High-end is a development trend in the automotive industry in recent years, and the rapid development of new energy vehicles has provided opportunities for autonomous vehicle companies to break through. As a result, we see more and more autonomous vehicle companies lining up in the mid- to high-end new energy vehicle market, but who can successfully break through the siege and stand at the top is still unknown. In this context, Geely brand officially released a new mid- to high-end new energy series – "Geely Galaxy", and promised "Geely Galaxy only makes high-value new energy vehicles". So, where is Geely Galaxy’s high value reflected? Where is the confidence to only make high-value new energy vehicles?
New design and new technology empower Geely Galaxy’s innovation
On February 23, the Geely brand debuted the Geely Galaxy smart electric prototype – "Galaxy Light".
Judging from the information that has been officially disclosed, the industry’s most direct feeling about "Galaxy Light" is that it has a new design style that is different from previous Geely cars, and even different from the styles of Lynk & Co, Geometry, and Extreme Krypton and other brand models. The low-lying and wide-bodied electric coupe posture, the noble and elegant open doors, the avant-garde frameless windows, and the technology-cool interior run through the connecting screen, etc. These elements will make the "Galaxy Light" design style more popular with consumers who prefer high-value products.
And the design language of "Galaxy Light", which is beyond conventional electric vehicles, will be applied to all products of Geely Galaxy. In other words, all products of Geely Galaxy will have market competitiveness beyond conventional electric vehicles in terms of design.
However, the high value that the Geely brand endows Geely Galaxy is not limited to the visual level. It also has a series of new energy electrification technologies such as the Aegis battery safety system, the Raytheon Electric Hybrid 8848, and the new car operating system "Galaxy N OS", which brings Geely Galaxy a high-value experience that can be continuously upgraded and evolved.
For example, Geely’s original "SHIELD Battery Safety System" can not only prevent spontaneous combustion of battery cells, ensure the safety of battery packs and battery modules, but also avoid electromagnetic radiation damage to human health through radiation protection that goes deep into the cellular level. At the same time, relying on the support of 8.10 billion billion times/second cloud computing power of Jilixing Smart Computing Center, the SHIELD battery safety system can protect more than 200 electronic control items in real time, warn more than 50 types of faults, and improve battery life by 20%. On this basis, Geely Galaxy also took the lead in achieving 30 kilometers per hour drag bottom impact and 20 kilometers per hour vehicle drag bottom without damage. It is because of such high-value safety protection that Geely Galaxy can greatly reduce consumers’ concerns about the safety of new energy vehicle batteries.
The Raytheon Hybrid 8848, a new generation of Raytheon Hybrid Engine B-Plus, has achieved the highest mass production result of 44.26% in terms of thermal efficiency. In terms of performance, it has realized the intelligent electric drive driven by P1 + P2 dual motors (the combined power of the two-wheel drive reaches 287kW). In terms of intelligent control, the first predictive energy management system can increase the energy saving rate by up to 15%. In the future, with the re-evolution of the Raytheon Hybrid 8848, Geely Galaxy’s products can also have a high-value experience brought by the Raytheon Hybrid Engine with a thermal efficiency of 46% and the intelligent electric drive with a combined power of 488kW.
The new Galaxy N OS is Geely’s full-stack self-developed distributed operating system, which will bring more accurate recognition, full scene visibility, and millisecond-level response interactive experience on the basis of protecting user privacy.
In addition, in the field of intelligent driving that has attracted much attention, the "heaven and earth integration" version of Galaxy Smart Driving solution based on Geely Satellite will be launched soon, and it will take the lead in mass production of cross-layer memory parking, high-speed emergency antelope obstacle avoidance, and low-speed exploration and crossing in the future. At present, Galaxy Smart Driving can stop in time in the face of stationary targets when cruising at a high speed of 90km/h; Geely Star Smart Computing Center can simulate 100,000 kilometers of intelligent driving behavior training in 1 day, combined with intelligent networking professional test field and actual road test, to meet the L3 global certification standard.
It is not difficult to find that Geely’s high-energy new energy electrification technology has covered battery safety, electric hybrid systems, interaction, smart driving, and other fields, providing strong technical support for Geely Galaxy’s high-value experience.
New products and new channels empower Geely Galaxy
Of course, only good design and technical support are not enough for Geely Galaxy to take the lead in the increasingly competitive new energy field. At this time, it is particularly important to effectively line up unique products.
Geely Galaxy, as a new mid-to-high-end new energy series of Geely brand, the two product series are built by the native intelligent electric architecture, of which the intelligent electric hybrid L series adopts Geely Galaxy intelligent "electric hybrid" architecture, covering A0 to B-level intelligent electric hybrid products; the intelligent pure electric E series adopts Geely Galaxy intelligent "pure electric" architecture, covering A-level to D-level intelligent pure electric products.
According to the plan, Geely Galaxy will adopt a new logo and will launch seven products within two years, four of which belong to the intelligent electric hybrid L series. The first electric hybrid SUV Galaxy L7 and the first electric hybrid car Galaxy L6 will be delivered in the second and third quarters of this year, respectively. The other three belong to the intelligent pure electric E series, and the first pure electric product E8 will be delivered in the fourth quarter of this year.
It is not difficult to find that for how to effectively and efficiently enter the mid- to high-end new energy vehicle market, Geely Galaxy has a clear plan for the product layout in the next two years.
At present, Geely Galaxy’s first product, Geely Galaxy L7, has officially opened for pre-order.
The car is based on the world-class e-CMA architecture, and is first equipped with high-energy technologies such as Aegis battery safety system, Raytheon Hybrid 8848 and Galaxy N OS. In terms of shape, Geely Galaxy L7 has a fully enclosed grille, "flying eaves bucket arch" shaped daytime running lights, through-type tail lights and other designs. The interior is equipped with 50w wireless charging, Jingyao star ring light curtain ambient light, hidden door handle, headrest audio and a "10.25-inch meter + 13.2-inch central control screen + 16.2-inch auxiliary driver screen + 25.6-inch AR HUD" combination that can achieve four-screen intelligent interaction. In terms of power, Geely Galaxy L7 comes standard with Raytheon Electric Hybrid 8848 "three-speed variable frequency electric drive", which does not stall in all working conditions; it accelerates for 6.9 seconds at 100 kilometers and supports ejection start; the fuel consumption at a loss of 100 kilometers is only 5.23L; the CLTC comprehensive cruising range is 1370 kilometers.
The Geely brand also knows the truth that "the fragrance of wine is also afraid of the deep alley", so in the layout of the channel, Geely Galaxy will adopt two models of direct connection to users and agent distribution, will launch a new APP, and introduce new experience and service standards. Only after-sales services have set up 247 new standards to comprehensively upgrade the user experience.
The Times has a saying
At present, the trend of vehicle electrification and intelligence is becoming more and more obvious. With the rapid development of new energy vehicles, consumers gradually have more expectations for future travel methods. With the continuous empowerment of new designs, new technologies, new products and new channels, Geely Galaxy’s series of innovations and layouts will make consumers look forward to the future of autonomous high-value new energy vehicle travel life. As Gan Jiayue, CEO of Geely Automobile Group, said: "Geely Galaxy is Geely’s declaration of action for the development of new energy. It brings together Geely’s entire system of technical strength, the world’s leading intelligent manufacturing system, and the cutting-edge technology ecosystem integrated with heaven and earth. It will surely lead new energy into the second’new stage ‘of value-enhancing development, and will bring users a safer, freer and higher value intelligent travel experience."
(Feature Shu Written by Luo Xiaotong, pictures are provided by car companies)