分类： 上海后花园论坛

　　CCTV News:At the special news conference, Leng Rong, director of the Literature Research Office of the Central Committee, interpreted the main contradictions between the new era and our society.

　Leng Rong, Director of the Central Literature Research Office

　　Leng Rong, director of the Central Literature Research Office, said that the "new era" has rich connotations, and the report made a brilliant summary with "five yeses". First, this is "an era of carrying forward the past and opening up the future, and continuing to win great victories in Socialism with Chinese characteristics under new historical conditions". I understand that this sentence is about what kind of flag to raise and what road to take in China in the new era. Second, this is "an era of winning the battle to build a well-off society in an all-round way and then building a socialist modern power in an all-round way." This sentence is about what kind of historical tasks and strategic arrangements should be completed in the new era. Third, this is "an era in which people of all ethnic groups in the country unite and struggle, constantly create a better life, and gradually realize the common prosperity of all people." This sentence is about what kind of development ideas should be adhered to and what kind of development goals should be achieved in the new era. Fourth, this is "an era in which all Chinese sons and daughters work together to realize the Chinese nation’s great rejuvenation of the Chinese dream." This sentence is about what kind of mental state and what kind of grand goal to achieve in the new era. Fifth, this is "an era when China is getting closer to the center of the world stage and making greater contributions to mankind". This sentence is about China’s international status in the new era and its contribution to human society.

　　The principal social contradictions in China were put forward at the Eighth National Congress of the Communist Party of China in 1956. After the reform and opening up, it was summarized and refined, and expressed as "the contradiction between the people’s growing material and cultural needs and backward social production." More than 60 years have passed since the Eighth National Congress of the Communist Party of China, and nearly 40 years have passed since the reform and opening up. The main social contradictions in our country have changed in both social needs and social production.

　　From the perspective of social needs. We will soon build a well-off society in an all-round way, and the people’s needs for a better life are increasingly extensive, showing the characteristics of diversification, multi-level and multi-faceted. Only talking about "material and cultural needs" can no longer truly reflect the changed needs of the people.

　　From the perspective of social production. On the whole, the level of social productive forces in China has improved significantly, and the social productive capacity has entered the forefront of the world in many aspects. It is no longer practical to talk about "backward social production".

　　From "material and cultural needs" to "needs for a better life", from solving the problem of "backward social production" to solving the problem of "unbalanced and insufficient development", this reflects the great progress of China’s social development, the phased requirements of development, and the key requirements of the development of the party and the state. Economic construction is still the central task, but in the new era, we should pay more attention to all-round development. At the same time, we must also realize that the changes in the main contradictions in our society have not changed our judgment that China is still in the primary stage of socialism.

CCTV News:According to the website of the Ministry of Agriculture and Rural Affairs, the General Office of the Ministry of Agriculture and Rural Affairs issued a notice on printing and distributing the "Agricultural Brand Boutique Cultivation Plan (2022-2025)".

Agricultural brand quality cultivation plan (2022— 2025)

Agricultural brand is an important symbol of agricultural and rural modernization. In recent years, agricultural and rural departments at all levels have thoroughly implemented the decision-making arrangements of the CPC Central Committee and the State Council, and accelerated the implementation of the strategy of strengthening agriculture with brands. Brand awareness has been significantly enhanced, the number of brands has increased rapidly, and brand benefits have been significantly improved. However, the problem of many agricultural brands in China, but not refined, but not strong, still exists, and the driving force of brand competitiveness still needs to be improved. In order to implement the spirit of the No.1 Document of the Central Committee, speed up the building of agricultural brands, and give full play to the important role of agricultural brands in comprehensively promoting rural revitalization and accelerating the modernization of agriculture and rural areas, the Ministry decided to start the implementation of the excellent agricultural brand cultivation plan.

I. General requirements

(A) the guiding ideology

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will fully implement the spirit of the 19th National Congress of the Communist Party of China and the previous plenary sessions of the 19th National Congress, base ourselves on the new development stage, implement new development concepts, build a new development pattern and promote high-quality development, take agricultural brand building as an important starting point to promote the structural reform of the agricultural supply side, aim at enhancing the brand’s core competitiveness, consolidate basic support, strengthen marketing and promotion, enhance service capabilities, promote consumption upgrading, and provide support for comprehensively promoting rural revitalization and accelerating the modernization of agriculture and rural areas.

(2) Basic principles

Insist on focusing on the main task and improving quality and efficiency. Establish a big food concept, implement the requirements of "ensuring quantity, diversity and quality", base on characteristic resources, aim at market demand, develop advantageous industries, improve product quality, strengthen agricultural brands and enhance agricultural quality, efficiency and competitiveness on the basis of ensuring food security and effective supply of important agricultural products.

Adhere to key cultivation and lead development. Give priority to cultivating agricultural brands with leading industrial advantages, large market space and profound cultural heritage, establish and improve brand building promotion mechanisms, standards and service systems, increase positive incentives, and lead the innovation and development of national agricultural brands.

Adhere to consumption promotion and innovation promotion. Adapt to the demand of consumption upgrading, take brand building as an important measure to smooth circulation, promote consumption and stabilize growth, base on extending chain and strengthening chain, promote the combination of marketing and digital technology, innovate marketing model, develop new consumption formats, and promote consumption quality and expansion.

Adhere to market dominance and government guidance. Give full play to the decisive role of the market in resource allocation, drive by innovation, stimulate vitality, enhance motivation, and continuously enhance the competitiveness of agricultural brands. Government departments strengthen guidance, standardization, service and protection, and constantly optimize the development environment of agricultural brands.

(III) Main objectives

Through the implementation of the agricultural brand quality cultivation plan, the promotion mechanism and support system of agricultural brand construction are more perfect, excellent brands stand out, the brand premium effect is obvious, and the driving force of agricultural brand competitiveness is significantly improved. By 2025, we will focus on grain and oil, fruits and vegetables, tea, animal husbandry, aquatic products and other categories, build a number of regional public brands of agricultural products with excellent quality, distinctive features, strong driving force, good reputation and high consumer loyalty, and cultivate and promote a number of enterprise brands and high-quality characteristic agricultural products brands with excellent products, good reputation, obvious industrial driving effect and core competitiveness to continuously meet the people’s growing needs for a better life.

Second, lay a solid foundation for brand cultivation

(4) Continuously improve the quality of supply. Accelerate the implementation of the "three products and one standard" promotion action in agricultural production, and build a brand foundation with high-quality supply. Combined with the construction of grain production functional areas, important agricultural products production protection areas, characteristic agricultural products advantage areas and modern agricultural industrial parks, we will build a public brand of boutique areas. Accelerate the development of green food, organic agricultural products and geographical indication agricultural products, carry out the whole process quality control of agricultural products, promote the certification system and standardized production of edible agricultural products, and build a brand of green and high-quality agricultural products. Support poverty-stricken areas to implement the promotion of characteristic breeding industry and build well-known characteristic agricultural products brands. Accelerate the breeding of excellent varieties, promote quality grading evaluation, advance key core technology research, upgrade processing technology and equipment, strengthen the construction of cold chain logistics infrastructure, and comprehensively improve the innovation ability, deep processing ability and circulation supply ability of brand agricultural products.

(5) Cultivate and expand the brand subject. Take measures such as policy guidance, project-driven, environmental optimization, etc., support new agricultural business entities to create product and service brands, strengthen brand awareness, strengthen quality management, promote technological innovation and application, and promote technological iteration and quality upgrading. Guide the brand subject to take consumers as the center, build the industrial chain, improve the supply chain, enhance the value chain, strengthen innovation chain, and enhance product value and service efficiency. Guide the brand main body to improve the ability of brand planning, operation service, marketing promotion, supervision and protection, and build a brand with independent intellectual property rights and brand effect. Encourage the agricultural reclamation system to cultivate and strengthen the brand of China agricultural reclamation.

(6) Accelerate the formulation of brand standards. Accelerate the standardization construction of agricultural brands, and lead the brand subject to use advanced concepts and scientific methods to carry out brand creation. Promote the research and formulation of national standards and industry standards for agricultural brands, and establish and improve evaluation standards and management norms for regional public brands of agricultural products. Encourage the formulation of local standards for agricultural brands to serve the development of regional industries. Guide social organizations and industry organizations to formulate relevant group standards. Support enterprises to formulate and publish relevant enterprise standards that are innovative, advanced and international. Do a good job in publicizing and implementing standards, and improve the standardization and internationalization level of agricultural brand building.

Third, enhance brand marketing capabilities

(7) Promote innovation in marketing formats. Innovate marketing scenarios, encourage the establishment of brand consumption experience halls, new product release centers, creative design workshops, e-commerce live broadcast bases, and innovation works, a brand of origin, to create immersive, experiential and interactive marketing scenarios. Strengthen digital marketing, make good use of online shopping festivals, platform promotion activities, cloud exhibitions and other marketing forms to achieve double promotion of consumer reach and sales. Guide brand entities to make overall arrangements for online and offline channels, and carry out targeted cooperation with supply chain platforms, new retail platforms, e-commerce platforms, and large-scale agricultural wholesale markets according to product quality and price, so as to promote brand agricultural products from "running sales" to "high quality and good price".

(eight) to improve the ability of brand promotion. Support brand subjects to participate in well-known exhibitions at home and abroad, and organize online and offline brand display and promotion activities. Relying on China Farmers Harvest Festival and China International Agricultural Products Fair, we will organize the release and promotion activities of fine brands. Encourage the promotion of agricultural brands by relying on agricultural festivals such as picking festivals and cultural festivals. Increase brand overseas promotion, and carry out exhibition tour promotion in important node countries and regions. Strengthen exchanges with international organizations, embassies and consulates in China, international research institutions and international business associations, actively connect with RCEP, and promote international cooperation of agricultural brands.

(9) Enhance brand communication ability. Strengthen cooperation with mainstream news media, plan brand promotion activities, organize special reports, tell good stories about agricultural brands, and improve the spread of agricultural brands. Encourage online new media to promote agricultural brands, and spread them through multiple channels and across circles in the form of pictures, texts, topic interactions, videos and live broadcasts. Encourage the use of new outdoor media to carry out brand promotion. Promote cooperation with overseas media, establish the communication matrix of brand agricultural products, and enhance the international influence of China agricultural brands. With the help of China Brand Day, organize brand promotion, brand exchange, brand promotion and other activities.

(10) Strengthen brand culture empowerment. Promote the integration of agricultural brands and culture, deeply tap the essence of traditional farming culture, promote the integration of agricultural intangible cultural heritage, historical culture, red culture, food culture, festival culture and rural customs into agricultural brands, and enhance the cultural connotation of agricultural brands. Encourage online and offline integration, build brand museums, brand archives, etc., display brand history and culture, and publicize brand value. Encourage the combination of agricultural brands and artistic creativity, carry out cross-border integration, and promote the upgrading of packaging, design and marketing of agricultural products. Encourage brand cultural and creative activities, develop cultural and creative products, and activate the creative atmosphere of agricultural brand innovation.

Fourth, improve the level of management services

(eleven) improve the support service system. Establish and improve the team of brand experts, give full play to the role of scientific research institutes, professional institutions, trade associations, news media, etc., and support basic research, marketing promotion, personnel training, and supervision services. Carry out research on market consumption of agricultural brands and establish a scientific, standardized and credible tracking and evaluation mechanism for agricultural brands. Build a public service platform for agricultural brands, do a good job in information service, business exchange, brand display and consumption index, and create a comprehensive service window for agricultural brands.

(twelve) to increase the guidance of export services. Keep track of the development and marketing trends of global agricultural products trade, and study and evaluate the design and implementation effects of agricultural brand policies in relevant countries. Guide brand owners to carry out international trademark registration and product certification. Do a good job in the RCEP agriculture-related policy docking, and assist the brand main body to make full use of the policy dividends such as tax reduction of member countries and regional origin accumulation rules. Conduct overseas consumption surveys of agricultural brands, guide the interpretation of national policies and international trade rules, and promote international trade of branded agricultural products.

(thirteen) to promote digital construction. Guide brand owners to use digital technology, optimize management services, improve business processes, and promote the digitalization of brand management, market monitoring, exhibition and promotion. Do a good job in docking with platforms such as quality identification, safety traceability and integrity management, promote information interconnection and sharing, master brand development trends, promote collaborative supervision and credit constraints, and provide support for the healthy development of brands.

Fifth, create a brand consumption environment

(14) Boost brand consumer confidence. Do a good job in brand promotion, strengthen the sense of integrity and convey the concept of healthy consumption. Publish brand consumption index, stimulate consumption will, cultivate consumption hotspots, and expand consumption of brand agricultural products. Support brand owners to improve quality, innovate design, improve service, broaden channels, create new products, cultivate new selling points, stimulate consumption potential, meet and create consumer demand, and boost consumer confidence.

(fifteen) to encourage the expansion of brand consumption. Accelerate the organic combination of online and offline consumption, support the creation of boutique brand market areas, supermarket counters, e-commerce halls, self-media live broadcast rooms, etc., and promote product consumption. China farmers harvest festival autumn consumption season, brand sales and other activities to promote the consumption of brand agricultural products. Encourage all localities to hold various forms of agricultural product consumption promotion activities such as carnivals, food fairs, snack festivals and tasting meetings according to local conditions. Seize the opportunity of traditional festivals, festival holidays and hot spots of online consumption, plan brand consumption activities, innovate consumption scenarios, promote products through festivals and revitalize the market through festivals.

(sixteen) increase the brand consumption linkage. Give play to the radiation-driven role of large and medium-sized cities, encourage cross-regional, cross-industry and inter-departmental cooperation, introduce flexible and universal preferential policies, guide neighboring production, supply and marketing enterprises to deepen cooperation, and promote the excellent supply of branded agricultural products and sell them well. Promote the linkage between urban and rural areas, promote the integration of agriculture and tourism, encourage relying on characteristic resources and local culture to build characteristic rural brands and promote high-quality characteristic products.

VI. Safeguard measures

(seventeen) to strengthen organizational leadership. Agricultural and rural departments at all levels should take the cultivation of agricultural brands as an important measure to comprehensively promote rural revitalization and accelerate agricultural and rural modernization, implement the "three products and one standard" promotion action of agricultural production, strengthen overall coordination, improve working mechanism, refine policies and measures, increase support, and lead the innovation and development of agricultural brands. Do a good job in cultivating excellent brands, standardize the selection procedures, and improve service capabilities.

(eighteen) to strengthen policy support. Cultivate excellent quality brands, increase support and service, and the project funds can be tilted to the main body of the brand according to the actual situation. Encourage all localities to establish a brand incentive mechanism to encourage organizations and units with outstanding brand building achievements. Innovate financial products, improve financial services, guide financial institutions to optimize credit conditions, expand credit scale, explore the creation of financial products such as "brand loans", and support the cultivation of agricultural brand products.

(nineteen) increase the project. Focusing on the construction of advantageous areas of characteristic agricultural products, national modern agricultural industrial parks, and advantageous characteristic industrial clusters, we will cultivate and expand leading industries, create public brands in boutique areas, and promote the coordinated development of corporate brands and product brands. Key counties with "three products and one standard" in agricultural production, pilot bases for standardization of the whole industrial chain of modern agriculture, high-quality development bases for agricultural international trade, and cold chain collection and distribution centers for agricultural products should focus on brand building and actively support and guide it.

(20) Strengthen brand protection. Establish and improve the cooperation mechanism of agricultural brand protection, strengthen cross-departmental and cross-regional law enforcement cooperation, and severely crack down on counterfeiting and unfair competition. Actively play the role of industry associations, strengthen industry self-discipline, and promote the construction of industry credit system. Strengthen the construction of authorization, management and supervision mechanism of regional public brands, and promote the standardized and orderly development of regional public brands.

(twenty-one) do a good job in summing up publicity. Summarize typical experiences and practices in time, study the growth cases of boutique brands, organize interactive exchanges, and constantly improve the cultivation mechanism. Increase typical publicity, comprehensively use radio and television, newspapers, magazines, internet, new media and other platforms to continuously publicize and report, and create a positive atmosphere for the cultivation of agricultural brand products.

According to the website of the Ministry of Finance on December 22nd, the Ministry of Finance issued approval opinions on stopping the sale of 71 instant sports lottery games such as "Golden Flash 7".

In order to further optimize the structure of sports lottery games and promote the healthy development of the lottery market, it is agreed that the Sports Lottery Management Center of the General Administration of Sports will stop selling 71 instant sports lottery games such as "Golden Flash 7". The Sports Lottery Management Center of the General Administration of Sports shall make an announcement to the public within 2 months from the date of approval, including the name and document number of the approval document of the Ministry of Finance, the date of stopping sales, the deadline for awarding prizes, etc. After 60 natural days from the date of announcement, the sales of the above 71 lottery games will be stopped.

After the sales of the above 71 lottery games are stopped, the bonuses shall be paid in accordance with the regulations during the redemption period. After the end of the redemption period, the Sports Lottery Management Center of the General Administration of Sport should do a good job in lottery fund settlement with the lottery sales organization. Overdue prize money is included in the lottery public welfare fund, the bonus balance is transferred to the general adjustment fund, and the excess prize money is charged according to the regulations. After the end of the redemption period, the Sports Lottery Management Center of the General Administration of Sport and the lottery sales organization shall submit a written report to the financial department at the same level within 60 natural days, including lottery issuance and sales, lottery bonus extraction, redemption and balance transfer.

The Sports Lottery Management Center of the General Administration of Sports shall, in strict accordance with the provisions of the current lottery management system, urge lottery sales agencies to strengthen sales safety management and risk control, and earnestly do a good job in announcement, redemption, settlement and other related work. It is necessary to rationally plan the game structure of instant lottery tickets, and coordinate the work links such as game approval, budgeting, printing logistics, listing and sales, and stopping sales, so as to effectively save costs and improve efficiency and ensure the sustained and healthy development of instant lottery tickets.

Do you know which domestic mobile phone sold best in 2016?

Many people may have guessed:

OPPO R9

OPPO R9 is the sales volume so far in 2016.Second mostofSingle cell phone modelThe first place is Samsung’s Galaxy S7 edge. OPPO’s 2016 is calledto strike back, a blockbuster. According to the survey data given by Counterpoint, a Hong Kong market research organization, OPPO surpassed Huawei, Apple and Xiaomi for the first time, ranking first with a monthly sales share of 22.9%.

The top six are OPPO, Huawei, vivo, Apple, Xiaomi and Samsung. OPPO’s play is very clear, that is,Under the main push line, variety shows swept..

As a distinctive offline manufacturer, OPPO has been synonymous with "advertising blockbuster textbooks" since the student days.

The advertisements of OPPO mobile phones in the past are very lethal. In those years when the editor was still in school, he went home and turned on the TV in a hurry. After watching it for half an hour, he was always fascinated by OPPO advertisements. Whether the product is good or not is not the most critical, but mainly depends on the face.

A typical example of success is a cooperation between BBK and Song Hye Kyo. Closer to home, since 2008, OPPO has hired stars to shoot commercials for mobile phone products. The earliest mobile phone advertisement of OPPO Real smiling face was shot by Korean actress Ji-yeon Cook.

With the face value of the goddess Ji-yeon Cook and the popularity of Snow China in japanese pop, OPPO’s first advertisement promoted the Slogan "OPPO Real listens to your heart" as an extra success.

In the second year, OPPO directly monopolized the title of Happy Camp, which was a smash hit of Hunan Satellite TV.

　"Welcome to our OPPO Real Happy Camp"

At that time, the name OPPO Real music mobile phone resounded throughout the country. If it weren’t for the blue factory vivo brothers to join, OPPO would probably be the king of "music mobile phones".

Although the early OPPO phones only had Ulike and Real Two series, but the accomplishments in advertising words are more mature than many friends this year.

For example, the following pile of Slogan copywriting:

Keep the most authentic OPPO Real music phone.

Perfect sound quality OPPO Real music mobile phone

Touch the most authentic OPPO Real music mobile phone.

Xiang ziyou OPPO Ulike Style

My music dreams of freedom, Real me find me.

Many of these advertising words can be blurted out.

In addition to advertising words, OPPO also has a strong endorsement lineup:

In addition to the aforementioned Ji-yeon Cook is the first generation spokesperson, and then joined.Qu Wanting, Chen Man, Lan Yu, Molly, Korean Super Junior-M, BOBO and Jin Minzhi..

Thanks to the invasion of Korean Wave in China film and television circles in recent years, OPPO was once mistaken for a Korean brand by young users. If you want to ask which advertisement in China is strong, it must be OPPO.

In 2011, OPPO’s flagship Find series appeared. As a brand-new top flagship brand series, OPPO Find mobile phone not only has amazing hardware rules. Its first advertisement stunned the Chinese people.

OPPO invited the one who later became the Oscar winner.Leonardo DiCaprio (Xiao Lizi)Shooted a commercial blockbuster like a movie trailer. The story focuses on finding a mysterious woman, and the theme runs through the series name Find.

In the apartment, on the street, in the rain, under the umbrella … they meet frequently like ghosts and gods, and they leave again and again by mistake.

Comparable to Hollywood blockbusters of that year.InceptionThe scenes and suspense plot design are eye-catching. Today, many well-paid manufacturers take this highly coherent advertisement as an example.

After the Find series, OPPO embarked on the road of smart phones, and its brand premium became stronger and stronger.

In December 2012, OPPO Find 5 was born. As the flagship of the year, OPPO Find 5 selected Qualcomm’s top APQ8064 quad-core processor, which has strong performance and is usually only used on tablet computers. OPPO Find 5 is also the first 1080P ultra-clear resolution mobile phone in China.

Speaking of the king of sales, OPPO is no worse than Huawei and Xiaomi, which are familiar to everyone. The sales of OPPO Find 5 totaled more than 3 million units, which set a sales miracle of domestic high-end flagship mobile phones in that year. In the later period, OPPO switched to "When Technology Meets Romance" as the propaganda theme of the whole series.

Give up the production style of Hollywood blockbusters and embark on it.Romantic and freshThe old road. This can be said to be another transformation of OPPO. After playing with the high-end Inception style, OPPO chose a more grounded romantic style.

The following year, OPPO launched a brand-new series: OPPO N, which once again made consumers remember the brand, and the brand premium was upgraded again, which made a grain company salivate.

OPPO N1 byPopular male god Chen KunandCharming goddessJiang YiyanEndorsement, Slogan slogan is

OPPO N1 turns to heart.

Just listening to the advertising language, it has the flavor of the popular Taiwanese drama "Corner meets love".

Coupled with the efforts of Chen Kun and Jiang Yiyan, OPPO is almostWhat he doesn’t knowThis commercial film gives a taste of domestic drama. With the TV broadcast pushed to the north and south of the river,OPPO N1 turns to heart.The advertising words were also quickly written down.

Although the sales volume of OPPO N1 was not successful, it also enabled OPPO to complete another branding. If you say that OPPO only knows marketing, it is all wet. OPPO N1 206 free rotation The 13-megapixel camera has obtained the national invention patent.O-ClickR "tinker bell" remote controlIt can be said that it is the prototype of the selfie stick.

As well as the distinctive O-Touch back four-way touch technology, it is the solution chosen by many back fingerprint mobile phones today. The large battery of 3610mAh supports the setting of flash+soft light and double LED fill light, which is not lost to today’s flagship mobile phone.

OPPO N series can be said to be an alternative product line comparable to Find series. Inspired, Glory then launched Glory 7i. Unfortunately, the director of Glory Brand, who was born in science and engineering, failed to come up with such a synonym as "a turn of heart".

In 2014, OPPO’s pace was a bit surprising.Flagship OPPO Find 7, rotating lens OPPO N3, thin OPPO R3, world’s thinnest OPPO R5, OPPO N1 mini. Debuted in the same year.

In addition, in the same year, OPPO also put forward the slogan of "Leading 4G, Taking a Beat to Beauty".

The past is a bit complicated, so we have to stroke it first. The advertisement of OPPO Find 7 released in March 2014 is the most distinctive. OPPO has launched an unprecedented advertising marketing communication method: actually want the audience.payWatch the advertisement of Time and Space Magic.

this isThe first and only time in the world.The case of choosing to pay for watching advertisements on mobile phones has created a new chapter in communication textbooks.

OPPO is not bad for this money, and all the advertising income is donated to children in poor mountainous areas.

Back to the product, OPPO Find 7 may be the most popular product for OPPO fans. Because after that, the Find series came to an abrupt end, and some people still remember it today. It is also the leading 2K display in China and the classic Qualcomm Snapdragon 801 processor.And the world’s fastest charging VOOC flash charging technology, OPPO’s housekeeping skills.

In addition to hardware, OPPO has also played new tricks in ID industrial design. Very distinctive at the bottomSkyline breathing light、Screen aesthetics 2.0 Design. Although it looks a bit like a "marquee", the aesthetics of information screen is much stronger than that of any ID without borders.

VOOC flash charging is needless to say, it’s all good to use it. This is the highest accomplishment of OPPO Find series so far.

OPPO R3, which debuted in the same year, is a test model of OPPO R series. R3 focuses on thinness and makes its debut as the thinnest Android phone in the world. In advertising, OPPO R3 chose "thin and unique" as the propaganda word.

In this generation, we can see that OPPO’s advertisements are mainly short sentences and phrases, which are far more grandiose than those in the stratosphere."black technology"Remember more. In the same year, OPPO R5, an iterative version of OPPO R3, appeared.

OPPO R5′ s black technology and propaganda film are much more thoughtful than R3.

OPPO R5 was the thinnest in that year. 4.85mm The fuselage smartphone was defeated by the vivo brothers in less than a month. But the real "black technology" of OPPO R5 lies in:

The single-sided cloth ice nest cooling system is selected to suppress the Qualcomm Xiaolong processor, which is good at heating.

　

Equipped with Germanywesley sneijderOptical authentication camera, Huawei and Leica are all followers. In terms of publicity, OPPO promoted the thin and light body."Crazy by nature"This slogan. In the commercial, OPPO R5 becomes Nokia. Pouring fruit and walnuts, focusing on the thin but strong characteristics.

Starting with OPPO R5,Yang Mi, the goddess of popularityandYifeng Li, the new male godOccasionally, it will appear in the publicity of OPPO and become a major force in OPPO advertising today. In the same year, the last flagship of OPPO N series, OPPO N3, appeared. With the selling point of rotating lens, OPPO launched a four-word slogan."Born to turn".

Similar to OPPO N1, this camera of OPPO N3 is amazing again. It is said that there is no "black technology" in domestic mobile phones, and OPPO N3 continues to rotate the lens gene while introducing the ability of electric rotation. In addition, this 16 megapixel camera is alsoSchneider certificationThe lens. This made OPPO N3 one of the best mobile phones at that time.

In addition, the star ring breathing light at the bottom, hollowed-out design and other elements also make OPPO N3 a classic, and ID industrial design can be called a domestic model. In 2016, we can still occasionally see users of OPPO N3. Yang Mi, as one of the spokespersons, often takes this product to attend major activities, and her professionalism has improved the exposure of mobile phones.

Poster for the movie "I am a Witness"

In 2014, OPPO, which has many special mobile phone products, was finally crowned the overlord of the offline market.

In 2015, OPPO launched the OPPO R7/R7 Plus series mobile phones with "heartthrob" as Slogan. JoinedLu Han; AiresAs new spokesmen, of course, Yang Mi and Yifeng Li often appear in promotional films.

Lu Han specially filmed a promo for OPPO R7, which is called "Promise", and it is also a romantic propaganda masterpiece. OPPO R7, with the slogan of "One Flashes People’s Hearts", with the blessing of three popular stars, its sales volume has soared, and it is worthy of the title of "heartthrob", which has made many friends and businessmen who have been forced to crush their feet.

Since this year, OPPO has started cooperation with Spanish giants Barcelona.

And launched a customized version of the OPPO mobile phone in Barcelona, which made Huawei’s face slap.

Champion color matching of red and blue flags. Let this customized model once again become a "heartthrob" mobile phone sought after by fans.

In 2016, OPPO was more generous and took it out at one time. TFBOYS, Yang Mi, Yifeng Li, Yang YangWaiting for a lot of spokespersons.

With the product R9, OPPO has become a new global TOP5 brand in one fell swoop. The growth path of OPPO is different from the upstart nature of some brands, and OPPO has never lost. The "heartthrob" of OPPO R7 generation is basically the "heartthrob" level in R9.

Looking at OPPO step by step, the editor’s deepest memory is of course this sentence:

Charge for five minutes and talk for two hours.

　

If you are a careful person, you will find that. All the quick charges made by friends so far must be a hanging marketing with OPPO.

what …

"Charge for five minutes and talk for 2.5 hours"

"Charge for five minutes and talk for three hours"

"Charge for five minutes and play for six hours"

howeverOne is a genius, the other is a fool.. Your friends are endorsing OPPO!

The success of mobile phone brands is not just the mobile phone products themselves.Products and promotion are both indispensable.Whether offline or online, it is a way of communication. If you are still saying that "the wool is on the sheep, and the endorsement fee accounts for the cost of the mobile phone". The editor thinks that you are quite naive.

Making a mobile phone is not charity, it is the nature of a businessman to seek profit.

When OPPO R9 sells well, it is possible to see the black technology of "charging for 5 minutes and talking all day". OPPO can monopolize one textbook of communication. In this paper, I would like to introspect the children’s shoes that are mutual entertainment media and brand communication. | The latest and most comprehensive mobile phone technology digital information, all in Android China! Pay attention to WeChat WeChat official account: Android Forum (anzhuo-cn), Good Machine Friend (jiyou3g) | Visit Android China official website for more exciting information (http://www.anzhuo.cn).

Talent is the first resource, and it is also a strategic resource to win the initiative of international competition. At present, the development of scientific and technological talents in China has made remarkable achievements, but many aspects of the vitality of scientific and technological talents still do not meet the requirements of high-quality development, and it is urgent to speed up reform.

First, the achievements and shortcomings of scientific and technological talents’ innovation vitality

Since the 18th National Congress of the Communist Party of China, the state has attached great importance to the work of scientific and technological talents, and successively issued Opinions on Deepening the Reform of the System and Mechanism of Talent Development, Guiding Opinions on Promoting the Reform of the Evaluation Mechanism of Talents by Classification, Pilot Implementation Plan on Giving Scientific and Technological Researchers the Ownership or Long-term Use Right of Scientific and Technological Achievements, Notice on Implementing the Relevant Documents Giving Scientific and Technological Institutions and Personnel Greater Autonomy, Guiding Opinions on Supporting and Encouraging Professional and Technical Personnel in Institutions to Innovate and Entrepreneurship, which have played an important role in stimulating the innovation vitality of scientific and technological talents. The innovation ability of scientific and technological talents in China has been continuously improved, but the innovation potential still needs to be further explored. Mainly as follows:

(A) the ability of talent innovation has been continuously enhanced, but there is still much room for improvement in the vitality of talent innovation.

China Science and Technology Talents Development Report 2020 shows that the total number of scientific and technological talents in China has increased rapidly. In 2019, the total number of R&D personnel in the country was 7.13 million, 1.3 times that of 2015. However, there is still a big gap between China and developed countries in terms of scientific and technological talent reserve. In 2021, the number of researchers per million people in China was 539, which was lower than that in developed countries such as the United States (3,496), Japan (5,078), Germany (3,168) and France (1916), and the gap with the average level of high-income countries (3,036) was also very obvious (Figure 1).

In 2021, the ranking of China Global Innovation Index has risen from 34th in 2012 to 12th. In recent ten years, the full-time equivalent of R&D personnel in China has also been continuously improved. However, the national R&D researchers account for only 43.9% of the full-time equivalent of R&D personnel, which is lower than that of major economies in the world (50%). Among them, the proportion of full-time equivalent of R&D basic researchers has a downward trend (Figure 2). There is still a big gap between China and the major countries in the world in the investment intensity of R&D personnel and the proportion of basic researchers in R&D personnel. In recent years, the growth rate of R&D personnel in enterprises has slowed down, which needs more attention.

Figure 1 Comparison of scientific and technological talents between China and developed countries in 2021 (person)

Data source: According to the data of International Statistical Yearbook 2021 of the National Bureau of Statistics.

Figure 2 Changes of full-time equivalent of R&D personnel in China from 2011 to 2020 (person-year,%)

Source: Wind database.

(B) The input-output efficiency of scientific research has improved significantly, but the value of human capital of scientific researchers has not been properly reflected.

In recent years, the citation rate of China’s scientific research papers has increased significantly, and it has formed an influence in certain fields. According to the Statistical Report of Scientific Papers in China in 2021, the number of papers in top international journals in China ranks second in the world, rising by two places, and the number of highly cited papers and hot papers continues to rank second in the world, among which international co-authored papers account for 26.2% of the total published papers in China. However, China lacks originality and basic innovation, its core technology and bottom technology are still controlled by others, and its innovation ability still cannot meet the requirements of high-quality development, and there is still a gap with the world-class powers. At present, the transformation rate of scientific and technological achievements in China is only about 10%, and the industrialization rate is less than 5%. Take the proportion of internal expenditure of R&D funds and technology market transactions in GDP as an example, the proportion of basic research is low, and the growth rate is lower than that of internal expenditure of R&D funds. At the same time, the proportion of technology market transactions in GDP is less than 3% (Figure 3). The market-oriented conversion rate of scientific research results is not high, which affects the realization of human capital value of scientific researchers.

Figure 3 Changes of R&D investment in China from 2011 to 2020 (RMB 10,000,%)

Source: According to the Wind database.

From the realization of human capital value of scientific researchers, in recent years, the salary of scientific and technological talents in China has increased steadily, but compared with other types of personnel at the same level, the salary level of scientific and technological personnel is still not competitive, and the salary level of scientific and technological personnel does not match its contribution. According to the salary survey data of enterprises in Ministry of Human Resources and Social Security, the median salary of engineering technicians, agricultural technicians and health professionals in China in 2021 was 71,000 yuan/year, 49,400 yuan/year and 57,100 yuan/year respectively, which was lower than the salary level of management, finance and IT (Table 1). From the comparison of job types in enterprises, taking the median salary as an example, the salary level of professional and technical personnel in the same rank is lower than that of management personnel (Table 2). In terms of industries, the wages of professional and technical personnel are generally above the average level of regulated enterprises, but in most industries, such as mining and manufacturing, the wages of professional and technical personnel are lower than those of managers of the same rank.

Table 1 Comparison of salaries of professional and technical personnel in China in 2021 (10,000 yuan/year)

Source: Ministry of Human Resources and Social Security.

Table 2 Comparison of salaries of technical and management personnel in China in 2021 (10,000 yuan/year)

Source: Ministry of Human Resources and Social Security.

(3) The level of scientific research opening has been greatly improved, but the phenomenon of brain drain is still outstanding.

In recent years, the level of scientific and technological talents’ foreign academic exchanges and scientific research cooperation in China has been continuously enhanced. According to Statistics of Scientific Papers in China in 2021 published by China Science and Technology Information Research, from 2011 to 2021, the proportion of papers produced by 10 disciplines in China exceeded 20% in the world. Among the international papers published in China in 2020, there were 144,500 international co-authored papers, up by 11.1% year-on-year. International co-authored papers account for 26.2% of the total published papers in China, and international co-authored papers with China as the first author account for 69.3% of all international co-authored papers in China, with partners involving 169 countries (regions).

However, for a long time, the loss of scientific and technological talents abroad, and the loss of scientific and technological talents from state-owned departments to the private sector is still relatively common. According to the data of the Ministry of Education, in 2022, nearly 700,000 China students chose to stay abroad, and the proportion of Tsinghua University and Peking University studying abroad reached 14.2% and 18.9%, while the proportion of Qingbei students returning to China was only 20%. According to a survey conducted by the Paulson Foundation in the United States in 2020, about 60% of AI scientists in the world work in American universities, companies or private research institutions, and two-thirds of them come to the United States for further study after graduating from other countries. The main source of students is China, accounting for 27%, and 32,000 Chinese scientists have voluntarily become American citizens. There are many high-end talents among them.

In addition, the state-owned sector is also facing the challenge of the flow of scientific and technological talents to private enterprises. According to the research and development center of China Academy of Launch Vehicle Technology on Aerospace Science and Technology Group, from 2012 to 2016, the total number of people leaving the main institutions of the group showed an upward trend, with the annual turnover rate exceeding 10%, and the loss was concentrated in the young and middle-aged backbone groups under 35.

Second, development concepts, institutional mechanisms and talent policies affect the release of talent vitality.

With the rapid changes of economic, social and technological progress, the traditional management mode of scientific and technological talents has not adapted to the development requirements of the new era, and the scientific research management system and mechanism restrict the development of scientific and technological talents’ innovation and creativity. At present, we need to stimulate the vitality of scientific and technological talents more than at any time in history, and it is urgent to press the "acceleration button" for talent reform.

(A) The concept of talent development, some regions and departments have failed to pay attention to the all-round development of people and the diversified demands of talents.

Some cadres have not fully applied the development law of scientific and technological talents, some ways of thinking are still in the era of planned economy, and some important decisions often "see things but not people", which is not enough to mobilize the enthusiasm of scientific and technological talents. In some jobs, there are many elements about the importance of talents, but there are not many practical and effective measures to stimulate the vitality of talents. Some state-owned units are still stuck in the traditional personnel management mode, and the talent management mode is extensive and backward, emphasizing material incentives and neglecting the shaping of talent environment. There are still many institutional and institutional obstacles in personnel training, introduction, use, motivation and mobility, and the system of introducing foreign talents and high-end skilled immigrants is still not perfect.

The concept of all-round development of scientific and technological talents has not yet been formed, the training of top-notch innovative talents is lagging behind, the education system has put too much emphasis on result orientation, and the atmosphere of attaching importance to exam-oriented education and knowledge infusion, ignoring interest cultivation and innovation discovery is still very strong. Some highly educated international students have global vision and cutting-edge knowledge, and have been integrated into the forefront of global scientific and technological development. However, the attraction of these talents returning to China for development is insufficient, and the brain drain problem is still outstanding. There is still a big gap between China and the global talent center.

The "administrative color" of scientific research personnel management is still very prominent, which emphasizes management over service. There are many reports, many approvals and long time-consuming in the declaration and evaluation of scientific research projects, and scientific research personnel have to spend a lot of time and energy in administrative affairs. There are too many detailed items in the budget of scientific research funds, and many requirements are not suitable for the uncertainty and periodicity of scientific research activities. There are many restrictions on the payment of wages and labor expenses for scientific research funds, and the knowledge labor of scientific research personnel cannot be properly reflected. Excessive frequent assessment restricts the initiative of scientific and technological talents to concentrate on research. According to a survey conducted by the Policy Research Group of the Talent Center of the Ministry of Science and Technology, the three measures that scientific and technological talents most want to speed up implementation are loosening burdens, supporting talents to carry out basic research for a long time and giving them greater autonomy, with the selection ratios of 40.2%, 35.9% and 32.8% respectively.

(B) Talent incentive mechanism, the decisive role of the market in the allocation of talent resources is not fully played.

The system and mechanism to promote the entrepreneurship of scientific and technological talent officers need to be further optimized, the decisive role of the market in the allocation of human resources has not been fully exerted, and the human capital value of scientific and technological talents has not been properly reflected. In recent years, the internationalization, marketization and competitiveness of scientific and technological personnel in China’s state-owned departments have been continuously improved. However, in some state-owned enterprises, the problems of "lying flat", "Buddhism" and overstaffed personnel are still outstanding. Due to strict identity management, low salary and narrow promotion space, some state-owned departments have lost their own scientific and technological talents, and the ranks of scientific and technological talents are unstable.

Due to the unreasonable performance appraisal and salary distribution system, some units can not reflect more work and more pay, and distribution according to work, which leads to many scientific and technological talents in state-owned enterprises doing more and doing less, and doing the same with not doing it. There are also some enterprises that lack an incentive job development system, which makes it difficult for scientific and technological talents to be promoted and moved. Some talents can’t see their career development prospects and their entrepreneurial enthusiasm can’t be mobilized. In some public-owned units, the talent incentive means is single, so it is difficult to mobilize the entrepreneurial enthusiasm of talent officers, and the reform of salary distribution such as equity incentive is slow. Especially under the background of digital economy, human capital elements play a prominent role in various enterprises, but the human capital value of core technicians and outstanding operators has not been properly reflected after the reform. The traditional salary system, which mainly focuses on wages and bonuses, can no longer meet the needs of enterprise development. The reform of state-owned enterprises in market-oriented selection, contractual management, differentiated salary and market-oriented exit is not in place, and they cannot retain core talents, so they are at a relative disadvantage in talent competition.

(C) In terms of talent policy, there are problems such as weak pertinence, difficult implementation and untimely evaluation.

In recent years, in order to mobilize the enthusiasm of scientific research talents, many talent policies have been issued from the central government to the local government, such as Guiding Opinions on Supporting and Encouraging the Innovation and Entrepreneurship of Professional and Technical Personnel in Institutions and Guiding Opinions on Implementing the Distribution Policy Oriented to Increasing Knowledge Value. However, there are still some problems in the process of policy implementation, such as weak pertinence, difficult implementation, lack of supporting facilities and untimely evaluation, which cause "good policies" to fail to achieve "good results". Take actively encouraging scientific researchers to take part-time jobs, take part in projects and start businesses as an example. Due to the lack of supporting implementation rules, some scientific research units are difficult to grasp who can take part-time jobs, how to manage part-time workers and how to confirm knowledge achievements, and there are practical difficulties such as "thinking out" and "going out can’t come back". The lack of evaluation of the talent policy that has been implemented for a period of time is not conducive to policy iteration, and it is not conducive to timely adjustment, which affects the effect of policy implementation.　

Third, countermeasures and suggestions

Talent vitality is "released", not "managed". It is suggested to further change the concept of talents, speed up the "streamline administration, delegate power, strengthen regulation and improve services" reform in the field of talents, optimize the talent policy, create a better talent ecology, and create conditions for further releasing the vitality of talents.

The first is to change the concept of talent development and promote the development of talent career with comprehensive evaluation of talents.In terms of talent concept, it is necessary to further improve the evaluation system of scientific and technological talents with classification, scientific diversity and openness. According to the job characteristics, set evaluation indicators, and recognize the performance of job responsibilities, participation in scientific research work, high-level papers published, and the effectiveness of achievements transformation as contributions, so as to avoid using only signed achievements as the basis for assessment and evaluation.

The second is to speed up the reform of the system of scientific and technological talents and stimulate the innovation vitality of scientific and technological talents with the guidance of increasing knowledge value.On the basis of ensuring the normal growth of the basic salary level, we will gradually increase the basic salary that reflects the innovative talents to perform their duties and responsibilities, and increase the autonomy of performance pay. We will increase the sharing ratio of scientific and technological achievements of researchers, and increase the fruitful income of researchers through multiple channels. Give researchers the long-term right to use their scientific and technological achievements for not less than 10 years, and clarify the specific operation methods for researchers to take part-time jobs.

The third is to speed up the reform of "streamline administration, delegate power, strengthen regulation and improve services" for scientific and technological talents and further create "relaxation" for scientific research.Give scientists more power to decide the technical route, control more funds and dispatch more resources, and accelerate the formation of strategic fulcrum and yan zhen pattern. Promote scientific research units to reduce the frequency of assessment, implement medium-and long-term assessment such as employment period assessment and project cycle assessment, and simplify and dilute the usual assessment. Open major national scientific research infrastructure and large-scale scientific research instruments to the society, and improve the use efficiency of scientific research equipment and the synergistic effect of innovation.

The fourth is to optimize all kinds of talent policies and actively shape the ecological environment of scientific and technological talents suitable for people to give full play to their talents.Vigorously carry forward the spirit of "two bombs and one satellite" with innovation as the core in the whole society, and vigorously cultivate an environment that encourages innovation and tolerates failure. Consultation channels should be established for management issues and financial systems with strong policies, and good practices, experiences and cases of local and unit scientific and technological talents development should be well publicized.　

(The author Qian Cheng is an associate researcher at the Institute of Public Administration and Human Resources of the State Council Development Research Center; Feng Wenmeng is a researcher at the Institute of Public Administration and Human Resources of the State Council Development Research Center)

According to the latest real-time statistics of WHO, at present, there are 1,995,983 cases diagnosed in COVID-19 and 131,037 deaths worldwide, 1,013,093 cases diagnosed in Europe and more than 1.91 million cases outside China.

More than 650,000 cases were diagnosed in the United States, and the cumulative death toll exceeded 30,000 cases.

According to the global COVID-19 data real-time statistical system released by Johns Hopkins University, as of 6 pm EST on April 16th, the United States reported 658,263 confirmed cases and 32,186 deaths in COVID-19, and 3,262,921 cases were detected. In the past 24 hours, there were 23,288 newly diagnosed cases and 4,246 new deaths in the United States. The data shows that the number of deaths in the United States reached a new high on the 16th.

Protests against "home orders" have appeared in many places in the United States, and cooperation and coordination among seven central and western States have reopened.

Recently, protests against home orders have appeared in many places in the United States, which has put pressure on state governments. On the 15th in Michigan, thousands of demonstrators protested around the state capitol, saying that epidemic prevention measures were causing small businesses to die. Protests also took place in Kentucky and North Carolina.

△ The picture shows the activities of protesting home orders in Michigan, USA.

In Michigan alone, more than 1 million people (about a quarter of the state’s workforce) applied for unemployment benefits.

The new york Times commented that the scale of protests like Michigan shows that people’s patience is limited. As anxiety, uncertainty and unemployment increase, the next few weeks will be a test for state governors and local leaders.

Apple and Google jointly promoted the US version of "Health Code" to track infected people with Bluetooth, and Cook promised not to invade privacy.

On April 15th, Fox News reported that Apple and Google intend to jointly develop new technology to help officials track COVID-19 infected people. This technology is directly embedded in IOS and Android systems and tracked via Bluetooth. If users have contact with infected people, they will be reminded even if they are not connected to the internet. In the tweet, Cook promised not to invade people’s privacy, and said that he would share the data in Google Maps to help the government understand how people travel in the community.

The cumulative number of confirmed cases in France reached 100,000.

On the evening of April 16th, local time, as of that day, 108,847 cases of COVID-19 were confirmed in France, an increase of 2,641 cases compared with the previous day. A total of 17,920 deaths were reported, an increase of 753 cases over the previous day.

French medical staff who treat COVID-19 patients can receive a subsidy of up to 1,500 euros.

According to the British "Guardian" news on April 15th, French Prime Minister édouard Philippe announced an "emergency economic plan". According to the plan, French doctors, nurses and other staff participating in COVID-19 patient rescue activities will receive tax-free bonus subsidies ranging from 500 euros to 1,500 euros. Bonuses will be distributed according to the risk coefficient, and medical staff who are on the front line of anti-epidemic and have a high risk of infection will receive relatively high subsidies.

At the same time, the overtime pay of medical staff participating in the anti-epidemic work will be increased by 50%, and with the above subsidies, qualified medical staff can get more than 2,000 euros in additional income. The Guardian reported that bonuses and overtime pay for medical staff are expected to cost 1.3 billion euros, which is part of the French government’s 110 billion euro "economic revitalization" budget.

More than 600 people on the French "De Gaulle" were diagnosed and 20 sailors were hospitalized.

According to foreign media reports, a spokesman for the French navy said on the 16th that about 20 sailors were still hospitalized after the outbreak of the COVID-19 epidemic on the French aircraft carrier "De Gaulle". The French military has ordered an investigation into how the "De Gaulle" broke out.

The French Ministry of Defence said on the 15th that a total of 1,767 naval soldiers were tested, almost all from the "Charles de Gaulle", and at least 668 people showed positive reaction. The "De Gaulle" set sail for the eastern Mediterranean on January 21st to support French military operations against extremists in Iraq and Syria, and then went to the Atlantic Ocean and the Baltic Sea. Later, the "De Gaulle" participated in the exercise of the Nordic Navy in the Baltic Sea, but returned to Toulon two weeks early after the sailors developed COVID-19 symptoms.

Britain became the sixth country in the world with more than 100,000 confirmed cases.

On the 16th local time, the latest news released by the British Ministry of Health showed that there were 4,618 new confirmed cases of COVID-19 in the UK in a single day, with a total of 103,093 confirmed cases, making it the sixth country in the world with more than 100,000 confirmed cases. There were 861 new deaths, and the cumulative number of deaths rose to 13,729.

The British Parliament will resume on April 21st, and it will be conducted remotely by video for the first time in history.

The British House of Commons announced on the 16th that the British Parliament will resume on April 21st. Affected by the COVID-19 epidemic, Members of Parliament will hold the meeting by video conference, which is the first time in the history of the British Parliament for more than 700 years that it will be held remotely.

The British government issued badges to nursing home workers, but it was bombarded: what was lacking was protective equipment.

On April 15th, the British Minister of Health said at the epidemic briefing that special badges would be issued to nursing home workers, so that they could be recognized and receive the same welfare treatment as NHS medical staff. However, this move has caused widespread criticism. Many people question that nurses do not need badges, but need personal protective equipment and virus detection reagents. At present, there are more than 2,000 nursing homes in the UK with COVID-19 epidemic, but the number of deaths in nursing homes is not included in the number of deaths in COVID-19. The British government promised to strengthen virus testing in nursing homes to prevent the spread of the epidemic.

Britain announced an extension of the blockade for at least three weeks.

On the 16th, local time, Dominique Rab, the acting foreign secretary in charge of the British government, announced that the British blockade would be extended for at least three weeks to curb the spread of COVID-19.

Rab said that the premature relaxation of the blockade measures will damage the economy and the health care system, and the government will only make adjustments under conditions that it considers safe, but it is impossible to predict the time. The British government will conduct an assessment on May 7 to decide whether to extend or adjust the blockade ban.

There were 3,448 new confirmed cases of COVID-19, with a total of 27,938 confirmed cases.

According to the Moscow Epidemic Prevention Command on the 16th, in the past 24 hours, there were 3,448 newly confirmed cases in COVID-19, with a total of 27,938 confirmed cases. Russian infectious disease experts believe that the number of newly confirmed cases will continue to hit a new high in a single day. At present, the epidemic in Russia has not reached its peak, and it is expected that the peak will come from June to July.

President Putin said that preparations for the May 9th military parade will be postponed.

On the 16th local time, Russian President Vladimir Putin said that due to the COVID-19 epidemic, preparations for the May 9th military parade would be postponed. He also stressed that the Red Square parade and the "Immortal Legion" parade will still be held this year.

Confirmed cases of COVID-19 have been found in all Russian federal entities.

On the afternoon of 16th local time, the Altai Republic of Russian Federation announced the first confirmed case of COVID-19. So far, all 85 federal entities in Russia have been infected.

Russian Deputy Prime Minister Gorikova said that at present, the vast majority of cases are concentrated in the capital Moscow and Moscow State, and the peak of COVID-19 epidemic in Russia still needs to wait for several weeks. According to Russian infectious disease expert Nikolai Malshev’s prediction, the turning point of COVID-19 epidemic in Russia will come from June to early July.

IndiaThere were 826 newly confirmed cases, with a total of 12,759 confirmed cases.

According to the latest data of COVID-19 epidemic released by Indian Ministry of Health on 16th, as of 17: 00 that day, there were 826 new confirmed cases in India, with a total of 12,759 confirmed cases, 1,515 cured cases and 420 deaths.

The number of confirmed cases in COVID-19, the largest slum in India, rose to 86, with 9 deaths.

According to Indian media reports, as of the afternoon of 16th local time, the number of confirmed cases of COVID-19 in Talawi slum, India’s largest slum, rose to 86, including 9 deaths. Compared with the previous day, 26 new cases were confirmed.

Since the first confirmed case of COVID-19 appeared in the slums of Talawi on April 1st, the number of confirmed cases has been rising. The local media are worried that Talawi may become the biggest "time bomb" in the Indian epidemic due to its dense population, tight space and worrying health conditions.

India’s comprehensive blockade is extended, and the textile industry may lay off 10 million people.

According to Indian media reports, the Indian Garment Manufacturers Association (CMAI) said that more than 80% of the Indian garment industry is small and micro enterprises, and most enterprises simply cannot survive the epidemic for three to six months. According to CMAI, there are about 3,700 registered enterprises and more than 700,000 employees. If the Indian government does not take assistance measures in wage subsidies or return to work plans, the number of jobs in the entire textile industry in India will be greatly reduced, and the total number of layoffs may be as high as 10 million. As the textile industry is an important economic pillar of India, once it falls, it will lead to serious consequences.

650,000 sets of rapid detection kits ordered by India from China arrived.

The Indian government announced on the 16th local time that it had received 650,000 sets of rapid detection kits ordered from China. Dr Raman, head of epidemiology and infectious diseases of Indian Medical Research Council, said that these kits are mainly used to monitor the changing trend of infection in hot spots in COVID-19, India. The purpose is monitoring, not diagnosis.

This shipment is part of an Indian order for 15 million sets of personal protective equipment (PPE) and 1.5 million sets of rapid detection kits from China.

It is estimated that in the next two weeks, six more batches of medical supplies will arrive from China.

There are 570 new cases of COVID-19’s disease in Japan, and 9292 cases have been diagnosed.

According to a report by the Japan Broadcasting Association TV station at 22: 49 local time on April 16th, there were 570 new cases of COVID-19 in Japan that day, with a total of 9,292 confirmed cases and 186 deaths.

Japanese Prime Minister Shinzo Abe: Japan is in a state of emergency.

On April 16th, Japanese Prime Minister Shinzo Abe declared a state of emergency in all parts of the country.State, the end time is May 6th. On April 7, Abe declared a state of emergency in seven regions including Tokyo based on the Special Measures Law. As the epidemic spread in Japan, Abe extended the scope of application of the declaration of state of emergency to all parts of Japan.

Several employees were infected and the headquarters of Asahi TV Station in Japan was blocked.

On April 16th, Japanese media reported that the headquarters building of Asahi TV Station will be blocked for three days from 17th to 19th for comprehensive disinfection and cleaning. Except for some employees who participate in the live broadcast of the program, others are not allowed to enter in principle. On April 15th, COVID-19 was diagnosed by two employees of the news program "Reporting Station", one was the chief producer of the program and the other was the production employee of the program. Previously, a host of the station was also diagnosed with infection.

Tedros Adhanom Ghebreyesus: The number of deaths has increased tragically.

The lifting of restrictions must be carried out carefully.

On 16th local time, Tedros Adhanom Ghebreyesus, Director-General of WHO, said at the briefing of the delegation that WHO had received nearly 2 million cases of COVID-19, and the death toll increased by more than 40,000 cases compared with last week’s briefing. This is a frightening and tragic increase, but some countries in the "epicenter" of the epidemic have also shown encouraging signs.

Tedros Adhanom Ghebreyesus stressed that some countries are considering lifting restrictions, but they must proceed with great care. If it is released too quickly, it will face the risk of recurrence of the epidemic, which may lead to more serious situations.

Image Network is integrated from Johns Hopkins University data, CCTV news, People’s Daily, Beijing News, overseas network, Yonhap News Agency, Associated Press, Kyodo News, Sputnik news agency & radio, BBC, etc.