threemoon28Night,milletSU7announceListed, standard edition21.59Ten thousand yuan,Proedition24.59Ten thousand yuan,Maxedition29.99Ten thousand yuan. Lei Jun called Xiaomi’s standard version,ProAll editions are benchmarked against Tesla.Model
three, andMaxEdition standard PorscheTaycan.
After months of overwhelming price guessing, it finally came to an end.,The big number that was exposed after the Xiaomi conference showed thatfourminuteoneTen thousand units,27minutefiveTen thousand units.However,5000Yuan Dading depositsevenYou can return it within days. Some people call it "redefining Dading", so XiaomiSU7The big number doesn’t mean that it must be sold that much, but it takes less than half an hour.fiveTen thousand units really set off the super popularity of this car.
Before the bus arrives, the surrounding area goes first.
Impressively, XiaomiSU7The price was announced at the end of the conference, but Lei Jun introduced Xiaomi.SU7In the whole process, all kinds of surrounding goods have been exposed one by one, and the price is attached.
These products includeSU7Physical buttons on the central control panel of499Yuan, intelligent double dial699Yuan, vehicle-mounted wireless charging mobile phone bracket149Yuan, car phone bracket99Yuan, panoramic canopy sunshade299Yuan, Mi Jia front windshield sunshade129Yuan, pickup atmosphere lamp199Yuan, Xiaomi intercom449Yuan, interphone charging seat169Yuan, outdoor Bluetooth speaker699Yuan, back flat bracket set399Yuan, on-boardKSong microphone499Yuan, intelligent fragrance machine set399Yuan, child safety seat headrest149Yuan, trunk storage box399Yuan, front reserve box storage box299Yuan …
Lei Jun said in an interview after the press conference: "At least one hundred products were distributed tonight. These car-mounted peripheral products are obviously the products of Xiaomi eco-chain enterprises, which is a unique advantage of Xiaomi’s car-making. There are more than 400 ready-made eco-chain enterprises that can help Xiaomi develop peripheral products around cars. "
Although Lei Jun said XiaomiSU7The pricing is "losing money", but these peripheral products are real high-profit products, and it is foreseeable that XiaomiSU7Our car owners will not be stingy to transform and dress their cars at will through these products. Xiaomi even according toSU7Five different body colors, launched a matching millet phone.
Ecology, the most unique advantage of Xiaomi Automobile
As the latest new force to enter the market, XiaomiSU7In terms of main performance and configuration, it is not much different from most new cars of the same class, and it will not feel like a "leading generation". If we compare the performances one by one, we can know more clearly.SU7The strengths and weaknesses of. For example, in the comparison between the main electric performance and the core competing products,SU7Almost all parameters are ahead of Tesla.Model
three, but there are still some dimensions behind.threeKrypton, which went on sale a month ago.007.
Compared with the selling point of the car itself, what Xiaomi is most looking forward to is its "people and cars" linkage, that is, the ecological circle built with the car as the core. Not long ago, Xiaomi Group released2023In the fourth quarter of 2008 and the annual performance announcement, Xiaomi mobile phone has been ranked among the top three in the world for three consecutive years, and its monthly users have reached.6.41Billion. In addition, they also revealed thatAIoTPlatform connectedIoTThe number of equipment has increased to739.7Millions.
In order to cooperate with the new automobile business, Xiaomi’s latest strategy has been upgraded to "the whole ecology of people, cars and homes" and a brand-new operating system has been released.OS”(Xiaomi
HyperOS）。 The core of the strategy is to provide users with a convenient travel experience by connecting smart devices with cars and making use of their respective advantages and multi-device interconnection capabilities. With the addition of Xiaomi Automobile, Xiaomi’s "all-ecology of people and cars" will be officially closed.
Xiaomi’s brand user base is unmatched by most car companies. Even Huawei, because it is not built in person, is still not as focused as Xiaomi in the process of transforming devices such as mobile phones and smart homes. Lei Jun even said that it is necessary to "use the pattern of a large technology factory" so that Xiaomi Automobile can perfectly adapt to Apple users.
Just like XiaomiSU7Our car has not yet been delivered to the users, but all kinds of surrounding areas have been put on sale. Xiaomi car treats and builds its business model from the car home ecology.
In addition, Xiaomi SU7 will start to deploy MiLM-1.3B locally.Full link large model voice interaction. Intelligence is Xiaomi’s strong point, but in today’s increasingly rolling smart car market, Xiaomi has not yet highlighted its leadership and uniqueness.
With enough money, the production capacity may be insufficient.
According to Lei Jun’s previous interview, XiaomiSU7R&D investment exceeds100Billion yuan, more than engineers.3400First name. According to Xiaomi Group2023Annual financial report,2023The cost of Xiaomi car reached67100 million yuan. However, the current financial performance of Xiaomi is very beautiful, as of2023At the end of, Xiaomi’s cash reserve was as high as.1363100 million yuan.
As a comparison, we might as well look at the cash performance of some new energy car companies. The cash reserve of BYD, a leading domestic new energy car company, is about1091One hundred million yuan; The cash reserves of Wei Xiaoli, a new force in building cars, are as follows573Billion,457Billion and1306.7100 million yuan. According to Geely’s release2023The annual financial report shows that Geely Automobile’s annual revenue is about1792One hundred million yuan, and extremely krypton cash reserves of about55100 million yuan.
It can be said that Xiaomi Automobile had a solid family background at the beginning of its birth. Holding a solid cash flow, Xiaomi’s entrepreneurial conditions are obviously much better than Xiaomi’s mobile phone, and the code is thick with blood. Lei Jun is ambitious for the future of Xiaomi.
In terms of production capacity, Xiaomi Automobile Factory is built in two phases, one of which covers an area of about.seventy-two10,000 square meters, with an annual production capacity of15Ten thousand vehicles,2023yearsixCompleted in June. The second phase is scheduled for2024Construction started in 2008,2025Completed in. The short-term production capacity of Xiaomi Automobile may be difficult to meet the high-growth order demand.
Southern Network, Guangdong Learning Reporter Xu fanghua