Editor’s Note: On January 19th, China Press, Publication, Radio, Film and Television published an exclusive report entitled "Tan Juntie, Party Secretary and Chairman of Guangdong Publishing Group and Southern Publishing Media Co., Ltd.: Anchoring High-quality Development and Writing a New Chapter in Guangdong Publishing". In the report, Chairman Tan Juntie explained that Guangdong Publishing Group and Southern Publishing Media Co., Ltd., as state-owned publishing media enterprises, have thoroughly studied and implemented the spirit of the 20th Party Congress, and strived to write a new chapter in the high-quality development of the Guangdong Publishing Army, guided by learning, main business, integration, industry and projects. Strive to become the main force in the construction of a strong cultural province in Guangdong, the vanguard of high-quality cultural development, and the new force in the construction of a powerful publishing country, and strive to create a powerful measure of cultural leading enterprises rooted in Lingnan, serving the Bay Area and looking at the world.
The 20th National Congress of the Communist Party of China issued a mobilization order for building a socialist modern country in an all-round way and promoting the great rejuvenation of the Chinese nation in an all-round way. Move at the command, beat the drums to urge the levy. As publishers in Guangdong, we should thoroughly study, publicize and implement the spirit of the 20th Party Congress, forge ahead courageously, focus on creating new glories of socialist culture, strive to write and publish a new chapter in the high-quality development of the Guangdong Army, and provide cultural cohesion and spiritual impetus for the new journey of endeavor.
01
Deeply understand the decisive significance of "Two Establishments" and consciously unify thoughts and actions with the spirit of the 20th Party Congress.
To study and implement the spirit of the 20th Party Congress, the most important thing is to deeply understand the decisive significance of the "Two Establishments" and effectively enhance political identity, ideological identity, theoretical identity and emotional identity. Since the 18th National Congress of the Communist Party of China, the General Secretary of the Supreme Leader has been holding the flag to orient and steer in the changing situation, commanding and strategizing in the great war exams, and turning the tide in the stormy waves, fully demonstrating his grandeur, foresight and greatness as a Marxist politician, thinker and strategist. To forge ahead in the new journey, we must firmly defend the "two establishments" and resolutely achieve the "two maintenances" with practical actions, unite as a "hard piece of steel" around the CPC Central Committee with the supreme leader as the core, move forward in unison, and constantly win new great victories.
Since the 18th National Congress of the Communist Party of China, the General Secretary of the Supreme Leader has attached great importance to the propaganda of ideological and cultural work from the overall situation and strategy, and promoted the historical achievements and changes in China’s cultural construction in the process of radical reform and innovation. The 20th National Congress of the Communist Party of China emphasized that we must adhere to the road of cultural development in Socialism with Chinese characteristics, build a strong socialist cultural country, focus on promoting cultural self-confidence and self-improvement, and create a new glory of socialist culture, and make arrangements from five aspects, such as "building a socialist ideology with strong cohesion and leading power", which fully reflected that the CPC Central Committee with the Supreme Leader as the core attached great importance to cultural construction and scientifically grasped the laws of cultural construction, and pointed out the direction for the national publishing front and provided fundamental follow.
02
Keep in mind that "the country is the biggest" and strive to create a new situation of high-quality publishing development.
The 20th National Congress of the Communist Party of China proposed to build a cultural power by 2035. Publishers should consciously follow the spirit of the 20th National Congress of the Communist Party of China, put the construction of a publishing power into the historical process of comprehensively promoting the great rejuvenation of the Chinese nation with Chinese modernization, and think in the context of the new journey of building a socialist modernization power in an all-round way, and strive to create a new situation of high-quality publishing development.
Actively help build a powerful publishing country.First, content is king. Publishing is a content industry. Without good content, there is no way to become a publishing power. We should firmly establish a sense of quality products, enhance the original ability, not forget the original, absorb foreign countries and face the future, build a publishing and production service system with healthy taste, excellent quality and rich categories, enlarge and strengthen mass publishing, educational publishing and professional publishing, and make great efforts to create a number of handed down quality products with long-term significance, representing national standards and having world influence. The second is to highlight talent-oriented. Talent is the first resource, the development of the country depends on talent, and the construction of a powerful publishing country calls for talent. We should not only attach importance to the selection and cultivation of leading publishing talents and famous editors, but also strengthen the cultivation of innovative, applied and compound talents to provide talent support for the development of publishing industry in the new era. The third is to strengthen the construction of modern enterprise system with cultural characteristics. Adhere to the guidance of party building, unify strengthening party leadership and improving corporate governance, vigorously stimulate the vitality and endogenous motivation of enterprise development, and promote state-owned publishing culture enterprises to become stronger, better and bigger in the new era and new journey. Guangdong publishing should insist on producing good books, talents and benefits, constantly enhance the core competitiveness and cultural influence of enterprises, and help build a powerful publishing country.
Fully promote the high-quality development of the cultural industry.First, we must actively promote "culture+technology". Implement the strategy of cultural digitalization, make good use of the "cultural and technological dividends" brought by digital technologies such as mobile Internet, big data, cloud computing, 5G, smart terminals and metauniverse, innovate publishing formats, communication methods and operation modes, and vigorously improve the level of digital digitalization and intelligence in the industry. Second, we should actively explore "culture+capital". It is necessary to make full use of the capital market and capital power, develop new publishing formats, promote the integration of resources across regions, industries and ownership systems, improve the operational efficiency of enterprises, and enhance the management level and market competitiveness. Third, we must actively promote "culture+park". Based on the core orientation of culture, we should focus on publishing and operation first, integrate related resources, aggregate industrial factors and build a cultural industry demonstration park. Make use of the advantages of industrial park in resource integration, model innovation and value empowerment to open up the industrial chain, strengthen innovation chain and upgrade the value chain. Guangdong publishing should focus on the main business, focus on "publishing+"and "culture+",further highlight the integrated development, actively expand the industrial chain, and create a new development pattern with upright main business, excellent double effects, multi-format integration and diversified development.
Actively participate in the construction of a strong cultural province in Guangdong.First, the implementation of the Supreme Leader’s Socialism with Chinese characteristics Thought Dissemination Project in the New Era. Continue to do a good job in the publication and publicity of the Supreme Leader’s Socialism with Chinese characteristics Thought in the new era, do a good job in the theme publication around the propaganda and interpretation of the spirit of the 20th Party Congress, deepen the reading activities of the whole people, and do a good job in the publication with a high degree of political judgment, political understanding and political execution. The second is to implement the high-quality cultural supply project. We will deepen the supply-side structural reform in the cultural field, create a high-level creative production system for literary and artistic masterpieces, and focus on planning and launching a number of outstanding works that highlight the spirit of China, the weather of the times and the charm of Lingnan, as well as outstanding theme publications that reflect economic and social development and answer the questions of the times. The third is to implement the "double innovation" project of Lingnan culture. Pay attention to the systematic protection, overall protection, brand promotion and activation and utilization of cultural resources, proactively plan and carry out publishing topics such as archaeology, cultural relics and cultural heritage, strengthen the collation and publication of rare ancient books and documents in Lingnan, and promote Lingnan culture to glow with new glory of the times. The fourth is to implement the external communication project. Strengthen external publicity, copyright export, cultural exchange and dialogue among civilizations, introduce Socialism with Chinese characteristics Thought of the Supreme Leader in the new era to the world through books, spread the voice of China and tell the story of Guangdong. Guangdong publishing should implement the double-effect strategy of fine products, closely follow the pulse of the times, continue the red vein, inherit and carry forward Lingnan culture, enlarge and strengthen the main body of enterprises, help the construction of humanities bay area, and strive to shape the advantages of cultural publishing that match Guangdong’s economic strength.
03
Stick to the mission and contribute to the Chinese-style modernization of Guangdong publishing force.
We should comprehensively study, publicize and implement the spirit of the 20th Congress of the Communist Party of China, find the gap with reference to the requirements of modernization strategy, advanced industries and people’s needs, adhere to cultural self-confidence, strive for goodness, do our best, bid for the first place, strive to become the main force in the construction of a strong cultural province in Guangdong, the vanguard of high-quality cultural development, and the new force in the construction of a powerful publishing country, and strive to build a cultural leading enterprise rooted in Lingnan, serving the Bay Area and looking at the world.
Grasp the study and make great efforts to learn and practice new ideas.Taking "the first topic" as the study guide "the first topic" to be published, and planning and publishing a number of themed books, such as Series on New Course of Chinese Modernization, Practice of Chinese Modernization in Guangdong, and Series on Promoting High-quality Development. Further strengthen the synergy of the whole industry chain of publishing, publishing and supply, and do a good job in printing guarantee and subscription and distribution of major theme publications with high quality. In combination with the implementation of the spirit of the 20th National Congress, we organized in-depth investigations and studies on strategic and forward-looking issues in this industry, and made in-depth plans for the Group’s objectives, tasks and ideas to promote high-quality development.
Grasp the main business and work hard to create a new highland for Lingnan publishing.Persist in building a heart for the country and a soul for the nation, persist in publishing good books for the people, persevere in promoting the intensive management of education publishing and the development and reform of mass publishing with specialization, characteristics and branding, and constantly enhance the core competitiveness of the publishing industry. In-depth implementation of nine major publishing projects, such as theme publishing, reform and opening up, and Greater Bay Area, to strengthen product lines such as "Gravitation", "Lantai Wanjuan" and popular science, to strengthen in-depth cooperation with head publishing enterprises, to speed up the construction of Guangdong-style brand book series, and to create hard currency in the market. Do a good job in the construction of "Flower City College of Literature", run well brand periodicals such as "Flower City" and "Essays", and strive to build a high-level creative production system for literary and artistic masterpieces. Actively participate in the excavation, collation and publication of Lingnan historical documents, re-plan Lingnan Library, accelerate the key publishing projects such as Lingnan Culture Dictionary, Lingnan Culture Reader and Guangdong Wencong, and actively build Lingnan Ancient Books Publishing House. Create a research and development base for teaching materials in the south, and strive to be the vanguard of local education publishing in the country. We will steadily push forward the publication and distribution in Hong Kong and Macao of Guangdong versions of Hong Kong and Macao teaching materials such as "China Language" and "History of China" and national conditions education books.
Grasp integration and work hard to expand the new engine of publishing development.Vigorously implement the "14 th Five-Year Plan" for information construction and digital transformation, empower the transformation and upgrading of traditional publishing, and make efforts in digital publishing, digital education, digital media and digital marketing. Strengthen the construction of digital publishing content and online channels, focus on promoting the integration of Lingnan Chinese medicine, Lingnan fine arts and other fine works, and build a "Lingnan cultural database". We will comprehensively promote the "Full Coverage Project of Large-scale Application of Digital Textbooks for National Curriculum in Guangdong Province", enhance the operational capability of the application platform of Xiangyun Digital Textbooks for Guangdong Education, improve the after-school education service system, and serve the new needs of 16 million primary and secondary school students in the province. Strengthen the construction of digital media communication system and the development of high-quality IP multi-formats, and build an independent, controllable and intelligent media integration platform with multiple ecology. Accelerate the construction of its own new media matrix such as short videos and webcasts, seize new opportunities on new platforms, and enhance digital marketing capabilities.
Grasp the industry and work hard to build a new pattern of complementary advantages.Optimize the industrial layout and improve the level of industrial scale, intensification and specialization. Make the brand appeal and influence of "Xinhua Bookstore" bigger and stronger, implement the double-base promotion action, and build a series of brand entity bookstores such as Siyuan, Shusheng, Du, Bo, Wuyue and Nanfeng for market segments, optimize the distribution chain network and improve the product supply structure. Strengthen the construction of publishing public service system, actively participate in the construction of civilized practice centers in the new era, urban study rooms, farmer’s book rooms, etc., run the Southern Book Festival well, and vigorously create a strong atmosphere of loving reading, reading well and being good at reading. Establish and improve the printing material guarantee system for key publications, and promote the intelligent, digital and green development of printing plates. Take the lead in establishing Guangdong Popular Science Group, integrate popular science education resources in the province, and accelerate the industrialization development of popular science.
Grasp the project and work hard to activate the support to lead new kinetic energy.We should continue to make plans, go all out to grasp projects, grasp big projects, do a good job in projects, plan and build Southern Media Plaza (Pazhou, Guangzhou), Southern Media Center (Panyu, Guangzhou), Xinhua Cultural Center (Panyu, Guangzhou), Lingnan Cultural and Creative Industry Park (Zhaoqing) and other projects with high standards, so as to create a more diverse, multi-level and multi-format cultural industry demonstration park in Guangdong-Hong Kong-Macao Greater Bay Area. Actively promote the strategic reorganization and professional integration of publishing and distribution resources in the province. Give full play to the role of Southern Media and Guanghong Holdings as two major listing platforms, strengthen capital operation, and build a strategic investment platform for provincial cultural industries.