Zhidian Travel learned from the official that the new energy electric brand plans to launch eight new cars between 2024 and 2026, and open up 100,000-300,000 differentiated new markets at the pace of two new products every year. Specifically, /Pro and A0-class boutique SUV； will be launched this year; In 2025, a new A0-class SUV and A-class young household SUV will be released; In 2026, the full SUV, A-class technology exquisite SUV and two new species models will be promoted.
On January 5th, an internal letter from Zhang Hongyu, general manager of iCAR Brand Division, to all employees of iCAR Brand Division was unexpectedly exposed on the Internet. Zhang Hongyu said in the letter: In 2024, we will do four major events and give the industry some color to see. The first is the listing of iCAR 03, which was carefully prepared and broke the routine, making young people’s first electric jeep and electric mini a topic to be discussed; The second is the Beijing Auto Show and Brand Night. iCAR wants to show the sharp brand image to the whole world. In the future, three brand-new products will also be shown to everyone. What is important is potential energy and flow. The third is the construction of comprehensive to C marketing system, digital system and sales service system led by iCAR 03, which is a sharp-edged gun that we will win in the future; Fourthly, driven by the V23 project, the product definition ability, rapid development ability, and cost and quality ability are strengthened, and iCAR’s hand must be a clear-cut explosion.
ICAR’s first production model — — ICAR 03 officially opened for pre-sale on December 18th last year, with the price range of 129,800-185,800 yuan. As of January 15th, 13,000 orders have been received.
Last year, the bidding for the chassis adjustment procurement project was started for the model code V23, which will provide two types of vehicles, namely two-wheel drive and four-wheel drive. The project will ensure that the handling stability, smoothness and steering performance of the two vehicles reach or exceed the target set level, and complete the adjustment of tires, springs, stabilizer bars, bumpers, bushings, shock absorbers and EPS for rear-drive and four-wheel drive vehicles to meet the relevant index requirements.