Huawei’s Mate XT Extraordinary Master and Apple’s iPhone 16 series mobile phones were also officially launched on September 20 after the new product launch conference was held at the same time.
After the official launch on September 20th, Huawei Mate XT Extraordinary Master Series, the world’s first three-fold screen mobile phone, snapped up direct "second light" online. It is understood that the official stores of Huawei Mate XT Extraordinary Masters are currently out of stock, and some third-party stores need to increase their prices even if they have goods, such as the 16GB+512GB (Ruihong) model. The price of Huawei Mall is 21999 yuan, and the price of the same mobile phone in the third-party stores of JD.COM Mall is 36999 yuan, which is 68% higher than the official price.
Similarly, the newly-launched Apple iPhone 16 series phones are also queued in Apple stores, but most of Apple’s flagship stores in JD.COM are sold in stock. For the hot-selling phenomenon of Huawei Mate XT extraordinary master series and Apple iPhone 16 series mobile phones, some institutions believe that it will have a positive incitement to the development of Huawei’s industrial chain and Apple’s industrial chain.
Huawei and Apple Promote Iteration of Mobile Phone Technology
Three-fold screen, Apple intelligent system comes out
Huawei Mate XT is the world’s first three-fold screen mobile phone, while Apple iPhone 16 series mobile phones are integrated into its own AI technology system-Apple Intelligence.
IPhone 16 is Apple’s first smartphone built around AI. In the autumn conference of Apple with the theme of "highlight moment", Apple released the iPhone 16 series and iPhone 16 Pro series, and also released new wearable devices such as AirPods 4 and Apple Watch Series 10. In terms of chips of iPhone 16 series and iPhone 16 Pro series, the standard version of iPhone 16 is equipped with A18 chip, and the flagship model of iPhone 16 Pro/Pro Max is equipped with A18 Pro chip. A18/A18 Pro bionic chip adopts the world’s first batch of second-generation 3nm process, and the transistor is smaller, faster and more energy efficient. Adopt the latest Armv9 instruction set architecture, equipped with 6-core CPU(2 performance cores +4 energy efficiency cores); There is also a 16-core neural network engine optimized for running large generative AI models. Compared with A16 bionic chip used in iPhone 15, the new neural engine machine learning speed is up to 2 times.
According to Sribalan Santhanam, vice president of Apple’s silicon engineering team, the CPU of A18 Pro is "the fastest CPU in today’s smart phones", which has a larger cache than A18, saves more power in handling complex tasks, and has a new generation of machine learning accelerator built in, which can help drive Apple Intelligence. The difference between A18 Pro and A18 is also reflected in the number of GPU cores. Among them, A18 Pro is equipped with 6-core GPU and A18 is equipped with 5-core GPU.
At the Apple conference, the demonstration of Apple Intelligence was the highlight, and Apple Intelligence has always been regarded as a milestone in the development of end-side AI. In the demonstration, Apple Smart can help users to generate emoticons and generate summaries for emails, messages and notifications, but the Apple Smart function failed to be installed in the iPhone 16/iPhone 16 Pro series mobile phones at the first time. It is understood that Apple Smart is expected to launch a beta version of English in the US market in October, and the China market will be launched in 2025. In the official version of iOS 18 pushed by Apple to iPhone users on September 17, Apple’s smart related functions did not appear.
In terms of price, the price of iPhone 16 equipped with A18 is 5999 yuan, and the price of iPhone 16 Plus is 6999 yuan. The iPhone 16 Pro equipped with A18 Pro starts at 7999 yuan, and the iPhone 16 Pro Max starts at 9999 yuan.
On the same day that Apple held a new product launch conference, Huawei saw the extraordinary brand ceremony and HarmonyOS Zhixing held a new product launch conference in Shenzhen. At this conference, Huawei officially launched the world’s first mass-produced three-folding-screen mobile phone Mate XT extraordinary master, and at the same time launched new products such as the M9 five-seat model and the first smart coupe SUV Zhijie R7.
According to the introduction of Huawei Mall, the extraordinary master of Huawei Mate XT has achieved many technological breakthroughs, such as Huawei Tiangong Hinge System, which has achieved internal and external bending for the first time, and at the same time relied on unique innovative technology to achieve slimness of the whole machine. For another example, the screen of this product adopts laminated design and uses the industry’s largest ultra-thin flexible glass (UTG), which has strong impact resistance. From the user’s point of view, Huawei Mate XT extraordinary master can provide a better office and entertainment experience, such as providing AI empowerment for users’ work and study through the Pangu model, and opening up the boundaries between mobile phones and computers.
At the new product launch conference, Yu Chengdong, managing director of Huawei and chairman of BG, said that behind the launch of the three-folding-screen mobile phone was Huawei’s continuous in-depth research and development in the fields of imaging technology, folding hinge and basic material science. This mobile phone realized the industry-leading technologies such as a new generation of double-rotating water drop hinge, ultra-reliable Kunlun glass and non-Newtonian fluid inner screen.
Regarding the release of Mate XT, Liu Xingliang, an expert from the Ministry of Industry and Information Technology, said that this marks another major breakthrough in folding screen technology of Huawei, a microcosm of Huawei’s technological innovation and a new starting point for the development of the entire smartphone supply chain.
According to the information of Huawei Mall, Huawei Mate XT Master currently has two colors and three versions, namely 16GB+256GB, 16GB+512GB and 16GB+1TB, and the prices are 19999 yuan, 21999 yuan and 23999 yuan respectively. Before Huawei released the mobile phone, the number of reservations in Huawei Mall exceeded 3.4 million, and before the official launch on September 20, the number of reservations had exceeded 6.85 million. After the official sale, Huawei Mate XT extraordinary master series mobile phones are sold online every day, that is, every second, and they are out of stock.
Many organizations expect that the launch of new products from Apple and Huawei will promote the arrival of mobile phone replacement, and also bring new development opportunities to related supply chains.
Apple’s mobile phone "super cycle" is difficult to reproduce.
Yongxing Securities pointed out in the newly released research report that "the extraordinary master of Mate XT launched by Huawei and related industrial chains are expected to continue to benefit. Mate XT’s unique design includes two hinges, one folding inward and the other folding outward, enabling the device to form a zigzag fold. When fully unfolded, it will show a 10.2-inch OLED display with a resolution of 2232×3184 and an aspect ratio of 16:11. We believe that with the release of new folding screen mobile phones, relevant industrial chains are expected to continue to benefit. TechInsights predicts that the global shipment of iPhone 16 series will reach 73 million units in 2024, and related industrial chains are expected to continue to benefit. The iPhone 16 Pro Max is expected to become the highest-selling model of the iPhone 16 series, accounting for 35% of the total sales. We believe that Apple’s press conference may promote the process of user replacement, and related industrial chains are expected to continue to benefit. "
According to the data of iResearch, in the folding screen mobile phone market in the first half of the year, Huawei occupied 42% of the market share, while in the ultra-high-end market of more than 10,000 yuan, Huawei’s market share reached 67%. According to IDC’s forecast, in 2024, the China folding screen mobile phone market shipped about 10.68 million units, a year-on-year increase of 52.4%; By 2028, the shipment of folding screen mobile phones in China will exceed 17 million units, with a five-year compound growth rate of 19.8%. IDC predicts that China’s folding screen mobile phone market will occupy about 40% of the global market share for a long time.
In terms of Apple, there have been two rounds of "supercycle" in Apple’s history, one was caused by the iPhone 6 series and the other was caused by the iPhone 12 series. The former met the needs of Apple users for large-screen mobile phones, while the latter was based on 5G connection and all OLED displays. Take the iPhone 12 series as an example. The product series was released in October 2020, and by April of the following year, the sales volume of the whole series of mobile phones exceeded 100 million.
However, although the newly released iPhone 16 series this year includes a number of innovative technologies including Apple Intelligence, the newly released report of market research organization Counterpoint Research believes that Apple’s intelligent function has limited boosting effect on iPhone 16 sales, so it is unlikely that there will be a sales "supercycle" this year. The report predicts that there will be no sales blowout in the short term.
Multi-folding screen and apple industry chain viewed by institutions
In the secondary market, institutions have looked at the multi-fold screen industry chain and the Apple industry chain.
For example, Yongxing Securities believes that the folding screen benefits from the release of the new Android machine, and it is recommended to pay attention to (), (), Tonglian Precision, (), (), (); In terms of Apple’s industrial chain, thanks to the release of the new iPhone, it is suggested to pay attention to (), (), (), () and so on.
From the perspective of consumer electronics industry chain, Haitong Securities is actively optimistic about consumer electronics materials and consumer electronics components & assembly and other sub-industries. In the recent research report, it believes that in terms of consumer electronic materials, it is recommended to pay attention to (), (), () and Shihua Technology; In terms of consumer electronic components & assembly, it is recommended to pay attention to (), Luxshare, (), Lingyizhi, Lansi Technology, (), Pengding Holdings, (), (), Changxin Technology, Shunyu Optical Technology (Hong Kong stocks), Gaowei Electronics (Hong Kong stocks), Dongshan Precision, (), () and ().
Take Dongshan Precision recommended by Yongxing Securities and Haitong Securities as an example. Some investors asked the company in Shenzhen Stock Exchange: "Huawei Extraordinary Masters released more than 3 million reservations, and Apple released 16 with its own AI function. It is expected that the replacement boom will come soon. Will your PCB orders increase?" On September 12th, the company replied, "The company’s electronic circuit sector mainly serves customers in consumer electronics, new energy vehicles, servers, industrial control, communication equipment, medical care and other industries, while paying attention to the application of new technologies and new products, attaching importance to R&D, innovation and product upgrading, and striving to enhance the company’s market position and core competitiveness."
In the secondary market, the Apple Index rose by 0.22% from September 10 to September 24, and the interval showed that it first fell and then rose. Among the 50 constituent stocks, there are 7 companies whose share prices have increased by more than 5%, among which the market value of Industrial Fulian and Luxshare exceeds 100 billion yuan (see attached table).
Attached Table Companies with Top Recent Increases in the Share Price of Apple Index Components
It should be pointed out that,LuxshareThe reason for the stock price surge may not only be related toappleThe new machine is released. Orient securities summarized in three aspects in his recent research report.LuxshareAdvantages: First, precision manufacturing.platformB-type leading benchmark, with broad prospects for diversified business layout; Second, the innovation cycle of AI empowering major customers in North America has started, and the consumer electronics business is in the ascendant; Third, "communication.+"Automobile" opens the second growth curve, accumulating deep card positions and making a clear and rapid start.