作者： admin

Bulletin of the General Political Department of the General Staff of the Ministry of Education on the inspection of military training for students throughout the country

No.9 [2004] of Teaching Sports Art


　　In order to understand the spirit of carrying out the Notice of the General Office of the Central Military Commission of the General Office of the State Council on Forwarding the Opinions of the General Political Department of the General Staff of the Ministry of Education on Carrying out Military Training for Students in Ordinary Colleges and Senior Middle Schools (No.48 [2001] of the State Council), the Ministry of Education, the General Staff and the General Political Department formed a joint working group, which began in late April 2004 and spent 20 days conducting research on 20 provinces (autonomous regions and municipalities directly under the Central Government), The department in charge of students’ military training and 58 colleges and universities (hereinafter referred to as colleges and universities), 19 senior middle schools (hereinafter referred to as high schools), 7 military academies and 5 student military training bases were inspected. The relevant information is hereby notified as follows:


　　I. Basic information


　　In all localities, the spirit of document No.48 [2001] issued by the State Council is firm, the measures are strong, and the work is implemented. The military training of students has entered a stage of in-depth development, showing a good momentum. The main features are:


　　(1) All levels attach great importance to it and have strong organizational leadership. Military and civilian levels regard students’ military training as an important way to implement the National Defense Law, the Military Service Law and the National Defense Education Law, as an important measure to comprehensively promote quality education in schools and the construction of strategic talent projects, and as a political task to strengthen students’ national defense concept and strengthen the construction of national defense and reserve forces, put it on the agenda, put it in an important position, and earnestly strengthen organizational leadership. All provinces have made arrangements for the implementation of Document No.48 [2001] issued by the State Council, formulated work development plans and put forward specific requirements. In most provinces, a leading group for students’ military training has been set up, with the deputy governor of the provincial government, the deputy commander of the provincial military region (garrison and garrison, the same below) as the principal and deputy head, and the leaders of relevant military and local business departments as participants. It holds regular meetings, arranges deployment, studies and solves problems, and coordinates the manpower, material resources and financial resources needed for students’ military training. Most cities (prefectures) and universities that carry out military training for students have also set up leading groups for military training for students, forming a top-down organizational leadership system. Beijing, Shanxi, Shanghai, Guangdong, Hubei and other provinces have also issued specific implementation opinions on students’ military training in the name of provincial governments and provincial military regions (garrison areas and garrison areas), ensuring the smooth development of students’ military training in a planned and step-by-step manner. The main leaders of military areas in Liaoning, Tianjin, Inner Mongolia, Jiangsu, Chongqing and other provinces (municipalities directly under the Central Government) personally asked about the major events and difficulties in students’ military training, personally coordinated and solved them, and often went deep into the front-line investigation and study of students’ military training to get first-hand information.Peking University, Tsinghua University, Lanzhou University, Xiamen University, Wuhan University, Sichuan University and other universities regard the military training of students as an important measure to build a first-class university. The military training of students in these schools started early, with a high starting point, standardized organization and obvious results.


　　(two) the establishment of working institutions, military and joint management. The provincial education administrative departments have defined the institutions responsible for students’ military training, and most provinces have defined the personnel responsible for students’ military training; Military regions and provincial military regions (including garrison and garrison) have set up offices for students’ military training. Most units are equipped with special personnel to take charge of the daily work of students’ military training, and coordinate the implementation of dispatching officers, helping to train troops, training venues and guns and ammunition for colleges and universities. The business departments in charge of students’ military training in military areas have cooperated closely and cooperated with each other, strengthened business guidance and work coordination, and ensured the smooth progress of students’ military training. Beijing, Fujian, Hunan, Chongqing and other provinces (municipalities directly under the Central Government) have co-located military training business departments for military students, forming a good situation of joint management of the military and the land.


　　In order to meet the needs of students’ military training, most schools adopt the form of "one institution, two brands" in which the Armed Forces Department works together with the Student Affairs Office or other departments, and some schools have set up separate Armed Forces Departments to take charge of the organization plan and daily work of students’ military training, which has played a good role. The armed forces departments of Beijing University of Aeronautics and Astronautics, Beijing Jiaotong University, Central University of Finance and Economics, Southeast University, Zhejiang University, Tianjin Normal University, Suzhou University, Inner Mongolia Agricultural University and other universities actively coordinated the relevant departments of the school, and in accordance with the relevant regulations, better implemented the relevant treatment of dispatched officers, and solved some practical problems in teaching, work and life for dispatched officers. The high schools that carry out military training have also defined the institutions and management personnel for students’ military training, and specifically undertaken the military training for students.


　　(C) into the teaching system, students’ military training into the formal. Most colleges and universities that carry out military training include students’ military training as a compulsory course in the overall teaching plan of the school, into the management of student status, and into students’ credits. According to the requirements of curriculum construction, more standardized teaching management is implemented. Most schools can implement military theory teaching and military skills training in strict accordance with the students’ military training syllabus. Xiamen University, South China University of Technology, Central South University, Nanchang Institute of Aeronautical Technology, Xi ‘an Jiaotong University, Guizhou University, Changchun University of Technology, Beijing Bayi Middle School, Chongqing Fengmingshan Middle School, Nanchang Hongdu Middle School and other schools have also actively tried the research and practice of military theory course construction, organized the compilation of teaching materials and made teaching courseware, and achieved a number of teaching and scientific research results, which promoted the construction of military theory course.


　　In order to promote the standardization of students’ military training, most schools have also formulated rules and regulations such as the Code for Students’ Military Training, the Implementation Plan for Military Courses, the Assessment Criteria for Students’ Military Training, and the Provisions on the Safety Management of Students’ Military Training, which systematically standardized the ideological work, daily management, teaching guarantee, safety and accident prevention in the teaching of military theory courses and military skills training. In order to do a good job in the training of students’ military skills, most schools and training troops have formulated careful training, support plans and emergency response plans before training, and set up student military training regiments with reference to the formation of troops, which has strengthened the standardized management of military skills training, ensured the safety of live ammunition shooting, camping and training, transportation, food hygiene and other aspects during military training, and put an end to all kinds of accidents.


　　(4) Strengthen the construction of teaching staff and give full play to the role of sending officers. Colleges and universities that carry out military training incorporate the construction of military teachers into the overall development plan of the school teachers. Some colleges and universities have equipped 3-5 military teachers and evaluated and hired senior and intermediate titles. In order to equip military teachers in colleges and universities as soon as possible, improve the quality of military teachers and meet the needs of military theory teaching, the Ministry of Education began to set up postgraduate courses for military teachers in six colleges and universities in 2003, which improved their academic qualifications and professional level. Some provinces have also organized military teachers in colleges and high schools to conduct professional training, which has improved the military quality and teaching ability of military teachers.


　　All military regions, provincial military regions (garrison and garrison areas) and relevant military academies that undertake the teaching tasks of military theory courses in colleges and universities strictly control the selection, training, teaching and teaching ability of dispatched officers in accordance with the relevant provisions of the General Staff Department and the General Political Department, so as to continuously optimize the structure and improve the quality of this team. National Defense University, Shijiazhuang Army Command College, Chongqing Communication College, Shenyang Artillery College, Air Force Command College, Naval Command College, Nanchang Army College and other colleges and universities have strictly selected a group of teachers with rich teaching experience and high academic qualifications to undertake the teaching task of military theory courses in colleges and universities, and achieved obvious teaching results, which have been well received by teachers and students of the school. Shenyang, Nanjing Military Region and some provincial military regions have taken measures such as running class training and sending them to military academies for further study to strengthen the training of dispatched officers and improve their quality. Provincial military regions (garrison areas, garrison areas) and relevant military colleges and universities put the management of dispatched officers into the overall management of cadres, and conduct regular assessments before using them. According to the relevant provisions of the General Staff Department and the General Political Department, Shenyang and Beijing Military Regions have changed some dispatched officers into professional and technical posts, retained the teaching backbone and ensured the stability of the dispatched officers. Some provincial military regions have made timely adjustments to dispatched officers who are not qualified for military theory teaching.


　　(5) Increase funding and strive to ensure the normal development of military training for students. The central and local governments at all levels, in accordance with the affiliation of the school, adopt the method of bringing students’ military training funds into the total budget quota of the school to solve the funds needed for students’ military training. Guizhou Province has invested more than 1 million yuan in providing the necessary office equipment and books and materials for the military teaching and research section of colleges and universities under the condition of relatively tight finance. Some provinces have also allocated special funds to build or expand student military training bases to promote the development of student military training in the direction of base training. Liaoning Province has planned to build four military training bases for students, and the required construction funds have been included in the provincial budget; Beijing invested more than 200 million yuan to build, rebuild and expand seven student military training bases; Tianjin raised nearly 300 million yuan from various sources for the construction of student military training bases and the improvement of training and teaching facilities. At present, 34 training bases have the ability to undertake military training tasks for students. Shanghai invested 1.3 billion yuan to build a national defense education base in oriental land, which integrates science and technology, national defense education and military training for students.


　　(6) The effect of military training is obvious, and the response from all walks of life is good. Through military training, students’ ideals and beliefs have been strengthened, their national defense concepts have been further enhanced, their patriotism, collectivism and revolutionary heroism have been strengthened, their organization and discipline have been continuously strengthened, their will quality has been tempered, their hard-working spirit and hard-working style have been promoted, and their comprehensive quality has been significantly improved, laying a solid foundation for training socialist builders and successors. Students generally report that military training is the most unforgettable experience in their life, which not only tempered their will, improved their self-care ability and strengthened their courage to overcome difficulties, but also learned about the army and soldiers and established their ambition to love the motherland and devote themselves to national defense. Students’ military training has had a positive impact on the society, which has been highly praised by all walks of life and won the general welcome of the teachers, students and parents of the school. This work has received good educational, political, national defense and social benefits. Practice has proved that carrying out military training for students is a great event and a good thing that benefits the country, the people and the army, and its educational function is irreplaceable by other forms of education.


　　Second, the main problems


　　Judging from the inspection, the situation of military training for students in China is good, but the development is not balanced enough. The main manifestations are: the military training of college students is better than that of high school, the provincial capital cities are better than small and medium-sized cities, and the original military training pilot schools are better than the newly-opened schools. At present, the main problems existing in students’ military training:


　　First, some leaders don’t know enough. The leaders of some units do not attach importance to and do a good job in students’ military training from the perspective of cultivating high-quality talents and strengthening the construction of national defense reserve forces. They only take it as a general activity, and some even regard it as a burden. Some units overemphasize the difficulties and objective reasons for carrying out military training, lack initiative and enthusiasm in their work, and are ineffective in organization and leadership. Second, institutions and personnel are not implemented enough. Some provincial education administrative departments have not determined full-time staff responsible for students’ military training because of the tight establishment, and they can’t concentrate on guiding, coordinating, supervising and inspecting students’ military training, so they are passive in their work. Individual provincial military regions did not set up the student military training office in the provincial military region headquarters as required, but in the mobilization office or training office. Some staff officers who are in charge of students’ military training are often transferred to other jobs, so they can’t focus on students’ military training. Third, there is a serious shortage of teachers. At present, the number of full-time military teachers in colleges and universities and part-time military teachers in high schools is seriously insufficient, and the overall teaching level is not high enough to fully meet the needs of military theory teaching. Some units have not yet dispatched officers according to the established posts, and a few dispatched officers have low academic qualifications, which are not suitable for the teaching tasks of military theory courses. Fourth, the teaching of military theory courses is not standardized enough. Some colleges and high schools do not carry out military training for students in strict accordance with the provisions and requirements of the students’ military training syllabus, and there is a phenomenon of "emphasizing skill training and neglecting theoretical teaching". Some colleges and universities do not include military theory courses in the overall teaching plan of the school.Not up to the standard of 36 hours. Some high schools did not offer lectures on military knowledge as required. Fifth, the military training guarantee for students is not strong enough. Students’ military training funds are an important guarantee for carrying out students’ military training. Judging from the inspection, the implementation of the central ministries and commissions in colleges and universities is relatively good, and the implementation of provincial colleges and universities is not good enough, which is difficult for most high schools to implement. In order to solve the problem of insufficient training sites for students’ military skills, although some provinces have built and expanded some military training bases for students, the number and scale of military training bases for students can not meet the needs of students’ military skills training due to limited funding.


　　Three, some requirements for students’ military training work


　　Document No.48 [2001] issued by the State Council stipulates the guiding ideology, principles, organization and leadership, establishment of working institutions, allocation of teachers, management of dispatched officers and training guarantee of students’ military training, which is an important guiding document for students’ military training at present and in the future. Military and local levels should continue to implement the spirit of the document and earnestly do a good job in military training for students. To this end, the following requirements are put forward:


　　(a) to increase the publicity of students’ military training. Military and civilian levels should further enhance their understanding of the importance and necessity of students’ military training, attach importance to doing well in students’ military training from the legal height of implementing the National Defense Law, the Military Service Law and the National Defense Education Law, from the political height of ensuring the long-term stability of the country, and from the strategic height of cultivating high-quality talents for the country and national defense construction, and increase publicity. Focus on publicizing the legal basis, policy provisions, purpose, significance, status and role of students’ military training, and create a good atmosphere for caring for and supporting students’ military training. The year 2005 is the 20th anniversary of the military training for students. Military and civilian levels should make full use of radio, television, newspapers and other news media to commend and publicize a number of typical examples and sum up and popularize some advanced experiences and practices. At the same time, it is necessary to guide the school to carry out some meaningful commemorative activities, such as military parade, parade, military training knowledge contest, military competition, speech, etc., to further expand the influence of students’ military training and promote the in-depth development of students’ military training.


　　(two) to increase the intensity of the implementation of students’ military training institutions and personnel. The task of military training for students is arduous, involving a wide range, and it is difficult to organize and coordinate. On the basis of clarifying the institutions of students’ military training, the provincial education administrative departments should appoint special personnel to take charge of the daily work of students’ military training in order to adapt to the new situation of students’ military training in depth. The establishment of military region, provincial military region (garrison, garrison) students’ military training office should be implemented in accordance with the provisions of document No.48 [2001] issued by the State Council. The military region students’ military training office is located in the headquarters mobilization (military mobilization) department, and the provincial military region students’ military training office is located in the headquarters and works independently. The student military training office is generally equipped with 2-3 people, and the required posts are adjusted from the dispatched officer posts. According to the needs of people’s armed forces, military service, civil air defense and military training for students, colleges and universities should set up armed forces departments. The Armed Forces Department can be established separately or co-located with relevant departments, with one institution and two names. The staffing of the Armed Forces Department shall be determined by colleges and universities according to their own tasks. The department in charge of military training for military students and the armed forces department of colleges and universities are the functional departments responsible for military training for students. They should constantly strengthen their own construction, do a good job in planning and guiding their work, and give full play to their functions.


　　(3) Strengthen the standardization of students’ military training. Establishing and perfecting various rules and regulations is the premise and objective requirement to promote the standardization and institutionalization of students’ military training. Departments in charge of military training for military students and colleges and high schools that carry out military training should, in accordance with the spirit of the relevant documents at higher levels and in combination with the actual situation of their own units, further formulate and improve rules and regulations on the work contact, evaluation of teaching and learning, safety and accident prevention, management of dispatched officers, management and use of weapons, supervision and inspection, training support and so on; At the same time, it is also necessary to formulate the job responsibilities of relevant departments and personnel of students’ military training, ensure that students’ military training is included in the teaching plan, the management of student status and the credits of students, promote the standardization and institutionalization of students’ military training, and ensure the implementation of the number, time, content and quality of students’ military training.


　　(4) Strengthen the construction of military teachers. It is a fundamental measure to ensure the teaching quality of military theory courses to establish a team of military teachers with strong politics, good professional skills, hard work style and high quality. Provincial education administrative departments should proceed from the reality of the region, formulate the development plan for the construction of military teachers, and clarify the principles of military teachers’ equipment, matching standards, training methods, evaluation methods, management and use. Colleges and universities should set up military teaching institutions according to the relevant requirements, bring the construction of military teachers into the overall planning of the construction of school teachers in accordance with the provisions of the state on the allocation of teachers and the actual needs of military theory teaching, carefully select, allocate and train them well, and continuously improve their teaching level. At present, the number of military teachers in most colleges and universities is limited, and they still do not have the ability to undertake all the teaching tasks of military theory courses. On the basis of giving full play to the role of sending military officers as the backbone of teaching, these colleges and universities should strengthen the allocation of full-time teachers by combining full-time, part-time and employment, and solve the contradiction between the small number of military teachers and the heavy teaching tasks of military theory courses to meet the needs of military theory courses teaching.


　　Sending officers is a backbone force in the teaching of military theory courses. All relevant units of the army should attach great importance to the deployment of dispatched officers. If they are not fully equipped according to the establishment, they should seize the time to fully equip them. At the same time, they should set strict standards and pay attention to quality, effectively select a group of cadres with firm political stance, good military quality, high academic qualifications and rich teaching experience, constantly optimize the structure of the dispatched officers’ team and improve the quality of the dispatched officers’ team. To further strengthen the training of dispatched officers, the key point is to do a good job in training at the same level. Those who have not been trained or fail to meet the requirements may not teach. In order to strengthen the management of dispatched officers, all relevant units should incorporate the construction of dispatched officers into the overall planning of the construction of cadres in their own units, make overall consideration and make regular assessments. Those who have made outstanding achievements in the teaching of military theory courses for students should be rewarded, those who should be used should be used, and those who do not meet the teaching tasks or occupy the dispatched officers’ establishment to engage in other work should be adjusted in time. It is necessary to further strengthen the education of dispatched officers, combine regular ideological work with active concern for their vital interests and solve practical difficulties they encounter in their work and life, and timely evaluate professional and technical positions according to standards for individual outstanding officers who have reached the highest level of preparation. Before the end of 2005, the number of dispatched officers should reach more than 90% of the establishment, and those with bachelor degree or above should reach more than 85%.


　　(5) Strengthen the security of students’ military training. Education administrative departments at all levels should actively seek the support of local government leaders and gradually increase the investment in military training for students. Colleges and high schools should, in accordance with the provisions of document No.48 [2001] issued by the State Council, fully consider the particularity of students’ military training, solve the funds needed for students’ military training, and ensure the normal development of military theory teaching and military skill training. Conditional provinces and municipalities directly under the central government should, according to the needs of students’ military training tasks, build, rebuild and expand a number of students’ military training bases in a planned way, gradually improve students’ military training conditions, and realize the base of students’ military skills training. The militia and reserve forces training bases and provincial people’s armed schools should actively undertake military training tasks for students without affecting the training of militia and reserve personnel. Military regions and provincial military regions (including garrison and garrison areas) should effectively protect students’ military training guns and ammunition, strengthen the management, use, inspection and guidance of students’ military training guns and ammunition in conjunction with the administrative departments of education, and urge schools to implement various management systems. The technical condition of students’ military training guns should be checked regularly, and those that fail to meet the technical requirements should be repaired and those that are unusable should be replaced. Military training guns distributed to schools during military training must be technically treated so that they cannot be fired with live ammunition. Colleges and high schools should strengthen the management of military training guns in accordance with the relevant provisions on the management and use of militia weapons, and strictly enforce the procedures for leaving and entering the warehouse and the duty system for management personnel to live in the warehouse; The construction of weapons depots (rooms) should conform to the safety regulations of militia weapons management.Strictly guard against the accidents of guns lost, robbed and stolen in military training, and earnestly be foolproof.

Badminton national player Chen Long announced his retirement, having completed the Olympic grand slam of gold, silver and bronze.

　　On the night of May 19th, Chen Long announced through his personal Weibo that he had decided to end his career as an athlete in the national team and expressed his gratitude to the China badminton team, family and fans. Chen Long also expressed his willingness to share his experience with young players, and he will continue to strive for the development and strength of badminton in the future.

　　According to Xinhua News Agency, on the evening of May 19th, after the quarter-final of Sudirman Cup in Suzhou, more than 6,000 spectators were still waiting to witness the retirement ceremony of four former national team members, namely Chen Long, Zhang Nan, Liu Cheng and Li Junhui.

　　Chen Long, the two-time champion of men’s singles in the World Championships, entered the top three in three consecutive Olympic Games, winning the bronze medal in London Olympic Games, winning the gold medal in Rio Olympic Games and winning the silver medal in Tokyo Olympic Games, completing the grand slam of gold, silver and bronze medals. Zhang Nan is the mixed doubles champion of London Olympic Games and the men’s doubles champion of Rio Olympic Games. Liu Cheng and Li Junhui are both men’s doubles champions in the World Championships, and Li Junhui also won a silver medal in men’s doubles at the Tokyo Olympics.

　　On May 19th, retired athletes Liu Cheng, Chen Long and Zhang Nan (from left to right) were at the retirement ceremony. Xinhua News Agency reporter Yang Lei photo

　　On May 19th, Chen Long (left back) hugged his wife Wang Shixian (left front) at the retirement ceremony. Xinhua News Agency reporter Yang Lei photo

　　At the retirement ceremony, the four players recalled their unforgettable moments in the national team and expressed their gratitude and love to the national team, the Chinese Badminton Association, their families and fans. Their families also came to the scene to send blessings to their loved ones, and the warm scenes made the audience applaud from time to time.

　　Zhang Jun, president of China Badminton Association, wished the four players better and better, and specially asked them to "never leave badminton".

　　On May 19th, retired athletes Li Junhui, Zhang Nan, Chen Long and Liu Cheng (from left to right) signed autographs at the retirement ceremony. Xinhua News Agency reporter Hou Zhaokang photo

　　On May 19th, retired athletes Li Junhui (first from right), Zhang Nan (third from right), Chen Long (fourth from left) and Liu Cheng (second from left) took a group photo at the retirement ceremony. Xinhua News Agency reporter Hou Zhaokang photo

　　It is worth mentioning that the "retirement ceremony" is not only enjoyed by national team members. During the Sudirman Cup, China Badminton Association also held an honorary retirement ceremony for coaches He Xiangyang and Jiang Guoliang, team doctor Liu Cuiping and media reporters. Zhang Jun said that it is these coaches, staff and media reporters who love badminton and devote a lot of efforts to the cause of badminton that the China badminton team can always maintain its strong competitiveness. Holding a ceremony for their retirement shows the respect of the badminton community in China.

All efforts are made to make the Yangtze River better (the Yangtze River has been protected for five years)

　　Pictured: Waters of Zigui County, Xiling Gorge, Three Gorges of the Yangtze River (photo taken in April 2020).

　　Photo by Zheng Jiayu (People’s Vision)

　　Editor’s Note: On January 5, 2016, General Secretary of the Supreme Leader held a symposium in Chongqing to promote the development of the Yangtze River Economic Belt.

　　The General Secretary of the Supreme Leader pointed out that at present and for a long time to come, it is necessary to put the restoration of the ecological environment of the Yangtze River in an overwhelming position, work together for great protection and not engage in great development.

　　In the past five years, under the strong leadership of the CPC Central Committee with the Supreme Leader as the core, the provinces and cities along the Yangtze River have promoted the ecological environment improvement and promoted the comprehensive green transformation of economic and social development, with unprecedented strength, scale and influence. The ecological environment protection of the Yangtze River Economic Belt has undergone a turning point and the economic and social development has made historic achievements.

　　A river of clear water stretches for future generations and the people of Hui Ze. On the occasion of the fifth anniversary of the symposium on promoting the development of the Yangtze River Economic Belt, this edition launched a series of reports on "Great Rivers and Yangtze River Protection for Five Years" to witness the green development of the Yangtze River Economic Belt.

　　Data collation: Our reporters Wu Yuehui, Wang Hao, Kou Jiangze, Fan Haotian and Yu Jingxian.

　　Data sources: Ministry of Ecology and Environment, Ministry of Water Resources, Ministry of Agriculture and Rural Affairs, Institute of Aerospace Information Innovation of China Academy of Sciences, etc.

　　Layout design: Cai Huawei

A new social relationship is becoming popular-＂partner＂ social interaction, a new expression of young people’s emotional needs.

　　With the innovation of merchants’ tea making skills, new ways of "fancy tea drinking" emerge one after another, which are welcomed by many consumers.

The picture shows some young people gathering for tea in a tea room in Tunxi District, Huangshan City, Anhui Province. Xinhua News Agency reporter Du Yushe

　　2023 Dianshan Lake (Kunshan) International Camping Festival was held in Kunshan City, Jiangsu Province. The camping festival covers camping equipment exhibitions, frisbee activities and camping parties to meet the diverse needs of camping enthusiasts.　

The picture shows two tourists communicating in the camping equipment exhibition area. Photo by Tang Xucheng (People’s Vision)

　　Some time ago, a topic named "More than half of young people have partners" boarded a hot search in Weibo, with a reading volume of 200 million times; At the same time, there are also topics such as "partner is a new social relationship" and "why young people need partner". The word "Tai Zi" originated from Jiangnan dialect. In the traditional context, there are such sayings as rice "Tai Zi" and brand "Tai Zi", which mean rice friends and card friends.

　　The topic of "partner" has been paid more and more attention on the Internet, which reflects that the dialect "partner" has gone out of the traditional context and transformed into a new social way among young people, which has become popular among more and more people and a new expression of emotional needs.

　　"It’s popular to find a partner now, and I’m moved."

　　"Looking for a’ partner’! In 1997, in Yuhang District, I came out to play on weekends! Talk show, table games, appointments, punching in and taking pictures. With a camera, we can shoot each other. I’m a good photographer! I hope to find a’ partner’ who is about the same age and loves to chat. " In April this year, Qian Qian of Hangzhou, Zhejiang Province posted such a message on the social platform Xiaohongshu. Qian Qian, a girl from the north, came to work in Hangzhou after graduate school. As a newcomer, the weekend was a bit boring. "It is popular to find a partner now, and I am also moved. I hope to find a partner to play with through the Internet." Qian Qian said.

　　After the post was sent, she received many private messages and added many WeChat friends. However, because of her slow personality, she has never asked anyone else out. "Later, I added a girl to WeChat! She asked me out on her own initiative, and the chat was very interesting, so there would be no ice. We took photos together, watched talk shows and went shopping to buy clothes. " Qian Qian is very satisfied with her "playing partner".

　　From the data point of view, it is not unusual for Qian Qian to find a "partner". As of May, the number of views of the "partner" entry in Xiaohongshu reached 20 million, and the number of notes published in the entry exceeded 1.54 million. There are all kinds of "seeking a partner" posts; Weibo has read more than 100 million related topics, and the popularity is still rising-finding a partner has become a fashionable social way among young people.

　　Zhou Xiaopeng, a national psychological counselor, pointed out that "partners" can be regarded as precise companions in subdivided fields. As long as people share common interests in a certain field and accompany each other for a certain purpose, they can be called partners.

　　According to Dong Chenyu, a lecturer at the School of Journalism, Renmin University of China, compared with nodding acquaintances, relatives and friends, the meaning of "partner" is quite subtle in proper limit. He pointed out that according to the theory of social infiltration, people’s social interaction can be divided from shallow to deep: knowing the name, contact information, work content and other resume information, personal hobbies, goals and visions, and fears and weaknesses. If you deeply understand each other’s goals and visions, fears and weaknesses, you must be very familiar friends and relatives; If you only know some basic resume information, you can only be regarded as a colleague or a nodding acquaintance. Among them, "individual hobby" and "partner" are very similar. Two people "touch each other but are not too intimate, and do things based on common interests", which is called "partner".

　　In real life, the social interaction of "partners" presents rich and diverse classifications, from fitness partners who meet for sports, and script partners who play together to kill partners, to library partners who study together and discuss profound topics with each other. Kun Yan, an international student studying in Ireland, recalled that when she was studying in China, she had an application for studying abroad. "Tiezi" is her classmate in the same college. Before that, they were familiar but never talked. "At that time, I wanted to go abroad to study for a PhD. I learned from my classmates that she was also applying, so I wanted to join her and exchange application experience and precautions." In this way, the two hit it off.

　　It can be seen that finding a partner is not limited to "widely advertising" on the Internet, and there is also the possibility of finding a partner. According to the report released by relevant institutions, people are more likely to find a partner in real life-more than 80% of the respondents said that the partner came from classmates and colleagues, and only less than 20% of them knew it through online and offline activities.

　　In terms of personnel distribution, the ratio and preference of different groups to find partners are also different. White-collar workers with stable working environment are more likely to find partners than freelancers, and women are more likely to find partners than men. Generally speaking, the "partners" of various groups mainly focus on catering consumption and outdoor travel.

　　Light socialization without burden

　　How did "partner" socialize among young people? Hu Penghui, a lecturer in the Department of Sociology of Huazhong University of Science and Technology and a tutor for master students, pointed out that we should first see the impact of macro-social changes on micro-individuals. "Modernization transformation or urbanization development has brought great mobility to people. Many people will not stay in their hometown all the time, but go out to study and then stay in other places. In the traditional sense, the state of’ born and raised in Sri Lanka’ is even rarer than before, and it is difficult for’ strangers’ to communicate face-to-face with parents and relatives who are far apart in space. "

　　However, as a social animal, people need to find emotional closeness by socializing, draw energy and fight against loneliness. Hu Penghui believes that in the face of unfamiliar places and strange people, individualized youth tend to choose interpersonal communication that "gives priority to meeting their own needs". Partners with common interests and common purposes just meet this demand.

　　Lulu, a Beijing girl, once looked for a "partner" to go to Hong Kong to watch a concert. At that time, both of them were worried that the local people were unfamiliar and they were also worried about buying fake tickets, so they became "partners". "Go with friends, she will go to the concert for me, and I will pay accordingly to accompany her to visit the scenic spots, but the whole time is not enough. Going with’ take the child’, we have the same goal. It is good to go to Hong Kong as long as we finish watching the concert. "

　　Hu Penghui pointed out that the positive significance of "partner" socialization is that it is a kind of light socialization without burden, and at the same time it can get some emotional compensation to achieve a certain goal. In other words, "partner" socialization has the tool attribute of "self-interest". When both sides have the same goal, "partner" socialization can serve this and help them "warm each other". The tacit sense of distance and the tacit sense of staying at home make it easy for the "partners" to stay in their comfort zones, without pretending to be familiar or asking questions. This is the reason why the "partner" social fire rises, and it is also its charm.

　　"From this perspective,’ partner’ socialization is a downgrade of intimacy. Of course, some people will think that it is not worth living. " Hu Penghui said, "However, this strong tool attribute is still necessary for people who are eager to meet certain needs." For example, sports "partners" accompany each other in the gym, avoiding being alone and exercising; The library has made progress in learning and reading writing papers. The philosophical "partner" resonates at a deep level, and it is not an exaggeration to say that it is a modern version of "high mountains and flowing water". This makes individualized young people feel belonging and no longer lonely.

　　A possibility of finding "nearby" again

　　"There is a saying of’ nearby’ in academic circles." Hu Penghui mentioned that this can also be linked to finding a partner. With the development of society and the continuous extension of the Internet to the end, you can order takeout from the APP and sit at home and surf the Internet to know everything. You no longer need to meet people around you in the morning and evening as before. "As a result, people are becoming more and more’ atomized’, paying more attention to themselves and’ far away’ and ignoring’ 500 meters around’." Looking for a partner is actually the first step to get out of the room, find intimacy and belonging, and regain the "neighborhood".

　　Even though studying in different countries, Kun Yan still keeps in touch with "partners" across the ocean. She feels that on weekdays, they have in-depth exchanges on private life, personal feelings and studies, which is a signal that the two sides have further developed into friends. "Although the other party was initially defined as’ applying for studying abroad’, in fact, we have already crossed the border and become sisters who talk about everything and laugh together."

　　Dong Chenyu interprets this phenomenon of regaining "neighborhood" as the disintegration of "partner" relationship caused by the social instability of "partner". "When two people decide to’ peel an onion’ together and become friends, the relationship collapses." Dong Chenyu said. However, "emotional upgrade" is the positive disintegration of "partner" relationship.

　　However, there are only a few people like Kun Yan who develop "partners" as friends. More often, they may find that their orientations and priorities are different when they get along. "For example, if you become a rice partner with a person, you will find that one person can eat whatever he wants, but the other one will haggle over every ounce, thinking that this is expensive and that is not worth it. Once there is disharmony, the’ partner’ may tacitly return to the first layer of’ onion’, and the’ partner’ relationship will no longer exist. " Dong Chenyu said.

　　Even if they share the same orientation, Zhou Xiaopeng thinks that "partner" socialization is not completely reliable, and even being keen on making friends with "partner" may lead to the deterioration of individuals’ ability to deal with long-term relationships. She pointed out that there are three roles in intimate relationships, namely: I am happy, regardless of other people’s "child role"; I want to take care of other people’s "parental roles"; We should not only manage others like parents, but also play "adult roles" like children. "Children can play happily, but they can’t be responsible for each other." Zhou Xiaopeng said, "Some people are addicted to socializing with each other, and if they get together, they will break up, which will make them childlike and make them unable to handle the long-term relationship around them. To put it more seriously, if this person is too childish, then he will never become an adult. "

　　Hu Penghui believes that it should be fully realized that people’s need for a sense of belonging always exists, and the emotional support provided by "partners" is limited after all. If you look for a partner with the goal of "looking for a partner", you will eventually limit the possibility of in-depth communication because you are too clear about the boundaries and refuse to take another step.

　　Experts suggest that it is a good way to regain the "neighborhood" by socializing with friends, but after all, we should keep an open mind and actively seek true friendship and intimate relationship. (Reporter Wang Jingyu)

An emergency fire-fighting assembly was dispatched after a 3.6-magnitude earthquake occurred in Tanchang, Longnan, Gansu.

　　At 0: 45 on March 19, 2022, an earthquake of magnitude 3.6 occurred in Tanchang County, Longnan City, Gansu Province, with a focal depth of 14 kilometers. The epicenter was located at 33.77 degrees north latitude and 104.63 degrees east longitude. The epicenter was 35km from Zhouqu County, 38km from Tanchang County, 49km from Wudu District, 68km from Jiuzhaigou County, Sichuan Province and 265km from Lanzhou City.

　　After the earthquake, the Gansu Provincial Fire and Rescue Corps launched an emergency response at the first time, mobilizing 460 fire and rescue personnel, 88 fire engines, 9,440 sets of equipment and 11 search and rescue dogs from fire and rescue detachments in Lanzhou, Tianshui, Dingxi, Longnan and Gannan, and preparing for reinforcements at any time. The forward forces of the fire rescue brigade in Tanchang County of Longnan City and Zhouqu County of Gannan Prefecture were dispatched to the epicenter to verify the situation.

　　It is understood that Zhouqu County, Gannan Tibetan Autonomous Prefecture, which is close to the epicenter, has a strong earthquake. Tanchang County, Longnan City and towns close to the epicenter have a slight earthquake. At present, no reports of house collapse and casualties have been received.

　　(Headquarters reporter Chai Shiwen Wang Tiantian)

Cold solution： The report of the 19th National Congress brilliantly summarizes the connotation of ＂new era＂ with ＂five yeses＂

　　CCTV News:At the special news conference, Leng Rong, director of the Literature Research Office of the Central Committee, interpreted the main contradictions between the new era and our society.

　Leng Rong, Director of the Central Literature Research Office

　　Leng Rong, director of the Central Literature Research Office, said that the "new era" has rich connotations, and the report made a brilliant summary with "five yeses". First, this is "an era of carrying forward the past and opening up the future, and continuing to win great victories in Socialism with Chinese characteristics under new historical conditions". I understand that this sentence is about what kind of flag to raise and what road to take in China in the new era. Second, this is "an era of winning the battle to build a well-off society in an all-round way and then building a socialist modern power in an all-round way." This sentence is about what kind of historical tasks and strategic arrangements should be completed in the new era. Third, this is "an era in which people of all ethnic groups in the country unite and struggle, constantly create a better life, and gradually realize the common prosperity of all people." This sentence is about what kind of development ideas should be adhered to and what kind of development goals should be achieved in the new era. Fourth, this is "an era in which all Chinese sons and daughters work together to realize the Chinese nation’s great rejuvenation of the Chinese dream." This sentence is about what kind of mental state and what kind of grand goal to achieve in the new era. Fifth, this is "an era when China is getting closer to the center of the world stage and making greater contributions to mankind". This sentence is about China’s international status in the new era and its contribution to human society.

　　The principal social contradictions in China were put forward at the Eighth National Congress of the Communist Party of China in 1956. After the reform and opening up, it was summarized and refined, and expressed as "the contradiction between the people’s growing material and cultural needs and backward social production." More than 60 years have passed since the Eighth National Congress of the Communist Party of China, and nearly 40 years have passed since the reform and opening up. The main social contradictions in our country have changed in both social needs and social production.

　　From the perspective of social needs. We will soon build a well-off society in an all-round way, and the people’s needs for a better life are increasingly extensive, showing the characteristics of diversification, multi-level and multi-faceted. Only talking about "material and cultural needs" can no longer truly reflect the changed needs of the people.

　　From the perspective of social production. On the whole, the level of social productive forces in China has improved significantly, and the social productive capacity has entered the forefront of the world in many aspects. It is no longer practical to talk about "backward social production".

　　From "material and cultural needs" to "needs for a better life", from solving the problem of "backward social production" to solving the problem of "unbalanced and insufficient development", this reflects the great progress of China’s social development, the phased requirements of development, and the key requirements of the development of the party and the state. Economic construction is still the central task, but in the new era, we should pay more attention to all-round development. At the same time, we must also realize that the changes in the main contradictions in our society have not changed our judgment that China is still in the primary stage of socialism.

The mystery of Foxconn’s ＂Ten Jumps＂： Employees’ overtime income accounts for half of their income.

　　CCTV survey reveals the reasons for Foxconn’s frequent jumping off buildings: collective anxiety in the social transition period, the cruel survival rules of enterprises, the lack of social and cultural support, and various realistic contradictions breed and gather in this most typical foundry enterprise until a nuclear fusion is triggered.

　　According to CCTV’s "Economic Half-hour" report: In the early morning of May 21st, another Foxconn employee jumped to his death. Before him, nine people had jumped from the building, resulting in seven deaths and two injuries. It may be an accident for an employee to jump off a building, but in less than half a year, Foxconn has had ten consecutive jumps. Will there be any connection and common ground behind this, which will inevitably make the outside world have doubts about this enterprise.

　　Why do employees jump off buildings so frequently in this company? What secrets are hidden in Foxconn’s research? Let’s take a look at the reporter’s investigation.

　　Different people will take different approaches when facing problems. Some people have stronger psychological quality, so they will handle it properly, while others are psychologically fragile, so they will choose a more extreme way, but these young lives are fixed in their youth, which makes people feel sad. In the face of successive incidents of jumping off buildings, what kind of responsibility should Foxconn Group, as a party, take? Can we prevent similar incidents from happening again?

　　Lens 1:

　　Happy 24-year-old boy dreams of Foxconn

　　On May 6, 2010, Lu Xin jumped off the balcony. Lu Xin, 24, joined Foxconn in August 2009 with a monthly salary of 2,000 yuan. This boy, who likes music and has participated in the Hunan Happy Boys Competition, dreams of becoming a singer.

　　In the dormitory rented by Lu Xin outside the factory, the reporter found several payrolls: in December 2009, 2781 yuan; 2240 yuan in January 2010; March 2010, 3541 yuan. Lu Xin’s basic salary is 2,000 yuan, plus overtime pay, he will earn 2,000 yuan or 3,000 yuan a month. During his eight months in office, he sent 13,000 yuan to his family. "I remember when I paid my salary for the first time, he seemed to have paid 1,800 yuan or 1,900 yuan. He sent 1,500 yuan back, and I felt great." The worker said.

　　In Lu Xinsheng’s former blog, he left a paragraph like this: "I came to the company for money, but it was a mistake. I didn’t go into research and development, but I came to manufacturing. The money was still quite large, but I was wasting my life. I really regret it. Now my first step in life is wrong and I am very confused. "

　　Lens 2:

　　Thousands of people still flock to Foxconn every day

　　At Foxconn’s perennial recruitment point for new employees, thousands of people have gathered here since 6: 00 in the morning. Although there have been nine consecutive incidents of jumping off buildings in five months, it has not stopped these young people from flocking here from all directions.

　　These young people come from all over the country, and most of them come here to apply under the recommendation of their friends. The job they apply for is just an ordinary job that just meets the minimum wage in 900 yuan every month. The applicant said: "With food and shelter, and labor law as a guarantee, I will choose to work overtime. Rural people are doing farm work at home, and there is no problem for 12 hours. "

　　The staff at the recruitment point said that two or three thousand people can be recruited here every day, and at most it has reached tens of thousands. In Foxconn, more than 85% of migrant workers are born after 1980s and 1990s. Wan Hongfei, senior deputy manager of Foxconn Longhua Park, said that the mobility is relatively high now, especially for grass-roots employees. Statistics show that in 2004 and 2005, there was only 2%~3% loss per month, but now it has increased to 4%~5%.

　　Lens 3:

　　You have to work overtime if you want to earn more money.

　　The most common process in the production line is pasting adhesive tape: pasting 18 pieces of adhesive tape on the main board, which can be completed in two minutes. Each worker has to complete 220 such motherboards every day, and they spend 10 hours every day in such simple and repetitive work.

　　Every worker repeats the same action every day. These workers work eight hours a day and only get the basic salary in 900 yuan every month. If they want to earn more money, they have to work overtime, and they have to give up their leisure time and do simple and repetitive work.

　　Foxconn employees said that they work overtime for two hours every day. If you want to work, you will definitely like to work extra hours and earn more money.

　　Tong Xiaoyan, a Foxconn employee, said that half of the money earned is overtime.

　　Tong Xiaoyan said that after working for a long time, she will feel tired. She is optimistic and cheerful. When she encounters troubles or is too tired at work, she will listen to music or chat with others to relax herself. Several recent incidents of jumping off buildings have made them feel sorry and don’t understand.

　　Cruel enterprise mechanism is easy to cause psychological problems.

　　Liu Kaiming, director of the Shenzhen Institute of Contemporary Social Observation, said: "Without a suitable mechanism to ease this problem, changing yourself from a robot and a money-making tool to a person will lead to psychological and physical problems and extreme events."

　　"To some extent, workers were held hostage by machines and turned into machines. If a worker does a simple and repetitive job for 10 hours, we know that people will have worldly desires. Once worldly desires is suppressed, we will have a high degree of psychological and physical tension, and finally there will be conflicts. "

　　As the world’s largest OEM, Foxconn has increased its number of employees from 9,000 in 1996 to 748,000 in 2009, and in 2010, it reached 800,000 employees. As the king of global OEM, the creator of their wealth is precisely these 800 thousand young people.

　　Liu Kaiming believes that after these young people took the first step into the society, they met a wall head-on. "And all our mechanisms exclude them. All our voices tell them that you are working and you don’t belong here. All the information is unfavorable to them. Everything is integrated, which intensifies their dilemma. When this contradiction can’t be solved and overcome, then people who are a little fragile will choose the form of suicide to overcome this difficulty. " Liu Kaiming said.

　　Liu Kaiming, director of the Shenzhen Institute of Contemporary Social Observation, said: "It is difficult for us to say who is the last straw to crush them. There are complicated reasons, and there may be various reasons. But I think we can’t blame them for the reasons, because many of them are between the ages of 16 and 19, and they have not yet matured their minds, so they stepped into this society prematurely and assumed the heavy responsibility of creating wealth for our country, enterprises and large enterprises like Foxconn. So I think that our society should bear the greatest responsibility and our government should bear the most responsibility. "

　　tag

　　If we look at the incident of Foxconn’s ten consecutive jumps in isolation, it will easily be attributed to the individual employees. After all, compared with the total number of hundreds of thousands of employees, ten people are insignificant figures. However, when these ten young people leap, there are actually many invisible pushers behind them. The heavy burden borne by these young people in Foxconn is actually a price paid by the economy and society. To help them unload these burdens, the responsibility of enterprises cannot be shirked, and the government and society should also do their part. If we ignore these intangible social costs, no economic development can return to the real happiness index.

The most intimate Futian pickup truck is equipped with 2.0T+ automatic (AT).

The richness of a car configuration is related to the user’s car experience, so many people are concerned about its configuration today. So whether this car is a mule or a horse, let’s take a look at its actual performance.

First of all, from the appearance, the design style of the front of General F9 SUV takes a clean and refreshing route, which looks very cute. The front headlights are very in line with the aesthetics of consumers, and the overall look has a certain sense of hierarchy. The car is equipped with LED daytime running lights, front fog lights, automatic opening and closing, delayed closing and so on. Coming to the side of the car, the size of the car body is 5340MM*1940MM*1870MM. The car adopts simple and fashionable lines, and the car body presents a full design style, which is eye-catching with large-sized thick-walled tires. In the rear design, the overall shape of the rear of the general F9 SUV echoes the front of the car, and the taillights look full and neat.

Coming into the car of General F9 SUV, the interior design of General F9 SUV is sharp, which makes people feel very angular. The car looks very good outside the steering wheel, made of leather, and has a full and delicate grip. Let’s take a look at the central control. The design of the center console is reasonable, which makes the interior design quite layered and looks very young. Finally, let’s take a look at the dashboard and seats. The dashboard design is remarkable and the shape takes the movement route. The car adopts imitation leather seats, which are wide and thick, and have good support and comfort.

General F9 SUV is matched with automatic (AT) gearbox, with a maximum power of 175KW and a maximum torque of 360N.m, with good power performance.

The car is equipped with traction control (ASR/TCS, etc.), cruise control, intelligent key, USB interface, front central armrest and other configurations, and the configuration performance is relatively good, which improves the convenience of drivers to some extent.

This car performs well in terms of space and configuration. As for the design, everyone has everyone’s aesthetics. If you are concerned, you might as well experience it.

The Ministry of Industry and Information Technology issued a circular to further promote the high-quality development of the telecommunications equipment industry.

　　Today (February 6th), the Ministry of Industry and Information Technology issued the Notice on Several Reform Measures of Network Access License System for Telecommunication Equipment. In order to thoroughly implement the decision-making arrangements of the 20th Party Congress on deepening the "streamline administration, delegate power, strengthen regulation and improve services" reform, optimizing the business environment, and further promoting the high-quality development of the telecommunications equipment industry, according to the requirements of the Opinions of the General Office of the State Council on Deepening the Reform of the Management System of Electronic and Electrical Appliances Industry (Guo Ban Fa [2022] No.31), some reform measures and implementation details of the telecommunications equipment network access licensing system are notified as follows:

　　First, adjust the supervision mode of some telecommunications equipment

　　(1) The Ministry of Industry and Information Technology will no longer accept and approve new applications for network access licenses for 11 kinds of telecommunications equipment, including fixed telephone terminals, cordless telephone terminals, group telephones, fax machines, modems (including cards), wireless pagers, narrow-band integrated services digital network terminals (ISDN terminals), multimedia terminals connected to mobile communication networks, frame relay switches, asynchronous transfer mode switches (ATM switches) and call center equipment.

　　For telecom equipment that is no longer subject to network access license management, the production enterprise shall clearly state the telecom standards adopted by its products according to the Product Quality Law, Standardization Law, Telecommunications Regulations and other laws and regulations, and shall not reduce the quality and performance of the products. Production enterprises should fill in the relevant information of their newly listed products in the last quarter through the online government service platform of the Ministry of Industry and Information Technology (https://jwxk.miit.gov.cn) in the first month of each quarter. The Ministry of Industry and Information Technology will strengthen supervision during and after the event and investigate and deal with violations of laws and regulations according to law.

　　(2) Satellite Internet equipment and functional virtualization equipment shall be included in the current network access license management in accordance with the Telecommunications Regulations and the Measures for the Administration of Telecommunication Equipment Access.

　　Two, streamline and optimize the network access license testing project.

　　(1) In the pre-detection link of network access license, cancel the network access detection items such as the environmental adaptability and power supply reliability of mobile phones, which are less related to telecommunications security and interconnection, update the telecommunications standards on which network access detection is based in time, and dynamically adjust the technical specifications for network access detection.

　　(2) Qualified telecommunication equipment network access testing institutions shall carry out network access testing activities in strict accordance with relevant telecommunication standards and technical specifications, and reduce the charging standards accordingly according to the reduction of testing items.

　　Three, announced the time limit for the approval of network access permits.

　　Except for legal reasons, the application for network access permission submitted by the enterprise promises to complete the examination within 15 working days from the date of acceptance, and make a decision on permission or disapproval.

　　Four, to extend the validity of the trial approval into the network.

　　The new telecom equipment that implements the network access licensing system but has no national standards or industry standards shall be allowed to enter the network for trial use and put into the network for trial use after necessary testing and review, and the validity period of the trial use approval shall be uniformly adjusted to 2 years.

　　Five, the implementation of telecom equipment product family management.

　　For telecom equipment that has obtained network access permission, if the licensed enterprise adds or changes the entrusted production enterprise (i.e. OEM enterprise), or changes the technology and appearance of the main functions and core components, the licensed enterprise shall timely fill in relevant information through the online government service platform of the Ministry of Industry and Information Technology, without re-testing the network access or handling the network access permission. Where the contents published in network access license are changed, the licensed enterprise shall go through the formalities for changing the license information as required.

　　The above measures shall be implemented as of March 1, 2023.

The Ministry of Agriculture and Rural Affairs issued the Plan for Cultivating Excellent Agricultural Brands (2022-2025).

CCTV News:According to the website of the Ministry of Agriculture and Rural Affairs, the General Office of the Ministry of Agriculture and Rural Affairs issued a notice on printing and distributing the "Agricultural Brand Boutique Cultivation Plan (2022-2025)".

Agricultural brand quality cultivation plan (2022— 2025)

Agricultural brand is an important symbol of agricultural and rural modernization. In recent years, agricultural and rural departments at all levels have thoroughly implemented the decision-making arrangements of the CPC Central Committee and the State Council, and accelerated the implementation of the strategy of strengthening agriculture with brands. Brand awareness has been significantly enhanced, the number of brands has increased rapidly, and brand benefits have been significantly improved. However, the problem of many agricultural brands in China, but not refined, but not strong, still exists, and the driving force of brand competitiveness still needs to be improved. In order to implement the spirit of the No.1 Document of the Central Committee, speed up the building of agricultural brands, and give full play to the important role of agricultural brands in comprehensively promoting rural revitalization and accelerating the modernization of agriculture and rural areas, the Ministry decided to start the implementation of the excellent agricultural brand cultivation plan.

I. General requirements

(A) the guiding ideology

Guided by the Supreme Leader’s Socialism with Chinese characteristics Thought in the New Era, we will fully implement the spirit of the 19th National Congress of the Communist Party of China and the previous plenary sessions of the 19th National Congress, base ourselves on the new development stage, implement new development concepts, build a new development pattern and promote high-quality development, take agricultural brand building as an important starting point to promote the structural reform of the agricultural supply side, aim at enhancing the brand’s core competitiveness, consolidate basic support, strengthen marketing and promotion, enhance service capabilities, promote consumption upgrading, and provide support for comprehensively promoting rural revitalization and accelerating the modernization of agriculture and rural areas.

(2) Basic principles

Insist on focusing on the main task and improving quality and efficiency. Establish a big food concept, implement the requirements of "ensuring quantity, diversity and quality", base on characteristic resources, aim at market demand, develop advantageous industries, improve product quality, strengthen agricultural brands and enhance agricultural quality, efficiency and competitiveness on the basis of ensuring food security and effective supply of important agricultural products.

Adhere to key cultivation and lead development. Give priority to cultivating agricultural brands with leading industrial advantages, large market space and profound cultural heritage, establish and improve brand building promotion mechanisms, standards and service systems, increase positive incentives, and lead the innovation and development of national agricultural brands.

Adhere to consumption promotion and innovation promotion. Adapt to the demand of consumption upgrading, take brand building as an important measure to smooth circulation, promote consumption and stabilize growth, base on extending chain and strengthening chain, promote the combination of marketing and digital technology, innovate marketing model, develop new consumption formats, and promote consumption quality and expansion.

Adhere to market dominance and government guidance. Give full play to the decisive role of the market in resource allocation, drive by innovation, stimulate vitality, enhance motivation, and continuously enhance the competitiveness of agricultural brands. Government departments strengthen guidance, standardization, service and protection, and constantly optimize the development environment of agricultural brands.

(III) Main objectives

Through the implementation of the agricultural brand quality cultivation plan, the promotion mechanism and support system of agricultural brand construction are more perfect, excellent brands stand out, the brand premium effect is obvious, and the driving force of agricultural brand competitiveness is significantly improved. By 2025, we will focus on grain and oil, fruits and vegetables, tea, animal husbandry, aquatic products and other categories, build a number of regional public brands of agricultural products with excellent quality, distinctive features, strong driving force, good reputation and high consumer loyalty, and cultivate and promote a number of enterprise brands and high-quality characteristic agricultural products brands with excellent products, good reputation, obvious industrial driving effect and core competitiveness to continuously meet the people’s growing needs for a better life.

Second, lay a solid foundation for brand cultivation

(4) Continuously improve the quality of supply. Accelerate the implementation of the "three products and one standard" promotion action in agricultural production, and build a brand foundation with high-quality supply. Combined with the construction of grain production functional areas, important agricultural products production protection areas, characteristic agricultural products advantage areas and modern agricultural industrial parks, we will build a public brand of boutique areas. Accelerate the development of green food, organic agricultural products and geographical indication agricultural products, carry out the whole process quality control of agricultural products, promote the certification system and standardized production of edible agricultural products, and build a brand of green and high-quality agricultural products. Support poverty-stricken areas to implement the promotion of characteristic breeding industry and build well-known characteristic agricultural products brands. Accelerate the breeding of excellent varieties, promote quality grading evaluation, advance key core technology research, upgrade processing technology and equipment, strengthen the construction of cold chain logistics infrastructure, and comprehensively improve the innovation ability, deep processing ability and circulation supply ability of brand agricultural products.

(5) Cultivate and expand the brand subject. Take measures such as policy guidance, project-driven, environmental optimization, etc., support new agricultural business entities to create product and service brands, strengthen brand awareness, strengthen quality management, promote technological innovation and application, and promote technological iteration and quality upgrading. Guide the brand subject to take consumers as the center, build the industrial chain, improve the supply chain, enhance the value chain, strengthen innovation chain, and enhance product value and service efficiency. Guide the brand main body to improve the ability of brand planning, operation service, marketing promotion, supervision and protection, and build a brand with independent intellectual property rights and brand effect. Encourage the agricultural reclamation system to cultivate and strengthen the brand of China agricultural reclamation.

(6) Accelerate the formulation of brand standards. Accelerate the standardization construction of agricultural brands, and lead the brand subject to use advanced concepts and scientific methods to carry out brand creation. Promote the research and formulation of national standards and industry standards for agricultural brands, and establish and improve evaluation standards and management norms for regional public brands of agricultural products. Encourage the formulation of local standards for agricultural brands to serve the development of regional industries. Guide social organizations and industry organizations to formulate relevant group standards. Support enterprises to formulate and publish relevant enterprise standards that are innovative, advanced and international. Do a good job in publicizing and implementing standards, and improve the standardization and internationalization level of agricultural brand building.

Third, enhance brand marketing capabilities

(7) Promote innovation in marketing formats. Innovate marketing scenarios, encourage the establishment of brand consumption experience halls, new product release centers, creative design workshops, e-commerce live broadcast bases, and innovation works, a brand of origin, to create immersive, experiential and interactive marketing scenarios. Strengthen digital marketing, make good use of online shopping festivals, platform promotion activities, cloud exhibitions and other marketing forms to achieve double promotion of consumer reach and sales. Guide brand entities to make overall arrangements for online and offline channels, and carry out targeted cooperation with supply chain platforms, new retail platforms, e-commerce platforms, and large-scale agricultural wholesale markets according to product quality and price, so as to promote brand agricultural products from "running sales" to "high quality and good price".

(eight) to improve the ability of brand promotion. Support brand subjects to participate in well-known exhibitions at home and abroad, and organize online and offline brand display and promotion activities. Relying on China Farmers Harvest Festival and China International Agricultural Products Fair, we will organize the release and promotion activities of fine brands. Encourage the promotion of agricultural brands by relying on agricultural festivals such as picking festivals and cultural festivals. Increase brand overseas promotion, and carry out exhibition tour promotion in important node countries and regions. Strengthen exchanges with international organizations, embassies and consulates in China, international research institutions and international business associations, actively connect with RCEP, and promote international cooperation of agricultural brands.

(9) Enhance brand communication ability. Strengthen cooperation with mainstream news media, plan brand promotion activities, organize special reports, tell good stories about agricultural brands, and improve the spread of agricultural brands. Encourage online new media to promote agricultural brands, and spread them through multiple channels and across circles in the form of pictures, texts, topic interactions, videos and live broadcasts. Encourage the use of new outdoor media to carry out brand promotion. Promote cooperation with overseas media, establish the communication matrix of brand agricultural products, and enhance the international influence of China agricultural brands. With the help of China Brand Day, organize brand promotion, brand exchange, brand promotion and other activities.

(10) Strengthen brand culture empowerment. Promote the integration of agricultural brands and culture, deeply tap the essence of traditional farming culture, promote the integration of agricultural intangible cultural heritage, historical culture, red culture, food culture, festival culture and rural customs into agricultural brands, and enhance the cultural connotation of agricultural brands. Encourage online and offline integration, build brand museums, brand archives, etc., display brand history and culture, and publicize brand value. Encourage the combination of agricultural brands and artistic creativity, carry out cross-border integration, and promote the upgrading of packaging, design and marketing of agricultural products. Encourage brand cultural and creative activities, develop cultural and creative products, and activate the creative atmosphere of agricultural brand innovation.

Fourth, improve the level of management services

(eleven) improve the support service system. Establish and improve the team of brand experts, give full play to the role of scientific research institutes, professional institutions, trade associations, news media, etc., and support basic research, marketing promotion, personnel training, and supervision services. Carry out research on market consumption of agricultural brands and establish a scientific, standardized and credible tracking and evaluation mechanism for agricultural brands. Build a public service platform for agricultural brands, do a good job in information service, business exchange, brand display and consumption index, and create a comprehensive service window for agricultural brands.

(twelve) to increase the guidance of export services. Keep track of the development and marketing trends of global agricultural products trade, and study and evaluate the design and implementation effects of agricultural brand policies in relevant countries. Guide brand owners to carry out international trademark registration and product certification. Do a good job in the RCEP agriculture-related policy docking, and assist the brand main body to make full use of the policy dividends such as tax reduction of member countries and regional origin accumulation rules. Conduct overseas consumption surveys of agricultural brands, guide the interpretation of national policies and international trade rules, and promote international trade of branded agricultural products.

(thirteen) to promote digital construction. Guide brand owners to use digital technology, optimize management services, improve business processes, and promote the digitalization of brand management, market monitoring, exhibition and promotion. Do a good job in docking with platforms such as quality identification, safety traceability and integrity management, promote information interconnection and sharing, master brand development trends, promote collaborative supervision and credit constraints, and provide support for the healthy development of brands.

Fifth, create a brand consumption environment

(14) Boost brand consumer confidence. Do a good job in brand promotion, strengthen the sense of integrity and convey the concept of healthy consumption. Publish brand consumption index, stimulate consumption will, cultivate consumption hotspots, and expand consumption of brand agricultural products. Support brand owners to improve quality, innovate design, improve service, broaden channels, create new products, cultivate new selling points, stimulate consumption potential, meet and create consumer demand, and boost consumer confidence.

(fifteen) to encourage the expansion of brand consumption. Accelerate the organic combination of online and offline consumption, support the creation of boutique brand market areas, supermarket counters, e-commerce halls, self-media live broadcast rooms, etc., and promote product consumption. China farmers harvest festival autumn consumption season, brand sales and other activities to promote the consumption of brand agricultural products. Encourage all localities to hold various forms of agricultural product consumption promotion activities such as carnivals, food fairs, snack festivals and tasting meetings according to local conditions. Seize the opportunity of traditional festivals, festival holidays and hot spots of online consumption, plan brand consumption activities, innovate consumption scenarios, promote products through festivals and revitalize the market through festivals.

(sixteen) increase the brand consumption linkage. Give play to the radiation-driven role of large and medium-sized cities, encourage cross-regional, cross-industry and inter-departmental cooperation, introduce flexible and universal preferential policies, guide neighboring production, supply and marketing enterprises to deepen cooperation, and promote the excellent supply of branded agricultural products and sell them well. Promote the linkage between urban and rural areas, promote the integration of agriculture and tourism, encourage relying on characteristic resources and local culture to build characteristic rural brands and promote high-quality characteristic products.

VI. Safeguard measures

(seventeen) to strengthen organizational leadership. Agricultural and rural departments at all levels should take the cultivation of agricultural brands as an important measure to comprehensively promote rural revitalization and accelerate agricultural and rural modernization, implement the "three products and one standard" promotion action of agricultural production, strengthen overall coordination, improve working mechanism, refine policies and measures, increase support, and lead the innovation and development of agricultural brands. Do a good job in cultivating excellent brands, standardize the selection procedures, and improve service capabilities.

(eighteen) to strengthen policy support. Cultivate excellent quality brands, increase support and service, and the project funds can be tilted to the main body of the brand according to the actual situation. Encourage all localities to establish a brand incentive mechanism to encourage organizations and units with outstanding brand building achievements. Innovate financial products, improve financial services, guide financial institutions to optimize credit conditions, expand credit scale, explore the creation of financial products such as "brand loans", and support the cultivation of agricultural brand products.

(nineteen) increase the project. Focusing on the construction of advantageous areas of characteristic agricultural products, national modern agricultural industrial parks, and advantageous characteristic industrial clusters, we will cultivate and expand leading industries, create public brands in boutique areas, and promote the coordinated development of corporate brands and product brands. Key counties with "three products and one standard" in agricultural production, pilot bases for standardization of the whole industrial chain of modern agriculture, high-quality development bases for agricultural international trade, and cold chain collection and distribution centers for agricultural products should focus on brand building and actively support and guide it.

(20) Strengthen brand protection. Establish and improve the cooperation mechanism of agricultural brand protection, strengthen cross-departmental and cross-regional law enforcement cooperation, and severely crack down on counterfeiting and unfair competition. Actively play the role of industry associations, strengthen industry self-discipline, and promote the construction of industry credit system. Strengthen the construction of authorization, management and supervision mechanism of regional public brands, and promote the standardized and orderly development of regional public brands.

(twenty-one) do a good job in summing up publicity. Summarize typical experiences and practices in time, study the growth cases of boutique brands, organize interactive exchanges, and constantly improve the cultivation mechanism. Increase typical publicity, comprehensively use radio and television, newspapers, magazines, internet, new media and other platforms to continuously publicize and report, and create a positive atmosphere for the cultivation of agricultural brand products.