With the improvement of the economic level, the increase in the demand for gifts, the development of live e-commerce and many other factors, the market size of new mooncakes represented by black truffle flowing heart milk yellow mooncakes is developing rapidly, and the market competition between black truffle flowing heart milk yellow mooncakes of various brands is fierce. In the mid-autumn of last year, Meicheng black truffle flowing heart milk yellow mooncakes stood out among many brands. According to Frost & Sullivan, a global growth consulting firm, based on the research on the national black truffle flowing heart milk yellow mooncake market, Meicheng mooncakes were awarded the market position certification of "black truffle flowing heart milk yellow mooncake is the first in the country in sales".
As a company specializing in the production of high-quality food souvenirs, Meicheng Food has been walking on the road of brand excellence since its establishment in 2019, creating unique product differentiation advantages by inheriting the concept of innovation and product art, and laying out diversified marketing channels, achieving a rapid leap in branding impression and market share.
Driven by R & D innovation
A strong break in the mooncake market
At the beginning of its establishment, Meicheng focused on technical research and Product Research & Development, with technical strength as the core, adhered to brand independent research and development, continued to upgrade products, and strengthened core technology innovation. At the same time, by building a multi-industrial system, introducing domestic and foreign intelligent advanced production equipment, the world’s leading quality inspection equipment, fully released the new potential of Meicheng brand independent research and development and production, and promoted product upgrade and iteration. The birth of Meicheng black truffle flowing heart milk yellow moon cake, after thousands of formula attempts, combined with repeated adjustments in Chinese and Western pastry processes and techniques, and incorporated edible "black diamonds" to create a luxurious taste of flowing heart burst pulp.
美诚黑松露流心奶黄月饼亮相后，就强势包揽了国内外多项大奖，2021年黑松露流心奶黄月饼荣获“创新金奖”;2022年，初登国际舞台即征服一众国际名厨，荣获“蒙特奖·银奖”以及国际美味大奖;2023年，荣获中国烘焙美食文化节“中华名饼”称号。在持续的产品研发与技术升级中，美诚品牌不仅树立了行业的新标杆，更引领了月饼市场的创新潮流，美诚月饼的品质与口感不断得到提升，收获了众多年轻消费者的喜爱。
全渠道营销布局
实现销量新突破
美诚深知在当前激烈的市场竞争环境之下，除了加强技术研发，提升产品质量之外，更要注重品牌建设和市场推广，因此美诚不断创新营销手段，通过布局多元化的营销策略，契合新生代群体的消费场景，达到品牌的高效传播与高频触达。
美诚充分利用直播电商的优势，通过品牌自播+头部达人直播带货的模式，让消费者更直观地感受到月饼的品质和口感，不仅提升了美诚的品牌曝光率，也带动了销量的快速增长。线下美诚则通过与大型商超的合作，实现了品牌的广泛覆盖，美诚月饼凭借高端的礼盒设计抢占商超C位，吸引大量顾客驻足购买，提升了品牌的信誉度和口碑，通过线上线下相结合的多元化营销布局，美诚月饼成功实现了市场占有率的逐年攀升。
未来，美诚将继续坚持研发创新，不断提升产品质量和口感，推出更多艺术食品的同时，积极深化市场布局，实现品牌的全渠道覆盖，相信在不久的将来，美诚将以更加优质的产品和更加完善的市场布局，赢得更多消费者的喜爱和信任，为行业高质量发展贡献力量。