort of the vehicle under various road conditions. And its space design breaks through the limitations of traditional hard-core SUVs. Not only is the body size large, the rate of room acquisition is high, but also it provides flexible space layout and rich external expansion functions, making the G318 a true mobile home.
The energy consumption performance of the Deep Blue G318 is equally impressive. The Super Range Extension 2.0 technology enables the car to achieve low fuel consumption and long battery life while maintaining strong power. This performance is achieved thanks to the continuous innovation of the Deep Blue car in battery safety technology. The application of the Golden Bell Battery 2.0 technology ensures the safety of the battery and allows users to enjoy the pleasure of driving with confidence.
Deep Blue also set up a self-driving tour club for the G318 model and recruited 318,000 members. These members can not only enjoy a wealth of travel packages and VIP services, but also have the opportunity to participate in the long-distance crossing of National Highway 318 organized by Deep Blue Car. These activities not only provide users with more driving pleasure, but also further demonstrate the hard-core strength and comfortable experience of Deep Blue G318.
If the price of the Deep Blue G318 starts from 250,000, it will undoubtedly reshape the competition landscape of the hardcore SUV market. The hardcore strength, new hardcore styling, comfortable driving experience, spacious space and low energy consumption performance of the Deep Blue G318 have made it a new star in the hardcore SUV market. With the G318 model, Deep Blue Auto not only demonstrates its deep strength in the hardcore SUV field, but also brings new travel options to users. With the global debut of the Deep Blue G318, we have reason to believe that it will become a new benchmark in the hardcore SUV market and lead the new trend of future travel.
The appearance of the Deep Blue G318 is not only the release of a new model, but also the deep understanding and exploration of the future travel mode of the Deep Blue car. The launch of the Deep Blue Super Range Extension 2.0 technology not only solves the high energy consumption problem of traditional hard SUVs, but also provides a new driving experience. The design concept and technological innovation of the Deep Blue G318 are showing us that the future hard SUV will no longer be a single performance display, but a perfect combination of technology and comfort, environmental protection and performance.
The design concept of the Deep Blue G318 stems from a deep understanding of nature and the universe. The design language of Cyber metal and rough stone cutting makes this car not only visually stunning, but also extraordinary performance in actual use. The interior design of the Deep Blue G318 is also full of futuristic sense. The use of Cyber mechanical elements and modular functional structure makes the cockpit not just a place to drive, but also a place to enjoy technology and comfort.
In terms of power system, the dark blue G318 adopts a dual-motor four-wheel drive design, which makes the vehicle maintain good driving performance under any road conditions. And its super range extension 2.0 technology has raised fuel efficiency to a new height, achieving an amazing efficiency of 3.63 kWh of electricity generated by 1L of oil. This not only greatly reduces the cost of use for users, but also contributes to environmental protection.
The space design of the deep blue G318 is also commendable. The load-bearing body and the super-long wheelbase of 2880mm provide users with a spacious riding space and abundant storage space. And its unique extension space design makes the G318 a mobile home, whether it is outdoor adventure or daily travel, it can meet the needs of users.
The safety of the Deep Blue G318 is also a major highlight. The application of the Golden Bell Battery 2.0 technology ensures the safety of the battery, allowing users to enjoy the pleasure of driving with confidence. The Self-Driving Club of Deep Blue Car provides users with more driving pleasure and VIP services, allowing users to experience the intimate service brought by Deep Blue Car while enjoying driving.
Overall, the release of the Deep Blue G318 is not just the launch of a new model, but also a profound exploration and innovation of the future travel mode of the Deep Blue car. The design concept, power system, space layout and safety of the Deep Blue G318 are all showing us that the future hardcore SUV will be a brand new concept, which perfectly combines technology, comfort, environmental protection and performance to bring users a new driving experience. With the global debut of the Deep Blue G318, we have reason to believe that it will become a new benchmark in the hardcore SUV market and lead the new trend of future travel.
[Unfold]
Avita’s flagship model is full of innovative configurations, creating a new benchmark for intelligent transportation
Recently, Avita Technology announced in Shanghai that the delivery volume of Avita reached 5016 units in March, doubling compared with the previous month. This achievement not only highlights the strong strength of the Avita brand, but also marks its firm step to continue to lead the smart luxury car market. As a blockbuster product of CHN, a new generation of smart electric vehicle technology platform, Avita’s dual flagship models have achieved an upward breakthrough in brand potential with the advantage of integration.
Among them, Avita 12, as a representative of the future intelligent luxury pure electric car, has won wide recognition in the market for its excellent quality and innovative technology configuration since its launch. The cumulative order has exceeded 40,000 units, which is not only a high recognition of the Avita brand, but also a full affirmation of its innovative strength and forward-looking vision. It is worth mentioning that in order to meet the higher pursuit of luxury travel by users, Avita Technology recently launched the newly listed Avita 12 2024 model.

This new car returns to the essence of luxury with the new luxury style of "Future Aesthetics", perfectly balancing the three elements of space, design and performance, bringing users an unprecedented driving experience. In terms of design, the Avita 12 2024 model adopts the new Huijin car color. This highly textured and innovative "chameleon" paint surface has been polished and developed for a long time, perfectly interpreting the pure and ultimate top-class appearance. The body lines are smooth and elegant, full of futuristic sense, and people can feel its unique luxury temperament at a glance.
In terms of space, Avita 12 2024 models have a double one-meter rear row space, providing passengers with a spacious and comfortable riding environment. Whether it is business travel or family travel, you can enjoy a million-level driving texture, making every trip a luxury flagship experience. In addition, in terms of performance, Avita 12 2024 models are equipped with 3 lidars as standard, equipped with Huawei high-end smart driving HUAWEI ADS 2.0, bringing users a disruptive new experience of smart driving. Now, Avita 12 has fully turned on the urban NCA function, without relying on high-precision maps, to achieve nationwide driving, truly expanding the boundaries of people’s smart driving life.

It is worth mentioning that recently, Avita 12 also successfully tested the first 5G-A smart parking lot in the country. The application of this innovative technology not only improves the convenience and safety of parking, but also opens a new chapter in the field of future intelligent travel. Avita 12 illuminates the future of intelligent travel with technological brilliance, making people full of expectations for future travel methods. Next, I believe that Avita’s dual flagship models will continue to win wide recognition in the market for their excellent quality, innovative design and leading intelligent technology.
From mobile phones to rims, Xiaomi and Huawei love each other.
Text/Lu Shiming
Executives "talk to each other" at the car launch conference, or it will become a normal state of the industry.
Not long ago, Huawei held the HarmonyOS Ecological Spring Communication Meeting and released a number of new products. At the press conference, Yu Chengdong, managing director of Huawei, BG CEO, chairman of BU, Huawei’s smart car solution, and Yin Tongyue, chairman of Chery Automobile, released the first smart car, Zhijie S7, for the second time.
It is understood that the newly released Zhijie S7 has launched five models, among which S7 Ultra has been added as a high-end model. The official guide price is 249,800 to 349,800 yuan, and the price range is consistent with the old model.
Standing on the level of public opinion, the public doesn’t seem to be interested in the product itself, but what really makes people relish is Yu Chengdong’s series of remarks on "targeting" Xiaomi.
From the mobile phone stand to intelligent driving, Yu Chengdong’s "insinuation" of Xiaomi is familiar, just like the "routine" of the two companies at the mobile phone conference for many years.
However, the trend of executives of the two companies "talking to each other" from a distance has blown to a new battlefield this time, and the "grudges and enmities" between the two companies over the years will also stage a new story in the automobile market.
Yu Chengdong has never been soft on "friends". In this release, Yu Chengdong made many statements all the time, which can be said to be "tit for tat" with Xiaomi.
At the previous Xiaomi SU7 conference, Lei Jun once said: "I found that all the car manufacturers did not consider how to install the mobile phone bracket, and none of them worked well. We must make the best mobile phone bracket!"
At the S7 conference of Zhijie, Yu Chengdong said in a meaningful way: "I really don’t understand why many cars use mobile phone stands. Later, I understood that their car navigation performance is not good! We will let the mobile phone application get on the bus in full, and the powerful heart does not need a mobile phone bracket! "
In addition, Yu Chengdong also intentionally emphasized that the utilization rate of car navigation in HarmonyOS is as high as 99%, while the utilization rate of other car navigation is only 31%, and the gap is "very large".
Regarding Yu Chengdong’s remarks, Lei Jun issued a document in Weibo, saying: "At their press conference, General Manager Huawei ridiculed the design of our original mobile phone bracket for Xiaomi SU7." At the same time, Lei Jun also asked questions and initiated a vote: Do you support the original mobile phone bracket in the car? Why do you think we made the original mobile phone stand?
Up to now, 271,000 people have voted for this activity, of which 231,000 support the original mobile phone stand of Xiaomi SU7 and 40,000 do not. Zinc Finance noticed that the highest praise message in the comment area of the event was: "I can do without it, but you can’t do without it."
In addition to the episode of mobile phone stand, Yu Chengdong also made a targeted "insinuation" on intelligent driving.
It is reported that Lei Jun once said: "The whole industry is in the city of NOA. We started user testing in April, officially opened ten cities in May, and opened nationwide in August!" At the press conference, Yu Chengdong said: "Huawei Smart Drive is a spot, not a futures, and it is the best spot!" In this regard, Lei Jun did not send a response.
At the press conference, we conducted parameter benchmarking and technical comparison, or emphasized the strength of functions, and then the senior management published a document on Weibo to "communicate with each other" from a distance. This marketing technique and rhythm has become commonplace in the mobile phone circle, especially Huawei and Xiaomi, who have used this routine perfectly.
However, this has become a "new thing" in the automobile circle. After all, no car company has conducted such a "blatant" benchmarking before, and there has been no precedent for executives to speak out about competitors’ weaknesses at the press conference.
Obviously, with the competitiveness of Huawei and Xiaomi in the automobile market becoming more and more prominent, the two companies that have been "loving each other and killing each other" for many years have reached the time of "short-term intersection", but this time the battlefield has changed from mobile phones to cars.
In fact, the relationship between Huawei and Xiaomi in the early days was not "tense" at all, and even very "harmonious".
In 2012, Yu Chengdong sent Weibo that he needed to learn Internet marketing from Lei Jun, and Lei Jun also responded that Huawei has always been an example for Xiaomi to learn. At that time, the relationship between the two families was very harmonious.
In 2013, Xiaomi gradually gained momentum and launched Redmi, and Huawei also announced its glory independence.
In terms of brand positioning, Redmi, like Glory, focuses on products with a thousand yuan level. Including the product level, Glory 3C, the first mobile phone after glory independence, is very similar in appearance and configuration to Redmi. Later, sales proved that the two companies’ choices were undoubtedly correct. In 2014, the shipments of Glory and Redmi rose sharply, which brought more revenue to the parent company.
Even if they all made achievements, they all became the best in the market. At that time, the atmosphere between Xiaomi and Huawei was still very relaxed.
When the time came to 2015, Huawei began to make full efforts in the mid-to-high-end market, and achieved outstanding results, and the Mate series emerged. However, in the same year, Xiaomi, due to the insufficient supply of Xiaolong processors, led to a crisis in brand reputation and sales began to decline.
On the other side of Xiaomi’s constant problems, Glory seized this opportunity, eating away a lot of market share originally belonging to Xiaomi and Redmi, and helped Huawei win the first sales volume that year.
There is no doubt that 2015 is a watershed in the relationship between the two companies, laying the groundwork for the future "mutual tearing" between the two companies.
Only a few years later, Huawei Xiaomi began real competition, and the executives of the two companies frequently exchanged ideas at their respective product launches.
For example, in May 2018, HONOR officially announced that it will release Glory play on June 6, which will launch Huawei’s "very scary technology." Xiaomi immediately said that "Xiaomi 8 has many very scary technologies". In this regard, Huawei directly responded that it has a lot of technology. "Do you want to learn? It’s very difficult, so you should study hard. "
By the end of 2019, Xiaomi and Glory started a war of words for a week, starting with Xiaomi’s public relations Pan Da’s announcement that Weibo publicly questioned the existence of false propaganda on the glory smart screen.
In the next few years, such incidents were frequently staged. Even in the last year or two, the "DISS Friends" session at the two press conferences was never absent.
However, from a historical perspective, the reason for the "frequent tearing" between the two companies is also inseparable from the changes in the market environment.
In the years when the two companies were "in love", Samsung and Apple occupied most of the market share. At that time, domestic mobile phones needed to unite and reduce internal friction because of insufficient technical strength. But by 18 years or so, Samsung Apple has begun to decline, while the domestic mobile phone under the rapid development is rising step by step.
Without the threat of foreign enemies, domestic mobile phone manufacturers have also started a new round of competition, and the story of Huawei and Xiaomi "killing each other" has begun.
In fact, in the fact that the entire mobile phone market is gradually sluggish, the "gunpowder smell" of the two companies in the past two years is far less strong than before. But who would have thought that as both companies entered the new energy vehicle market, those familiar "old plots" turned back.
In 2021, after Huawei officially started its automobile business, it always claimed that it would not build cars, but only help car companies build good cars.
So far, Huawei has really not violated this creed, but with the increasing "Chinese content" of the entire automobile circle, consumers have been unable to tell who is the "protagonist".
Up to now, Huawei has reached cooperation with many domestic car companies, such as "Wen Jie" with Selis, Aouita with Chang ‘an, Zhijie with Chery, Polar Fox with BAIC and so on.
Although there are many cooperations, Huawei’s cooperative brands are only "out of bounds", and others are not excellent. As the first smart car that it cooperates with Chery, Huawei’s expectation for the intelligent S7 is obviously higher than other brands. Not only is it equipped with Huawei’s best autonomous driving technology, but it has also gained an unprecedented "momentum" from Huawei.
Unfortunately, judging from the current results, the performance of the intellectual community is very unsatisfactory.
Zhijie S7 has been on the market for nearly five months, and its sales in these five months have failed to exceed 1,000 vehicles. Specifically, there were 115 and 784 vehicles in November and December last year, and 604 and 794 vehicles in January and February this year, respectively.
In the same price segment, on the other hand, Xiaomi SU7 stole the limelight after listing, and the heat continued to rise, and the sales volume was even more popular.
According to public data, Xiaomi Automobile delivered a total of 1,093 vehicles in the 14th week of 2024, ranking 9th among new energy automobile brands. In addition, in the brand sales ranking of the pure electric vehicle market of more than 200,000, Xiaomi Auto also successfully entered the list, ranking fifth with sales of 1.1 thousand vehicles, surpassing Zhijie and Xpeng Motors.
It is worth noting that the delivery of Xiaomi Auto started on April 3rd, and the 4th to 6th falls on Tomb-Sweeping Day holiday, so this data can not fully reflect the actual delivery potential of Xiaomi SU7.
The sales volume of Zhijie S7 can’t exceed 1,000 in five months, and the sales volume of Xiaomi SU7 will exceed 1,000 in the listing week.
Under such a "gap", Huawei can’t turn a blind eye. It must readjust its propaganda caliber and regard Xiaomi as its core competitor. This is also the reason why Huawei wants to "second" release the intelligent S7.
Huawei should re-emphasize the technical gap between Zhijie S7 and Xiaomi SU7, so as to gain more consumers’ recognition and increase sales.
After 2018, the "mutual tearing" between the two companies can be seen as a microcosm of the marketing war of mobile phone brands. Now, this process will be repeated in the automobile market.
So, who will be the ultimate "winner"? This question is not important. It is important to hope that Huawei and Xiaomi can benefit consumers with better technology under this kind of competition, so that the whole new energy automobile industry can reach a higher level.
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Zijin Chen defends rights and Michael Chen apologizes. Is the next stop of 1818 golden eye a "real star"?
Text | Entertainment Unicorn, Author | Sugar Fried Hawthorn
"In the next three dramas, the real names of Renyitang and Tang Xianyou will definitely become important plots in the drama." The last wave of public opinion topics at the end of May was handed over to the reasoning writer Zi Jinchen — — The original author of Hidden Corner and Silent Truth. And this right protection, which was ridiculed by netizens as "miserable and funny", has a different temperament because of the addition of "online celebrity Program" and "1818 golden eye".
On May 29th, Zi Jinchen went to a traditional Chinese medicine hospital to treat lumbar muscle strain. After spending 4,500 yuan on a small molecule anti-inflammatory needle to make the low back pain stiff and went to the hospital to seek an explanation, he shouted "1818 golden eye" and "took orders" in the afternoon. On the evening of 30th, Zi Jinchen appeared in "1818 golden eye", and the number of related videos was over 10 million.
An hour later, the official micro-synchronization health bureau imposed administrative penalties on the hospitals and doctors involved; On June 1st, Ada Choi issued a statement saying that he had never treated any diseases in the hospital. Celebrity appearance, celebrity rumor, online celebrity program blessing, public opinion boosting,The phenomenon of "fake medical institutions" quickly triggered a storm of investigation: Yesterday, Zi Jinchen announced the latest progress that the Health and Health Bureau had inspected 16 medical institutions and filed 7 cases for investigation.
At this point, the first celebrity’s rights protection incident in 1818 golden eye has been successfully solved, but the focus of public opinion in the whole process has gone astray: "dream linkage", "breaking the dimensional wall" and "sure enough, everyone in 1818 golden eye seems to have a low IQ" … … People’s livelihood programs and network celebrities and stars seem to be forming a strange chemical reaction.
Sand sculpture temperament, large-scale magical realism, and wonderful flowers, 1818 golden eye has been successfully published by virtue of its unique painting style, becoming another kind of "good heart" for young people, and naturally there is a younger way to interpret it:The era of face-breaking.From the unexpected popularity of Xiao Wu, the hairline, to the fact that Xiao Zhang, whose hand was cut by the glass door in the bathroom last year, incited more than 1.5 billion Weibo readers, the "1818 golden eye Handsome Group" successfully debuted, and the program became the cradle of a new generation of online celebrity.
On the other side of "amateur’s popularity", what is rarely paid attention to is the celebrity group with the same sense of existence in the program.As the first celebrity who appeared in 1818 golden eye to defend rights, Zi Jinchen’s rights protection incident is obviously an excellent opportunity to examine the relationship between the celebrity groups that are blown up high every day and the livelihood issues that look more "trivial". This has never been a fragmented existence, and 1818 golden eye is undoubtedly the mirror.
Simply sort out the star topics that have appeared in 1818 golden eye and roughly divide them into four categories:One is the active appearance of rights protection class represented by Zi Jinchen.In fact, there are many cases in which "safeguarding rights" is the key word in the entertainment circle, but most of them are solved by Weibo’s shouting or resorting to law. The most common cases are suing fans for infringement of rights and interests, music copyright disputes, plagiarism represented by Jing M.Guo and Yu Zheng, and so on. A program like Zi Jinchen’s initiative to help people’s livelihood is the first case.
The second is that stars are reported as interested parties and related bodies.At the beginning of April, the "roof collapse" incident of Xianhezhuang, a catering brand with Chen Heshen, which was reported on the program, also caused widespread concern. Later, Michael Chen apologized in Weibo and said that he would conduct a comprehensive investigation of potential safety hazards in stores across the country. In addition, at the end of last year, the program also reported that there was a problem with the course of learning tyrants in Hai Qing Dynasty. Hou Qing said that "there is no endorsement relationship, and the money is still owed during the endorsement period".
If the stars in the former do have commercial connections with them, thenThe third phenomenon appears more frequently in people’s livelihood programs: the stars themselves don’t know, but they do have a negative impact on the economy or life.The most typical case is the "fake Jin Dong" incident, which was heated up last year. Although it was not exposed in "1818 golden eye", it was also from the livelihood program "Happiness Formula" of Jiangxi Metropolitan Channel.
There are also such reports in 1818 golden eye. Similar to the sudden thunder of milk tea brands endorsed by Ma Yili and Ryan, the milk tea brand Chumi once recruited franchisees in the name of Yang Mi, and the victim claimed that "the licensor promised the artist Yang Mi to participate in the project promotion", but it was later confirmed that Yang Mi was not the brand spokesperson, and the brand only "purchased the right to use the portrait belonging to Yang Mi from Tiny Times column and agreed to use it commercially".
Apart from commercial disputes, another phenomenon frequently associated with stars in 1818 golden eye is "psychological fraud of fans".In recent years, there are not a few "emotional" scams reported in this program, such as the online dating boyfriend who looks like Allen was cheated by 80,000 yuan, and the members who look like Yang Yang on the dating website attracted recharge, and there are also many cosmetic appeals that are in line with Dilraba and Angelababy. In addition, programs such as "Zero Distance in Nanjing" and "Guangdong Taiwan Today’s Concern" exposed the phenomenon that hackers were cheated of deleting black posts for idols for 8,000 yuan, students were cheated of joining star fans for more than 30,000 yuan, and stars were recharged 10 times on their birthdays.
Compared with online celebrity programs and "Star-making Factory",The connection between people’s livelihood news programs represented by 1818 golden eye and stars is more like a variety of people’s livelihood under the fan economy, which comprehensively exposes the "hidden corner" behind the glamour.In addition to the common celebrity endorsements and celebrity entrepreneurial storms, a series of gray products and black products originated from the influence of stars are constantly fermenting and harming people’s livelihood, and this is the reality that deserves more attention besides the wonderful rewards and amateur popularity.
Zi Jinchen’s appearance in 1818 golden eye should be a dual node of celebrity groups and people’s livelihood programs. But how easy is this "unconventional"? The former is probably the "forbearance" in China people’s bones, while the lack of awareness of rights protection and the "difficulty in rights protection" really hit the reality of ordinary people. "Under normal circumstances, ordinary people have no evidence and no energy. The truer people can only return the money at most. They still continue to cheat. It is very rare to meet me with such bad money."
However, since he chose to expose the incident on the 29th, the public opinion he faced is diverse. Apart from jokes such as "not looking too smart", there are also many malicious voices such as "hype" and "deserved it". The "victim guilt theory" has never been absent on the Internet. Since the 30th, he has issued a number of clarifications to Weibo, saying that he does not ask for an apology and the amount of compensation will be multiplied, "purely to expose this kind of thing".
Zi Jinchen, who is defending rights, put up a Weibo, which wrote: "I may have used my influence to defend rights, but I don’t have any economic demands. You really underestimate me. My time cost is also very expensive, because I am not alone. I saw teenagers doing the same thing yesterday. Most of these hospitals won’t kill people, and ordinary people can’t get hot search when they encounter ordinary things. "
In fact, the rapid action of relevant departments and the high attention of public opinion within five days have indeed made his road to safeguarding rights smoother. On the other hand, Zi Jinchen’s appearance in safeguarding rights also made the market see the deeper reasons behind the "source of joy" of this online celebrity livelihood program:It takes only one day from being called to take orders, to investigating and visiting and then broadcasting, from the victim’s dictation, to visiting the hospital involved and connecting with the health bureau.
This should be a time when the news ability of this online celebrity program is once again concerned by the mass market, and it is really concerned because of serving the people. At the same time, the relevant regional health and health bureaus revealed by Zi Jinchen in Weibo will launch a "big investigation" to comprehensively rectify this chaos. The influence of celebrity stars can be seen. In fact, some netizens shouted in Weibo that "the influence of celebrities should be used to expose these scams and abducts bad style."
Another feedback of star influence should be the quick action of the stars involved after the program is exposed.After the Xianhezhuang incident, Chen Hefang quickly gave his handling opinions and said that he had reached a settlement with the victims. Whether defending rights, defending rights or being related, the exposure and amplification of 1818 golden eye and other programs are forming a positive effect, urging the rapid resolution of the incident. And this is the influence that ordinary people and ordinary things are difficult to form.
At the same time, corresponding to 1818 golden eye’s frequent hot search in Weibo and its rapid popularity in bilibili, the market has always questioned the out-of-focus public opinion of Ke Yan’s generation. Behind the instant success of Xiao Zhang, few people still remember his original intention. In the "Who should be responsible for this matter" vote released by Guan Wei, 265,000 of the 365,000 people said that "it can’t be Xiao Zhang’s responsibility anyway"; After the follow-up compensation was communicated to Weibo, the number of praises was 163,000, and Weibo, who exposed the matter, praised nearly 3 million, and forwarded and commented more than 240,000, which was far from the same.
In the Internet age, the market naturally prefers those fresh, interesting and even sand sculpture information. 1818 golden eye is in the first place, and a number of similar programs, such as Xiaoli Help, and of course, a group of amateurs who quickly became popular. This may be the way to survive in the era of traffic, but it is worth noting that this can only be the first step out of the circle, not the long-term way.
People’s livelihood programs are still a rich mine. When the carnival and the joy of sand sculpture fade away, what really makes them stand firm in the market lies in."people’s livelihood"In itself. The "celebrity effect" once scattered in 1818 golden eye may be a good breakthrough, but there are more dimensions to be developed, problems to be dealt with and degrees to be grasped. Whenever people’s livelihood is the foundation, it is the way to stand on the ground.
Within 400,000 yuan before the subsidy, the ideal intellectual ONE was officially unveiled.
[car home New Car Launch] On the evening of October 18th, Beijing time, (|) was officially unveiled.The official announced that the price before the subsidy was less than 400,000 yuan.The NEDC car is positioned as a medium-sized and large-scale extended-range SUV, and its whole vehicle will be built with a four-wheel drive electric platform, and through the efficient cooperation of a large-capacity battery pack and a high-power extended-range power generation system, it will provide a comprehensive cruising range of more than 700 kilometers, and the cruising range in urban conditions will exceed 1,000 kilometers. In addition, its first batch of production cars were delivered in the fourth quarter of 2019.
◆ The most noteworthy points about the ideal intelligent ONE:
1. The price before subsidy is less than 400,000 yuan, and the reservation will be opened during the Shanghai Auto Show in April 2019 and officially delivered in the fourth quarter of 2019;
2, very rich configuration, the four-screen system in the car brings a powerful intelligent experience;
3. 6-seat /7-seat layout, with independent seats in the second row;
4. Only one model is available;
5. Development based on pure tram platform.Which is equipped with a large-capacity battery pack and combined with a high-power extended-range power generation system for power supply;
6、The cruising range of comprehensive working conditions reaches 700km, and the cruising range of urban working conditions reaches 1000km;;
● New car features: innovative design.
In terms of appearance, the front face of the new car adopts a large-size front grille and the interior adopts a mesh structure, which makes the overall visual effect similar to that of chain mail worn by medieval knights, and it is expected to reflect a variety of light and shadow effects in the sun. At the same time, the left and right sides of the car adopt long headlight groups, with large air intakes on both sides and penetrating trapezoidal air intakes below, which increases the overall sports atmosphere of the car.
From the side of the car body, the new car adopts a relatively straight roof line, so it has a stretching visual effect to a certain extent, leaving a slender feeling. At the same time, the flat roof design can also provide sufficient head space to a certain extent, making the passengers in the car more comfortable. In addition, the front and rear wheel eyebrows of the new car are slightly protruding, which faintly reveals a bit of muscle texture, making the car look very dynamic. In terms of the tail, the new car uses a penetrating taillight group with a rounded rectangular license plate frame, which makes the whole look more layered.
As for the interior, judging from the official interior map released before, the center console has a straight line with two colors: upper black and lower brown, and three large-size screens are placed side by side on it, which are full LCD instruments and two multimedia display screens from left to right, which are full of futuristic and technological sense. At the same time, the new car uses a three-spoke multi-function steering wheel, and a fourth screen is designed in front of the handlebar. Among them, the instrument screen, central control screen, passenger entertainment screen and vehicle control screen are 12.3 inches, 16.2 inches, 12.3 inches and 10.1 inches respectively, and they can work safely and stably at the temperature of -30℃~85℃.
Intelligentization is a point that Ideal Intelligence pays great attention to when building this car. The four-screen interactive system mentioned above brings a strong sense of science and technology to the senses. The new car will also be equipped with intelligent voice control system, OTA upgrade of the whole vehicle, 4G network and applications and services that can be expanded indefinitely.
After this information and control system, Ideal Smart ONE is equipped with dual-chip and dual-system architecture, and adopts Qualcomm Xiaolong 820A car-level chip with Android Automotive system to provide rich functions and applications. J6 chip of Texas Instruments is matched with Linux system to ensure stability and security.
"Click to view a larger image"
The length, width and height of the new car body are 5020/1960/1760mm and the wheelbase is 2935mm respectively. It is available in 6-seat and 7-seat versions with 2+2+2 and 2+3+2 seat layouts respectively. The second row of the 6-seat version uses two independent seats, equipped with double handrails and comfortable headrest, and supports large angle adjustment. The first row of seats in the new car comes standard with seat ventilation, while the first two rows come standard with seat heating. In addition, the new car will come standard with steering wheel heating. As can be seen from the above picture, the standard configuration of production models will be very rich.
It is understood that this SUV is positioned as a "smart electric vehicle without mileage anxiety" and is developed based on a pure tram platform. Different from ordinary pure electric vehicles, it is equipped with a large-capacity battery pack (battery capacity 40.6 kWh, available power 37.2 kWh) and combined with a high-power extended-range power generation system (a 1.2T three-cylinder engine), which can fundamentally eliminate the mileage anxiety of users when using pure electric vehicles. In addition, compared with our common plug-in hybrid vehicles, the driving experience retains the smoothness and quietness of pure electric vehicles because the range extender does not output power.
In addition, the upgrade of the electronic system and electronic control system of the whole vehicle through OTA makes the self-iteration of the future vehicles possible, which is also the unique advantage of such "smart electric vehicles" compared with traditional fuel vehicles and plug-in hybrid vehicles. It is reported that the maximum cruising range of the brand-new SUV model of Che He Jia will exceed 1000 kilometers, and the cruising range of NEDC will exceed 700 kilometers. It is worth mentioning that the new car has a pure battery life of 180 kilometers.
This car has three forms of energy supply: fast charging, slow charging and refueling power generation (it takes 30 minutes for 40kW DC to charge 0-80% quickly, and 6 hours for household 7kW to charge 0-100% slowly). The thermal management system can make full use of the residual heat of the range extender. In the environment of -10℃, the cruising range attenuation of the ideal intelligent ONE can be controlled at 5%, which is better than the 30% attenuation of some electric vehicles. In the environment of -20℃, the cruising range of the ideal intelligent ONE is only 7%, which makes it still have good cruising ability in winter.
The power used by this car has always been a front and rear dual-drive four-wheel drive system. The comprehensive power of the motor is 326 HP and the peak torque is 530 Nm. This power system allows the new car to have an acceleration time of 0-100km/h of 6.5 seconds.
Regarding the advanced assisted driving system, Li Xiang said in the dialogue that the integrated control algorithm developed by Chehe Jia for China road conditions has completed more than 400,000 kilometers of road tests, and all departments will be equipped with the LEVEL 2 advanced assisted driving system as standard, which will be done by Yihang, a startup company invested and incubated by Chehe Jia. It is reported that this system is targeted at Tesla’s Autopilot, and its suppliers include Mobileye and Bosch. In the future, the autonomous driving of L4 will be developed by the car and home owned team. At the same time, Chehejia and Didi formed a joint venture company to accumulate the operational ability of travel services.
● About cars and homes and ideals and wisdom.
"The one standing in the middle with pictures is Li Xiang"
Chehejia was founded in July 2015. It is a new energy automobile company founded by Li Xiang, the founder of car home. The company hopes to create a brand-new business model of electric vehicles through independent research and development, independent production and independent sales and services.
"Ideal Intellectual Brand"
As a brand of Chehejia-Ideality Zhizao, its English brand name is "Leading Idea", and the brand logo "Li" is inspired by the initials of the English name Leading Idea.
● Competitors/for the crowd:
Because this model is special, there are no other brands on the market to launch similar models to compete with it. As for the car Ideal Smart ONE, although the car is positioned as a medium-sized and large-scale extended-range SUV, and its body length once exceeded 5 meters, because this level of market is generally occupied by joint venture brands, it will definitely be differentiated in terms of price. Market strategy, so as to open the gap with it and get more consumers’ attention and favor.
In addition, in the classification of new energy vehicle technology in China, the positioning of the extended program is a bit special. From the classification of subsidies, the extended range and plug-in hybrid belong to the same standard, and the subsidy amount is lower than that of pure electric vehicles. In addition, different restricted cities have different policies on it. Judging from the current policy, Beijing, for example, can’t enjoy the new energy license plate policy for extended-range vehicles, and you need to use the oil vehicle index to buy it. In Shanghai, it can get the same green "Shanghai AF" new energy license plate as the plug-in hybrid model. In the "Regulations on Investment Management of Automobile Industry (Draft for Comment)" issued by the National Development and Reform Commission, it is clearly classified as an investment project of pure electric vehicles, and plug-in hybrid vehicles belong to the investment scope of fuel vehicles.
● Edit Comment:
Ideal Smart ONE This car can be described as a collection of high value, high endurance, medium and large 7-seat SUV, rich technology configuration, etc. It can be said that its appearance has solved some consumers who want both value and high mileage data, so the only thing we have to wait for is the final pricing of the car. If the price is close to the people, I believe it will have excellent market performance.
In addition, the ideal intelligent ONE model is developed based on a pure tram platform. Different from ordinary pure electric vehicles, it is equipped with a large-capacity battery pack and combined with a high-power extended-range power generation system, which can fundamentally eliminate the mileage anxiety of users when using pure electric vehicles. In addition, the engine mounted inside it only serves as a range extender to generate electricity, and then the vehicle is driven by electricity. Achieve low fuel consumption and provide pure tram driving quality without changing the traditional car habits.
As an extended-range power system, I believe many netizens will be unfamiliar with this name at first sight, but they will be familiar with the representative models of this system, such as BMW i3 extended-range model, buick VELITE 5, Nissan Note e-POWER and so on. Therefore, if the car is priced close to the people in the future, I believe that the extended electric vehicle route may also set off a new wave of new energy car buying in China. (Text/car home Zhouyi)
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