Last Friday, "Run" ushered in an "unusual catwalk". At the beginning of the program, it started with the pajamas of its members, went to the catwalk that was fashionable and eye-catching after the female guests took the stage, and then went to the dressing session to convey the fashionable ideas in the workplace, environmental protection and consumption concept, so that the program was both interesting and positive. Netizens commented: "This catwalk is really funny, fashionable and meaningful!"
The ratings refresh the double-network champion.
The popularity of program topics continues to climb.
The audience rating of CSM59 is 2.96%, which not only won the audience rating champion of all variety shows in the weekend file, but also set a new high for this year’s "Run", ranking first in the national network with 1.29%, achieving the "double-network champion". The topic popularity of the program is on the rise, with a total of 8 hot searches in Weibo, 25 platforms covering the whole network, 61 hot searches in the whole network, authoritative data such as Cat’s Eye, Gu Duo, Yunhe, Yi En, etc. TOP1, "Run" topped the Weibo Variety Hour List, and the reading volume of # Run # main topic reached 29.8 billion, among which # Sha Yi picked clothes for Cheng Xiao # topped the Weibo Hot Search TOP1. With the popularity, ratings and topic of Qi Fei, the popularity and responsibility of this national variety show are once again reflected.
Reshaping fashion concept and inheriting intangible culture
This program takes the fashion theme as the entry point, and at the same time conveys and reshapes the fashion concept. For example, Jerry Lee’s shape is covered with sticky notes, reflecting the true state of "workplace elites" and paying attention to the physical and mental health of young people; Ryan practices "rejecting fur" and pays attention to animal protection while being fashionable; Sha Yi’s clothing modeling pays attention to the theme of "health"; Guo Qilin’s "lazy cancer" style directly hits the pain points of contemporary young people; Angelababy’s clothing is based on "scale" and conveys a kind of "altruistic spirit". These clothing styles are not so much fashion catwalks as "walking labels", each of which reminds us to stay away from the negative and be close to the beautiful.
At the same time, the program also injects traditional culture into fashion themes, making traditional culture more youthful. In the catwalk session of this program, all the non-legacy handicrafts such as Yanchuan Budui Painting, Zhuxian Town Woodblock New Year Pictures and Guilin Zhuangjin Group Fan were unveiled, showing the beautiful folk wisdom and craftsman spirit to the audience. At the same time, Guo Qilin and Crystal, the winners in this program, also used these non-legacy handicrafts as props to shoot the covers of fashion magazines, so as to help Gaotian Ethnic School in Yangshuo County set up non-legacy courses and inherit non-legacy culture. "Run" has always exported mainstream value while conveying happiness, and won praise and praise from the audience and netizens.
The next issue will usher in the music special "Run". The members of the Running Men’s Team will compete with the flying guests Ronghao Li, Charlie and Silence Wang for the sales of gold records, and the top three flying chairs in the swimming pool will attack again, and the first famous brand tearing war is about to start this season. All the wonderful contents are at 21:10 on Friday, June 26th, Japan. Lock in "Run" by Zhejiang Satellite TV’s An Muxi, and let’s run for the better!