On January 13th, 2021, Zhiji Automobile held a global brand launch conference in Shanghai, China, CES, Las Vegas, and London, England, and its two concept cars also appeared together with the brand strategy.
What is the background of Zhiji automobile?
Zhiji Automobile was established on December 25th, 2020. It is a brand-new user-oriented automobile science and technology company jointly built by SAIC, Zhangjiang Hi-Tech and Alibaba Group. Its brand positioning is high-end intelligent pure electric vehicle brand.
Adhering to the brand proposition of "I am self-guided", Zhiji Automobile will coexist with users in the great era of artificial intelligence, define what smart auto time should look like, and achieve "the realization of travel change in the intelligent era".
What is the meaning of Zhiji’s name?
The Chinese name of the brand "Zhiji" is taken from "Knowing everything around, but Dao Ji is the world" in The Book of Changes. It is intended to consider everything with wisdom, diligently explore, define, create and realize the smart travel driven by the times and needed by users. The English brand name "IM" means Intelligence in Motion, which is a rational reflection on the evolution direction of smart cars.
The design of brand Logo is composed of 0 and 1, which contains digital passwords from 0 to 1. The expression is concise and can change endlessly to create a new world.
Where does "intelligence" come from?
A new generation of domain fusion central computing digital architecture, integrating IPD intelligent driving center, ICC intelligent computing center, ICM intelligent cockpit center and IMATE intelligent partner four domain controllers; And truly realize the whole vehicle OTA, which can combine the vehicle perception and analysis ability, optimize the control strategy and program according to the real-time scene and push and update it immediately, providing a complete and real-time deep intelligent experience.
Unbounded interactive IMOS operating systemThe 39-inch Incell, which can perform intelligent split-screen lifting according to the usage scene, runs through the big screen. With the help of intelligent unbounded OS, it can realize a smooth unbounded multi-screen interactive experience, support multi-screen display and be freely customized.
Carlog, a super vehicle-mounted intelligent camera system, with three super wide-angle cameras with a total of 150 million pixels, supports 180 distortion-free super wide-angle, 4K high-definition video shooting, super night scene, high dynamic range, time-lapse photography, slow-motion photography and other modes, and can be edited and shared to social platforms with one click, creating a super social sharing experience for users that everything can be shared instantly.
Intelligent automatic drivingThe hardware part is equipped with 15 high-definition visual cameras, 5 millimeter-wave radars and 12 ultrasonic radars, and matched with NVIDIA Xavier chip, which realizes urban intelligent navigation+high-speed intelligent navigation+centimeter-level high-precision fixed-point automatic parking. It also supports the upgrade capability of NVIDIA Orin X and three laser radars, and realizes "full scene, most continuous and zero takeover" automatic driving with the permission of national laws and regulations and the further liberalization of high-precision maps.
Smart lighting system DLP+ISCThe intelligent lighting system consisting of 2.6 million pixels DLP and 5,000 LED ISC can identify the road narrowing condition and automatically trigger the width-indicating carpet in advance; It can also track the eyeball direction with the help of the camera in the car and control the direction in which the headlights illuminate the driver.
Intelligent pure electric car
At the brand launch site, Zhiji Automobile made its debut in the world with two new mass-produced stereotypes of IM Zhiji brand-smart pure electric car and smart pure electric SUV.
The front face of Zhiji Automobile’s first car is designed with a closed middle net, and the headlights are very sharp and look very futuristic.
The taillights are designed through, and there is also a smart lighting system inside the taillights, which can display customized content. The new car is positioned as a pure electric luxury B-class car with body sizes of 5000, 1960 and 1485 mm..
In the car, a large number of solid wood decorative boards and semi-aniline calfskin from Bavaria, Germany were used in Como Lake area, Italy, at 45 north latitude. It is also equipped with a large-size integrated floating display screen that can be lifted and lowered, and adopts intelligent voice control+screen touch of the whole vehicle. There are more intelligent configurations that have been mentioned in the previous section and will not be described here.
The new car will provide 93kWh and 115kWh battery packs, of which 115kWh has a cruising range of 1000km；; The power adopts the layout of front and rear double motors, the comprehensive power reaches 400kW, the comprehensive torque reaches 700Nm, and the acceleration from 0 to 100 km/h takes only 3.9 seconds.
The all-aluminum chassis is equipped with a front double wishbone and a rear five-bar suspension, a brake-by-wire system and an AKC rear wheel steering system, as well as a CDC intelligent electronic control suspension system, and is operated by Williams, an international professional chassis adjustment team from F1 Team.
The new car will be booked globally during the Shanghai Auto Show in April 2021, listed at the end of 2021 and delivered to the owners in 2022.
Intelligent pure electric SUV
Zhiji’s first SUV body applied more curves, and the design was softer than the first car. The front face is equipped with a closed air intake grille, and the sharp split headlights make the front face still look very sporty. The shape of the tail is full of layers, with a through taillight design, and the shapes at both ends of the bumper echo the front of the car.
The new car will be officially launched in 2022. At present, the official interior official map and other information of the new car have not been disclosed, and we continue to pay attention.
Write it at the end
How to keep running and stand out from the fierce competition in the increasingly fierce environment of new car-making enterprises requires capital, high-tech intelligence and car-making experience. With Alibaba’s research in intelligent systems, SAIC’s years of experience in building cars, and the strong financial strength of both parties, coupled with the support of Pudong New Area, Zhiji Automobile can be said to have stood on the shoulders of giants since its birth.
Of course, Zhiji Auto has not lived up to expectations. As soon as it debuted, it has released core technologies such as intelligent digital architecture, intelligent unbounded OS, intelligent interactive sharing, intelligent autonomous driving, and intelligent three-electricity technology. Everything is well prepared. The strength of travel change in the intelligent era is there, but whether it can be successful depends on what kind of answer will be given on the price when the first model is pre-sold and listed.