On August 22, Beijing time, Baidu released its unaudited financial report for the second quarter ended June 30, 2023. In the second quarter of 2023, Baidu achieved revenue of 34.10 billion yuan, an increase of 15% year-on-year; net profit attributable to Baidu (Non-GAAP) reached 8 billion yuan, a significant increase of 44% year-on-year, exceeding market expectations.
Among them, the smart technology brand Xiaodu, as an important business segment of Baidu’s "AI Life", continues to maintain a strong growth trend. According to data released by IDC and Canalys, Xiaodu ranked first in China’s smart screen and smart speaker shipments in Quarter 1 of 2023. In the second quarter, Xiaodu’s smart screen/smart speaker sales and sales also achieved double growth, up 31.58% and 10.19% year-on-year respectively.
In addition, Xiaodu launched a number of new products in the first half of the year, continuously strengthening the brand’s innovation DNA.
New species Plant grass on the whole network, and add girlfriend machines to develop "new categories"
In March this year, Xiaodu dug deep into the pain points of users’ home scenes and launched a "walking" 27-inch all-round oversized tablet aimed at people who pursue quality life. The product integrates flat-screen, TV, fitness mirror, learning machine, and oversized speakers, which can move freely. It also has multiple functions such as Xiaodu AI voice interaction, watching movies and chasing dramas, AI fitness, Karaoke, and office online classes. Once released, it quickly "came out of the circle", triggering a large number of grass planting. On Douyin and Xiaohongshu, the content about adding a girlfriend machine once formed a trend of screen swiping, and the topic of Douyin alone was played more than 700 million times. It is understood that the Tiantian girlfriend machine has been on sale for only two months, and sales have exceeded 100 million.
New products face "most volume" 618, Xiaodu smart screen X9 topsHot SaleGolden List
This year’s 618 was recognized as the "most volume in history" 618. Major e-commerce platforms and brands invested the most and strived to hand over high scores. Xiaodu smart screen X9 was officially launched on June 1. It participated in the battle on the eve of the battle. Just three weeks after its listing, it topped the gold list of TikTok portable speakers as a dark horse.
In addition to fully inheriting the core functions of Xiaodu smart screen, Xiaodu smart screen X9 adopts a horizontal rotating camera gimbal in the hardware configuration, which can realize 360 ° panoramic horizontal field of view and 120 ° ultra-wide-angle field of view, and supports infrared night vision function. In terms of software, Xiaodu smart screen X9 fully upgrades the core functions of "go home and see", "care assistant", "video call" and other core functions that users value most. The software and hardware integrate to achieve 24-hour all-round and convenient home care.
United Gaosi Intensive Farming FamilyStudy CounselingXiaodu continues to promote educational inclusion
In July this year, Xiaodu officially announced a deep cooperation with Gaosi Education, a well-known educational institution, and jointly launched a new educational hardware product, the Z20 Plus Gaosi Deluxe Edition of Xiaodu Optical Eye Protection Learning. The product integrates Gaosi’s strong teaching staff, refined layered teaching system, and high-quality courses covering all aspects from preschool enlightenment to senior high school entrance examination sprints. It complements Xiaodu’s innovative AI teaching methods, eye protection, habit formation, and parental control based on the Baidu ERNIE Bot model. It can provide children with more comprehensive learning coaching solutions, so that primary school students across the country can learn Gaosi lessons. According to official data, the product has been online for only one month, and the sales of the Douyin platform have exceeded 100 million.
In addition, Xiaodu also invited Gao Siai Learning Vice President, Peking University Psychology Professor, and experts in early childhood education to jointly develop the "1234 Effective Counseling Method" for parents. By "identifying the first responsible person", "determining 2 learning directions", "cultivating 3 major abilities", and "adopting a 4-step plan", combined with Xiaodu Learning’s tablet Gaosi version of teaching content and functions, it provides practical help for family learning counseling, and at the same time cooperates with parents to cultivate children’s good learning habits.
Whether it is in the field of home infotainment or youth education, Xiaodu always insists on providing consumers with more convenient and warmer services through its own AI technology capabilities and innovative product concepts. With the arrival of the big model era, Xiaodu will continue to accelerate the brand vision of "creating a ubiquitous artificial intelligence assistant", using technology to make life more convenient and better.