Xiaomi Group’s SU7 delivery forecast attracted attention, and Xiaomi executives responded that selling a SU7 lost 6,800 yuan.
Recently, it was reported that Citibank expects that the delivery volume of SU7 models of Xiaomi Group will reach 5,000 to 6,000 units in April, and the annual delivery volume is expected to be about 55,000 to 70,000 units. The agency further pointed out that according to its estimation, for every SU7 sold by Xiaomi in 2024, the average loss will reach 6,800 yuan, which means that the annual loss of the entire car-making business will reach 4.1 billion yuan. Xiaomi executives responded that selling a SU7 lost 6,800 yuan.
In response to the above forecast, Xu Jieyun, Special Assistant to the Chairman of Xiaomi Group and Deputy General Manager of China Marketing Department, made a response at the Weibo. He said that there may be a big deviation in the relevant information, which stems from the report released by Citi Auto Analysts on April 2, and may not fully foresee the strong sales momentum of Xiaomi SU7. Xu Jieyun pointed out that in recent weeks, the number of orders of SU7 has continued to grow, and Xiaomi is making every effort to improve its delivery capacity to meet market demand.